Thomas White's questions to Airbnb Inc (ABNB) leadership • Q1 2025
Question
Thomas White asked for an update on how international expansion markets are tracking in terms of profitability relative to core markets and what specific types of investments are driving growth there.
Answer
CFO Ellie Mertz explained that the business model generates attractive contribution profit across a wide range of ADRs. While upfront brand campaigns can lower margins initially, markets scale into the marketing load over time. Investments fall into two buckets: product localization (e.g., payment methods) and full-funnel marketing (brand, performance, comms) to drive differential outcomes.