Question · Q4 2025
Tom Champion inquired about the monetization opportunity with logged-out users, asking if removing the reporting distinction implies monetization parity between logged-in and logged-out users, and the mechanisms to achieve this.
Answer
Jen Wong, COO, clarified that both logged-in and logged-out users see ads with similar impression value. The strategy is to increase engagement for all users through personalization, blurring the logged-in/logged-out distinction, which will lead to more impressions and value as engagement rises.
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