Question · Q4 2025
Tom Champion requested an update on eBay Live, inquiring about its long-term benefits in terms of dollar volume of transactions, new customer demographics, or platform engagement. He also asked for an update on the Facebook partnership.
Answer
CEO Jamie Iannone described eBay Live as an exciting opportunity contributing to double-digit growth in Focus Categories, expanding into new markets (Australia, Germany, France, Italy, Canada), and hosting high-profile activations. He noted it helps sellers build trust and grow their core business, attracts new buyers, and drives engagement, citing a single event with over $2 million in sales. Iannone believes eBay Live can be a meaningful growth factor and an increasingly important part of enthusiast shopping. Regarding the Facebook partnership, he reported continued progress, with eBay inventory expanded into Facebook Search in Q1, reflecting higher-intent user engagement, and increased volume and categories of inventory shared, benefiting eBay sellers and Facebook Marketplace users.
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