Tom White's questions to Cars.com Inc (CARS) leadership • Q2 2025
Question
Tom White of D.A. Davidson Companies inquired about the drivers of dealer revenue, specifically asking for an explanation for the decline in ARPD despite dealer count growth, and asked about the potential for AccuTrade to penetrate a dealer's used vehicle sourcing.
Answer
CFO Sonia Jain attributed the ARPD dip to a mix shift, including adding independent dealers at a faster rate and growth in 'solutions-first' customers who initially have lower ARPD. She also noted some tempered discretionary media spend. CEO Alex Vetter explained that while the ultimate penetration of AccuTrade is evolving, the trend of dealers sourcing directly from consumers is durable, driven by the desire to bypass auction fees and improve profitability, citing that some large dealer groups are already sourcing the majority of their inventory this way.