Question · Q4 2025
Tom White asked about Cars.com's plan to refocus on the marketplace, specifically inquiring how marketing investments and audience growth would contribute to this strategy. He also asked about the company's vision for AI and agentic AI in the automotive space, considering both opportunities and risks like disintermediation.
Answer
CEO Toby Hartmann explained that the refocus on marketplace fundamentals involves driving engagement and attracting the right inventory. He clarified that marketing investments would not be scaled back but would be more focused on the marketplace flywheel. Regarding AI, Mr. Hartmann emphasized the complexity of the automotive industry, the significance of car purchases for consumers, and Cars.com's competitive role due to its 25 years of accumulated local, customer, and VIN-level data. He also highlighted the importance of the Cars.com brand as a trusted source for consumers, which he believes will be key for LLMs and future AI.
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