Question · Q4 2026
Vikram Kesavabhotla asked for more details on the co-commission deal with Sky, specifically why they were the right partner, and how Starz characterizes the international demand environment for its programming. He also requested elaboration on Starz's pricing strategy, including the potential for subscription price increases and the planned cadence of such adjustments.
Answer
Jeffrey Hirsch, President and CEO, stated that the U.K. and France markets show strong appetite for Starz content, and Sky is a valued partner with whom they have an ongoing relationship. He noted that the slate is designed with international revenue in mind, expecting growth as Starz gains more ownership of its library. Regarding pricing, Mr. Hirsch explained that Starz aims to be underpriced relative to broad-based streamers. As competitors raise rates ($1-$3), it creates room for Starz to consider price increases, which will be decided based on industry trends, the content slate, and consumer impact.
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