Question · Q3 2025
Vikram Kesavabotla asked about observations from the Canelo vs. Crawford fight in September and its impact on engagement, acquisition, and retention on the platform.
Answer
Co-CEO Ted Sarandos highlighted the Canelo Crawford fight as the most viewed men's championship fight of the century, with over 41 million live plus one viewers and top 10 placement in 91 countries. He noted that such big live events drive 'urgent viewing' and have outsized positive impacts on conversation, acquisition, and suspected retention, despite live content being a small portion of total viewing hours. He mentioned upcoming live events like Jake Paul vs. Tank Davis and the World Baseball Classic.