Wyatt's questions to RDFN leadership • Q1 2024
Question
Asked about the net effect of buyer's representation agreement requirements on the business, specifically if it could negatively impact traffic conversion or ROI on partner leads.
Answer
The executive team does not expect a significant impact, as the industry appears to be moving towards a low-friction solution for online introductions, such as a simple disclosure that the tour itself is free. Redfin will be on the same playing field as other websites, so friction should be minimal.