Wyatt Swanson's questions to Duolingo Inc (DUOL) leadership • Q2 2025
Question
Wyatt Swanson from D.A. Davidson noted negative user feedback on the new 'Energy' system and asked if it had a negative impact on any specific user cohorts. He also questioned whether the improvement in the DAU-to-MAU ratio was due to a decline in MAUs or higher DAU engagement.
Answer
CEO Luis von Ahn acknowledged the negative feedback but explained it comes from a small cohort of highly engaged free users who had learned to 'game' the old system to avoid paying. He stated that the new system is working as intended by monetizing heavy usage, and the positive metrics (DAU, revenue, time spent) support the change. Regarding the DAU/MAU ratio, both von Ahn and CFO Matt Skaruppa confirmed it was a combination of factors: improved DAU retention and a more normalized MAU base in Q2 following an inflated Q1 from the 'Dead Duo' viral campaign.