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Spenser Skates

Chief Executive Officer at AMPL
CEO
Executive
Board

About Spenser Skates

Spenser Skates, age 36, is Amplitude’s co‑founder, Chief Executive Officer, and Chairperson of the Board, serving as director and CEO since 2011. He holds a B.S. in Biological Engineering from MIT and won MIT’s Battlecode programming competition in 2009 and 2010; prior roles include algorithmic trader at DRW Trading Group (2010–2011) . Under his leadership, fiscal 2024 revenue grew 8% to $299.3M and ARR rose 11% to $312M; customers >$100K ARR reached 591 (+16% YoY) . Recent operating performance shows continued growth: Q2 2025 revenue $83.3M (+14% YoY), ARR $335M (+16% YoY), and Q3 2025 revenue $88.6M (+18% YoY), ARR $347M (+16% YoY) . Pay‑versus‑performance disclosure indicates TSR compression post‑2021 (value of a $100 investment: 2021 $96.61, 2024 $19.25) amid ongoing revenue growth .

Past Roles

OrganizationRoleYearsStrategic impact
DRW Trading GroupAlgorithmic Trader2010–2011Quant trading experience; foundation in data‑driven decision making

External Roles

No external public company directorships or committee roles for Skates are disclosed; executive directors do not receive director fees .

Fixed Compensation

MetricFY 2022FY 2023FY 2024
Base Salary ($)$450,000 $300,000 $393,750 (paid); annual rate restored to $450,000 effective Apr 1, 2024
Target Bonus %Not eligible for 2024 Bonus Plan

Notes:

  • In February/May 2024, the Board restored Skates’ salary to prior levels; 2024 base salary set at $450,000 (+100% vs. 2023); actual paid reflects partial year at restored rate .

Performance Compensation

Skates did not participate in the FY2024 Executive Bonus Plan . Company bonus framework (context for NEOs who were eligible):

MetricWeightingTargetActualPayout DriverPayout contribution
Revenue70% $298.7M $298.8M 100.3% 70.2%
Non‑GAAP Operating Income (Loss)30% $1.5M $(2.2)M 75.6% 22.7%
Total payout vs. target92.9%

FY2025 contemplation includes Skates’ participation in a similar Bonus Plan structure (semiannual payouts), per CD&A .

Equity Ownership & Alignment

  • Beneficial ownership and voting power:
    • Class B shares: 6,352,146 (five votes/share)
    • Options exercisable within 60 days: 1,872,060 Class A shares
    • Percentage of total voting power: 12.9%
  • Outstanding awards (12/31/2024):
    • Stock options:
      • 01/01/2021 grant: 747,164 exercisable; 23,866 unexercisable; $4.19 strike; exp. 12/27/2030; vests monthly over 48 months
      • 09/21/2021 grant: 1,101,030 exercisable; $4.19 strike; exp. 12/27/2030; fully vested as of 09/21/2023
    • No RSUs outstanding for Skates .
  • Anti‑hedging and pledging: Company policy prohibits short sales, derivatives, and hedging; pledging is prohibited absent Compliance Officer approval; margin accounts are disallowed .
  • 10b5‑1 trading plan activity: On Aug 8, 2025, Anne Skates (spouse) adopted a 10b5‑1 plan to sell up to 1,010,000 Class A shares through Dec 31, 2026, which may introduce incremental selling pressure unrelated to corporate fundamentals .

Employment Terms

  • Status: At‑will employment; standard confidentiality and invention assignment agreements .
  • Clawback: Policy for Recovery of Erroneously Awarded Compensation effective Oct 2, 2023; applies to incentive‑based pay tied to financial reporting measures over prior three completed fiscal years in the event of a restatement .
  • Severance Plan (adopted Nov 5, 2024) economics for Skates:
    • Termination without Cause / Good Reason (no CoC window):
      • Cash: 6 months base salary ($225,000)
      • COBRA reimbursement: $10,849
      • Equity acceleration: none
      • Total: $235,849
    • Termination within CoC window (3 months pre‑ to 12 months post‑CoC):
      • Cash: 12 months base salary ($450,000)
      • Target bonus: 100% of target; for 2024 Skates had no target, but future participation contemplated
      • Equity acceleration: $155,165 (based on $10.55 stock price as of 12/31/2024)
      • COBRA reimbursement: $21,699
      • Total shown: $626,864
  • Tax gross‑ups: None; the company does not provide compensation‑related tax gross‑ups .
  • Perquisites: None for NEOs beyond broad employee programs; no special perqs in 2024 .
  • Retirement/Deferred comp: No defined benefit plans; no non‑qualified deferred comp participation disclosed for NEOs .

Board Governance

  • Role and tenure: Director since 2011; currently Chairperson of the Board and CEO (combined role) .
  • Independence: Board determined that all directors other than Skates and co‑founder CTO Curtis Liu are independent under Nasdaq rules .
  • Lead Independent Director: James Whitehurst; presides over executive sessions, approves agendas, acts as liaison to CEO/chair .
  • Committee memberships: Skates does not serve on standing committees; current chairs/membership include Audit (Chair Ron Gill), Compensation (Chair James Whitehurst), Nominating & Corporate Governance (Chair Elisa Steele until conclusion of 2025 annual meeting, then Erica Schultz), Cybersecurity (Chair Catherine Wong) .
  • Board meeting cadence/attendance: Seven meetings in FY2024; each director attended at least 75% of board/committee meetings during service; six of nine directors attended the 2024 annual meeting .
  • Vote outcomes (2025 Annual Meeting): Skates re‑elected Class I director (Votes For 176,821,305; Withheld 697,719; Broker Non‑Votes 13,173,138); Say‑on‑Pay approved (Votes For 174,234,197; Against 2,940,604; Abstentions 344,223; Broker Non‑Votes 13,173,138) .
  • Executive‑specific director compensation: Executives are not eligible for director fees .

Compensation Structure Analysis

  • Cash vs equity mix: Skates’ 2024 comp was entirely fixed salary (no bonus participation; no equity grants since 2020), emphasizing long‑term founder equity alignment over annual variable pay .
  • Shift in design: Company restored CEO base salary to $450,000 in 2024 after 2023 reductions, signaling normalization of fixed pay; contemplated inclusion of CEO in 2025 Bonus Plan introduces more at‑risk cash compensation tied to revenue and non‑GAAP operating income .
  • Performance metrics: Bonus Plan weighted 70% revenue and 30% non‑GAAP operating income; FY2024 payout achieved 92.9% of target for eligible NEOs .
  • Equity approach: No new CEO awards in 2024; CEO holds significant legacy options and Class B equity; the severance plan provides single‑trigger acceleration upon CoC‑related termination window (double‑trigger acceleration at termination within CoC window), with full vesting of unvested time‑based awards .
  • Clawback/compliance: Robust clawback compliant with SEC/Nasdaq; anti‑hedging and anti‑pledging policy reduces misalignment risk .
  • Peer group benchmarking: Compensation peer group includes SaaS comparables (e.g., Braze, C3.ai, JFrog, Sprout Social); Compensia engaged as independent consultant; no conflicts identified .

Equity Ownership & Alignment Details

ComponentDetail
Class B common shares6,352,146 (five votes/share)
Options exercisable within 60 days1,872,060 Class A shares
Voting power12.9% of total voting power
Outstanding options (12/31/2024)01/01/2021: 747,164 exercisable; 23,866 unexercisable; $4.19 strike; 09/21/2021: 1,101,030 exercisable; $4.19 strike; exp. 12/27/2030
RSUsNone
Hedging/Pledging policyHedging prohibited; pledging disallowed absent Compliance approval; margin accounts banned
10b5‑1 plan activitySpouse adopted plan to sell up to 1,010,000 Class A shares through Dec 31, 2026

Dual‑class considerations: Concentrated voting power among founders and select holders may influence strategic outcomes and delay control transactions; Class B conversion mechanics ultimately increase the relative voting power of long‑term Class B holders as others convert .

Employment & Contracts

TermNo CoC terminationCoC window termination
Cash severance6 months base ($225,000) 12 months base ($450,000)
BonusProrated target bonus (CEO had none in 2024) 100% of target bonus (future participation contemplated)
Equity accelerationNone Full acceleration of unvested time‑based awards ($155,165 est. at $10.55 stock price)
COBRA6 months ($10,849) 12 months ($21,699)
ClawbackRestatement‑based recovery (SEC/Nasdaq compliant) Restatement‑based recovery (SEC/Nasdaq compliant)

Performance & Track Record

  • Growth delivery: FY2024 revenue $299.3M (+8% YoY), ARR $312M (+11% YoY), with notable enterprise expansion; customers >$100K ARR: 591 (+16% YoY) .
  • 2025 momentum: Q2 2025 net‑new ARR highest in nearly three years; multiproduct ARR reached 67%; enterprise wins include Microsoft, Twilio, Redis, Telenor Denmark, Viator; positive non‑GAAP earnings per share in Q2; Free Cash Flow $18.2M .
  • Strategic initiatives: Platform expansion via M&A (Command AI in Oct 2024), acceleration of AI‑native product development, launch of AI Agents and marketing analytics capabilities .
  • TSR context: Post‑listing TSR weakened versus peer index starting in 2022; company continues revenue growth focus and links short‑term incentives to revenue and non‑GAAP operating income .

Board Service History, Committees, and Dual‑Role Implications

  • Board service: Director since 2011; re‑elected as Class I director in 2025 to serve through 2028 .
  • Committees: Skates is not a member of Audit, Compensation, Nominating & Corporate Governance, or Cybersecurity committees; these are led by independent directors (Gill, Whitehurst, Schultz/Wong) .
  • Dual‑role implications: Combined Chair/CEO role with a Lead Independent Director to balance governance; Board affirms structure provides effective oversight and clear accountability; independent director majority (excluding Skates/Liu) .
  • Attendance and oversight cadence: Seven board meetings in 2024; directors met attendance expectations; committees met multiple times (Audit 5x; Compensation 4x; Nominating 4x; Cybersecurity 2x) .

Say‑on‑Pay & Shareholder Feedback

  • 2024 Say‑on‑Pay approval: 89.57% support at 2024 annual meeting; informed continuation of program design .
  • 2025 Say‑on‑Pay approval: Votes For 174,234,197; Against 2,940,604; Abstentions 344,223; indicates continued shareholder support .

Compensation Peer Group (Benchmarking)

Peer group for FY2024 includes Asana, Braze, C3.ai, JFrog, Sprout Social, WalkMe, and others; Compensia engaged as independent consultant, with independence confirmed; peer set updated for market cap alignment (e.g., removal of Alteryx, Confluent, Smartsheet) .

Risk Indicators & Red Flags

  • Hedging/pledging: Prohibited, reducing misalignment and margin‑call risk; pledging requires approval .
  • Dual‑class control risk: Founders and affiliated holders maintain significant voting power; may delay/control major transactions; disclosed in risk factors .
  • 10b5‑1 plan selling pressure: Spouse’s plan to sell up to 1,010,000 Class A shares through 2026 could create technical overhang .
  • Clawback readiness: SEC/Nasdaq‑compliant clawback policy adopted Oct 2023 .
  • Section 16 compliance: Company reported timely filings for FY2024 .

Investment Implications

  • Alignment: Skates’ large Class B stake and absence of recent equity grants signal long‑term founder alignment; anti‑hedging/pledging policy and clawback strengthen governance .
  • Incentive design: CEO entering a revenue/non‑GAAP operating income‑linked bonus plan in 2025 increases pay‑for‑performance sensitivity; FY2024 plan delivered 92.9% payout for eligible NEOs .
  • Trading signals: The spouse’s sizable 10b5‑1 sale plan represents potential overhang; CEO’s unvested options are minimal relative to total holdings, limiting near‑term vest‑driven selling pressure .
  • Control dynamics: Dual‑class structure concentrates voting power with founders/affiliates, which can support long‑term strategy execution but may impede change‑of‑control outcomes; investors should factor governance and potential takeover optionality constraints into valuation and risk models .

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Best AI for Equity Research

Performance on expert-authored financial analysis tasks

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