Amplitude, Inc. (AMPL) is a technology company that provides a Digital Analytics Platform to help businesses analyze customer behavior within digital products. Delivered through a subscription-based software-as-a-service (SaaS) model, the platform enables customers to gain actionable insights and optimize their digital product experiences. The company also offers customer support services, including implementation, training, and ongoing assistance, to enhance the value of its analytics solutions.
- Digital Analytics Platform - Provides cloud-based tools for analyzing customer behavior and generating insights to improve digital product experiences. Customers access the platform via a SaaS model, ensuring scalability and ease of use.
- Customer Support Services - Offers implementation setup, application training, and ongoing support to help customers maximize the benefits of the analytics platform.
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| Name | Position | External Roles | Short Bio | |
|---|---|---|---|---|
Curtis Liu ExecutiveBoard | Chief Technology Officer (CTO) | Curtis Liu is the co-founder of Amplitude, Inc. and has served as its Chief Technology Officer (CTO) and a member of the Board of Directors since 2011. Previously, he worked as a Software Engineer at Google LLC from August 2010 to August 2011. | ||
Spenser Skates ExecutiveBoard | Chief Executive Officer (CEO) | Spenser Skates is the co-founder and Chief Executive Officer (CEO) of Amplitude, Inc., a position he has held since 2011. He also serves as a member of the Board of Directors and Chairperson of the Board, playing a key role in driving the company's strategic growth. | View Report → | |
Andrew Casey Executive | Chief Financial Officer (CFO) | Andrew Casey is the CFO of Amplitude, Inc. since August 1, 2024. He leads the company's General & Administrative organization and brings over 25 years of finance experience from his previous roles at Lacework, WalkMe, and ServiceNow. | ||
Thomas Hansen Executive | President | Board member at Forter, Inc. since July 2019; Board member at Dixa ApS since April 2021 | Thomas Hansen is President of Amplitude, Inc. since June 2022. He previously served as Chief Revenue Officer at UiPath, Inc. (April 2020 to May 2022) and held executive roles at VMware, Inc. and Dropbox, Inc.. | |
Catherine Wong Board | Member of the Board of Directors | Member of the Board of Directors at Human Interest, Inc.; Member of the Board of Directors at Women Tech Council | Catherine Wong has served as a member of the Board of Directors at Amplitude, Inc. since June 2021. She has built an extensive career holding senior leadership roles at Entrata, Inc., Domo, Inc., Adobe Inc., and Omniture, Inc., contributing significantly to technology and product strategy. | |
Elisa Steele Board | Class III Director | Board Member at Bumble Inc. since July 2020; Board Member at JFrog Ltd. since March 2020; Board Member at Procore Technologies, Inc. since February 2020 | Elisa Steele has served as a Member of the Board of Directors (Class III Director) for Amplitude, Inc. since March 2021 with her term set to expire in 2024. She is scheduled to resign from the board following the annual meeting on June 12, 2025. | |
Eric Vishria Board | Board Member | General Partner at Benchmark Capital; Board Member at Confluent, Inc. | Eric Vishria has served as a board member at Amplitude, Inc. since December 2014. He has extensive experience in technology and venture capital, including his role as General Partner at Benchmark Capital and serving as a board member at Confluent, Inc.. | |
Erica Schultz Board | Member of the Board of Directors | President of Field Operations at Confluent, Inc; Limited Partner and Fund Advisor at Operator Collective; Member of the Board of Trustees at Dartmouth College | Erica Schultz has served as a board member at Amplitude, Inc. since December 2020. She brings extensive experience from the technology sector, having been President of Field Operations at Confluent, Inc. since October 2019 and holding leadership roles at New Relic, LivePerson, and Oracle. | |
James Whitehurst Board | Lead Director | Interim CEO and President at Unity Software Inc. (October 2023); Special Advisor at Silver Lake Partners (March 2021 – Present); Board member at United Airlines Holdings, Inc. (March 2016 – Present); Board member at Tanium Inc. (January 2022 – Present); Board member at Software AG (January 2023 – Present) | James Whitehurst serves as the Lead Director at Amplitude, Inc. since September 2021. He has extensive leadership experience including his role as Interim CEO and President at Unity Software Inc. since October 2023 and key advisory positions at other companies. | |
Pat Grady Board | Member of the Board of Directors | Partner at Sequoia Capital; Board member at Attentive Mobile, Inc.; Board member at Cribl, Inc.; Board member at Pilot.com, Inc.; Board member at Watershed; Board member at Harvey | Pat Grady has served as a board member at Amplitude, Inc. since November 2018. Previously, he became a Partner at Sequoia Capital in March 2007 and has extensive experience in venture capital along with board roles at companies such as Okta, Inc. and Embark Trucks Inc.. | |
Ron Gill Board | Director | Operating Partner at Lead Edge Capital ; Board Member at HubSpot, Inc. | Ron Gill has served as a Director for Amplitude, Inc. since June 2019 and brings extensive financial leadership experience from roles such as CFO at NetSuite and Operating Partner at Lead Edge Capital. | |
Tien Tzuo Board | Class I Director | CEO of Zuora | Tien Tzuo is a seasoned leader who founded and led Zuora as CEO and served in executive roles at Salesforce. He joined Amplitude, Inc. as a Class I Director on February 22, 2025. |
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Andrew, you mentioned that investments in sales and marketing during 2024 did not reach the expected productivity levels. What specific actions are you taking in 2025 to improve sales efficiency and ensure that future investments yield better results?
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Spenser, as churn begins to stabilize and NRR shows signs of improvement, can you provide more details on the factors driving this stabilization and what measures you're implementing to drive NRR higher throughout 2025?
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Andrew, given your assumption that the macroeconomic environment will continue to be challenging, what risks do you foresee to achieving your 10% revenue growth guidance for 2025 if conditions worsen, and how are you planning to mitigate them?
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Spenser, with the shift towards enterprise customers and longer sales cycles, how are you managing the increased quarter-to-quarter variability in revenue, and what strategies are in place to prevent deal slippage from impacting your quarterly performance?
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Andrew, you've noted that RPO accelerated by 29% year-over-year, yet your revenue growth guidance for 2025 is 10%. Can you explain how this aligns and provide insight into your confidence in converting RPO into recognized revenue?
Research analysts who have asked questions during Amplitude earnings calls.
Brent Bracelin
Piper Sandler Companies
4 questions for AMPL
Clark Wright
D.A. Davidson & Co.
4 questions for AMPL
Elizabeth Porter
Morgan Stanley
3 questions for AMPL
Tyler Radke
Citigroup Inc.
3 questions for AMPL
Arjun Bhatia
William Blair
2 questions for AMPL
George McGreehan
Bank of America
2 questions for AMPL
Jackson Ader
KeyBanc Capital Markets
2 questions for AMPL
Koji Ikeda
Bank of America
2 questions for AMPL
Scott Berg
Needham & Company, LLC
2 questions for AMPL
Taylor McGinnis
UBS
2 questions for AMPL
Willow Miller
William Blair & Company, L.L.C.
2 questions for AMPL
Elizabeth Elliott
Morgan Stanley
1 question for AMPL
Jack Nichols
KeyBanc Capital Markets Inc.
1 question for AMPL
Matt Pryde
Citigroup Inc.
1 question for AMPL
Nicholas Altmann
Scotiabank
1 question for AMPL
Nick Altmann
Scotiabank
1 question for AMPL
Robert Oliver
Robert W. Baird & Co.
1 question for AMPL
Rob Oliver
Robert W. Baird & Co.
1 question for AMPL
Competitors mentioned in the company's latest 10K filing.
| Company | Description |
|---|---|
Mixpanel | This company is identified as a provider of product analytics point solutions, which offer functionality similar to aspects of the company's platform. |
Posthog | This company is listed as a competitor in the product analytics point solutions category, offering certain functionalities that overlap with the company's platform. |
ContentSquare | This company competes in both product analytics point solutions and session replay solutions, providing functionalities that are similar to aspects of the company's platform. |
Optimizely | This company is mentioned as an experimentation vendor, offering services that compete with certain aspects of the company's platform. |
Statsig | This company is identified as an experimentation vendor, providing competing functionalities to the company's platform. |
LaunchDarkly | This company is listed as an experimentation vendor, offering services that overlap with the company's platform. |
mParticle | This company is categorized as a CDP (Customer Data Platform) provider, competing with certain functionalities of the company's platform. |
This company is identified as a CDP provider, offering functionalities that compete with the company's platform. | |
Fullstory | This company is mentioned as a session replay solution provider, competing with certain functionalities of the company's platform. |
Quantum Metric | This company is listed as a session replay solution provider, offering competing functionalities to the company's platform. |
This company is identified as a web and marketing analytics vendor, providing functionalities that compete with the company's platform. | |
Google Analytics | This company is mentioned as a web and marketing analytics vendor, offering services that overlap with the company's platform. |
Pendo | This company is categorized as a guides and surveys vendor, competing with certain functionalities of the company's platform. |
Notable M&A activity and strategic investments in the past 3 years.
| Company | Year | Details |
|---|---|---|
Foobar, Inc. | 2024 | Deal Value and Structure: The acquisition was valued at $23.9 million, consisting of $17.0 million in net cash, $6.9 million in equity (0.8 million shares), plus additional equity payments (1.5 million shares valued at $13.0 million) and 2,219,029 shares issued to certain equityholders. Strategic Rationale and Capabilities: The acquisition is intended to enhance Amplitude’s digital analytics platform by integrating Foobar’s AI-powered user assistance technology, simplifying the adoption and navigation of complex software. Notable Terms: It will be accounted for as a business combination with further fair value assumptions being developed, and relies on exemptions from registration under securities regulations. |
Recent press releases and 8-K filings for AMPL.
- Amplitude has transformed into a multi-product platform and is increasingly focusing on enterprise customers, diversifying its base beyond digital natives.
- The company sees AI as a significant accelerant for its business, driving demand for its instrumentation in new applications and enhancing its product's ease of use.
- Amplitude is expanding its market focus from product personas to marketing personas, tapping into a larger budget opportunity and enabling end-to-end user journey analysis.
- Monetization is based on events ingested, not seat-based, with dollar-based net retention improving from 96% in Q2 last year to 104% in the most recent quarter.
- To bolster its platform and talent, Amplitude has acquired four companies in the past year, integrating their technology to offer a cohesive solution against competitors.
- Amplitude attributes its accelerating growth to a strategic shift towards an enterprise-focused go-to-market and its evolution into a multi-product platform. The company views AI as a massive accelerant, anticipating increased opportunities as more AI-driven applications and websites require instrumentation.
- Amplitude is expanding its offerings to marketing personas, connecting marketing performance to in-product user behavior, which opens access to larger budgets. Its monetization model is based on the volume of events ingested, rather than seat-based licensing.
- The company has acquired four companies (Command AI, Craftful, Anari, June) to enhance its platform, talent, and technology, aiming to provide a comprehensive digital analytics solution.
- Dollar-based net retention has improved from 96% in Q2 last year to 104% in the most recent quarter, with plans for continued growth through cross-selling and acquiring new enterprise customers.
- Amplitude, a digital analytics leader, has achieved accelerating growth by transitioning to a multi-product platform and strategically focusing on the enterprise market, expanding its customer base to include traditional enterprises.
- The company views AI as a significant accelerant for its business, anticipating increased demand for its instrumentation tools as more applications and websites are built using AI.
- Amplitude is expanding its market reach by targeting the marketing persona with new GenAI optimization tools that link marketing performance to in-product user behavior, potentially accessing larger marketing budgets.
- Amplitude's dollar-based net retention improved from 96% in Q2 last year to 104% in the most recent quarter, driven by successful cross-selling and monetization of data ingestion growth.
- To enhance its platform, Amplitude acquired four companies in the past year—Command AI, Craftful, Anari, and June—integrating their talent and technology to offer comprehensive digital analytics solutions.
- Amplitude has evolved into a multi-product platform focused on helping companies build better digital products and experiences, expanding its go-to-market strategy to target enterprise customers.
- The company views AI as a significant accelerant for its business, driving demand for its product as more AI-built applications emerge, and is also leveraging AI to enhance its own offerings, such as the 500x growth in Ask Amplitude usage.
- Amplitude is expanding its focus from product personas to marketing personas, aiming to capture larger marketing budgets by providing end-to-end visibility from marketing to user behavior.
- The company's monetization is based on events ingested, not seats, and it has seen its dollar-based net retention improve from 96% in Q2 last year to 104% in the most recent quarter, with data ingestion growing 20% year-over-year.
- Amplitude has acquired four companies in the past year to integrate new capabilities and talent, strengthening its position as a "next-gen" digital analytics solution against competitors like Adobe and Google.
- Amplitude, a digital analytics company, is experiencing top-line growth acceleration driven by its expanded platform, which now includes experimentation, CDP, web analytics, session replay, guides, and surveys, and a strategic shift to targeting enterprise clients.
- The company is developing AI-powered "AgenTeq" products to lower barriers for digital engagement by automating experimentation and personalizing customer experiences. Amplitude expects these agents to increase data ingestion and cross-sell, leveraging its existing "per million events" pricing model without new AI-specific pricing barriers.
- CFO Andrew Casey, who joined on August 1, 2024, is implementing a "growth with leverage" strategy to improve operating margins by reducing Sales & Marketing as a percentage of revenue from 43% to the low 30s, G&A from 13% to below 10%, and maintaining R&D at 18-20%. Gross margins are also projected to improve through hosting optimization and increased multi-product adoption.
- Amplitude reported Q2 2025 revenue of $83.3 million, marking a 14% increase year-over-year.
- The company's non-GAAP operating loss for Q2 2025 improved to $(1.5) million, compared to $(3.7) million in Q2 2024. Free cash flow significantly increased to $18.2 million in Q2 2025, up from $6.8 million in Q2 2024.
- Annual Recurring Revenue (ARR) reached $335 million, an increase of 16% year-over-year, and the Net Retention Rate was 104% in Q2 2025, an improvement from 96% in Q2 2024.
- For Q3 2025, Amplitude projects revenue to be between $85.0 million and $87.0 million. The full-year 2025 revenue is anticipated to be between $335.2 million and $338.2 million.
- Amplitude, Inc. has acquired Kraftful, an AI-native Voice of Customer (VoC) startup, to accelerate its AI strategy and expand its digital analytics platform.
- The acquisition aims to provide teams with a 360-view of their customers by combining quantitative user behavioral data with qualitative user feedback.
- Kraftful's technology uses proprietary LLM analysis to distill massive volumes of unstructured user feedback data into actionable insights, such as identifying top feature requests, user complaints, and critical bugs.
- This integration will enable Amplitude customers to turn customer input into better products faster, allowing them to analyze feedback, watch session replays, A/B test fixes, and engage users directly within the Amplitude platform.
- Revenue & ARR: Q1 revenue reached $80M (up 10% YoY), ARR grew to $320M (up 12% YoY) with net new ARR of $8M sequentially
- Share Buyback & Guidance: Announced a $50M share repurchase program with Q2 revenue guidance between $80.3M and $82.3M
- Operating Performance: Reported a non-GAAP operating loss of $2.1M, performing better than guidance expectations
- Enterprise & Innovation: Driven by multiproduct deals and the accelerated adoption of Guides and Surveys, with a Net Retention Rate of 101% reflecting steady customer growth
- Liquidity: Free Cash Flow declined to ($9.2M) while cash & investments remained robust at $284M