Jie (James) Zheng
Also at Amer Sports Inc
About
Jie (James) Zheng holds a strong academic foundation, having earned a bachelor's degree in management science from Fudan University in Shanghai, which laid the groundwork for his deep understanding of global markets and retail strategies.
His early career was marked by senior roles at Procter & Gamble, followed by pivotal positions at Adidas and Reebok. At Adidas, he served as General Manager of Reebok (China) and Executive Vice President of Sales for Adidas Greater China, experiences that enriched his expertise in the sporting goods and technical apparel sectors.
In 2020, he was appointed Chief Executive Officer of Amer Sports, a tenure from which he has driven extensive brand transformation and market expansion initiatives. Under his leadership, the company has seen a strategic reshaping of its brand portfolio and an accelerated push into markets such as Greater China, showcasing his ability to steer growth and innovative change.