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Amer Sports (AS) is a global company specializing in the design, manufacture, marketing, and sale of sports equipment, apparel, footwear, and accessories. The company operates through direct-to-consumer and wholesale channels, serving customers in over 34 countries. Its portfolio includes iconic brands such as Arc’teryx, Salomon, Wilson, Atomic, and Peak Performance, catering to a wide range of sports and outdoor activities.
- Technical Apparel - Offers premium outdoor apparel, footwear, and accessories, featuring innovative and minimalist designs. Key brands include Arc’teryx, known for high-performance technical outdoor gear, and Peak Performance, which focuses on stylish and functional apparel.
- Outdoor Performance - Provides outdoor apparel, footwear, accessories, and winter sports equipment. Key brands include Salomon, a leader in trail running and hiking footwear, and Atomic, specializing in skis and other winter sports gear.
- Ball & Racquet Sports - Produces high-performance sports equipment, apparel, and accessories for various sports. Key brands include Wilson, a leading manufacturer of tennis, baseball, and other racquet sports products, and Louisville Slugger, known for baseball bats.
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Given that your effective tax rate guidance remains elevated at approximately 37% for 2025 , despite efforts to reduce it, what specific measures are you implementing to bring this rate down to more normalized levels over time, and what timeline should investors expect for this improvement?
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With plans to continue opening Arc’teryx stores at a net rate of 30 per year , alongside investments in Salomon stores in China and the rest of APAC , how are you managing the risks of overexpansion and ensuring these investments yield sustainable growth, especially given competitive and economic uncertainties in these regions?
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The Ball & Racquet segment's adjusted operating profit margin increased to 6.9% in Q3, primarily due to new product launches and lower discounting after last year's inventory clearance ; how do you plan to sustain this margin improvement, and what strategies are in place to drive growth in this segment given your expectation of low to mid-single-digit long-term growth ?
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Considering that Winter Sports Equipment represents a third of your Outdoor Performance segment but has shown softer trends, with expectations of low single-digit annual growth due to slower trends in North America and cautious orders in EMEA , what initiatives are you undertaking to revitalize this segment and address market challenges to improve growth prospects?
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With Salomon's footwear business in the U.S. still at a preliminary stage and efforts underway to penetrate the market , what gives you confidence in achieving significant market share in the highly competitive U.S. market, and what specific strategies will you employ to overcome previous challenges in gaining traction as you plan to open new stores and build partnerships with key accounts?