Krista Anderson-Copperman
Director at ASAN
Board
About Krista Anderson-Copperman
Krista Anderson-Copperman, age 48, has served as an independent director of Asana, Inc. since July 2022. She is a venture partner at Technology Crossover Ventures (since January 2022) and previously served as Chief Customer Officer at Okta (2014–2020) and in senior leadership roles at Salesforce (2000–2014). She holds a B.A. in psychology from the University of Oregon and is designated independent under NYSE/LTSE standards .
Past Roles
| Organization | Role | Tenure | Committees/Impact |
|---|---|---|---|
| Okta, Inc. | Chief Customer Officer | Mar 2014 – Mar 2020 | Led customer success and support; enterprise leadership experience |
| Salesforce, Inc. | SVP Customers for Life; SVP Global Support & Customer Success | Nov 2000 – Jan 2014 | Senior management roles in customer success and operations |
External Roles
| Organization | Role | Tenure | Notes |
|---|---|---|---|
| Technology Crossover Ventures (TCV) | Venture Partner | Since Jan 2022 | Private investment firm affiliation |
| Benchling; Cedar; Trove; Attentive; Gainsight | Advisor/Board Director (private companies) | Ongoing | Private SaaS boards/advisory roles |
| The Advocates for Survivors of Domestic Abuse | Board Director (non-profit) | Ongoing | Non-profit governance |
Board Governance
- Committee assignments:
- Compensation Committee Chair; meetings held in FY2025: 4 .
- Audit Committee Member; meetings held in FY2025: 9 .
- Independence: Board determined she is independent under NYSE and LTSE listing standards .
- Attendance: Board held 10 meetings in FY2025; each incumbent director attended at least 75% of Board and applicable committee meetings .
- Lead Independent Director: Lorrie Norrington presides over executive sessions of independent directors .
Fixed Compensation
| Component | FY2025 Amount ($) | Notes |
|---|---|---|
| Board Annual Retainer | 30,000 | Non-employee director cash retainer |
| Compensation Committee Chair Fee | 12,000 | Chair retainer per policy |
| Audit Committee Member Fee | 10,000 | Non-chair member retainer |
| Total Fees Earned (Cash Basis) | 52,000 | Sum of retainers reflects actual reported FY2025 compensation |
| Cash Paid in Class A Common Stock (Election) | 52,000; 3,464 shares | Elected equity in lieu of cash; shares issued quarterly based on closing prices |
- Policy elements: Lead Independent Director fee ($15,000) does not apply to her; she is not Lead Independent Director .
- Director fees can be taken in stock each quarter in arrears; she elected this in FY2025 (3,464 shares total) .
Performance Compensation
| Award Type | Grant Value | Vesting | Status/Counts |
|---|---|---|---|
| Initial RSU Award | $350,000 grant date fair value | Vests in equal annual installments over 3 years; holding period applies to pre–May 24, 2023 grants | 6,555 unvested RSUs as of 1/31/2025 |
| Annual RSU Award | $175,000 grant date fair value | Vests by first anniversary (or next annual meeting); post–May 24, 2023 awards no longer subject to holding period | 14,583 unvested RSUs as of 1/31/2025 |
| Vested RSUs (subject to holding) | — | Holding period from earlier program rules (initial/annual awards before May 24, 2023) | 13,108 vested RSUs pending delivery as of 1/31/2025 |
| Options | — | — | No option grants disclosed for her |
- Performance metrics tied to director compensation: None disclosed; director equity is time-based RSUs without performance conditions .
Other Directorships & Interlocks
| Company | Role | Public/Private | Potential Interlocks/Conflicts |
|---|---|---|---|
| Benchling; Cedar; Trove; Attentive; Gainsight | Advisor/Director | Private | No Asana-related transactions disclosed for her |
| TCV | Venture Partner | Private | No Asana-related transactions disclosed for her |
- No current public company directorships disclosed for her; no related-party transactions involving her were identified in the proxy’s related persons section (disclosures reference other directors/companies, not her) .
Expertise & Qualifications
- Director skills matrix: Business Strategy & Scaling; Technology & Product; Enterprise Experience; Human Capital Management; Risk Management .
- Background: Senior customer success leadership at Okta and Salesforce; enterprise SaaS operator and advisor .
Equity Ownership
| Holding Category | Amount/Detail | Notes |
|---|---|---|
| Beneficial Ownership – Class A Shares | 21,125 shares (<1% ownership) | Excludes RSUs pending delivery due to holding periods |
| RSUs – Vested, Pending Delivery | 13,108 shares (subject to director holding period) | Pre–May 24, 2023 awards holding period applies |
| RSUs – Unvested (Initial Award) | 6,555 shares | Three-year annual vest schedule |
| RSUs – Unvested (Annual Award) | 14,583 shares | One-year vest (or next annual meeting) |
| Hedging/Pledging | Prohibited by Insider Trading Policy | Policy prohibits hedging, short sales, margin accounts, and pledging |
| Director Stock Ownership Guidelines | Minimum 5× annual Board retainer by later of Feb 28, 2029 or fifth fiscal year after initial shareholder election | Compliance status not specifically disclosed |
Governance Assessment
- Strengths:
- Independent director; chair of Compensation Committee and member of Audit Committee, indicating meaningful oversight roles .
- Strong engagement: Board met 10 times; all incumbents met at least 75% attendance; her committees met frequently (Audit: 9; Compensation: 4) .
- Ownership alignment: Took all cash retainers in stock (3,464 shares) and receives time-based RSUs; stock ownership guidelines in place (5× retainer) .
- No related-party transactions identified involving her; Compensation Committee interlocks: none; Committee uses independent consultant (Compensia) and maintains clawback and anti-hedging policies, supporting governance quality .
- Considerations:
- Not designated an “audit committee financial expert” (Carey and Norrington are); financial expertise sits with other members, while her strengths are in customer success and human capital .
- Broader board environment includes related-party transactions with entities affiliated to other directors (Microsoft, Quora, OpenAI/Anthropic, HubSpot/Clearbit, Autodesk, EDF, Gusto), though amounts are modest and below 2%/materiality thresholds; continued Audit Committee oversight is appropriate .
- Shareholder signals:
- Say-on-Pay (executive) approval in 2024 was 99%, indicating strong investor support for compensation oversight; as Compensation Chair, she signed the Compensation Committee report .
Overall: Anderson-Copperman demonstrates board effectiveness through compensation oversight, operational SaaS experience, and equity-aligned incentives. Absence of disclosed conflicts and adherence to anti-hedging/ownership policies support investor confidence, while reliance on other Audit members for financial expertise is a normal specialization trade-off .