Avadel Pharmaceuticals - Earnings Call - Q4 2024
March 3, 2025
Executive Summary
- Q4 2024 net product revenue was $50.4M, up 158% YoY and flat sequentially vs Q3; company achieved positive quarterly cash flow and reiterated 2025 guidance ($240–$260M revenue; cash flow $20–$40M).
- Gross profit was $45.6M, with cost of goods including a non-cash accrual for a potential 3.5% royalty; adjusted operating income was positive $1.8M, the second consecutive quarter of positive adjusted operating income.
- Patients on LUMRYZ reached 2,500 at year-end; ~74% reimbursed; early 2025 demand trends tracking at/above internal expectations, with investments in sales, field support, and nursing in place as of 1/1/25.
- Corporate catalysts: pediatric label expansion (ODE through 2031), IH Phase 3 enrollment on track for H2 2025 completion, and favorable DC court ruling upholding FDA’s clinical superiority determination, mitigating legal risk.
- Wall Street consensus comparisons for Q4 were unavailable via S&P Global at time of request; CFO previously cited full-year sell-side revenue consensus of ~$168M, which FY 2024 revenue modestly exceeded at $169.1M.
What Went Well and What Went Wrong
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What Went Well
- LUMRYZ Q4 net product revenue of $50.4M (+158% YoY) and full-year $169.1M; positive quarterly cash flow and reiterated 2025 guidance (revenue $240–$260M; cash flow $20–$40M).
- Adjusted operating income positive $1.8M; CFO: “the second consecutive quarter of positive adjusted operating income”.
- Strategic execution: expanded sales force (~+15%), doubled field reimbursement and nurse support teams; management sees early favorable trends in 2025 patient-demand metrics.
- Regulatory progress: pediatric approval with ODE to 2031 and DC court ruling affirming FDA’s clinical superiority determination for LUMRYZ.
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What Went Wrong
- Sequential revenue plateau vs Q3 partly due to ~1.5 fewer weeks of inventory at year-end (≈$6M revenue impact) and Q4 seasonality/gross-to-net dynamics.
- Mix shift toward new-to-oxybate patients pressured persistency relative to switch patients; management deploying targeted interventions to improve persistence.
- Cost structure still ramping with GAAP OpEx of $48.9M in Q4 and non-cash royalty accrual in COGS; GAAP operating loss of $3.3M despite adjusted profitability.
Transcript
Austin Murtagh (Head of Investor Relations)
Good afternoon, and thank you for joining us on our conference call to discuss Avadel's business update and outlook for 2025. Moving to slide two. As a reminder, before we begin, the following presentation includes several matters that constitute forward-looking statements made pursuant to the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. These statements include, but are not limited to, statements regarding the company's expectations on preliminary commercial metrics, unaudited financial results, forward-looking patient metrics, revenue opportunity and revenue estimates, and the success of the commercialization of LUMRYZ. Forward-looking statements are subject to risks and uncertainties that could cause actual results to differ materially from those contemplated in such forward-looking statements.
These risks and uncertainties are described in Avadel's public filings under the Exchange Act included in the Form 10-K for the year ended December 31st, 2023, which was filed on February 29th 2024, and subsequent SEC filings. The forward-looking statements made today are, as of the date of this call, and except as required by law, Avadel undertakes no obligation to update or revise any forward-looking statements contained in this presentation to reflect new information, future events, or otherwise. In addition, we may refer to certain non-GAAP measures during this call, and these measures should not be considered in isolation or as alternatives to or substitutes for financial measures determined in accordance with generally accepted accounting principles in the United States. On the call today are Greg Divis, Chief Executive Officer, and Tom McHugh, Chief Financial Officer. At this time, I'll turn the call over to Greg.
Greg Divis (CEO)
Welcome, everyone, and thank you for joining us today. As we're now 18 months into the launch of LUMRYZ, we've decided to take a slightly different approach to our January business update and 2025 pre-announcement. As such, turning to slide three, today we will cover the following topics. We'll provide a LUMRYZ launch update and review priorities and actions being taken to accelerate the launch. We'll review our Q4 and full year 2024 preliminary results, and for the first time, provide initial revenue guidance for 2025. We'll review the progress and a path forward toward achieving the $1 billion potential revenue opportunity for LUMRYZ. Lastly, provide an update on our life cycle management programs and our 2025 key milestones. Moving to the next slide.
As a company, we've made tremendous progress over the last few years building our business and capabilities to enable our transformation of the sleep space for patients, for their families, and their healthcare providers, while overcoming attempts by our competitor, Jazz, to delay LUMRYZ coming to market. Our progress has been brought to light for me recently with a patient story from Texas. A nurse practitioner working in the emergency room was really struggling with the dosing of the first-generation mixed salt product, and as such, in a discussion with her physician, made the decision to switch to LUMRYZ. According to her sleep specialist, she is functioning better and has also been able to decrease her daily dose of stimulant. Most importantly, she has expressed how happy she is with her now simplified and effective treatment regimen.
This is just one of many examples of the feedback we regularly receive from physicians and patients alike. Based on this feedback, the impact we're having, and the progress made to date, we remain confident in our belief that LUMRYZ is a best-in-class therapy for people with narcolepsy and is on its way to market leadership. Like other rare disease products at this early stage of launch, we are in a critical period of establishing the initial foundation upon which the continued and future success of LUMRYZ will be built. On slide five, as we move into 2025 and our foundation continues to strengthen, our LUMRYZ launch priorities are threefold. First, expanding our physician reach and impact across all patient segments. Second, accelerating our investments in activating switch patients. And finally, driving improvements in patient persistency.
2025 will be a year of growth and a year where we can and will go further and faster. Let's review our launch-to-date results and our key priorities for this year. Moving to slide six. Since launch, we have delivered strong and consistent demand in our initial primary targeted audience, resulting in nearly $200 million in net sales, more than 3,700 patient starts, and greater than 2,500 patients on therapy today. From a patient perspective, we have generated demand from all patient types, which was initially led by switch patients at approximately 50% of all patient starts. More recently, on slide seven, we have seen a shift in our patient mix with the rapid growth of new-to-oxybate patients, who, when combined with previously treated patients in Q4, represented 62% of all starts. Importantly, reimbursed patients now represent nearly three-quarters of all patients on therapy.
As stated on slide eight, these results have been primarily driven by two physician segments. First, we have seen successful LUMRYZ uptake with a segment of physicians who have become our early adopters and are core to the foundation we are building. This group of less than 500 early adopters have delivered nearly two-thirds of all LUMRYZ patient starts. It only represents a quarter of the total oxybate market opportunity. The second group of physicians are those who have previously never prescribed an oxybate before. This group now represents approximately 15% of our patient starts, further validating the emerging market expansion opportunity LUMRYZ offers. These early successes are the result of focused commercial execution against important segments of prescribers, which validates that we can generate significant LUMRYZ demand. This also demonstrates that we have much more work to do in this highly competitive and concentrated rare disease market.
With the same level of focus and consistent execution during 2025, we believe we will achieve significant results with the remaining 75% of the existing oxybate market we have not yet materially penetrated. This group of underpenetrated prescribers is a key pathway to continued growth and, in particular, switch patient growth, a primary focus for us in 2025. Based on our ongoing physician and patient market research, which is supported by our promotional response analysis, these physicians are typically slower adopters and require more consistent and improved commercial execution and impact, which is something we have addressed. In addition, we are deploying programs and initiatives to unlock future switch patients. This is important as some patients, based on research, can be concerned about reimbursement matters such as out-of-pocket costs or even losing access to oxybates if they consider switching, all of which are being actioned.
Turning to slide nine, switch patients are and will remain a critical focus as they typically have an easier path to securing reimbursement and initiating LUMRYZ. They have proven to have meaningfully higher persistency rates and, on average, represent a greater revenue opportunity. As such, as stated on slide 10, our demand-based priorities for this year are focused on accelerating the growth of patients on therapy and, in particular, switch and reimburse patients. We will do this by expanding and upgrading our sales force and deploying tools and tactics to drive greater switch patient focus and impact on this underpenetrated market opportunity. We're increasing our direct-to-oxybate patient marketing efforts to accelerate oxybate patient education and activation to ask for LUMRYZ, while continuing our pursuit of market leadership in the new-to-brand oxybate patient segment and capitalizing on the market expansion momentum we are building.
Lastly, we'll continue our focus on increasing our reimbursed patient mix toward 80% and beyond with account and channel-specific strategies. If patient demand is priority one, persistency improvements are priority 1A. Moving to slide 11, the narcolepsy market has had long-standing challenges with successfully keeping patients on oxybate therapy. First-generation oxybates have historically experienced more than 50% of new patients discontinuing therapy each year, with approximately half of that in the first 30 days. More recently, based on data we have reviewed, the 12-month discontinuation rate for new first-generation oxybate patients is now approximately 65%. This is something we believe hasn't received the attention it deserves as there wasn't any competition, but now there is, and for us, it is a priority.
Just as we believe LUMRYZ will become the treatment of choice for oxybate-eligible people with narcolepsy, we're equally committed to being the leader in persistency as well, helping ensure patients have their own personal optimal LUMRYZ treatment experience and the associated benefits they deserve. For LUMRYZ, we expected persistency would be impacted as our patient mix became more heavily weighted to new-to-oxybate patients and our cumulative cohort of existing patients grew. This expectation has materialized as our new-to-oxybate patient cohort is growing, which, from a persistency perspective, is being addressed with actions we believe will improve this important metric. As it states on slide 12, specifically what we know is adverse events are one of the primary reasons for discontinuations.
These tend to be common oxybate-specific side effects such as nausea, dizziness, and vomiting that typically occur when starting or increasing a dose and, depending on severity, can lead to potential discontinuations. However, they generally subside within one to two weeks, providing an opportunity to impact this by ensuring expectations are appropriately set with patients and deploying timely patient-specific interventions. This is important because as patients progress to their steady-state dose, efficacy increases, satisfaction with their treatment increases, and the likelihood of discontinuation declines, especially early in a patient's treatment, as nearly two-thirds of discontinuations occur in the first 90 days. This provides a very clear window and opportunity to deploy patient-specific tailored messaging. Even though LUMRYZ's persistency rates are higher than that of the first-generation oxybates, that is neither good enough nor the appropriate standard.
This year, we believe there's an opportunity to improve the overall persistency rate, which begins by impacting the first 90 days of treatment and stabilizing the overall discontinuation rate. Transitioning to slide 13, to address this, we have recently made meaningful changes to both our strategy and our resources, including doubling our nursing team and our patient services center, allowing for more frequent and tailored patient interventions, including prior to the start of therapy, to better set treatment expectations. Increasing our field support team to deliver physician-specific interventions in advance of their patient's LUMRYZ refill, expanding our partnership with our specialty pharmacies, deploying custom pharmacy-based compliance and persistency programs, and lastly, progressing additional field-based patient support services that can go beyond the traditional telephonic and digital intervention tools to a more direct, personal high-touch intervention at the patient and physician office level.
All these investments are designed with the goal of improving persistency both early in and throughout a LUMRYZ patient's treatment experience by delivering the right message to the right patient at the right time. Wrapping up, we are committed to leading the way for patients in persistency and beyond, all the while providing the opportunity to free oxybate-eligible people with narcolepsy from forcibly waking up in the middle of the night, night after night, for a condition that, as FDA stated, is antithetical to the goal of improving sleep. Now, to translate this into our Q4 results and 2025 financial expectations, let me turn it over to Tom.
Tom McHugh (CFO)
Thanks, Greg. We'll start with how we currently estimate 2024 will wrap up, followed by our expectations for 2025 and beyond.
Moving to slide 14, I'll highlight a few preliminary 2024 fourth-quarter results and will provide more detail when we announce full-year earnings later this quarter. Starting with Q4, we estimate that net revenue will be approximately $50 million compared to $19.5 million in the fourth quarter of 2023. We also estimate Q4 revenue was impacted by approximately $6 million as there was about one and a half less weeks of inventory in the channel at the end of Q4 versus the end of Q3. GAAP operating expenses are expected to come in at approximately $50 million. Excluding about $6 million of non-cash charges for stock-based compensation and depreciation amortization, cash operating expenses are estimated at approximately $44 million.
Importantly, our cash flow metric continues to improve, and cash flow for the quarter was positive, and ending cash will be approximately $73 million at December 31 compared to $66 million at September 30th. With respect to some key patient metrics, there were over 600 patient starts during the quarter, resulting in an increase of over 200 patients on therapy. We saw a slowdown in the conversion of enrollments to patients and starting therapy as we entered the holiday season. Absent the holiday impact, we believe that patient starts would have been consistent with the 700 per quarter pace of the first three quarters of the year. During 2024, there were more than 2,700 patient starts and over 3,700 since launch, all of which resulted in 2,500 patients on therapy as of December 31st compared to 900 at the end of last year.
I'll turn now to slide 15 and current expectations for 2025. Earlier, Greg reviewed our key launch priorities, and depending on the execution against those, as well as other plans and assumptions, we are projecting the following full-year results. Revenue is projected to be in the range of $240 million-$260 million, which represents about a 50% increase at the midpoint of guidance over 2024 full-year revenue. We believe that 2025 is forecasted with an appropriate degree of conservatism regarding patient starts and patient mix, which are weighted more heavily to new-to-oxybate patients, and revenue could be higher with improvements in several key assumptions such as patient demand, patient mix, and persistency.
With a highly leverageable cost structure, we also expect the cash flow for 2025 will be positive and in the range of $20-$40 million and that we can fund the ongoing launch and phase three IH study from cash on hand and cash flow from operations. I'll wrap up my commentary on slide 16 with what we believe and how we can achieve the billion-dollar-plus revenue opportunity for LUMRYZ. We expect that over the next several years, LUMRYZ will become the leading oxybate therapy for the treatment of narcolepsy and that the oxybate market will continue to expand just as we have seen since the launch of LUMRYZ. The path towards achieving a billion of revenue is straightforward, requiring a constant base of approximately 8,000 reimbursed patients.
Eighteen months into launch, we are nearly 25% of the way towards achieving that goal with over 1,800 reimbursed patients on therapy. With three patient segments totaling over 50,000 patients, there are multiple paths to gain the number of reimbursed patients needed to achieve $1 billion of sales. For example, if only 30% of the 50,000 patients initiate treatment with LUMRYZ, and factoring in persistency, LUMRYZ will become a billion-dollar-plus product, all of which is being built on a highly leverageable operating structure poised for significant cash generation and earnings. At current gross margins, projected GAAP operating expenses, and our existing tax and capital structure, we estimate that reaching $1 billion of revenue will yield approximately $6 of diluted earnings per share. With that, I'll turn the call back to Greg.
Greg Divis (CEO)
Thank you, Tom.
Before we wrap up and open it to Q&A, let me provide a brief update on the work we're doing with our lifecycle management programs on slide 17. First and foremost, we have a sustainable high-growth franchise in LUMRYZ that can drive significant long-term value with current patent protection to early 2042. That value opportunity extends potentially beyond that of LUMRYZ and narcolepsy. As previously stated, we are conducting our phase three REVITALYZ trial in idiopathic hypersomnia, or IH, which is currently enrolling as planned and is expected to be completed in the second half of this year. Of note, we have a legal matter we must resolve around the potential NDA filing and approval of LUMRYZ in IH. Assuming we are successful in this regard, we currently expect to be able to file the NDA approximately six months post-completion of our pivotal trial.
We have become quite bullish on the potential prospects of LUMRYZ and IH, both because of what we've learned and what we hear directly from clinicians and leading key opinion leaders. As stated on slide 18, there are approximately 42,000 diagnosed IH patients under the care of physicians, yet less than 8% are being treated with the only FDA-approved treatment. What we hear from clinicians is that many patients, due to their deep sleep inertia associated with IH, cannot physically wake up in the middle of the night to take a second dose and therefore are not able to benefit from a full therapeutic treatment. As such, we routinely hear that the LUMRYZ value proposition for patients is potentially even greater in IH than in narcolepsy.
In addition, our formulation scientists continue to work with our third-party partners on developing a once-nightly lower-sodium oxybate formulation, having a target product profile bioequivalent to LUMRYZ, and if successful, we intend to pursue FDA approval for this product to treat both narcolepsy and IH. Turning to slide 19, as we start the new year, key milestones for this year include our quarterly financial and launch-related results, including revenue, patient demand, patient mix, and net patients on therapy, the successful completion of our pivotal IH trial and progress toward NDA filing readiness, updates in our no-low-sodium development programs, and of course, our continued progress in ongoing litigation matters, as previously noted, including the November antitrust jury trial against Jazz, as well as the advancement of our recent patent infringement suits we filed against Jazz to protect our once-nightly oxybate innovation.
Moving to slide 20, in closing, we have built a strong demand-based foundation for LUMRYZ, which continues. We're investing in the areas to accelerate the launch and address the challenges in our pursuit of the billion-dollar LUMRYZ potential. We're advancing our lifecycle management programs that offer, if successful, a significant expanded oxybate market opportunity for LUMRYZ, all of which is supported by a robust intellectual property portfolio extending into early 2042, a portfolio we are continually expanding. LUMRYZ represents a meaningful value-creating opportunity built on a highly leverageable cost structure, which should result in significant cash and EPS generation over the coming years and through its patent life. Furthermore, this cash generation foundation creates potential optionality to invest in the growth of Avadel and/or return capital to our shareholders. In 2025, we look forward to many more stories like our nurse practitioner from Texas.
We're optimistic for the future and look forward to providing additional commercial updates as appropriate. We thank you for your time today and, as always, for your support. We will now open the line for Q&A. Operator.
Operator (participant)
Thank you so much. As a reminder, that is star one one on your telephone and wait for your name to be announced. To remove yourself, press star one one again. One moment for our first question. It comes from the line of Francois Brisebois with Oppenheimer. Please proceed.
Frank Brisebois (Managing Director and Senior Biotechnology Research Analyst)
Hey, guys. Thanks for the questions and the update. I just wanted to better understand a little bit. Maybe, Tom, if you can go into if we just kind of see the patients on therapy and we see the sales, right? There's the net revenue per patient that you kind of look at. That comes in at a certain number.
Can you help us understand how to think about that number going forward? Does it change? Maybe the change from that number versus third quarter and where it came in? It does seem like your number of patient starts was almost in line. The holidays took it off, but 600 was a solid quarter. Just a little more on the net revenue per patient and how that can get better with reimbursement. Thank you.
Tom McHugh (CFO)
Sure. Thanks, Frank. Maybe a good starting point is the question you asked at the beginning, which is where patients were at 12/31. As we're thinking about revenue heading into 2025, we have to make an assumption that a percentage of those patients will discontinue during the course of 2025, which, of course, impacts the exit run rate.
In terms of comparison of Q3 to Q4, we did have net patient adds. Perhaps a driver, which we anticipated was going to happen, was the change in the inventory level in the channel, which impacted revenue by about $6 million.
Frank Brisebois (Managing Director and Senior Biotechnology Research Analyst)
Okay. Great. Is that $6 million on that note? Because the inventory play is something to be expected a little bit. Was the $6 million more than expected, or was that kind of in line with what you guys expected?
Tom McHugh (CFO)
Frank, I think from my standpoint, it was in line with what I expected. We signaled this during the Q3 call that we expected there would be fewer weeks of inventory in channel December 31. It is really a function of capacity constraints or storage constraints at the specialty pharmacies, where they had indicated they were at capacity in the Q3.
I certainly would not take it as an indication of any slowdown in demand. It's just the specialty pharmacies just could not carry any more than they could at September 30th. In a normalized range, I think two to four weeks is a normalized range to think about. It's tough for me to predict where we will be in the Q1 or subsequent quarters, but I would think about inventory of weeks in the channel in that range of two to four weeks.
Frank Brisebois (Managing Director and Senior Biotechnology Research Analyst)
Okay. Great. And then just lastly, going forward, in terms of metrics to be expected for us to understand better the persistency and the new patients versus the switch patients, is this something that you will give clarity on going forward just to see how these actions are going, or we do not know yet?
Greg Divis (CEO)
Yeah.
Frank, the way we think about it going forward is patient demand in the form of patient starts, patient mix in terms of source of patient, and of course, net patients on therapy. We think all of those metrics will provide the sort of clarity you're looking for.
Frank Brisebois (Managing Director and Senior Biotechnology Research Analyst)
Perfect. Thank you very much.
Greg Divis (CEO)
Thank you.
Operator (participant)
Thank you. Our next question comes from the line of Andrew Tsai with Jefferies. Please proceed.
Andrew Tsai (SVP)
Hey. Thanks. Good afternoon. Thanks for taking my questions, and thank you for sharing the progress and expectations. Maybe the first question around the 2025 guidance on the patient numbers. If I take the midpoint of patients initiating therapy in 2025, I'm assuming that's on top of the 3,700 you have today.
If that's the case, then taking that resulting number and then working out the math with the patients on LUMRYZ guidance that you have at the midpoint, basically, is it correct to think that the implied discontinuation rate by year-end 2025 could be closer to 50%, 50%? I'll start off with that. Thanks.
Tom McHugh (CFO)
Yeah. Listen, Andrew, I don't disagree with your math. That is what it implies. This is one of those areas we think there's really great opportunity for improvement versus our current assumptions, which is why we've made the investments we've made around persistency and driving patient demand. We believe we've taken an appropriate approach towards forecasting 2025 at a conservative level. What we are thinking about for 2025 is that we're going to be more heavily weighted towards new-to-oxybate patients, which does impact overall persistency.
Andrew Tsai (SVP)
Thanks.
I guess I'd have to think about it more, but you did mention how your current guidance is conservative, but it makes me think, how conservative is this ultimately? How much higher could these revenues be ultimately? Do you have actually a little bit more color around that? How much is it from the in terms of growing patient volume or driving less discontinuations more realistically that can drive higher sales in 2025 in your guidance?
Greg Divis (CEO)
Yeah. Andrew, I think, first of all, I think most important is if we think about the first six quarters of launch, we had a strong start. We clearly have hit some challenges with persistency here in the second part of 2024. We have taken the actions to address those persistency matters and also ensure our focus on driving switch patients.
Your question as to which one is more important, the answer is they're both important. I'll just, again, restate that if you look at where we've indexed our efforts early in the launch in our early adopters, we have actually significantly penetrated that audience, and it's overrepresentative of their potential within the oxybate market. If we can continue to replicate that over time, we should have that sort of success and beyond across all patient segments. We do think there are opportunities to improve and beat, if you will, how we've guided. I would say at this point, we need to continue to assess the interventions and the impact of those interventions and give us opportunity in subsequent quarters to provide more clarity in that regard.
Andrew Tsai (SVP)
Thanks. Very last quick question. Maybe you did share in the slide, and I missed it.
How should we think about the overall mix of your LUMRYZ patients going forward? By year-end, would you still expect the same proportion that you're seeing right now, year-end 2024? Thanks.
Tom McHugh (CFO)
Yeah. So, Andrew, as Tom, so what we had put on the slides, the mix of patients in the fourth quarter was certainly more heavily weighted towards new-to-oxybate and previously tried and discontinued. As we're looking into 2025, I would view this as one of those assumptions we've made on a more conservative basis, we think we're going to continue to be overweighted in terms of new-to-oxybate and previously tried and discontinued. Improving the patient mix will certainly drive an improvement in revenue.
Andrew Tsai (SVP)
Thank you so much.
Operator (participant)
Thank you. One moment for our next question. That comes from the line of Mark Goodman with Leerink. Please proceed.
Mark Goodman (Managing Director and Senior Equity Analyst)
Yeah. A couple of things.
First, I may have missed this, but the average selling price was what? If it was $100,000 in the second quarter and $96,000 in the third quarter, what was it in the fourth quarter?
Tom McHugh (CFO)
Hey, Mark. It's Tom. Listen, preliminarily, of course, we're still closing the books, but it averaged to about $96,000 if you just take the revenue reported and adjusted for the inventory of $6 million, divide that by the average number of patients on therapy. It works out to about $96,000 per quarter. Apples to apples, it's about the same as third quarter, is what you're saying? About the same as third quarter. That's right.
Mark Goodman (Managing Director and Senior Equity Analyst)
Okay. Fine. And then just secondly, historically, I mean, in order to get to a billion, are you basically counting on the IH indication? Is that what we're counting on?
I mean, when a product goes to 170 to 250, I mean, obviously, a new indication can change the growth trajectory. Outside of that, we're used to seeing growth rates that kind of slow each after year. We have to be thinking that this indication slows a little bit over the next couple of years in growth rates. It's not going to become a billion in narcolepsy, right? This is narcolepsy and IH.
Tom McHugh (CFO)
Mark, the way we think about it, what we've talked about in terms of a billion-dollar opportunity excludes IH. Can you talk about, is there an expectation that 2025 is a growth year of 40-something percent, whatever the number is, to get to the midpoint, and then it actually is faster in 2026? I mean, because traditionally, that's not normally what we see.
Greg Divis (CEO)
Yeah.
I think from our perspective is there is a significant amount of patient opportunity to grow LUMRYZ, whether from the three different patient segments that Tom described. Our penetration of those respective patient segments does not have to be significant to be able to realize those sorts of numbers only in narcolepsy alone. We have seen those levels of penetration in our early adopter audiences already, right? If we can continue to translate that into the broader audience, we believe over time, and the slope of that curve will progress the way it progresses, we can get to those sorts of numbers on patients given the opportunity and what we hear in our market research, right, from that perspective. I will say it certainly is a therapeutic category where consistent growth continuously quarter after quarter after quarter has been demonstrated.
We believe we can continue to execute and deliver on that over time and based on the patient source and opportunity we have and what we hear from our research.
Mark Goodman (Managing Director and Senior Equity Analyst)
Just last question, because I guess this kind of answers when peak sales would be. Peak sales would be the year before you go LOE. When are you assuming the LOE?
Greg Divis (CEO)
Yeah. We're not defining when peak sales are, but at this point, as we described in the call, we have patent protection right now through early 2042.
Mark Goodman (Managing Director and Senior Equity Analyst)
Thank you.
Operator (participant)
Thank you. One moment for our next question, please. Comes from the line of Ami Fadia with Needham & Company. Please proceed.
Ami Fadia (Senior Biotech Equity Research Analyst)
Hi. Good afternoon. Thanks for taking my question.
Can you talk a little bit about what has been the dynamic with switch patients and why we've seen a reduced mix of switch patients and what your assumption is in your 2025 outlook for what % of patients will be switch patients? What do you think you need to do to really increase that mix? That's my first question.
Greg Divis (CEO)
Yeah. Again, I think the data shows what's occurred. We've seen early in the launch a much higher percentage of them. As we've gotten into the last couple of quarters, it has slowed down and stabilized to a certain extent in the kind of low to mid to higher 30% of the total patient population of our total patient starts. In part, we've gotten, I would say, for lack of a better word, those who are waiting and looking for LUMRYZ.
We are in, and in particular, in our early adopters. We are in the market really expanding our reach and investing our efforts to both educate direct-to-patients through our direct-to-patient activities to educate them and activate them to go seek LUMRYZ, where we've done that to date. We've seen that be successful. We've expanded our sales force to expand our reach to be able to get wider and get more frequency into this other 75% of the under-penetrated market opportunity. We think in both those scenarios, we're going to continue to see growth in new-to-oxybate and previously treated and discontinued. We're focused on accelerating the switch, which if we do those things, our entire demand will grow.
Ami Fadia (Senior Biotech Equity Research Analyst)
Got it. Just with regards to your guidance for 2025, you've sort of characterized it as something that has upside.
What do you think could be the biggest driver of upside? When you talk about the persistency rates of 50% that you've assumed in your guidance, what do you believe you need to do to sort of increase that persistency rate? What could drive the persistency rates to be better than the Jazz products that have been on the market for many years? I have one quick last question.
Tom McHugh (CFO)
Sure. Hey, Ami. It's Tom. I'll take the first part of the question. I would consider there's really three primary assumptions that could drive revenue above the guidance we provided, each one of which is not insignificant and taken in combination and working together provides even a larger result. The three assumptions really are just really total patient demand.
Of course, if you drive more patients to the top and you have more net patient adds during the course of the year, patient mix defined really as the mix of switch patients versus non-switch patients to characterize it simply. That is also a powerful driver of revenue. The higher the mix goes towards switch, the more revenue we believe we generate. The third is persistency, which we believe we're making the right investments to improve that. You take those three, either individually or in combination, and that clearly would drive us above the revenue guidance.
Greg Divis (CEO)
Yeah. To your question of why do we think we can improve persistency vis-à-vis other products in the category, we've already demonstrated that we have higher persistency rates from the data we look at across all patient types at all time periods to date that we've been on the market.
We have numerically a better persistency rate, if you will. From our perspective, as our patient mix shifted and the opportunity to keep patients on therapy, it's an investment and a priority for us because we worked so hard to get them on therapy. We know that when they get through the first 90 days, which is where the majority of the discontinuations occur, their treatment experience and their satisfaction only continues to rise. What we're really deploying is incremental resources deployed in particular centered around the first 90 days where we engage with the patient, we engage with the office staff, and physicians in an attempt to really positively impact from before they start therapy to at different points in time during their journey, especially in the first 90 days.
Now, every patient is important, and every patient type is important in that regard, whether the first 90 days or beyond. All of our programs are designed to impact everybody in that regard. The new-to-oxybate and the previously treated and discontinued have markedly higher discontinuation rates than the switch patient, which is why the mix of patient matters in that regard, why a focus on switch patients is important as well. We have to have the tools and the tactics to try to meet the patient where they are and help them stay on therapy, which is something we haven't done until recently.
Ami Fadia (Senior Biotech Equity Research Analyst)
Understood. Okay. Just last quick question. Could you elaborate on where the appeal to the injunction on IH is at and what stage of the litigation we are at and when we can expect a decision?
Greg Divis (CEO)
All I can say on the appeal, the IH appeal, is that the oral arguments, I believe, are scheduled for February 7th. Subsequent to that, we would expect a decision sometime from the appellate court sometime thereafter, right? When that is, not really sure. The last time we were in front of that group on the REMS-related patents, we had a decision in fairly quick short order. It could also be later in Q1 or early in Q2. We do not know. The oral arguments are February 7th.
Ami Fadia (Senior Biotech Equity Research Analyst)
Thank you.
Operator (participant)
Thank you. One moment for our next question. That comes from the line of Olive. One moment, please. It is from H.C. Wainwright, but I cannot read the name. Go ahead.
Oren Livnat (Managing Director and Senior Equity Research Analyst)
Hey. Thanks. It is Oren. Can you hear me?
Tom McHugh (CFO)
Yes.
Oren Livnat (Managing Director and Senior Equity Research Analyst)
Great. Can you just talk a little bit more?
I'm sorry, I have to jump on and off this call, so I'm sorry if you addressed it. Can you talk more about these interventions? I think you said they're sort of beyond traditional telephonic and digital interventions, presumably. I don't know if that's mostly on the post-initiation patient support side or if this is on the pre-initiation education side with doctors and/or patients. Just talk more about what are you doing differently that you didn't do before and why that wouldn't have occurred to you to do initially. Also, maybe I missed this as well, but is the mix of patients that you're at now at this stage in the launch meaningfully different than you would have expected? Why do you think that is in terms of a higher weighting towards new-to-patients?
Is switching existing patients that were not already warehoused and eager and unhappy and waiting to switch to something, is that proving harder than you expected? Are patients just seeing their doctors less often than you expected? If you just talk more about all of that. Thanks.
Greg Divis (CEO)
Yeah. Oren in terms of the initiatives that we are taking on relative to persistency, whether it is the expansion of our nurses, whether it is the expansion of our field sales team, whether it is our partnerships with our specialty pharmacies, or the additional field-based opportunities that we are evaluating and progressing, I would say all of them are things we had not been doing until recently. We continue to advance those capabilities from that perspective and assess their impact and how they are effectively improving the patient's treatment experience.
I think the one thing we've learned over the course of, in particular, the last number of months, is that the notion of one size fits all isn't the right approach, right? Each patient type has their own different nuance. How we intervene based upon the patient is really, really important. We continue to get smarter as we talk to patients about that and how we can become more, if you will, almost predictive in terms of who's at risk of a discontinuation and how do we deploy interventions in advance of that to prevent it, right, from that standpoint. In terms of your comment about your question about switch patients, I think the first thing I would comment is that the switch opportunity is robust for us, and it hasn't changed. It still represents, respectfully, the largest portion of our patient starts, right?
It's left. I think that is in part because of some of the low-hanging fruit we got. I think we're now in a rare disease where we are unlocking patients. We are in offices and online communicating to patients and physicians to give them the reasons why they should or should consider LUMRYZ. We've done a lot of research in this regard, and we noted some of that research.
Some of the concerns or hesitation is centered around reimbursement or concerns about out-of-pocket costs, which certainly isn't an issue for us, but certainly is something that we've got to make sure patients understand as one example of the things that they're comfortable with as they consider changing a therapy in a rare disease where only a handful of small subset of physicians have a lot of patients, most have a few patients, and the intervention opportunities aren't regular like they are in larger mass markets.
Oren Livnat (Managing Director and Senior Equity Research Analyst)
Okay. There is a lot of moving parts in this guidance. I'll admit it's a bit confusing, at least without having a chance more time to dig into it here.
Just as we think about, besides the math of just discontinuation rates, which will hopefully improve on average, is there any sort of phasing or cadence that you expect in this year with regards to some of these new, all of the above new starts and different patient types coming online with these initiatives? Is this going to be a back half-weighted? I guess it speaks to Mark's question earlier that we'll be coming out of the year maybe at a higher growth rate than we are in the first half as these initiatives take hold?
Greg Divis (CEO)
Yeah. Oren, maybe I'll start, and then maybe Tom can wrap a little bit additional commentary.
I think first, the thing that's very clear to us and even was clear during the first four-plus quarters of launch where we were building this really strong foundation is that the demand at the top of the funnel, whether you measure that in enrollments or new patient starts, continues to be robust and strong and consistent. We see that not changing. The opportunity for that to accelerate is really continuing the growth we're seeing in new-to-oxybate and switch patients, but add in a growth, if you will, an improvement in switch patients, right, from that perspective. That is why it's a focus for us. How long it takes for these investments to take hold and have consistent impact is something we're evaluating all the time.
I certainly believe that we've gotten our field teams and our nursing teams and whatnot all in place now and trained and operational here as we enter the new year. We'll continue to assess the effectiveness of those initiatives to be able to both build demand like we think we can and keep patients on therapy like we think we can.
Oren Livnat (Managing Director and Senior Equity Research Analyst)
Just lastly, I'm sorry. Did you say how many reps you had and now have in the field?
Greg Divis (CEO)
We've added about 15% on the rep side. We've doubled our field support teams, and we've doubled our nurses.
Oren Livnat (Managing Director and Senior Equity Research Analyst)
Okay. How many reps is that out there now?
Greg Divis (CEO)
53.
Oren Livnat (Managing Director and Senior Equity Research Analyst)
Got it. All right. Thanks so much.
Greg Divis (CEO)
Thanks, Oren.
Operator (participant)
Thank you. One moment for our next question. It comes from the line of David Amselin with Piper Sandler. Please proceed.
Hi. Thank you for taking our question.
This is Alex on for David. I've got one question for you. Looking ahead at longer-term dynamics, how are you thinking about adoption in IH for LUMRYZ, assuming positive data? In other words, are you envisioning expanding the market, or do you see a lot of the LUMRYZ potential here coming at the expense of Xyrem? Just sort of help us understand how you're thinking about this opportunity.
Greg Divis (CEO)
Yeah. Again, I think without providing a whole lot of commentary around this, given we've got to get through our clinical trial, get through our approval, and deal with the upcoming oral arguments and appeal process, I would say most importantly, and again, the research we've heard most recently in trying to understand the opportunity for LUMRYZ is that there's a whole lot of room here for LUMRYZ to fit in.
I think the dynamics that we see in narcolepsy to some extent, although there are more patients being treated with narcolepsy, we think will likely potentially translate into IH to a certain extent. The IH penetration today is, again, less than 8% based upon diagnosed patients and what we think are the actual IH patients on therapy with the twice-nightly product. From our viewpoint, there is a lot of room both inside of those being treated, but even bigger outside of that. All indications we have are it's an opportunity to source all from multiple patient segments, just like we've seen in narcolepsy, accordingly, should we be successful in our clinical program and the related legal matters.
Thank you.
Ash Verma (Stock Analyst)
Thank you. One moment for our next question, please. It is from the line of Ash Verma with UBS. Please proceed.
Yeah. Thanks for taking my questions.
I have two. Just for 2025, I've been trying to do this math. What are you assuming on pricing? It seems like there is some disconnect even after factoring in your 50% persistence. I've seen that typically in this market, pricing doesn't necessarily get impacted that meaningfully. That's the first one. Second, has the recent leadership departure resulted in any kind of disruption in the sales momentum? Thanks.
Greg Divis (CEO)
I'll take the second question. From my perspective, the answer to that is no. In terms of disruption from the field, the field is very focused on what they're doing. All of our field leadership team and our commercial leadership team is intact, still operating and driving the things that need to be driven from that perspective. On that point, we don't believe so from what we've experienced so far.
On the pricing, I'll turn it over to Tom.
Tom McHugh (CFO)
Yeah. Actually, the way I would think about pricing is, listen, for a reimbursed patient who's on for a full year, there's really not much of a change year over year from 2024 to 2025. What does impact it when you get down to an average per patient number on an annual revenue basis is really the patient mix. Persistency does impact the calculation of a net revenue for a switch patient versus a new-to-oxybate patient. While we believe we've forecasted conservatively, that factor, that mix of patients, does impact net revenue per patient on an overall basis.
Ash Verma (Stock Analyst)
Thank you.
Operator (participant)
Thank you so much. One moment for our next question, please. It's from the line of Myriam Belghiti with LifeSci Capital.
Myriam Belghiti (Research Analyst)
Thank you for the update. Just one question for me.
I'm just curious whether the factors driving discontinuation in the new-to-oxybate for LUMRYZ differ from those seen in the first-generation oxybates. You mentioned that historically, those have been quite high. Just wondering what gives you the confidence that these new initiatives will meaningfully address this issue.
Greg Divis (CEO)
It's a great question, Myriam. I think ultimately, as we've studied this and seek to understand what's happening and why, there's a few things that really stand out, right? Number one, as we stated, across all time points and different patient segments, I would say that we numerically have better discontinuation rates, or we like to think higher persistency rates, but not good enough, especially as our patient mix changes. We're on a total patient population that's smaller, right, with 2,500 patients on therapy.
For us, as we've researched this, talked to patients, talked to those who have experienced the sorts of things that drive discontinuations, it's clear that the majority of it happens early on. A big driver of that is how their expectations are set and how care is offered to them through the course of dose titration because side effects come with starting and dose titration. Yet they do subside over time. While your dose is increasing to your steady-state dose to get the ideal therapeutic effect, you're going to have adverse events along the way. Helping the patient navigate through those is really, really important. Our view is that we can have an impact in this regard. We have made the investments to do that. We continue to deploy those efforts.
We will have an opportunity to understand over time which ones we think are working the most effectively and how we double down on those and which ones need to be enhanced and how we do that.
Myriam Belghiti (Research Analyst)
Got it. Thank you for answering my question.
Operator (participant)
Thank you. One moment for our next question. It comes from the line of Chase Knickerbocker with Craig-Hallum. Please proceed.
Chase Knickerbocker (Senior Equity Research Analyst)
Thanks. Good afternoon. I just want to dig a little bit more on the efforts on the demand side and how you can improve the mix on what is entering the funnel and kind of maximizing switch patients. Can you just add a little bit more detail on how you are kind of focusing reps to kind of improve that mix entering the funnel more towards switch patients?
Is there a decent number of kind of medium to high prescribers out there that are still kind of new to you and you still need to reach, or is it mainly existing writers who have a meaningful cohort of oxybate users who are just sticking with first-generation therapy? Thanks.
Greg Divis (CEO)
Yeah. Thanks, Chase. I would answer it this way, right? I think number one is you got to understand where the physician is on their buying kind of in their buying journey, so to speak, and their adoption journey of LUMRYZ, right? In some case, we have physicians who have not prescribed. We have some high-volume prescription physicians who have not prescribed. By and large, our 25% of the market that's driving two-thirds of our volume to date, where we have really high penetration, relatively speaking, has been directly related to our efforts and our promotion, right?
I would say as you get to the other 75%, who may be slower adopters, may be harder to see, may be lower-tiered physicians who have fewer patients, and some have a lot of patients, it really requires consistent, in our view, consistent focus and commercial execution against it, understanding where that physician is in their kind of adoption sequence. Is this a physician who we should be targeting a switch patient to? Is this one who we should be starting a new-to-oxybate with? Our focus, though, is to grow all patient demand with an emphasis on how do we unlock more switch patients, right? Again, we're working with our teams to deploy those tools and tactics to do that. There is ample opportunity across all of our segments, recognizing that where we've over-indexed our time, we've done quite well, and that's laid the foundation.
We have got to expand that if we want to keep building and growing. All of our research would tell us that that can happen. That is what we are doing.
Chase Knickerbocker (Senior Equity Research Analyst)
Just last for me on the persistency side. Is there any kind of early signs of success with any maybe earlier stage pilot programs that you kind of put in place or specific teams out there in the field in specific geographies who have done better from a persistency rate perspective and that you can share as far as potentially showing early signs of success at some of these efforts that you are instituting? Thank you.
Greg Divis (CEO)
Yeah. Thanks, Chase. Given most of our resources are just operational now, I would say it is a little bit premature to draw any sort of definitive conclusions.
I would say that what we've really tried to understand, in addition to what's happening at the physician, at the patient level, is to really understand where discontinuations are an issue at the physician level, right, in terms of perhaps their practice and how they manage patients or what is the resulting risk of discontinuation inside of specific physician practices. Taking the opportunity to engage and connect with those physicians who do a really, really good job from them, from their perspective and from what the data tells us, learning and deploying and the sorts of lessons that they deploy, both not only at the patient level, but to the physician level as well. That's the reason why we've expanded our resources to be able to do both.
Chase Knickerbocker (Senior Equity Research Analyst)
Thanks, Greg.
Operator (participant)
Thank you. One moment. We have a follow-up from Mark Goodman with Leerink. Please proceed.
Mark Goodman (Managing Director and Senior Equity Analyst)
Yeah.
Hey, just to follow up since we're kind of resetting expectations here, Tom, first quarters are always a little funky. Maybe you can comment on first quarter a little bit and how to think about it. Second of all, did I see the numbers correct? You ended 2024 with 2,500 patients. You're expecting to end 3,400 patients at the end of this year. If you just took a simple average times the price that's the same price as 2024, you get a number that's much above your range. What am I doing wrong?
Tom McHugh (CFO)
Let me break them down one by one. Literally, the comments on Q1, Mark, we'll probably be in a better position to provide an update on that and how we're progressing when we do our Q4 call later this month or later this quarter.
In terms of how you're tackling revenue for the year, if you have to take 2,500 as we exit therapy, we're projecting a net add of 800 to 1,000 patients, which probably gets you to 3,300 to 3,500. I would, for supplement, take the average net revenue per patient we've been doing. Do not forget, you have to adjust the 2,500 starting point a little bit because of discontinuations. You do not get the full year benefit of those patients being on therapy.
Mark Goodman (Managing Director and Senior Equity Analyst)
I see. It is a kind of a titration issue. Okay. Thank you.
Operator (participant)
Thank you. This ends our Q&A session for today. I will turn it back to Greg for final comments.
Greg Divis (CEO)
Thank you. Just a few final comments to say. First, thank you for spending your time here on this afternoon. We look forward to any follow-ups.
After the first number of quarters of launch, building our foundation, we do believe we are focused on the right things to both accelerate the demand and impact the persistency. We look forward to providing those updates to you as we go forward. Thanks.
Operator (participant)
With that, ladies and gentlemen, we conclude today's conference. Thank you for participating. You may now disconnect.