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Joanne C. Wu

General Counsel and Secretary at Mission ProduceMission Produce
Executive

About Joanne C. Wu

Joanne C. Wu (age 43) has served as Mission Produce’s General Counsel and Corporate Secretary since March 2021; she previously held senior legal roles at Public Storage, Dine Brands, and Amgen, and began her career at Latham & Watkins (USC JD; UC Berkeley Haas BS) . In fiscal 2024, Mission delivered $1.23B revenue, $107.8M Adjusted EBITDA, and $36.7M net income, driving above‑target annual incentive outcomes for executives; Ms. Wu’s FY24 bonus plan paid at 158% of target (80% tied to Adjusted EBITDA achieved at 136% of target; 20% individual performance at full payout) . Equity incentives emphasize performance via three‑year PSUs based on cumulative adjusted net income per share; the inaugural 2022–2024 PSUs paid 0% (below threshold), reinforcing pay‑for‑performance alignment, while 2023–2026 and 2024–2026 PSUs are tracking above target as of 10/31/24 (status, not final) .

Past Roles

OrganizationRoleYearsStrategic impact
Public Storage (NYSE: PSA)Assistant General Counsel2019–Feb 2021Supported world’s largest self‑storage operator; public company governance and securities experience .
Dine Brands Global (NYSE: DIN)Associate General Counsel & Assistant Secretary2014–2019Led corporate/securities and governance for a global franchisor (Applebee’s, IHOP), enhancing disclosure and board processes .
Amgen (NASDAQ: AMGN)Counsel2010–2014Handled complex corporate matters at a large-cap biotech, building cross‑functional risk/compliance capabilities .
Latham & Watkins LLPAssociate2007–2010Trained in top-tier transactions and public company advisory, foundational to GC role .

External Roles

No public company directorships or external board roles disclosed for Ms. Wu .

Fixed Compensation

MetricFY 2023FY 2024FY 2025 (set)
Base Salary ($)416,000 450,000 (8.2% YoY increase) 468,000

Perquisites (FY 2024):

  • Company-paid health insurance premiums: $34,255 .
  • Car allowance: $22,906 .
  • Supplemental disability premiums: $3,609 .
  • 401(k) match: $13,904 .
  • Policy: limited perqs, no tax gross-ups except for relocation; no defined benefit/SERP plans .

Performance Compensation

Annual cash incentive (FY 2024 design and payout):

  • Target opportunity: 75% of base salary (i.e., $337,500 on $450,000) .
  • Weighting: 80% Company Adjusted EBITDA; 20% individual performance .
  • Company metric calibration: 50% threshold/0% payout; 100% target/100% payout; 150% max/200% payout; achieved 136% of target → 172% payout on company portion .
  • Individual component: paid at full 20% based on CEO assessment of contributions (litigation management, sustainability reporting oversight, risk/compliance improvements) .
  • Actual FY 2024 payout: $531,909 total (comprised of $464,408 performance-based and $67,501 individual component) .
Annual Incentive (FY 2024)TargetActual
Base salary used$450,000 $450,000
Target bonus %75% 75%
Target bonus ($)$337,500
Company performance factor172% of target portion
Individual performance factor20% of target portion
Total payout ($)$531,909

Long-term equity incentives (grant year 2024; split 50% RSUs / 50% PSUs):

  • 2024 total equity value: $500,000 (RSU $250,000; PSU $250,000) .
  • RSUs vest ratably over 3 years; PSUs cliff‑vest based on 3‑year cumulative adjusted net income per share (threshold 70%→50% payout; target 100%→100%; max 130%→200%) .
2024 LTI Awards (Grant Date 1/5/2024)Shares/UnitsPlan Details
RSUs25,747 Vest 1/5/2025, 1/5/2026, 1/5/2027 (equal tranches) .
PSUs (target)25,746 Earned 50–200% based on 3‑yr cumulative adj. NI/share (FY2024–FY2026) .
PSUs (maximum)51,492 Disclosed at 200% per SEC table convention .

Historical PSU performance:

  • 2022–2024 PSU program: 0% earned (below threshold); target $/share: $2.55 vs actual $1.19 .

Equity Ownership & Alignment

Ownership and awards (as of 2/11/2025 or 10/31/2024 where noted):

  • Beneficial ownership: 27,842 shares total; percent of outstanding: “*” less than 1% (company table threshold) .
  • Unvested RSUs: 46,811 units (market value $552,370 at $11.80 close on 10/31/2024) .
  • Outstanding PSUs (not yet earned): 2023–2025 PSUs shown at 28,944 (200% max; target 14,472); 2024–2026 PSUs shown at 51,492 (200% max; target 25,746) .
  • Stock options: none outstanding for Ms. Wu .
  • Pledging: no pledges disclosed for Ms. Wu; company notes pledges only for certain trusts of other insiders (e.g., CEO trusts) .
  • Stock ownership guidelines: 1x base salary for Section 16 officers/SVPs; as of 10/31/2024, all then‑NEOs exceeded required holdings except the newly hired COO—thus Ms. Wu was in compliance .

Upcoming scheduled vesting (creates potential selling windows if shares not otherwise retained):

GrantVesting date(s)Shares vesting
RSU (3/8/2021)3/8/20251,912
RSU (1/3/2022)1/3/20254,680
RSU (1/6/2023)1/6/2025; 1/6/20267,236 each date
RSU (1/5/2024)1/5/2025; 1/5/2026; 1/5/20278,582; 8,582; 8,583

Alignment, restrictions, and risk controls:

  • Hedging/short sales prohibited under Insider Trading Policy .
  • Executive clawback policy (SEC‑compliant) mandates recoupment of incentive‑based pay after restatements, with three‑year lookback; applies to current/former executive officers; no misconduct requirement .
  • Strong Say‑on‑Pay support (97.34% in 2024) indicates shareholder endorsement of pay design .

Employment Terms

  • Start date and role: General Counsel & Secretary since March 2021; offer letter (3/8/2021) includes target bonus 75% of salary, a car allowance, participation in standard benefits, and a sign‑on RSU award ≈$160,000 vesting over four years .
  • Severance/CIC: Covered by Executive Severance Plan—cash severance equals 1.0x (outside CIC) or 1.5x (within CIC period) of base salary + target bonus; 12 months COBRA; equity treatment: outside CIC, pro‑rata RSUs and PSUs at actual performance; within CIC, full vesting at target for PSUs (double trigger); 12‑month post‑termination option exercise window (not applicable to Wu due to no options) .
  • Restrictive covenants: 24‑month non‑solicitation tied to severance benefits; standard award agreements include death/disability pro‑ration and CIC provisions, harmonized to the plan terms .
  • No tax gross‑ups on severance/CIC; no single‑trigger acceleration .

Compensation Structure Analysis

  • Cash vs equity mix: 2024 total direct pay emphasized at‑risk elements—annual incentive (performance‑based) and 50% PSUs/50% RSUs; long‑term mix shifted toward PSUs vs prior years, heightening performance sensitivity .
  • Pay‑for‑performance evidence: 2024 Adjusted EBITDA at 136% of target yielded 158% payout for Wu; conversely, 2022–2024 PSUs paid 0%, demonstrating downside alignment when multi‑year goals are missed .
  • Governance safeguards: independent consultant (Pearl Meyer), no option repricing, clawback, anti‑hedging, ownership guidelines, double‑trigger CIC equity, severance caps (1.0–1.5x; CEO 2.0x), and no SERP/gross‑ups (except relocation) .

Related Party Transactions

No related party transactions involving Ms. Wu are disclosed; the company lists transactions involving certain directors/CEO and affiliates, but none attributing a material interest to Ms. Wu .

Performance & Track Record

Metric (FY end 10/31)FY 2023FY 2024
Revenues ($B)0.954 1.23
Adjusted EBITDA ($M)48.4 107.8
Net income ($M)(2.8) 36.7
Cash from operations ($M)29.2 93.4

Additional context:

  • Options across the exec team were underwater at 10/31/24 ($11.80 close), with $11.74 on 2/11/25 record date, tempering near‑term exercise‑driven selling pressure; Ms. Wu holds no options .
  • Company Pay‑Versus‑Performance shows CAP linked to TSR/net income/Adjusted EBITDA; 2024 TSR metric shows $89.5 value of a $100 initial investment (index basis), contextualizing market returns against comp outcomes .

Compensation Committee Analysis

  • Committee: Linda B. Segre (Chair), Tony Bashir Sarsam, Bruce C. Taylor; fully independent; four meetings in FY2024 .
  • Consultant: Pearl Meyer (independent) advised on peer group, plan design, benchmarking, and risk assessments .

Equity Ownership & Alignment Details (Reference Table)

ItemDetail
Beneficial ownership27,842 shares; “*” <1% outstanding (71,071,752 shares outstanding 2/11/25) .
Unvested RSUs46,811 units; $552,370 MV at $11.80 (10/31/24) .
Outstanding PSUs (target)14,472 (2023–2025) and 25,746 (2024–2026) .
OptionsNone outstanding .
Ownership guidelines1x salary; in compliance as of 10/31/24 .
Hedging/pledgingHedging/short sales prohibited; no pledges disclosed for Ms. Wu .

Employment Terms Summary (Reference Table)

ElementOutside CICWithin CIC period
Cash severance1.0x base + target bonus 1.5x base + target bonus
EquityPro‑rata RSUs; PSUs at actual performance pro‑rated Full vesting; PSUs at target (double trigger)
COBRAUp to 12 months Up to 12 months
Covenants24‑month non‑solicit 24‑month non‑solicit

Investment Implications

  • Clear pay‑for‑performance alignment: 2024 cash incentive paid above target only with strong operating rebound; multi‑year PSU zero‑payout for 2022–2024 underscores downside risk and limits windfalls .
  • Limited insider selling pressure indicators for Ms. Wu: no options, but multiple RSU tranches vest in 2025–2027; monitor Form 4s around vest dates and blackout periods to gauge potential flow, noting company’s anti‑hedging policy and ownership guideline compliance .
  • Retention and CIC economics: Double‑trigger acceleration and capped severance (1.0–1.5x) reduce “golden parachute” risk while supporting retention; clawback further mitigates risk of overpayment tied to financial reporting .
  • Governance quality signals: Strong 2024 Say‑on‑Pay (97.34%) and independent comp oversight (Pearl Meyer) reduce comp‑related controversy risk; continued performance weighting (PSUs) increases sensitivity to execution of multi‑year earnings goals .