Sign in

Luis A. Gonzalez

Director at Mission ProduceMission Produce
Board

About Luis A. Gonzalez

Independent director nominee for Class II; age 74; on Mission Produce’s board since 2011. Background includes founding major Peruvian agro-industrial companies (Austral Group S.A. and Camposol S.A.), co-founding Grupo Arato (acquired by Mission in 2018), and serving as a private investor in real estate and other ventures; honored by the President of Peru with the “Comendador por Servicios Distinguidos” medal in 2007; studied mechanical engineering at Saarbrücken Fachhochschule, Germany . The Board has determined he is not independent due to material related-party transactions with AgroLatam, a company he owns .

Past Roles

OrganizationRoleTenureCommittees/Impact
Austral Group S.A. (Peru)FounderNot disclosedBuilt second-largest fishing/marine-based food producer in Peru
Camposol S.A. (Peru)FounderNot disclosedLeading agroindustrial company in Peru
Grupo AratoCo-founder2011Acquired by Mission in 2018; alignment with AVO’s Peru operations
Mission’s Peruvian subsidiaries (Grupo Arato Holding S.A.C., Beggie Peru S.A., Arato Peru S.A., Inversiones Agricolas Olmos S.A.C., Avocado Packing Company S.A.C.)DirectorUntil Nov 24, 2021Governance experience in local operating entities

External Roles

OrganizationRoleTenureNotes
AgroLatamOwnerCurrentCounterparty to AVO’s 25-year lease (~$60M undiscounted); $2.0M paid in FY2024; AVO also purchased ~20 hectares for $0.2M in April 2023

Board Governance

  • Class II director; nominated for re-election at the 2025 annual meeting for a term expiring at the 2028 meeting .
  • Independence: Not independent under Nasdaq rules due to related-party lease and land purchase with AgroLatam; Board independence is 75% overall; all committee members meet independence standards .
  • Committee assignments: No standing committee roles listed (Audit, Compensation, Nominating & Corporate Governance) .
  • Attendance: Board met five times in FY2024; all directors attended at least 75% of Board and committee meetings; six of eight directors attended the 2024 annual meeting (extenuating circumstances for absentees) .

Fixed Compensation

ComponentAmountNotes
Annual Board cash retainer$60,000Policy adopted Sept 6, 2023; paid quarterly in arrears
Committee member retainer (Audit/Comp/Nominating)$7,500 / $5,000 / $5,000Only paid if the director attends the meeting in the quarter; not applicable if no committee roles
Committee chair retainer (Audit/Comp/Nominating)$15,000 / $10,000 / $10,000In lieu of member retainer; not applicable
2024 cash fees (actual)$60,000Reported for FY2024

Performance Compensation

Equity AwardGrant DateNumber of RSUsGrant Date Fair ValueVesting Terms
Annual RSU grantApr 11, 20248,475$97,208Vests in full on earlier of one-year from grant or next annual meeting; full vest on change-in-control
  • Grant sizing uses trailing 30-day average stock price; ASC 718 fair value uses closing price ($11.47 on grant date for FY2024 grants) .
  • No director performance metrics; RSUs are time-based; directors may elect to defer equity under the Nonqualified Deferred Compensation Plan (no deferral disclosed for Gonzalez) .

Other Directorships & Interlocks

CompanyBoard RoleCommittee RolesInterlock/Conflict Note
None disclosed
  • Related-party exposure: AVO’s partially owned subsidiary entered a 25-year lease with AgroLatam (owned by Gonzalez) for ~1,500 acres in Olmos to expand blueberries; ~$60M undiscounted lease payments; $2.0M paid in FY2024; AVO purchased ~20 hectares from AgroLatam for $0.2M in April 2023 .
  • Independence explicitly denied due to amounts exceeding Nasdaq categorical standards .

Expertise & Qualifications

  • Deep avocado/agroindustrial sector experience with first-hand knowledge of farming and packing operations in Peru; Board cited leadership experience and operational expertise as qualifications .
  • Education: Mechanical engineering at Saarbrücken Fachhochschule, Germany .

Equity Ownership

Holding TypeAmountNotes
Shares held directly23,948As of Feb 11, 2025 footnote disclosure
RSUs scheduled to vest within 60 days (2/11/2025)8,475FY2024 director grant
Indirect – Beldar Enterprises7,175,319Gonzalez and Ms. Vallejos Hinojosa share voting/dispositive power; Gonzalez disclaims pecuniary interest
Indirect – Corp SA 1310,000Shared voting/dispositive power; shared pecuniary interest during lifetime
Indirect – Corp SA 2256,722Shared voting/dispositive power; shared pecuniary interest during lifetime
Indirect – Corp SA 3310,000Shared voting/dispositive power; shared pecuniary interest during lifetime
Indirect – Corp SA 4111,000Shared voting/dispositive power; shared pecuniary interest during lifetime
  • Director stock ownership guidelines: Five times annual cash retainer ($300,000); expected compliance within 5 years; all non-employee directors exceeded at FY2024 year-end except Mr. Sarsam (appointed 2023) .

Governance Assessment

  • Independence and Conflicts: Not independent due to a significant related-party lease and land purchase with AgroLatam; the lease is long-term (25 years) and sizable (~$60M undiscounted), representing a potential conflict of interest and supply chain dependency. RED FLAG: Related-party transactions with an entity owned by the director that exceed Nasdaq independence thresholds .
  • Committee Effectiveness: No committee assignments, which limits direct influence over audit/compensation/nominating oversight; consistent with non-independence status .
  • Attendance and Engagement: Board-wide attendance standard met (≥75% of meetings); Board held five meetings in FY2024; annual meeting attendance was high (6/8 directors) . While individual percentages are not disclosed, there is no attendance-related red flag.
  • Compensation Alignment: Cash retainer ($60,000) plus time-based RSUs ($100,000 target; $97,208 reported FY2024) is standard market practice; RSUs vest on tenure or annual meeting date, with CoC acceleration—no risk-based performance metrics, but ownership guidelines enforce alignment; no deferred compensation election disclosed for Gonzalez .
  • Ownership and Influence: Significant indirect holdings through entities with shared voting/dispositive power; Gonzalez disclaims pecuniary interest in Beldar Enterprises but has shared pecuniary interest in Corp SA 1–4; governance complexity warrants monitoring. Signal: High insider-affiliated holdings combined with related-party transactions increases perceived conflict risk .
  • Overall signal for investors: Strong domain expertise in Peru agro-industrial operations, but independence impairment and material related-party lease are governance risk factors; limited committee involvement mitigates direct oversight influence, while stock ownership guidelines and Board evaluation practices provide some alignment and process discipline .