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Jens Kemp

Chief Marketing Officer at AxogenAxogen
Executive

About Jens Kemp

Chief Marketing Officer at Axogen (AXGN) since February 2023, with 16+ years in medtech marketing, business development, and commercial execution; BA in Business Administration and MSc in International Marketing & Management from Copenhagen Business School . During his tenure, AXGN has accelerated growth and commercial scale, with revenue up 18.3% YoY in Q2 2025 to $56.7M and 23.5% YoY in Q3 2025 to $60.1M, alongside improving adjusted EBITDA margins (13.3%→15.4%) and raised FY25 guidance . Kemp leads surgeon education and activation programs; he noted breast training cohorts typically ramp to full productivity over ~3 quarters, supporting durable adoption .

Past Roles

OrganizationRoleYearsStrategic Impact
Ambu Inc.Vice President of Marketing2013–2023Led creation of single-use endoscopy market across multiple applications; built U.S. marketing capabilities in HEOR/market access, market development, and digital .
Ambu A/S (Copenhagen)Corporate Business Development Manager2006–2009Corporate BD in Denmark; supported global expansion .
Ambu A/S (U.S.)Vice President, Corporate Business Development2009–2013U.S. BD leadership post-relocation; scaling post King Systems acquisition .
Pera InnovationManagement Consultant~2003–2006Advised European companies on innovation/commercial strategy .
Mindgroup (co‑founder)Sales & Marketing lead2001–2003Built AI-powered decision support systems go-to-market .

External Roles

No public company directorships or external board roles disclosed in the latest proxy filings for Mr. Kemp .

Fixed Compensation

Metric2024Notes
Base Salary ($)374,419 NEO status established in 2024 .
Target Bonus %60% Set by Compensation Committee .
Target Bonus ($)224,651 Based on bonus-eligible salary .
Actual Bonus Paid ($)376,496 Earned at 167.6% of target for NEOs .
Stock Awards ($)973,992 Aggregate grant-date fair value per ASC 718 .
Option Awards ($)No options granted in 2024; inducement options granted in 2023 (see equity section) .
All Other Compensation ($)21,064 Includes $13,800 401(k) match and $7,264 life insurance premiums .
Total Compensation ($)1,745,971 Summary Compensation Table .

Performance Compensation

Annual Cash Incentive Plan metrics and outcomes (Company-wide, applied to NEOs including Kemp):

MetricWeight at TargetMinimum Threshold & PayoutTarget Threshold & PayoutMaximum Threshold & PayoutPerformance AchievedEarned % of Target Bonus
Revenues40% $174M; 20% $180M; 40% $198M; uncapped in metric but overall cap applies $187.3M; 17.8% YoY 56.5%
Year-end cash balance40% $30M; 20% $34M; 40% $42M; uncapped in metric $39.5M 67.0%
Protection category revenue growth10% $4.1M; 5% $5.6M; 10% $8.7M; uncapped in metric $9.9M 24.1%
Product & Quality Systems management10% 0%–20% range 10% target 20% max Achieved max (audit outcomes) 20.0%
BLA supplementalUp to 20% 20% 0% (net payout)
Total100%200% cap Company earned 167.6% of target 167.6%

Equity performance awards granted in 2024:

Award TypeTarget SharesPayout RangePerformance PeriodVesting/Payout Mechanics
TSR PSUs68,600 0%–200% Feb 2024 – Feb 2027 Payout based on achieving specific 30‑day average share price hurdles; shareholder approval in June 2024 raised cap to 200% .
BLA PSUs25,000 0%–100% Through Dec 2025 Milestone-based; following BLA submission in Sep 2024, 10% of Feb 2024 grants vested in Feb 2025; remaining subject to approval milestone by Dec 2025 .

Equity Ownership & Alignment

  • Beneficial ownership: 42,683 shares; plus 30,000 options/RSUs/PSUs vesting or exercisable within 60 days of April 1, 2025; <1% of shares outstanding; shares are not subject to any pledge .
  • Outstanding equity awards (as of Dec 31, 2024):
Grant DateInstrumentQuantityTerms / Value
03/01/2023Stock options (unexercisable)60,000 Exercise price $8.16; expires 03/01/2033; options vest 50% at 24 months from grant, then 12.5% every 6 months thereafter (i.e., first 50% vested on 03/01/2025) .
03/01/2023RSUs (unvested)30,000 Market value $494,400 at $16.48 reference price .
03/16/2023Stock awards45,000 Market value $741,600 .
02/22/2024TSR PSUs (unearned)68,600 Payout value shown $1,130,528 at target valuation basis .
02/22/2024BLA PSUs (unearned)25,000 Payout value $412,000; 10% of Feb 2024 grants vested Feb 2025 after BLA submission milestone .
06/05/2024TSR PSUs (incremental target)68,600 Issued following shareholder approval raising TSR PSU payout cap .
  • Ownership guidelines: Executives must hold equity equal to 1x base salary; Kemp meets guidelines as of year-end 2024. Anti-hedging and pledging policies prohibit such transactions; clawback policy adopted Sept 26, 2023 .

Employment Terms

  • Employment agreement: Effective Feb 13, 2023; amended and restated Feb 27, 2024; at-will employment .
  • Severance (no CIC): Lump sum equal to 15 months base salary, plus 125% of target bonus for the year of termination, and COBRA premiums for 15 months or until comparable coverage is obtained .
  • Double-trigger CIC severance (termination without substantial cause within 365 days after CIC, 90 days prior to CIC, or for good reason following CIC): Lump sum equal to 24 months base salary, plus 200% of target bonus, and COBRA premiums for 24 months; time-based award acceleration applies to CEO only (Kemp not included for automatic time-based acceleration per summary) .
  • Qualified retirement provision: For VPs and above (including Kemp), equity awards granted after March 2022 provide continued vesting upon qualified retirement (age ≥60, ≥10 years service, advance notice) .
  • Clawback policy: Implemented per SEC/Nasdaq; retroactive adjustments for incentive comp upon financial restatement .

Investment Implications

  • Pay-for-performance alignment: Kemp’s 2024 bonus was driven by company-level targets and achieved 167.6% of target amid strong revenue and cash outcomes, indicating incentives tied to core growth and operational discipline . Equity mix is fully performance-oriented (TSR PSUs and BLA PSUs), linking long-term compensation to share price appreciation and regulatory execution—positive alignment signal .
  • Vesting and selling pressure: Inducement options from 03/01/2023 reached first 50% vest on 03/01/2025; TSR PSUs do not cliff until Feb 2027 and require price hurdles, moderating near-term sell pressure. BLA PSUs partially vested (10%) in Feb 2025, but majority remains contingent on December 2025 outcomes—watch for event-driven liquidity windows .
  • Ownership and governance: Kemp meets stock ownership guidelines and is prohibited from hedging/pledging; beneficial holdings are small (<1%) with no pledged shares—reduced alignment risk, lower collateralization concerns . 2024 say‑on‑pay approval at ~70% suggests mixed investor sentiment but recent program changes (multi‑year PSU metrics incl. relative TSR and revenue CAGR) address feedback .
  • Retention and change‑of‑control economics: Double‑trigger CIC protections (24 months salary, 200% target bonus, 24 months COBRA) provide retention through potential strategic transactions but are within typical small‑cap medtech ranges; lack of automatic time‑based acceleration for Kemp reduces windfall risk versus CEO’s terms . Execution risk centers on delivering BLA approval by Dec 2025 and sustaining high‑teens revenue growth; regardless, marketing-led surgeon activation cohorts ramp over ~3 quarters, supporting durable volume expansion .