Cameron Brooks
About Cameron Brooks
Cameron Brooks is Axon’s Chief Revenue Officer (CRO), age 55, appointed in 2024, leading global sales and services execution; he previously ran EMEA Public Sector at AWS and held senior public sector roles at IBM’s Watson, MEA, and Government Healthcare businesses . He holds a B.S. in Electrical Engineering (University of Waterloo), M.S. and Ph.D. in Electrical Engineering (University of Michigan), and an MBA (NYU Stern) . During 2024, Axon delivered record revenue of $2.1B (+33% YoY), net income of $377M (18.1% margin), and Adjusted EBITDA of $521M (25.0% margin), with TSR above the 95th percentile of S&P 500 on 1-, 3-, 5-, and 10-year horizons—context for performance-linked pay structures that cover Brooks and other NEOs . Brooks’ effective start date for compensation purposes was April 1, 2024 .
Past Roles
| Organization | Role | Years | Strategic Impact |
|---|---|---|---|
| Amazon Web Services (AWS) | General Manager, EMEA Public Sector | 2017–2024 | Led regional public sector go-to-market and growth initiatives across Europe, Middle East, and Africa . |
| IBM | Director, Public Sector – Watson Group | N/D | Advanced AI/analytics adoption in government sector solutions . |
| IBM | Public Sector Leader – Middle East & Africa | N/D | Scaled IBM’s public sector footprint in MEA markets . |
| IBM | Director – Government Healthcare | N/D | Drove healthcare segment strategy within government client base . |
N/D = Not disclosed
External Roles
No public company directorships or external roles disclosed for Brooks .
Fixed Compensation
| Year | Base Salary ($) | Target Bonus ($) | Actual Bonus Paid ($) | One-time / Sign-on |
|---|---|---|---|---|
| 2024 | 400,000 | 600,000 | 576,393 (131.7% payout; pro-rated) | $300,000 sign-on bonus |
| 2025 (Target) | 400,000 | 600,000 | N/A | None disclosed |
Notes: 2024 payout reflects company plan attainment of 131.7%; Brooks’ payout pro-rated for time employed in 2024 .
Performance Compensation
2024 Annual Cash Incentive (Company-wide framework)
| Metric | Weight | Threshold | Target | Maximum | Actual | Payout Contribution |
|---|---|---|---|---|---|---|
| Revenue ($MM) | 30% | 1,443.8 | 1,925.0 | 2,115.0 | 2,040.0 | 39.1% |
| Adjusted EBITDA Margin | 30% | 16.9% | 22.5% | 23.5% | 26.1% | 45.0% |
| New Market Bookings ($MM) | 20% | 750.0 | 1,000.0 | 1,250.0 | 1,002.0 | 20.1% |
| New Product Adoption | 20% | 41.4% | 55.2% | 62.2% | 60.5% | 27.6% |
| Total Plan Payout | 100% | 131.7% |
Brooks’ actual cash payout for 2024 was $576,393 (pro-rated) .
2024 Equity Awards and Vesting Mechanics (Brooks)
| Award Type | Grant Date | Shares Granted | Grant Date Fair Value ($) | Vesting / Performance Conditions |
|---|---|---|---|---|
| Service-based RSUs | 4/1/2024 | 23,715 | 7,384,140 | 1/3 vests May 2025; remaining 2/3 in eight substantially equal installments through May 2027, subject to continued service . |
| Performance XSUs (2024 Employee XSP) | 5/10/2024 | 110,667 | 26,352,931 | 7 tranches; each tranche vests only upon (i) 4Q trailing operational goal (Revenue or Adj. EBITDA), (ii) stock price goal, and (iii) minimum service; tranches 1–2 metrics certified achieved on Mar 24, 2025, but no vesting as of 3/31/2025 due to service timing . |
Performance Tranche Hurdles (XSP overview):
| Tranche | Revenue (TTM, $MM) | Adj. EBITDA (TTM, $MM) | Stock Price Goal | Minimum Service Window |
|---|---|---|---|---|
| 1 | 1,834 or | 382 and | $247.40 | XSP: June 2025; CEO award: Dec 2028; expiration 12/31/2026 |
| 2 | 2,293 or | 497 and | $309.25 | XSP: Dec 2025; CEO award: Dec 2028; expiration 12/31/2027 |
| 3 | 2,866 or | 644 and | $386.56 | XSP: June 2026; CEO award: Dec 2029; expiration 12/31/2028 |
| 4 | 3,583 or | 834 and | $483.20 | XSP: Dec 2026; CEO award: Dec 2029; expiration 12/31/2029 |
| 5 | 4,479 or | 1,077 and | $604.00 | XSP: June 2027; CEO award: Dec 2030; expiration 12/31/2030 |
| 6 | 5,599 or | 1,389 and | $755.00 | XSP: Dec 2027; CEO award: Dec 2030; expiration 12/31/2031 |
| 7 | 6,999 or | 1,739 and | $943.75 | XSP: June 2028; CEO award: Dec 2030; expiration 12/31/2032 |
Equity Ownership & Alignment
- Beneficial ownership (as of 3/31/2025): 0 shares owned; 7,827 shares acquirable within 60 days; total 7,827; <1% of shares outstanding .
- Outstanding awards (12/31/2024): 110,667 XSUs (unearned; payout value reference $65,771,611) and 23,715 RSUs ($14,094,299) unvested .
- Stock ownership guidelines for NEOs: minimum 50,000 shares (counts unvested options/RSUs/XSUs toward guideline); compliance timing based on cumulative grants; hedging prohibited; pledging limited to 25% of holdings (pre-policy pledges grandfathered) . No pledging disclosed for Brooks; a separate director (H. Partovi) maintains an exempt grandfathered pledge position with Board view of limited risk .
- Insider trading policy and blackout restrictions apply; clawback policy effective Dec 1, 2023 for incentive-based compensation upon restatement; 2024 XSP had no clawback-triggering payouts as of the 2024 “Revision” review .
Ownership Detail
| Item | Value |
|---|---|
| Shares Beneficially Owned | 0 |
| Shares Acquirable ≤60 Days | 7,827 |
| % of Class | <1% |
| Unvested RSUs (Market Value) | 23,715 ($14,094,299) |
| Unearned XSUs (Reference Value) | 110,667 ($65,771,611) |
| Pledging | None disclosed for Brooks |
Employment Terms
- Employment agreement: terms similar to other NEOs, with added statutory provisions under Greek law; includes non-compete, non-solicit, and non-disparagement covenants (non-compete carve-out noted for another NEO who works in CA; no carve-out disclosed for Brooks) .
- Severance framework (NEOs other than CEO):
- Termination without Cause: 12 months’ salary continuation (Brooks may receive statutory severance in lieu), annual target bonus for year of termination pro rata, continued vesting of time-based RSUs during notice/severance, and 12 months healthcare benefits (Brooks receives 12 months healthcare benefits) .
- CIC double-trigger: 36 months’ salary continuation (Brooks statutory severance in lieu), pro rata target bonus, 12 months healthcare, and time-based RSUs vest .
- Death/Disability: 18 months’ salary continuation (Brooks statutory severance in lieu), pro rata target bonus, time-based RSUs vest .
- Performance award acceleration (XSP mechanics): upon no-cause termination or CIC, operational goals disregarded and tranches with attained stock-price goals vest; next unattained tranche can partially vest pro rata vs stock-price goal; CIC “Units” vest upon service satisfaction (or immediately upon qualifying termination post-CIC); for death/disability, service waivers apply if both stock-price and operational goals achieved .
- Modeled severance outcomes for Brooks (as of 12/31/2024):
- Termination without Cause: $52,828,270
- Change in Control (qualifying termination): $14,560,093
- Death or Disability: $33,338,752
Investment Implications
- Pay-for-performance alignment: Brooks’ compensation is heavily equity-linked via the 2024 Employee XSP with seven tranches tied to both operational and stock price targets, aligning upside with multi-year revenue/EBITDA expansion and share price appreciation; tranches 1–2 metrics were certified met in March 2025, indicating momentum, but vesting still requires minimum service .
- Vesting and potential selling pressure: Service-based RSUs vest one-third in May 2025 and then quarterly through May 2027, creating identifiable liquidity windows that could coincide with insider trading plans; XSP vesting remains contingent on achieving both performance and service triggers, potentially back-weighting larger equity realizations .
- Retention and change-in-control: Double-trigger protections and significant unvested XSU exposure reduce near-term attrition risk; however, modeled severance and acceleration values are sizable, which can be dilutive on exit scenarios but are standard for growth tech peers .
- Governance and risk mitigants: Clawback policy, hedging prohibitions, limited pledging, and stock ownership requirements support shareholder alignment; no pledging disclosed for Brooks, and beneficial ownership indicates limited current sellable stock, moderating near-term disposal risk outside scheduled vests .
Appendix: 2024 NEO Target Compensation Snapshot (Brooks)
| Component | 2024 Target | Notes |
|---|---|---|
| Salary | $400,000 | Effective for 2024; start date April 1, 2024 . |
| Target Bonus | $600,000 | Company plan paid at 131.7% in 2024; Brooks pro-rated . |
| XSP (XSUs) | $1,500,000 annual target value elected over 2024–2030 (notional) | Converted to 110,667 XSUs at grant; vesting tied to operational and stock-price hurdles plus service . |
| RSUs (Service-based) | $2,250,000 intended 2024 award value | Granted April 2024: 23,715 RSUs; structured vesting through May 2027 . |
All citations: .