Sign in

Cameron Brooks

Chief Revenue Officer at AXON ENTERPRISEAXON ENTERPRISE
Executive

About Cameron Brooks

Cameron Brooks is Axon’s Chief Revenue Officer (CRO), age 55, appointed in 2024, leading global sales and services execution; he previously ran EMEA Public Sector at AWS and held senior public sector roles at IBM’s Watson, MEA, and Government Healthcare businesses . He holds a B.S. in Electrical Engineering (University of Waterloo), M.S. and Ph.D. in Electrical Engineering (University of Michigan), and an MBA (NYU Stern) . During 2024, Axon delivered record revenue of $2.1B (+33% YoY), net income of $377M (18.1% margin), and Adjusted EBITDA of $521M (25.0% margin), with TSR above the 95th percentile of S&P 500 on 1-, 3-, 5-, and 10-year horizons—context for performance-linked pay structures that cover Brooks and other NEOs . Brooks’ effective start date for compensation purposes was April 1, 2024 .

Past Roles

OrganizationRoleYearsStrategic Impact
Amazon Web Services (AWS)General Manager, EMEA Public Sector2017–2024Led regional public sector go-to-market and growth initiatives across Europe, Middle East, and Africa .
IBMDirector, Public Sector – Watson GroupN/DAdvanced AI/analytics adoption in government sector solutions .
IBMPublic Sector Leader – Middle East & AfricaN/DScaled IBM’s public sector footprint in MEA markets .
IBMDirector – Government HealthcareN/DDrove healthcare segment strategy within government client base .

N/D = Not disclosed

External Roles

No public company directorships or external roles disclosed for Brooks .

Fixed Compensation

YearBase Salary ($)Target Bonus ($)Actual Bonus Paid ($)One-time / Sign-on
2024400,000 600,000 576,393 (131.7% payout; pro-rated) $300,000 sign-on bonus
2025 (Target)400,000 600,000 N/ANone disclosed

Notes: 2024 payout reflects company plan attainment of 131.7%; Brooks’ payout pro-rated for time employed in 2024 .

Performance Compensation

2024 Annual Cash Incentive (Company-wide framework)

MetricWeightThresholdTargetMaximumActualPayout Contribution
Revenue ($MM)30% 1,443.8 1,925.0 2,115.0 2,040.0 39.1%
Adjusted EBITDA Margin30% 16.9% 22.5% 23.5% 26.1% 45.0%
New Market Bookings ($MM)20% 750.0 1,000.0 1,250.0 1,002.0 20.1%
New Product Adoption20% 41.4% 55.2% 62.2% 60.5% 27.6%
Total Plan Payout100%131.7%

Brooks’ actual cash payout for 2024 was $576,393 (pro-rated) .

2024 Equity Awards and Vesting Mechanics (Brooks)

Award TypeGrant DateShares GrantedGrant Date Fair Value ($)Vesting / Performance Conditions
Service-based RSUs4/1/202423,715 7,384,140 1/3 vests May 2025; remaining 2/3 in eight substantially equal installments through May 2027, subject to continued service .
Performance XSUs (2024 Employee XSP)5/10/2024110,667 26,352,931 7 tranches; each tranche vests only upon (i) 4Q trailing operational goal (Revenue or Adj. EBITDA), (ii) stock price goal, and (iii) minimum service; tranches 1–2 metrics certified achieved on Mar 24, 2025, but no vesting as of 3/31/2025 due to service timing .

Performance Tranche Hurdles (XSP overview):

TrancheRevenue (TTM, $MM)Adj. EBITDA (TTM, $MM)Stock Price GoalMinimum Service Window
11,834 or 382 and $247.40 XSP: June 2025; CEO award: Dec 2028; expiration 12/31/2026
22,293 or 497 and $309.25 XSP: Dec 2025; CEO award: Dec 2028; expiration 12/31/2027
32,866 or 644 and $386.56 XSP: June 2026; CEO award: Dec 2029; expiration 12/31/2028
43,583 or 834 and $483.20 XSP: Dec 2026; CEO award: Dec 2029; expiration 12/31/2029
54,479 or 1,077 and $604.00 XSP: June 2027; CEO award: Dec 2030; expiration 12/31/2030
65,599 or 1,389 and $755.00 XSP: Dec 2027; CEO award: Dec 2030; expiration 12/31/2031
76,999 or 1,739 and $943.75 XSP: June 2028; CEO award: Dec 2030; expiration 12/31/2032

Equity Ownership & Alignment

  • Beneficial ownership (as of 3/31/2025): 0 shares owned; 7,827 shares acquirable within 60 days; total 7,827; <1% of shares outstanding .
  • Outstanding awards (12/31/2024): 110,667 XSUs (unearned; payout value reference $65,771,611) and 23,715 RSUs ($14,094,299) unvested .
  • Stock ownership guidelines for NEOs: minimum 50,000 shares (counts unvested options/RSUs/XSUs toward guideline); compliance timing based on cumulative grants; hedging prohibited; pledging limited to 25% of holdings (pre-policy pledges grandfathered) . No pledging disclosed for Brooks; a separate director (H. Partovi) maintains an exempt grandfathered pledge position with Board view of limited risk .
  • Insider trading policy and blackout restrictions apply; clawback policy effective Dec 1, 2023 for incentive-based compensation upon restatement; 2024 XSP had no clawback-triggering payouts as of the 2024 “Revision” review .

Ownership Detail

ItemValue
Shares Beneficially Owned0
Shares Acquirable ≤60 Days7,827
% of Class<1%
Unvested RSUs (Market Value)23,715 ($14,094,299)
Unearned XSUs (Reference Value)110,667 ($65,771,611)
PledgingNone disclosed for Brooks

Employment Terms

  • Employment agreement: terms similar to other NEOs, with added statutory provisions under Greek law; includes non-compete, non-solicit, and non-disparagement covenants (non-compete carve-out noted for another NEO who works in CA; no carve-out disclosed for Brooks) .
  • Severance framework (NEOs other than CEO):
    • Termination without Cause: 12 months’ salary continuation (Brooks may receive statutory severance in lieu), annual target bonus for year of termination pro rata, continued vesting of time-based RSUs during notice/severance, and 12 months healthcare benefits (Brooks receives 12 months healthcare benefits) .
    • CIC double-trigger: 36 months’ salary continuation (Brooks statutory severance in lieu), pro rata target bonus, 12 months healthcare, and time-based RSUs vest .
    • Death/Disability: 18 months’ salary continuation (Brooks statutory severance in lieu), pro rata target bonus, time-based RSUs vest .
  • Performance award acceleration (XSP mechanics): upon no-cause termination or CIC, operational goals disregarded and tranches with attained stock-price goals vest; next unattained tranche can partially vest pro rata vs stock-price goal; CIC “Units” vest upon service satisfaction (or immediately upon qualifying termination post-CIC); for death/disability, service waivers apply if both stock-price and operational goals achieved .
  • Modeled severance outcomes for Brooks (as of 12/31/2024):
    • Termination without Cause: $52,828,270
    • Change in Control (qualifying termination): $14,560,093
    • Death or Disability: $33,338,752

Investment Implications

  • Pay-for-performance alignment: Brooks’ compensation is heavily equity-linked via the 2024 Employee XSP with seven tranches tied to both operational and stock price targets, aligning upside with multi-year revenue/EBITDA expansion and share price appreciation; tranches 1–2 metrics were certified met in March 2025, indicating momentum, but vesting still requires minimum service .
  • Vesting and potential selling pressure: Service-based RSUs vest one-third in May 2025 and then quarterly through May 2027, creating identifiable liquidity windows that could coincide with insider trading plans; XSP vesting remains contingent on achieving both performance and service triggers, potentially back-weighting larger equity realizations .
  • Retention and change-in-control: Double-trigger protections and significant unvested XSU exposure reduce near-term attrition risk; however, modeled severance and acceleration values are sizable, which can be dilutive on exit scenarios but are standard for growth tech peers .
  • Governance and risk mitigants: Clawback policy, hedging prohibitions, limited pledging, and stock ownership requirements support shareholder alignment; no pledging disclosed for Brooks, and beneficial ownership indicates limited current sellable stock, moderating near-term disposal risk outside scheduled vests .

Appendix: 2024 NEO Target Compensation Snapshot (Brooks)

Component2024 TargetNotes
Salary$400,000 Effective for 2024; start date April 1, 2024 .
Target Bonus$600,000 Company plan paid at 131.7% in 2024; Brooks pro-rated .
XSP (XSUs)$1,500,000 annual target value elected over 2024–2030 (notional) Converted to 110,667 XSUs at grant; vesting tied to operational and stock-price hurdles plus service .
RSUs (Service-based)$2,250,000 intended 2024 award value Granted April 2024: 23,715 RSUs; structured vesting through May 2027 .

All citations: .