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    Sharon Price John

    President and Chief Executive Officer at Build-A-Bear Workshop Inc
    Board
    Since March 2016
    Age
    60 years
    Education
    Earned a Bachelor of Science Degree in Communications from the University of Tennessee at Knoxville and a Master of Business Administration (MBA) from Columbia University.
    Tenure
    Joined on June 3, 2013 as Chief Executive Officer and Chief President Bear, and was promoted to President and Chief Executive Officer effective March 2016.

    Also at Build-A-Bear Workshop Inc

    DH
    David Henderson
    Chief Revenue Officer
    EF
    Eric Fencl
    Chief Administrative Officer, General Counsel, and Secretary
    JCH
    J. Christopher Hurt
    Chief Operations and Experience Officer

    About

    Sharon Price John serves as the President and Chief Executive Officer, bringing a wealth of experience from various leadership roles in the toy and retail industries. Beginning her career in advertising and progressing through roles at Hasbro, Stride Rite Children's Group LLC, Checkerboard Toys, VTech Industries, and Mattel, her professional journey exhibits an extensive background in managing and growing consumer brands.

    She joined Build-A-Bear Workshop on June 3, 2013, initially taking on the role of Chief Executive Officer and Chief President Bear before transitioning to her current executive leadership position in March 2016. Her career reflects a blend of entrepreneurial spirit and corporate leadership, having also founded a company and held high-responsibility positions at renowned organizations.

    At Build-A-Bear Workshop, her leadership has been pivotal in implementing strategic initiatives, driving digital transformation, and spearheading brand evolution. This includes navigating financial turnarounds during challenging economic periods and expanding the company’s retail footprint internationally, which further underscores her commitment to innovation and sustained profitability.

    In addition to her executive roles, she contributes to the broader business community through board membership at Jack in the Box Inc. Her balanced approach to both operational excellence and strategic growth continues to shape her reputation as an impactful leader in the industry.

    $BBW Performance Under Sharon Price John

    Past Roles

    Organization Role Date Range Details
    Build-A-Bear Workshop Chief Executive Officer and Chief President Bear June 3, 2013 - March 2016 Position held prior to transitioning to President and Chief Executive Officer
    Stride Rite Children’s Group LLC (a division of Wolverine Worldwide, Inc.) President January 2010 - May 2013 Designed and marketed children’s footwear
    Hasbro, Inc. General Manager & Senior Vice President (U.S. Toy Division & Global Preschool Unit) 2002 - 2009 Held positions overseeing major divisions with increasing responsibilities
    Checkerboard Toys Founder and Chief Executive Officer N/A Founded and led the company
    VTech Industries, Inc. Vice President, U.S. Toy Division N/A Managed operations in the U.S. toy division
    Mattel, Inc. Various roles N/A Held a range of roles within the company

    External Roles

    Organization Role Date Range Details
    Jack in the Box Inc. Board of Directors N/A Publicly traded restaurant company

    Fixed Compensation

    Data from  FY 2023
    Component NameAmountPayment ScheduleAdditional Details
    Base Salary$764,800 AnnualUnchanged from prior year.
    Time-Based Restricted Stock16,365 shares Vesting: One-third per year over three years beginning on April 30 of the year following the grant dateAwarded as part of the long-term incentive compensation program.
    Non-Equity Incentive Plan Compensation$1,331,547 2023 Bonus Plan payout and performance-based cash earned under the Three-Year Performance-Based Cash programBased on achievement of pre-established performance targets.
    All Other Compensation$149,495 Typically paid as incurred (with portions tied to vesting of restricted stock dividends)Includes 401(k) contributions ($4,200), long-term disability insurance premiums ($780), life insurance premiums ($360), and dividends credited with respect to restricted stock ($144,155).

    Performance Compensation

    Data from  FY 2023

    Performance-Based Restricted Stock Compensation

    MetricWeight (%) Threshold (%) Target (%) Maximum (%) Vesting Date Grant Date Grant Date Fair Value (USD) Target Shares Evaluation Period Additional Details
    Profitability Growth65 25 100 200 April 30, 2026 April 11, 2023 $24.75 38,182 FY 2023, FY 2024, FY 2025 Measured by achievement of consolidated Pre-Tax Income growth goals.
    Revenue Growth35 25 100 200 April 30, 2026 April 11, 2023 $24.75 38,182 FY 2023, FY 2024, FY 2025 Measured by achievement of revenue growth targets, contingent on attaining minimum profitability growth; performance interpolation applies between levels.

    *Additional Note: The performance-based restricted stock awards were calculated by dividing 70% of Sharon Price John's LTI Market Value by the grant date stock price. *