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Laurie Tucker

Director at BREAD FINANCIAL HOLDINGS
Board

About Laurie A. Tucker

Laurie A. Tucker, age 68, is an independent director of Bread Financial Holdings, Inc. (BFH), serving on the Board since 2015; she currently chairs the Nominating & Corporate Governance (N&CG) Committee and is a member of the Compensation & Human Capital Committee (CHCC) . Tucker is Founder and Chief Strategy Officer of Calade Partners LLC (since January 2014), and previously served as Senior Vice President–Corporate Marketing at FedEx Services (2000–2013); she holds a bachelor’s degree and an MBA from the University of Memphis . BFH’s Board has affirmatively determined Tucker is independent under NYSE and SEC standards .

Past Roles

OrganizationRoleTenureCommittees/Impact
FedEx Services, Inc. (subsidiary of FedEx Corp.)Senior Vice President – Corporate Marketing2000–2013Senior executive roles in corporate marketing; employed at FedEx since 1978

External Roles

OrganizationRoleTenureCommittees/Impact
Calade Partners LLCFounder and Chief Strategy OfficerSince Jan 2014Strategy leadership
Forward Air CorporationDirectorCurrentChair of Corporate Governance & Nominating Committee; Member of Executive Committee

Board Governance

  • Committee assignments and chair roles: Chair, N&CG; Member, CHCC; not on Audit or Risk & Technology .
  • Independence: Board determined Tucker is independent; all standing committee members are independent .
  • Attendance and engagement: In 2024, the Board met 7 times; each director attended at least 75% of Board and assigned committee meetings; all nominees attended the 2024 annual meeting .
  • Executive sessions: Board and committees regularly meet in executive session; CHCC meets in executive session for CEO matters; N&CG leads annual Board self-assessment .
  • N&CG scope under Tucker’s chairship: director nominations and succession, Board/committee composition, Corporate Governance Guidelines, Code of Ethics oversight, sustainability oversight, and administering the Board’s annual performance review .
  • CHCC scope (member): executive and director compensation oversight, succession planning for key executives, administering equity plans, recoupment policy oversight, and compensation disclosures .

Board and committee activity (FY2024):

BodyMeetings
Full Board7
Audit Committee20
Compensation & Human Capital Committee7
Nominating & Corporate Governance Committee4
Risk & Technology Committee4

Fixed Compensation

Director compensation framework (2024–2025 service term):

ElementAmount
Board cash retainer$95,000
N&CG Chair supplemental retainer$30,000
CHCC member retainer$10,000
Special meeting fees (threshold-based)Only paid beyond activity thresholds; none disclosed for Tucker
Annual equity award (TBRSUs), one-year vest$140,000 target; Tucker grant value reported $141,177

Tucker’s FY2024 director compensation (reported):

ComponentAmount ($)
Fees earned or paid in cash135,000
Stock awards (TBRSUs; ASC 718 fair value)141,177
Total276,177

Vesting and holding requirements:

  • TBRSUs vest one year from grant-date; directors may defer delivery up to five years under Section 409A .
  • Directors must hold at least 50% of net shares acquired at vest and maintain ownership equal to 5x annual retainer (unvested RSUs count toward compliance) .

Performance Compensation

Directors do not receive performance-based equity at BFH; annual director equity grants are time-based RSUs (TBRSUs) . As a CHCC member, Tucker oversees BFH’s executive pay program and 2024 scorecard metrics and design changes; CHCC added multi-metric PBRSUs for 2025 (ROTCE 75%, EPS 25%, ±10% rTSR modifier) in response to shareholder feedback .

Selected 2024 executive AIC scorecard metrics and weights (under CHCC oversight):

CategoryMetricWeight
StockholderPretax pre-provision earnings (PPNR)30%
StockholderAverage Loans10%
StockholderNet Credit Losses (NCLs)10%
StockholderOperating Leverage10%
CustomerNet Promoter Score (NPS)5%
TechnologyPerformance on Critical SLAs5%
TechnologyDigital Engagement Composite5%
TechnologyApplication Availability5%
RiskERM Composite10%
AssociateAssociate Engagement5%

Other Directorships & Interlocks

  • Current public board: Forward Air Corporation; Chair of Corporate Governance & Nominating; Executive Committee member .
  • CHCC interlocks: BFH discloses no interlocking relationships between its executive officers or CHCC members and the boards/compensation committees of other companies .

Expertise & Qualifications

  • Senior operating leadership in e-commerce, retail, technology, customer service, and corporate marketing; public company board experience and service on Audit, Compensation, and Nominating & Governance committees .
  • Governance leadership: N&CG chair with oversight of board composition, succession, ethics, and sustainability reporting .

Equity Ownership

ItemDetail
Shares beneficially owned (as of 3/20/2025)4,000; <1% of outstanding
RSUs held (as of 12/31/2024)27,019 RSUs
Ownership guidelines5x annual retainer; unvested RSUs count; 50% post-vest holding requirement
Compliance status (as of 3/31/2025)In compliance with holding and ownership guidelines (exceptions noted only for new directors; Tucker not among exceptions)
Hedging/pledgingProhibited by BFH Insider Trading Policy

Governance Assessment

  • Board effectiveness: Tucker’s leadership of the N&CG Committee strengthens governance quality—she oversees director selection and succession, governance policies, annual Board/committee evaluations, and sustainability oversight; this supports investor confidence in board refreshment and accountability .
  • Compensation oversight: As a CHCC member, she contributed to the 2025 redesign of performance-based equity (adding EPS and a relative TSR modifier), demonstrating responsiveness to shareholder feedback following 82% say-on-pay support in 2024 and enhanced disclosure practices—positive signals for pay-for-performance alignment .
  • Alignment and ownership: Her director equity is TBRSUs with mandated one-year vest and post-vest holding; she held 27,019 RSUs as of year-end 2024 and is in compliance with ownership/holding requirements—solid skin-in-the-game and alignment, with prohibitions on hedging/pledging .
  • Independence, attendance, conflicts: Board affirmed independence; directors met attendance thresholds and annual meeting participation; BFH reported no related-party transactions since 2024 and no CHCC interlocks—low conflict risk .
  • RED FLAGS: None disclosed specific to Tucker—no pledging, no related-party transactions, and active governance roles; monitor future tenure versus mandatory retirement policies (Board guideline at age 75) for continuity planning .