Pamela Catlett

About Pamela Catlett

Pamela (Pam) Catlett is Chief Brand Officer (CBO) at Brilliant Earth (BRLT), promoted to the role on Aug 26, 2024 after joining the company in 2023 to lead brand, marketing and retail experience. She oversees brand strategy across all consumer touchpoints, including omnichannel experience and retail expansion . Her prior leadership includes President & COO at Outdoor Voices, Global Head of Women’s & Youth at Under Armour, and multiple roles at Nike including VP & GM for Women’s Training and VP of Investor Relations . Education reported by third-party profiles includes an MBA (Strategy) from the Drucker School of Management, a BA from the University of Redlands, and executive programs at Georgetown and Dartmouth Tuck (WISE), positioning her as a seasoned brand operator in consumer and athletic apparel categories .

Company performance context during her tenure (FY2024 vs FY2023):

Past Roles

External Roles

Fixed Compensation

• Not disclosed for Catlett in BRLT’s 2024 or 2025 proxy statements; she was not listed among Named Executive Officers (NEOs). The 2025 NEOs were the CEO, CFO, and COO, with their base salaries disclosed; Catlett’s base salary and target bonus are not itemized in the DEF 14A .

Performance Compensation

• Company annual bonus design. BRLT’s Compensation Committee uses Company financial metrics plus individual goals and corporate social responsibility/ESG goals; 2024 payouts approved in Feb-2025 (NEO example below). Catlett’s individual target and payout were not disclosed .

• Equity vehicle mix and timing. BRLT states it has not granted stock options or option-like instruments since 2021, signaling a shift toward RSUs/PSUs (lower risk than options) . 2024 NEO RSU awards illustrate vesting mechanics: 25% vests 2/15/2025, then 1/16 quarterly thereafter; Catlett-specific grants/vesting were not disclosed .

Equity Ownership & Alignment

• Beneficial ownership: Catlett is not listed individually in the security ownership tables for directors/NEOs; thus, her personal holdings are not disclosed in 2024–2025 proxies .
• Pledging/hedging: BRLT’s Insider Trading Policy prohibits directors, officers and employees (and controlled entities) from hedging (e.g., swaps, collars, exchange funds) and from pledging or placing Company securities in margin accounts. This policy directly reduces misalignment and leveraged-selling risks for officers like Catlett .
• Clawback: BRLT adopted a Rule 10D-1/Nasdaq-compliant Clawback Policy covering current and former executive officers, requiring recovery of erroneously awarded incentive compensation upon a required financial restatement within a defined lookback, administered by the Compensation Committee .

Employment Terms

• Appointment/tenure: Catlett joined BRLT in 2023 and was promoted to Chief Brand Officer effective Aug 26, 2024; no Item 5.02 8-K employment agreement or compensation terms were filed for Catlett specifically. The promotion was announced by press release and furnished on an 8-K with the press release as Exhibit 99.1 .
• Company severance/CoC framework (NEOs): For reference, NEO agreements provide (i) non-CoC termination without cause/for good reason: 6 months base salary + 6 months healthcare (12 months for CEO), and (ii) within 3 months pre- to 12 months post-change in control: base salary + target bonus (1.5x for CEO), 12–18 months healthcare (CEO 18), and full equity acceleration (double-trigger). Catlett’s terms are not disclosed; do not assume parity with NEOs .

Performance & Track Record

• Brand initiatives and partnerships under Catlett’s remit include: launch of a limited-edition Diamond Bee pendant tied to Beyoncé’s Cowboy Carter tour aesthetic (May 2025) and the Madison Keys athlete ambassador partnership (announced June 2025), both aiming to elevate cultural relevance and earned media for the brand .
• Retail/omnichannel expansion messaging emphasized curation and in-store try-on experiences to support highly considered jewelry purchases, reflecting a strategy she articulated in an earlier Forbes interview while leading BRLT’s brand, marketing and retail experience .
• FY2024 results (context): net sales declined 5.4% YoY on lower AOV with growth in lower priced fine jewelry, while gross margin improved 270 bps; Adjusted EBITDA and margin declined YoY (see “About” table), indicating mixed fundamentals during an investment/brand-building cycle .

Insider Trading, Vesting Pressure, and Trading Plans

• Recent BRLT insider sales reported in 2025 primarily involved the CFO, COO, a director (Harris), and Mainsail entities; Catlett was not referenced in those summaries. Absence of Catlett transactions in these lists reduces near-term selling overhang specific to her, although this is not definitive of all activity .
• 10b5-1 plans (Q4’24) disclosed for a director (Harris), Just Rocks (co-founders’ entity), and Mainsail; no Catlett plan was disclosed in the FY2024 10-K’s Item 9B section .
• Anti-hedging and anti-pledging policies apply to Catlett and mitigate alignment risks regardless of grant size or vesting cadence .

Compensation Structure Analysis

• Shift away from options: BRLT states it hasn’t granted options since 2021, favoring RSUs—lower risk for executives and less upside convexity, reducing incentives for high-volatility strategies .
• Company bonus calibration: Use of objective financial metrics plus ESG and individual goals; 2024 NEO payouts ranged from 84%–85% of target, suggesting goals were demanding but achievable. Catlett’s participation level and payout were not disclosed .
• Clawback in place: Strengthens pay-for-performance accountability for restatements across current and former officers .

Risk Indicators & Red Flags

• Hedging/pledging: Prohibited for officers, reducing a key alignment red flag .
• Option repricing: No option grants since 2021; no evidence of repricing—relevant given industry volatility .
• Legal/investigations: No Catlett-specific legal disclosures in the reviewed filings.
• Insider selling pressure: No Catlett Form 4s were evident in recent insider trade roundups; primary 2025 sales tied to CFO/COO/director/major holders .

Equity Ownership & Alignment

• Stock ownership guidelines: Not disclosed for executives in the reviewed proxy materials; beneficial ownership tables cover directors/NEOs and major holders, not Catlett .
• Anti-hedging/pledging and clawback policies apply to Catlett as an officer, reinforcing alignment even when individual grant data is undisclosed .

Employment Terms

• Role start and scope: CBO effective Aug 26, 2024; leads brand strategy, omnichannel experience, retail expansion; joined BRLT in 2023 .
• Contract economics: Not disclosed for Catlett; NEO severance/CoC terms provided for context only (see above) .

Investment Implications

• Alignment/retention: Anti-hedging/pledging and clawback policies plus RSU-centric equity design reduce misalignment risk; absence of visible Catlett Form 4 activity suggests limited near-term selling overhang tied specifically to her, though lack of disclosure on her grants limits precision .
• Execution signals: Brand-building moves (Beyoncé-inspired capsule, Madison Keys partnership) and omnichannel experience focus under Catlett support awareness and fine jewelry mix expansion—potentially supportive for traffic and repeat purchase, but FY2024 data show margin gains offset by lower AOV and lower Adjusted EBITDA, requiring continued disciplined ROI on brand investments .
• Watch items: Any future Catlett-related Form 4s/10b5-1 plans (to gauge vest-driven selling windows), inclusion as an NEO in future proxies (to get full compensation detail), and brand KPIs (traffic, conversion, fine jewelry penetration) bridging the AOV headwind noted in FY2024 .

Sources: BRLT 2025 and 2024 DEF 14A; FY2024 10-K; 8-K and press releases; and reputable media/biographical profiles as cited.