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    Braze (BRZE)

    Q4 2025 Earnings Summary

    Reported on Apr 1, 2025 (After Market Close)
    Pre-Earnings Price$36.70Last close (Mar 27, 2025)
    Post-Earnings Price$41.46Open (Mar 28, 2025)
    Price Change
    $4.76(+12.97%)
    • Strong New Customer Growth and Net New Logo Additions: Braze achieved its highest net new customer additions in 1.5 years, with total customer count increasing by 85 to 2,296 customers in Q4. This reflects strong new business momentum and robust demand for Braze's solutions.
    • Planned Acquisition of OfferFit Enhances AI Capabilities and Growth Potential: The acquisition of OfferFit is expected to significantly enhance Braze's AI-driven optimization capabilities, enabling the company to differentiate versus competitors and grow deal sizes. This positions Braze as a leader in AI and customer engagement, capitalizing on market opportunities globally.
    • Strengthening Competitive Position Against Legacy Marketing Clouds: Braze is capitalizing on legacy vendor replacement cycles and vendor consolidation trends, gaining market share as brands increasingly replace legacy marketing clouds with Braze's solutions. The company's competitive position against legacy competitors has never been stronger, as customers recognize Braze's focus and innovation in customer engagement.
    • Braze has experienced higher than desired levels of churn, particularly among smaller accounts, and anticipates further contract rightsizing as customers renew, which could impact revenue growth and margins.
    • Enterprise deal cycles are becoming longer and more complex, with increased scrutiny, more stakeholders involved, and a higher percentage of drawn-out RFPs, potentially slowing down new business acquisition and impacting growth.
    • The planned acquisition of OfferFit is expected to be modestly dilutive to non-GAAP operating income margins for fiscal year 2026, deviating from Braze's previous margin expansion framework and potentially pressuring profitability in the near term.
    MetricYoY ChangeReason

    Revenue

    +22.5%; increased from $130,957K to $160,400K

    The revenue growth can be attributed to an expanding customer base and strong recurring subscription revenues, building on the improvements seen in earlier quarters where customer acquisition and upsell efforts drove similar growth.

    Gross Profit

    +26% increase; from $87,965K to $111,087K

    The more pronounced growth in gross profit relative to revenue indicates enhanced operational efficiencies and a higher share of high-margin subscription revenue, consistent with prior period trends where cost optimization played a significant role.

    Net Loss

    Narrowed from ($28,578K) to ($17,064K)

    Improvements in operating performance and better expense management—including improved gross margins and controlled operating costs—have reduced net loss substantially. This mirrors earlier period trends where efficiency measures began offsetting high operating expenses.

    Sales and Marketing Expenses

    +10% increase; from $63,051K to $69,262K

    The moderate rise results from higher personnel, event‑related, and associated overhead costs. Although expenses increased (similar to previous periods where headcount and marketing initiatives drove costs upward), the rise is efficient relative to the significant revenue gains.

    Cash and Cash Equivalents

    +21.7% increase; from $68,228K to $83,062K

    Cash reserves improved significantly, likely due to enhanced cash management and stronger financing or operating inflows. This increase builds on trends observed in earlier periods where strategic cash management contributed positively to the liquidity profile.

    Total Current Assets

    +7% increase; from $601,121K to $644,026K

    The growth in total current assets is driven chiefly by a rise in marketable securities and higher prepaid expense balances. Although cash levels saw a modest decline, these asset categories more than offset the decrease, reflecting a balanced evolution noted in previous periods.

    Current Liabilities

    +12% increase; from $289,439K to $324,477K

    The increase is mainly due to higher deferred revenue (indicating more upfront customer commitments) and increased current operating lease liabilities. This pattern is consistent with earlier quarter dynamics where growth in contract-based revenues resulted in higher recorded liabilities.

    MetricPeriodPrevious GuidanceCurrent GuidanceChange

    Revenue ($USD Millions)

    Q1 FY 2026

    no prior guidance

    $158 million to $159 million, 17% YoY

    no prior guidance

    Non-GAAP Operating Income ($USD Millions)

    Q1 FY 2026

    no prior guidance

    $0 to $1 million

    no prior guidance

    Non-GAAP Net Income ($USD Millions)

    Q1 FY 2026

    no prior guidance

    $4.5 million to $5.5 million

    no prior guidance

    Non-GAAP Net Income Per Share ($USD)

    Q1 FY 2026

    no prior guidance

    $0.04 to $0.05

    no prior guidance

    Total Revenue ($USD Millions)

    FY 2026

    no prior guidance

    $686 million to $691 million, 16% YoY

    no prior guidance

    Non-GAAP Operating Income ($USD Millions)

    FY 2026

    no prior guidance

    $25.5 million to $29.5 million, 4% margin at midpoint

    no prior guidance

    Non-GAAP Net Income ($USD Millions)

    FY 2026

    no prior guidance

    $34 million to $38 million

    no prior guidance

    Non-GAAP Net Income Per Share ($USD)

    FY 2026

    no prior guidance

    $0.31 to $0.35

    no prior guidance

    MetricPeriodGuidanceActualPerformance
    Revenue
    Q4 2025
    $155M – $156M
    $160.4M
    Beat
    Revenue
    FY 2025
    $588M – $589M
    $593.41M (sum of Q1–Q4 2025 revenue:)
    Beat
    TopicPrevious MentionsCurrent PeriodTrend

    Customer Acquisition and Growth

    In Q1–Q3, Braze repeatedly highlighted strong customer count growth, enterprise wins, vendor consolidation trends, new business wins replacing legacy systems and enhanced retention metrics

    Q4 saw robust revenue and customer growth, with diversified new wins across industries and geographies and an emphasis on improving retention through stabilization of at‐risk accounts

    Consistent robust growth with increasing diversification and refined retention strategies.

    Churn and Net Retention Challenges

    Across Q1–Q3, executives discussed persistent churn pressures, contract rightsizing, and pressures on dollar‐based net retention—with newer customer cohorts showing better expansion in parts but overall challenges remained

    In Q4, while churn remains a challenge—with ongoing efforts to stabilize smaller, at‐risk accounts and slightly better performance among newer cohorts, DBNR metrics continued at 111% overall and 114% for large customers

    Persistent challenges with gradual improvements in newer cohorts and cautious optimism.

    Enterprise Deal Cycle Complexity

    Q1 and Q2 discussions focused on long evaluation cycles, increased stakeholder involvement, macroeconomic scrutiny, and complexity tied to customer size and incumbent advantages

    Q4 executives emphasized even more the “stickier and longer term” nature of enterprise cycles, with formal RFP processes and customers’ reluctance for overlapping contracts, underscoring the high‐complexity environment

    A consistently challenging area now articulated with greater detail in Q4.

    Macroeconomic Demand Environment

    In Q1, Braze described a challenging environment with constrained budgets and cautious buyer behavior; Q2 reinforced macro pressures affecting metrics; Q3 described a stable yet unimproved demand outlook

    Q4 reaffirmed a cautious yet stable demand environment, with diversification across industries mitigating challenges, though global economic uncertainties remain a factor

    Steady caution throughout with diversification offsetting persistent macro pressures.

    Competitive Positioning Against Legacy Vendors

    Q1–Q3 discussions emphasized strong wins replacing legacy marketing clouds, benefits from vendor consolidation, and the use of AI for differentiation over stagnant legacy players

    Q4 executives stressed that legacy vendors are increasingly seen as stagnant and highlighted Braze’s focused R&D and strong enterprise replacement momentum

    A consistently positive narrative that grows stronger over time.

    AI Innovation and Strategic Acquisitions (OfferFit)

    In Q1–Q3, the focus was almost entirely on enhancing AI capabilities—such as AI copywriting, recommendation tools, and personalized engagement—with no mention of acquisitions

    Q4 introduced a major strategic acquisition of OfferFit with its reinforcement learning technology, complementing ongoing AI innovation efforts and broadening personalized engagement use cases

    A new element in Q4 that builds on a longstanding focus on AI innovation.

    Flexible Credit Model and Multi‑Channel Expansion

    Q1 saw the initial rollout of flexible message credits to simplify global SMS and experimentation; Q2 further integrated credits for channels like RCS and WhatsApp; Q3 reported strong adoption in accelerating channel expansion

    Q4 detailed planned expansion of the flexible credit model to additional channels (e.g., email content cards, banners) and reinforced multi‑channel flexibility across offerings in response to dynamic pricing and partnership shifts

    A consistently expanding strategic pillar with increasing sophistication in channel integration.

    International Expansion and Geo‑Diversification

    Q1–Q2 discussions showcased a growing international focus with revenue contributions from outside the U.S. (around 44–45%) and investments in data centers and regional teams

    Q4 maintained a solid 45% non‑U.S. revenue with further diversification evident in diverse new international wins and an expanded data center footprint (including upcoming Indonesia support)

    A steady and robust focus on global diversification and expansion.

    Margin and Profitability Pressures

    Q1 highlighted improving gross margins and a reduction in operating losses, while Q2 delivered the first non‑GAAP operating income and Q3 acknowledged seasonality and premium channel headwinds

    Q4 reported continued margin improvement with a positive non‑GAAP operating income and improved gross margin figures, although near‑term pressures from the planned OfferFit acquisition were noted

    An overall upward trend in margins despite cyclical challenges and a cautious near‑term outlook.

    RCS Adoption Ahead of iOS 18

    Q2 and Q3 detailed enthusiastic preparations and pilots for RCS—highlighting its advantages in authentication, richer analytics, and seamless integration via the flexible credit model

    Q4 did not mention RCS adoption ahead of iOS 18, indicating this topic is no longer at the forefront of the discussion [No citation]

    No longer mentioned in Q4, suggesting integration into the broader messaging strategy or a temporary de‑focus.

    WhatsApp Pricing Uncertainty (No Longer Mentioned)

    Q1 provided detailed discussion around dynamic pricing uncertainty for WhatsApp due to Meta’s evolving model, while Q2 had limited explicit mention and Q3 touched briefly on dynamic pricing within the flexible credit context

    Q4 revisited the subject with explicit mention of the uncertainty around pricing, yet noted that its impact remains modest given WhatsApp’s low overall revenue share

    While always present, the focus has shifted from detailed debate to a nuanced, integrated discussion.

    Strategic Partnerships and Go‑to‑Market Investments (No Longer Emphasized)

    Q1 through Q3 consistently emphasized robust partnerships with agencies (Accenture, Deloitte, WPP) and significant investments in go‑to‑market initiatives—ranging from data platform integrations to global brand campaigns

    Q4 continued to underscore active strategic partnerships (for example, with Shopify) and disciplined go‑to‑market investments, with no indication that these areas are de‑emphasized

    A consistently integrated element of Braze’s approach, with no material reduction in emphasis over time.

    1. OfferFit Acquisition Impact
      Q: Will the OfferFit deal affect FY26 margins and growth?
      A: Isabelle explained that the deviation from their growth margin framework for fiscal year 2026 is due to the OfferFit acquisition. The transaction is expected to add approximately 2 percentage points to year-over-year revenue growth and be modestly dilutive to non-GAAP operating income margins in the fiscal year. The organic outlook without OfferFit remains consistent with their framework.

    2. OfferFit Acquisition Rationale
      Q: Why acquire OfferFit now instead of building in-house?
      A: Bill stated that both teams have highly capable engineering and product groups. Braze saw an opportunity to combine strengths with OfferFit, a long-time partner. Together, they can move faster and deliver better outcomes for customers.

    3. Integration of OfferFit
      Q: How will OfferFit integrate with Braze's platform?
      A: Bill emphasized that Braze is committed to tight integration to maintain their advantage over fragmented marketing clouds. OfferFit's technology will be integrated into Braze's stack to enhance AI capabilities without adding complexity.

    4. Guidance Amid Macro Uncertainty
      Q: Any adjustments to guidance due to macroeconomic conditions?
      A: Isabelle noted they continue to maintain a "closer to the pin" guidance philosophy due to the evolving macro environment. Despite uncertainties, they haven't seen any pause in immediate trends or pipeline evolution.

    5. Expansion Trends in New Cohorts
      Q: Are newer customer cohorts expanding better than older ones?
      A: Isabelle confirmed that post-SERP cohorts are performing better than SERP cohorts, with the positive trend continuing beyond the previously noted 9 percentage point differential.

    6. Competitive Positioning
      Q: How is Braze positioned against legacy competitors?
      A: Bill stated they feel better about their competitive position than ever. Legacy marketing clouds are more stagnant, and partners are seeking new solutions. Braze continues to innovate and gain market share, particularly in enterprise replacements.

    7. Organizational Changes
      Q: Any changes since the CRO announced stepping down?
      A: Bill mentioned the search for a new CRO is going well, with field teams executing effectively during the transition. Global leaders currently report directly to him, and there are no major go-to-market changes.

    8. Project Catalyst and Guidance
      Q: Is Project Catalyst contributing to guidance?
      A: Isabelle stated that their guidance doesn't include OfferFit and that Project Catalyst isn't going GA as quickly as some might think. Bill added that the first private beta release will be at the end of Q1, with no specified GA date.

    9. Logo Churn and SMB Health
      Q: How are logo churn and the SMB segment performing?
      A: Isabelle explained they are starting to work through higher churn levels and saw less logo churn in Q4. They are rightsizing contracts with some customers but are pleased with the progress.

    10. Meta's Pricing Strategy Changes
      Q: Any updates on Meta's pricing strategy impact?
      A: Bill noted they continue to partner closely with Meta, but the landscape remains dynamic. Meta's decision to discontinue marketing messages in WhatsApp for U.S. customers impacts Braze very little commercially. The flexible credit model helps manage these changes.

    11. Vertical Focus and Shopify Integration
      Q: How does the Shopify integration benefit customers?
      A: Bill explained that enhanced e-commerce features and the upgraded Shopify integration simplify implementation and accelerate time to value. Data model expansions help customers deploy more quickly and enhance BrazeAI effectiveness.

    12. Flexible Credit Model Expansion
      Q: Any updates on the flexible credit model?
      A: Bill mentioned they are expanding the flexible credit model to include email, content cards, banners, audience, and message archiving. Adoption has been good, helping customers get up and running more quickly.

    Research analysts covering Braze.