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Crystal Williams

President at CareCloud
Executive

About Crystal Williams

Crystal Williams, 42, is President of CareCloud (NASDAQ: CCLD) effective January 1, 2025; she previously served as COO (May–Dec 2024) and VP, Operations (Jun 2020–Apr 2024) . Her mandate centers on elevating client experience and expanding wallet share, leveraging 20+ years in RCM operations; prior roles include tenure at GE Healthcare IT with Lean process credentials (company bio) . During her tenure on the senior team, CareCloud returned to positive GAAP income in 2024 with $7.9M net income and showed a 50% YoY increase in adjusted EBITDA (press), though the company’s three-year TSR proxy metric shows a $100 initial investment at $58 by 2024 year-end, reflecting historical share price pressure . Multi-year fundamentals: FY revenue declined from $139.6M (2021) to $110.8M (2024), while EBITDA recovered in 2024; details below (see Performance table) [GetFinancials]*.

Past Roles

OrganizationRoleYearsStrategic Impact
CareCloudPresidentJan 2025–presentFocus on elevating client experience and expanding wallet share to drive growth .
CareCloudChief Operating OfficerMay 2024–Dec 2024Streamlined operations; progression into President role .
CareCloudVP, OperationsJun 2020–Apr 2024Led operations, client delivery and RCM execution .

External Roles

OrganizationRoleYearsStrategic Impact
GE Healthcare ITOperations/IT leadership (Lean-certified)Not disclosedProcess improvement, alignment of strategy and execution (company bio) .

Fixed Compensation

Component2025 Terms
Base Salary$250,000 per year .
Target Annual BonusUp to 30% of base salary; at Board discretion based on objectives .
BenefitsEligible for standard executive benefits per company policies (employment agreement) .

Performance Compensation

  • Annual cash bonus: Payable at Board discretion against objectives; specific metrics/weightings not disclosed in Ms. Williams’ 8-K .
  • Company incentives historically reference “operating results” for bonus awards and RSUs that vest upon achievement of annual financial goals determined by the Compensation Committee, with decisions made when full-year results are known (minimizing MNPI risk) .
  • The proxy notes the company does not use GAAP net income directly as a compensation metric; adjusted EBITDA is referenced for incentive goal‑setting correlation (non-GAAP) .
PlanMetricWeightingTargetActualPayoutVesting
Annual bonus (2025)Objectives set by BoardNot disclosedNot disclosedNot disclosedAt Board discretionCash, earned for FY performance .
RSUs (plan design)Annual financial goalsNot disclosedCommittee-set for the yearCommittee-determinedVest if goals metRSUs vest based on year-end performance determination .

Notes: Company disclosure provides program design but not per-metric targets/weightings for Ms. Williams. 2024/2023 NEO examples cite “specified operating results,” but Ms. Williams was not an NEO in those years .

Equity Ownership & Alignment

ItemDetail
Common shares beneficially owned8,550 (0.0% of 42,321,129 O/S as of 3/31/2025) .
Preferred sharesNone disclosed .
Vested vs. unvestedNot disclosed for Ms. Williams. Company reported no outstanding equity awards for 2024 NEOs at FY-end (Ms. Williams not an NEO in 2024) .
Options (exercisable/unexercisable)None disclosed for Ms. Williams .
Pledging/hedgingCompany policy prohibits short sales, hedging, and pledging/margin; limited pledge exception possible with pre‑approval and demonstrated capacity (strong alignment control) .
Ownership guidelinesNot disclosed.

Employment Terms

TermProvision
Position and effective datePresident effective January 1, 2025 .
Contract termInitial term Jan 1, 2025–Dec 31, 2026; auto‑renews for 1‑year terms unless either party gives ≥90 days’ notice .
TerminationCompany may terminate for any reason upon 30 days’ written notice .
SeveranceUpon termination as described in the agreement, potential severance up to 24 months of salary and bonus (see Exhibit 10.3 for specifics) .
Non‑compete / non‑solicitMs. Williams’ 8‑K summary does not detail restrictive covenants; company 2025 proxy describes executive agreements (for 2024 executives) restricting competition and solicitation for 12 months post‑employment; refer to Ms. Williams’ executed agreement (Ex. 10.3) for her specific covenants .
Change‑of‑control (equity)Under the Equity Plan, outstanding awards are subject to one‑year acceleration of vesting upon a change in control per plan terms (plan-level provision) .
ClawbackNasdaq-compliant clawback policy applies to incentive-based compensation paid to executive officers in connection with an accounting restatement (definitions of “Clawback Eligible Incentive Compensation,” “Clawback Period,” etc.) .
Hedging/pledgingProhibited as noted above .

Performance & Track Record (Company context)

MetricFY 2021FY 2022FY 2023FY 2024
Revenues ($)139,599,000 [GetFinancials]*138,826,000 [GetFinancials]*117,059,000 [GetFinancials]*110,837,000 [GetFinancials]*
EBITDA ($)15,052,000 [GetFinancials]*13,491,000 [GetFinancials]*3,284,000 [GetFinancials]*13,664,000 [GetFinancials]*
Net Income ($)2,836,000 [GetFinancials]*5,432,000 [GetFinancials]*(48,674,000) [GetFinancials]*7,851,000 [GetFinancials]*
  • Pay vs. Performance (proxy metric): Value of initial fixed $100 investment based on TSR = $58 in 2024; CAP framework detailed; company notes net income not used directly in comp-setting, while adjusted EBITDA correlates with goal‑setting .

*Values retrieved from S&P Global.

Compensation Committee, Say‑on‑Pay, and Governance Signals

  • Compensation Committee: John N. Daly (Chair), Cameron P. Munter; independent; authority to retain outside consultants; oversees plan design and executive agreements .
  • Say‑on‑Pay (2025 AGM): For 10,991,919; Against 2,754,093; Abstain 255,951 (no broker non‑votes) — approval passed, indicating shareholder support for pay practices .
  • Related‑party transactions (governance context): Company leases facilities from Executive Chairman and has transactions with related parties; amounts disclosed with lease liabilities and ROU asset balances (investors often monitor for governance risk) .
  • Insider trading policy: Prohibits hedging, short sales, and pledging (with narrow exception requiring approval); Rule 10b5‑1 plans permitted .

Compensation Structure Analysis

  • Cash vs. equity mix: Ms. Williams’ current disclosed package emphasizes cash (base + target bonus); no equity grant disclosure specific to her yet in filings reviewed .
  • Performance orientation: Annual bonus tied to Board‑set objectives; company historically uses performance‑vested RSUs for executives linked to annual financial goals, with vesting determined post‑year end .
  • Contract leverage: Severance up to 24 months salary+bonus is generous for a President role and could reduce voluntary turnover risk but may raise pay-for-failure concerns if not tightly conditioned .
  • Clawback adoption: Full Nasdaq policy implemented, strengthening recourse on restatement .
  • Option repricing/modification: Equity Plan prohibits repricing/repurchase of underwater options without shareholder approval; company has historically favored RSUs over options .

Equity Ownership & Alignment (Detail)

Ownership ElementDetail
Beneficial ownership8,550 common shares; 0.0% of class (as of 3/31/2025) .
AlignmentLow direct ownership; policy bars hedging/pledging, supporting alignment on downside risk .
Ownership guidelinesNot disclosed.
Form 4 / sellingNo Form 4 transactions were identified in reviewed materials.

Employment Terms (Severance & CoC Economics)

ItemEconomics
Severance multipleUp to 24 months of salary and bonus upon applicable termination per employment agreement .
Change‑of‑control—equityPlan-level one‑year vesting acceleration on change in control for outstanding awards .
Non‑compete / non‑solicitRefer to Ms. Williams’ executed agreement (Ex. 10.3); proxy describes 12‑month restrictions for 2024 exec agreements as context .

Say‑on‑Pay & Shareholder Feedback

Vote (May 27, 2025)ForAgainstAbstain
Advisory approval of NEO compensation10,991,9192,754,093255,951
  • Result: Passed; signals acceptable shareholder sentiment toward the program .

Investment Implications

  • Incentive alignment: Ms. Williams’ bonus is tied to Board‑set operational objectives; company practice emphasizes adjusted EBITDA/operational goals and performance‑based RSUs, which should align pay with near‑term execution; absence of disclosed equity grants to Ms. Williams currently reduces long‑term equity alignment until awards are granted .
  • Retention risk: Two‑year severance (salary+bonus) and auto‑renewal reduce near‑term retention risk and can stabilize leadership through the company’s acquisitive growth phase; however, generous severance may draw scrutiny if performance stalls .
  • Selling pressure: Small direct ownership (8,550 shares) limits insider selling overhang from Ms. Williams; broader management/board collectively hold significant common shares, concentrating governance influence but also aligning with equity upside .
  • Governance overlay: Robust clawback and anti‑hedging/pledging policies mitigate misalignment risk; related‑party transactions merit ongoing monitoring but are transparently disclosed .
  • Execution watch‑items: With CareCloud returning to profitability in 2024 and pursuing acquisitions, Ms. Williams’ remit on client experience/wallet share expansion will be a key driver for sustaining revenue and EBITDA recovery; investors should watch quarterly retention/upsell metrics and integration progress (context from leadership realignment) .

Citations:

  • Appointment/compensation terms and employment agreement exhibits: .
  • Beneficial ownership: .
  • Equity plan/change‑of‑control and grant practices: .
  • Say‑on‑Pay results: .
  • Pay vs Performance context and TSR metric: .
  • Related‑party transactions: .
  • Company bio page (background/GE Lean): .
  • Company performance (financials): GetFinancials table above from S&P Global*.