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W. Anthony Will

President and Chief Executive Officer at CF Industries HoldingsCF Industries Holdings
CEO
Executive
Board

About W. Anthony Will

W. Anthony Will is President and CEO of CF Industries and has served as a director since January 2014; he is 59 years old and currently holds the chief executive role with no Board committee memberships . Prior CF roles include SVP Manufacturing & Distribution (2012–2014), VP Manufacturing & Distribution (2009–2011), and VP Corporate Development (2007–2009); earlier career includes partner at Accenture, VP Business Development at Sears, VP Strategy & Corporate Development at Fort James, and manager at Boston Consulting Group . CF’s 2024 performance included net earnings of $1.22B, EPS of $6.74, EBITDA of $2.33B and adjusted EBITDA of $2.28B, with $1.87B returned to shareholders via $1.51B buybacks (18.8M shares, ~10% of SO) and $364M dividends . The Board highlights multi-year TSR outperformance versus peers and indices across 1-, 3-, 5-, 7-, and 10-year periods, underscoring sustained value creation through cycles .

Past Roles

OrganizationRoleYearsStrategic Impact
CF IndustriesPresident & Chief Executive Officer2014–Present Led strategy focused on decarbonization, clean energy growth, and disciplined capital returns; sustained multi-year TSR outperformance
CF IndustriesSVP, Manufacturing & Distribution2012–2014 Drove operational excellence and network utilization (asset utilization ~8% above peers over 5 yrs)
CF IndustriesVP, Manufacturing & Distribution2009–2011 Optimized production and logistics in cyclical markets
CF IndustriesVP, Corporate Development2007–2009 Advanced M&A and strategic initiatives underpinning growth
AccenturePartnern/a Management consulting leadership; strategy execution experience
Sears, RoebuckVP, Business Developmentn/a Corporate development in retail; cross-industry perspective
Fort JamesVP, Strategy & Corporate Developmentn/a Led strategic planning and transactions
Boston Consulting GroupManagern/a Strategy advisory foundation

External Roles

OrganizationRoleYearsNotes
Olin CorporationDirectorSep 2021–Present Global chemicals and ammunition manufacturer; adds cross-industry governance perspective

Fixed Compensation

Metric202220232024
Base Salary ($)1,300,000 1,350,000 1,400,000
Non-Equity Incentive Plan Compensation ($)3,510,000 2,454,300 2,646,000
All Other Compensation ($)230,366 301,362 326,366 (incl. employer match $63,300 and annual service credit $73,850)
Total ($)14,279,027 12,899,559 12,296,083

Additional CEO target settings:

  • 2024 Target Annual Incentive: 150% of base salary ($2,100,000) .
  • 2024 Target Long-Term Incentive: $7,500,000 .
  • 2025 Targets: Base salary $1,400,000; Target PRSUs $4,800,000; Target RSUs $3,200,000 .

Performance Compensation

Annual Incentive Plan (AIP) — 2024 Outcomes

MetricWeightTargetActualPayout
Adjusted EBITDA ($B)60% 2.75 2.28 77% (Financial Metric)
Clean Energy Milestones (count)20% 2 4 200%
Sustainability Milestones (count)10% 2 4 200%
Process Safety: Behavioral Safety Gate (≥95%)Gate 95% 99.4% Gate achieved
Process Safety: Timely Completion (%)10% 95% 99.8% 200%
  • Total AIP payout for NEOs: 126.0% of target based on the above metrics .

Long-Term Incentive (LTI) Design

  • Mix: 60% PRSUs (3-year performance based on RONA; TSR modifier ±20%), 40% RSUs (3-year ratable vesting) .
  • RONA definition and TSR modifier thresholds are disclosed; 2024 RONA was 24.7% → 79% annual payout factor; 2022 PRSUs three-year TSR 41.1% → TSR modifier 120% .
  • 2022 PRSU payout averaged 115% on RONA across three years; with 120% TSR modifier, final payout 137% .

CEO 2022 PRSU Payout Detail

GrantTarget # PRSUsEarned # PRSUsValue at Vest ($)
2022 PRSUs (vested 2/28/2025)58,787 80,773 6,544,228 (at $81.02)

2024 CEO LTI Grants

InstrumentGrant DateNumberGrant Value ($)Vesting
RSUs1/3/202438,711 3,000,000 3 equal annual installments (2025, 2026, 2027)
PRSUs (target)Performance period 1/1/2024–12/31/202658,066 4,500,000 Vest post-certification with TSR modifier

Equity Ownership & Alignment

Ownership ItemDetail
Beneficial Ownership528,199 shares; less than 1% of class
Phantom Shares29,504 phantom shares in Supplemental Benefit and Deferral Plan (non-voting)
Unvested RSUs (CEO)1/4/2022: 13,064 ($1,114,620); 1/3/2023: 19,723 ($1,682,766); 1/3/2024: 38,711 ($3,302,823)
Outstanding PRSUs (CEO)2022 PRSUs earned: 80,773 ($6,891,552); 2023 PRSUs target: 44,375 ($3,786,075); 2024 PRSUs target: 58,066 ($4,954,191)
OptionsNo options disclosed in outstanding awards table (stock awards only)
Stock Ownership GuidelinesCEO required to hold 5x base salary; all directors/officers in compliance as of 12/31/2024
Hedging/PledgingProhibited for directors and executive officers (policy filed with 2024 10-K)
ClawbackDodd-Frank compliant policy; 3-year lookback for erroneously awarded incentive-based compensation

Note: Director compensation does not apply to Mr. Will; executives serving as directors receive no additional director pay .

Employment Terms

ProvisionTerms
Employment AgreementCompany discloses “No employment agreements” as leading practice
Change-in-Control (CIC) AgreementsDouble-trigger cash severance; equity plans include single-trigger vesting on CIC unless otherwise specified in award
Cash Severance MultipleCEO: 3x base salary + target bonus; plus pro-rata annual incentive at target or higher of actual YTD
Benefits ContinuationWelfare benefits for 3 years; outplacement up to 2 years; 401(k)/Supplemental plan employer match/service credits replacement for 3 years
Estimated Benefits (CIC, 12/31/2024)Severance $12,600,000; Retirement Savings Plan enhancement $546,000; Early vesting of RSUs/PRSUs $19,856,182; Other CIC benefits $138,698; Total $33,140,880
Excise Tax Gross-up PolicyNo new gross-ups after 2011; CEO does not have excise tax gross-up; amounts are cut back unless better after-tax to receive full payment
ClawbackSee policy above; applies to incentive comp
Non-compete/Non-solicitNot specifically disclosed in proxy; change-in-control “good reason” triggers listed (role, pay, comp plans, location)

Board Governance

ItemDetail
Board StructureIndependent Chair (Stephen J. Hagge) and separate CEO; all standing committees 100% independent; CEO and COO are the only non-independent director nominees
Will’s Board ServiceDirector since 2014; not on any Board committees
IndependenceMr. Will is CEO, thus non-independent
Committee RolesNone for Mr. Will
Lead Independent DirectorChair serves as Lead Independent Director; executive sessions at each regular meeting
Meeting AttendanceEach director attended 100% of Board and committee meetings in 2024

Director Compensation (context)

  • Annual cash retainer: $115,000 (Chair $195,000); committee chair retainers: Audit $22,500; Compensation $17,500; Governance $17,500; ESG $17,500; annual equity grant $160,000 (Chair $260,000). Will receives no additional compensation as a director .

Compensation Program Governance and Pay-for-Performance Alignment

  • Target total direct compensation benchmarked to 50th percentile of an Industry Reference Group (19 companies) and general industry data via Exequity .
  • Metrics emphasize Adjusted EBITDA (AIP cornerstone), RONA (PRSU core), and TSR modifier to tie payouts to shareholder returns; secondary AIP metrics align with clean energy and safety execution .
  • Say-on-Pay: 2024 advisory vote received ~95% support, indicating strong shareholder endorsement .
  • Governance practices include clawback, stock ownership guidelines, prohibition of hedging/pledging, and no option repricing; minimal perquisites .

Performance & Track Record

Metric2024
Net Earnings Attributable to Common Stockholders ($B)1.22
Earnings Per Diluted Share ($)6.74
EBITDA ($B)2.33
Adjusted EBITDA ($B)2.28
Net Cash from Operating Activities ($B)2.27
Capital Returns ($B)1.87 (Buybacks $1.51B; Dividends $0.364B)
Share Repurchases18.8M shares (~10% of SO at 1/1/2024)

Strategic execution includes integrating Waggaman ammonia facility (acquired 12/2023) and advancing CCS projects at Donaldsonville (start 2025; up to ~2MMt CO2 annually) and Yazoo City (start 2028; up to ~0.5MMt CO2 annually), with 45Q credit economics and partnerships with ExxonMobil for sequestration .

Equity Ownership & Alignment Details (Vesting and Potential Selling Pressure)

  • RSUs (1/3/2024): Three equal tranches vest on or about 1/3/2025, 1/3/2026, and 1/3/2027, potentially adding supply at each vest date (dividend equivalents paid during vesting) .
  • PRSUs (2024 grant): Performance period 2024–2026; settlement in 2027 subject to RONA outcomes and TSR modifier; payout range 0–240% of target .
  • Hedging/pledging prohibited; strong ownership guidelines and compliance reduce misalignment risks .

Compensation Peer Group & Shareholder Feedback

  • Compensation targeted to 50th percentile of Industry Reference Group; goals reflect inherent cyclicality and are set with probabilities for threshold/target/max achievement consistent with a cyclical business .
  • Shareholder outreach covered ~70% of outstanding shares; feedback reported compensation is reasonable and well aligned to performance; average approval of executive comp over 5 years >90% .

Related Party Transactions & Red Flags

  • Policy requires Audit Committee review; examples include Fidelity administrative services given >5% beneficial ownership, approved under policy; no CEO-specific red flags disclosed .
  • Governance practices include no employment agreements, no option repricing, clawback, and prohibitions on hedging/pledging, which mitigate several common red flags .

Employment & Contracts Summary

ItemCEO (Will)
CIC Cash Multiple3x salary + target bonus; plus pro-rata bonus
Equity Treatment on CICRestrictions lapse; performance deemed at greater of target or actual to-date; full vesting
Estimated CIC Package$33.14M total (as of 12/31/2024)
ClawbackYes (SEC/NYSE compliant)
Hedging/PledgingProhibited
Ownership Guideline5x salary; in compliance

Investment Implications

  • Alignment and incentives: Heavy equity-based pay (RSUs/PRSUs) and TSR-linked modifier align CEO rewards with shareholder value creation; clean energy and safety metrics in AIP signal focus on strategic execution beyond pure financials .
  • Retention and supply overhang: Material unvested RSUs and PRSUs imply multi-year retention; vesting tranches (notably RSUs in 2025–2027 and PRSUs in 2027) may create periodic supply but hedging/pledging prohibitions and ownership guidelines temper selling pressure .
  • Change-in-control economics: CIC benefits are substantial ($33.14M est.), with double-trigger cash severance and single-trigger equity acceleration; excise tax gross-ups not applicable to CEO, reducing shareholder-unfriendly features relative to legacy agreements .
  • Pay-for-performance and shareholder support: Rigorous, cyclically-aware targets and strong Say-on-Pay (95%) reduce governance risk; continued buybacks and dividend support capital returns thesis under CEO leadership .
  • Execution risk: Success hinges on decarbonization and low-carbon ammonia capacity; CCS projects and Blue Point FEED studies indicate disciplined advancement, but capital intensity (~$4.5B for ATR + infrastructure) and market adoption timelines remain key variables .