Total Revenue

6.5% Increase (from 2,701.8M USD to 2,875.253M USD)

Growth in total revenue is driven by continuing momentum from new restaurant openings and enhanced digital sales. This replicates drivers seen in previous periods, where improved comparable restaurant sales and elevated average check values (boosted by menu price increases) played key roles. " "

Food and Beverage Revenue

6.5% Increase (from 2,684.4M USD to 2,859.831M USD)

The climb in Food and Beverage revenue mirrors total revenue trends, reflecting robust new restaurant performance and strong digital engagement. This builds on prior periods’ patterns where higher transaction volumes and increased average checks—supported by menu pricing adjustments—were decisive factors. " "

Delivery Service Revenue

11% Decline (from 17.4M USD to 15.422M USD)

Delivery Service revenue fell by 11%, indicating potential shifts in consumer behavior or operational challenges. Although previous periods noted only a minor downward trend, the decline this period suggests external market conditions or strategic adjustments may be having a larger impact. " "

Net Income

7.6% Increase (from 359,287K USD to 386,599K USD)

Net income increased by 7.6%, benefiting from overall revenue growth and improved cost management efforts such as reduced general and administrative expenses and effective use of stock repurchases. These factors compounded the operational improvements observed in prior periods. " "

Cost of Sales

Q2 2025

high 29% range "

high 29% range for Q2 "

no change

Labor Costs

Q2 2025

high 24% range "

mid-24% range for Q2 "

lowered

Marketing Costs

Q2 2025

below 3% of sales "

mid-2% range for Q2 "

no change

Underlying G&A

Q2 2025

$135 million "

$135 million for Q2 "

no change

Total G&A

Q2 2025

$179 million "

$168 million for Q2 "

lowered

New Store Economics

Q2 2025

no prior guidance

increase in costs somewhere in the mid-single-digit range "

no prior guidance

Unit Growth

Q2 2025

no prior guidance

80 to 100 basis point range "

no prior guidance

Comparable Sales (Comps)

FY 2025

low to mid-single-digit " "

low single-digit full-year " "

no change

Marketing Costs

FY 2025

mid-2% range "

high 2% range full-year "

raised

Depreciation

FY 2025

around 3% of sales "

around 3% of sales "

no change

Effective Tax Rate

FY 2025

25% to 27% range "

25% to 27% range "

no change

International Expansion and Market Penetration

Previous calls (Q2–Q4 2024) consistently highlighted expansion in Canada, Europe, the Middle East, and Latin America with a focus on partnerships (e.g. with Alshaya) and improving restaurant‐level margins, along with notable mentions of leadership in Europe and strategic initiatives leveraging events (Paris Olympics). " " " " " "

Q1 2025 provided more detailed and quantitative growth targets such as growing the Canadian market by about 35%, site searches in Europe (Central London and Germany), accelerated Middle East expansion, and new partnerships in Mexico, reflecting a more defined roadmap. " " "

Steady and aggressive expansion: The strategy has evolved from qualitative discussions to quantitative, clearly defined targets. This trend indicates growing confidence and detailed execution plans for international growth.

Operational Improvements and Restaurant Throughput

Across Q2–Q4 2024, focus was placed on throughput improvements through enhanced operational tools (e.g. dual-sided plancha, produce slicers), improved GM stability, and targeted coaching; challenges such as morning prep delays were acknowledged and addressed with technology rollouts. " " " " " "

Q1 2025 continues this emphasis with initiatives to enhance hospitality, extensive training, and the rollout of additional equipment like the produce slicer—all aimed at better throughput performance and efficient peak period operations. " " " " " "

Consistent focus with incremental enhancements: The theme remains persistent with continued investment in technology and team training. The current period builds on past improvements with a clear strategy to drive operational efficiency further.

Digital Transformation and AI-Enabled Customer Experience

Q3 2024 featured early-stage AI experiments to personalize loyalty experiences and improve operational efficiency, while Q4 2024 emphasized digital sales achievements and technological innovations (though without explicit AI mention). Q2 2024 offered only broad references to technology and innovation. " " " " "

In Q1 2025, Chipotle detailed robust digital sales (35.4% of total sales), successful AI testing for optimizing time-of-day and content in welcome journeys, and initiatives to remove friction from the app—all aimed at enhancing customer engagement. " "

Increasing integration of AI: The narrative has shifted from early experiments to active deployment of AI-driven enhancements in the customer journey. The digital transformation theme is deepening with clear, measurable successes in digital channel performance.

Cost Pressures, Tariffs, and Inflation Impact on Margins

Throughout Q2–Q4 2024, discussions centered on inflationary pressures (notably avocados, dairy, and premium LTOs), with some periods (like Q3 and Q4) referencing rising cost of sales and temporary investments (e.g. portion investments), while tariff impacts were intermittently noted. " " " " " "

Q1 2025 revisited these concerns with a clear breakdown of how tariffs (impacting imports like aluminum, beef, and packaging) and inflation have pushed cost of sales higher (e.g. a 40 basis point increase) and impacted margins (restaurant-level margin down 100 basis points), along with mitigation plans. " " " "

Persistent headwinds with detailed focus: The topic continues to be a challenge. In Q1 2025, there is a sharper focus on tariff impacts alongside inflation, while the company outlines strategies to mitigate these pressures—indicating cautious optimism despite ongoing cost challenges.

Comparable Sales Trends and Shifts in Consumer Demand

Q2, Q3, and Q4 2024 discussions highlighted strong comp growth driven by effective LTOs and digital engagement, with transaction growth across most periods, though seasonality and external factors (weather, calendar effects) caused temporary variability. " " " " " " "

Q1 2025 noted a slight comparable sales decline of 0.4% amid consumer uncertainty and a slowdown in transactions during February, but management anticipates a rebound in the second half of the year alongside tactical adjustments to address economic headwinds. " " "

Mixed short-term but steady long-term outlook: While recent comps show mild headwinds, the underlying fundamentals remain strong. The current period reflects a temporary dip due to economic uncertainty, with plans for recovery reinforcing overall stability.

Leadership Stability and Management Transition

Q2 2024 emphasized internal promotions, low turnover among crew and GMs with a strong focus on promoting leadership from within, while Q3 2024 and Q4 2024 discussed smooth transitions (e.g. Scott Boatwright’s interim role transitioning to permanent CEO) and management continuity amid unexpected departures. " " " " " " "

Q1 2025 did not feature any discussion on leadership changes, suggesting that recent transitions have been successfully integrated and that the focus has shifted back to operational and strategic priorities [—].

Stabilized leadership: The comparative silence in Q1 implies consolidation and successful transitions in earlier periods, indicating that leadership is now stable and not a primary focus of current investor communications.

Menu Innovation and New Product Introductions

Q2 2024 focused on LTOs such as Chicken al Pastor and Carne Asada, Q3 2024 highlighted successes with smoked brisket, Honey Chicken tests, and creative promotions (e.g. Boorito), while Q4 2024 reaffirmed upcoming launches like Honey Chicken as a robust LTO. " " " " " " " "

Q1 2025 introduced the new Triple Honey Chicken LTO, showcasing record LTO performance and signifying intent to increase LTO frequency along with ramped-up marketing spend, indicating a proactive approach to menu innovation. "

Enhanced innovation cadence: The company is shifting toward a higher frequency of menu innovations with even more ambitious LTO strategies, signaling confidence in using limited time offers to drive incremental traffic and strengthen brand appeal.

Chipotlanes and Store Retrofitting Initiatives

Q3 and Q4 2024 extensively detailed the strong performance of Chipotlanes—including their rapid adoption, faster order pickup, and ROI benefits—and discussed potential retrofitting of legacy stores along with trials of high-efficiency equipment; Q2 had little to no mention of these initiatives. " " " " " "

In Q1 2025, the focus remains on expansion with 57 new restaurants (48 featuring Chipotlanes) and plans to open 315–345 new restaurants in the year; there is also mention of deploying high-efficiency kitchen equipment in additional locations as part of ongoing retrofitting efforts. " " "

Continued expansion and refinement: The emphasis on Chipotlanes remains robust with a sustained rollout augmented by select equipment retrofits. The consistent positive sentiment indicates that these initiatives are critical for operational efficiency and customer convenience.

New Restaurant Unit Performance Challenges

Q3 2024 noted operational challenges (e.g. staff preparation issues and permitting delays) that affected productivity and unit ROI, while Q4 2024 mentioned local government permitting as a potential impediment to hitting unit growth guidance; Q2 2024 had limited detail on performance challenges. " " " "

Q1 2025 did not highlight any specific performance challenges, instead focusing on positive new restaurant economics and strong year 2 cash-on-cash returns, suggesting that earlier issues may have been resolved or deprioritized in favor of expansion successes. " "

Reduced emphasis on challenges: The absence of commentary on performance hurdles in Q1 suggests either improved new unit performance or a strategic shift to highlight successes over obstacles, indicating a more optimistic narrative.

Brand Strength and Customer Loyalty Metrics

Q2 2024 emphasized strong brand metrics with continuously improving value and food scores, supported by effective digital marketing; Q3 2024 and Q4 2024 reinforced high consumer feedback on portion sizes, pricing, and loyalty program performance despite minor adjustments (like a loyalty true-up). " " " " "

Q1 2025 showcased record perceptual driver rankings (15 in the top 3), strong digital engagement, and successful AI-driven optimizations within the customer journey—all reinforcing that the Chipotle brand has never been stronger and that customer loyalty remains a key competitive asset. " " "

Strengthening and evolving loyalty: Brand metrics have improved further in Q1, bolstered by innovative digital and AI initiatives. This reflects deepening customer engagement and enhanced brand strength, which will likely have a significant long-term impact on the company’s future.