Jason Makler
About Jason Makler
Jason Makler (age 51) is Chair of the Board at Cricut, Inc. (CRCT) and serves as Chair of the Compensation Committee; he has been a director since March 2021 and served on the board of managers of Cricut Holdings since September 2011 . He is a Corporate Analyst at Petrus Asset Management Company (division of Petrus Trust Company, LTA), CRCT’s majority beneficial owner; he holds a B.B.A. in Accounting from the University of Texas at Austin and an M.B.A. from Yale University . CRCT is a Nasdaq “controlled company” and Makler is not independent under Nasdaq rules, reflecting his Petrus affiliation .
Past Roles
| Organization | Role | Tenure | Committees/Impact |
|---|---|---|---|
| Cricut, Inc. | Chair of Board; Director | Chair since Mar 2021; Director since Mar 2021 | Leads Board; Chairs Compensation Committee |
| Cricut Holdings, LLC | Board of Managers | Since Sep 2011 | Pre-IPO governance continuity |
| Petrus Asset Management Company | Corporate Analyst | Since Mar 2002 | Represents largest beneficial owner; finance expertise |
External Roles
| Organization | Role | Tenure | Notes |
|---|---|---|---|
| Petrus Asset Management Company (division of Petrus Trust Company, LTA) | Corporate Analyst | Since Mar 2002 | Affiliation with controlling shareholder |
Board Governance
- Board structure: roles of Chair and CEO are separated; Board cites Makler’s “deep knowledge” and governance experience as rationale for him as Chair .
- Independence: Four of eight current directors are independent (Blackwell, Reiff, Williamson, Zak); Makler is not independent .
- Controlled company exemptions: CRCT does not have a majority independent board and does not have an entirely independent compensation committee or nominating function .
- Committees:
- Compensation Committee: Jason Makler (Chair), Steven Blasnik; 3 meetings in 2024 .
- Audit Committee: All independent; chaired by Billie Williamson; 8 meetings in 2024; reviews related party transactions .
- Attendance: In 2024, the Board held 6 meetings; each director attended at least 75% of Board and relevant committee meetings .
- Executive sessions: Non-employee directors meet in executive session periodically; independent directors also meet separately when applicable .
Fixed Compensation
| Component | Policy Amount | 2024 Actual for Makler | Notes |
|---|---|---|---|
| Board cash retainer | Not specified in proxy | $0 | Petrus-affiliated non-employee directors waived all cash/equity comp for FY2024–FY2025 |
| Compensation Committee chair fee | $20,000 per year | $0 | Waived due to Petrus affiliation |
| Audit Committee member fee | $20,000 (member); $50,000 (chair) | N/A | Makler is not on Audit Committee |
| Annual director RSU grant | $125,000 grant date fair value | $0 | Waived due to Petrus affiliation |
| Initial RSU grant for new directors | $450,000 grant date fair value | N/A | Applies when first becoming non-employee director; not applicable to Makler in 2024 |
| 2024 total director compensation | — | $0 | As reported (all Petrus-affiliated directors waived); Makler: “—” across columns |
Performance Compensation
| Item | Terms | Applicability to Makler |
|---|---|---|
| Director equity vesting | Annual RSUs vest quarterly over 4 quarters; initial RSUs vest 1/5 annually over 5 years | Waived (no grants taken in 2024–2025) |
| Change-in-control (directors) | Non-employee director equity fully vests; performance goals deemed achieved at 100% unless award agreement provides otherwise | Not applicable absent awards |
CRCT’s Compensation Committee explicitly does not use an external compensation consultant and emphasizes customized, business-metric-driven compensation design; the committee comprises Petrus-affiliated directors (Makler, Blasnik) .
Other Directorships & Interlocks
| Person | External Public Company Boards | Committee Roles | Notes |
|---|---|---|---|
| Jason Makler | None disclosed | — | Petrus corporate analyst; CRCT Chair & Comp Chair |
| Network context | — | — | Other CRCT directors tied to Petrus (Blasnik, Freeman), indicating controlling shareholder influence |
- Interlocks: Compensation Committee consists solely of Petrus-affiliated directors; CRCT elected controlled-company exemptions (non-independent comp committee and nominating function) .
- Compensation committee interlocks: No CRCT executive serves on outside boards with CRCT executives, per Item 407 disclosure .
Expertise & Qualifications
- Finance and ownership perspective: Long-tenured Petrus investment professional; representative of largest beneficial owner .
- Education: B.B.A. in Accounting (UT Austin); M.B.A. (Yale) .
- Board leadership: Serves as Chair since IPO; cited for strong leadership and governance experience .
Equity Ownership
| Holder | Class A Shares | Class B Shares | % Total Voting Power | Notes |
|---|---|---|---|---|
| Jason & Alisa Makler Living Trust | 19,999 | 1,716,715 | 1.01% | Direct trust holdings; Class B converts 1:1 into Class A |
| Director ownership guideline | Minimum 25,000 shares (incl. unvested RSUs) | — | — | Makler exceeds guideline via holdings; compliance required by second anniversary |
- Pledging/hedging: Insider Trading Policy prohibits hedging and derivative transactions for directors; explicit pledging prohibition is stated for executive officers; the policy applies to directors generally for hedging restrictions .
Governance Assessment
-
Positives
- Strong ownership alignment: Significant beneficial ownership; meets/exceeds director stock ownership guideline; waived director compensation (cash and equity) in 2024–2025 reduces cash conflict risk .
- Board/committee engagement: Board met 6 times; Compensation Committee met 3 times; Audit Committee met 8 times; all directors ≥75% attendance .
- Independent Audit Committee oversight of related-party transactions; presence of multiple audit committee financial experts .
- Shareholder support: 2024 say‑on‑pay approval ~98.45%, indicating broad investor endorsement of compensation approach .
-
RED FLAGS
- Controlled company governance: Board does not have majority independent directors; Compensation Committee not fully independent; nominations not overseen by an independent committee .
- Compensation oversight concentration: Comp Committee comprised entirely of Petrus-affiliated directors; no outside compensation consultant, increasing potential for perceived conflicts in executive pay design .
- Chair is not independent: While CRCT separates Chair and CEO roles, the Chair (Makler) is non‑independent and represents the controlling shareholder; guidelines contemplate a Lead Independent Director but none is named in the proxy .
-
Related-party context
- Special and recurring dividends approved in 2023–2025; RSU dividend equivalents issued per plan; Audit Committee reviews related-party transactions . As a controlled company, dividend policy naturally benefits the controlling holder alongside other stockholders .
Director Attendance and Committee Detail
| Item | Value | Notes |
|---|---|---|
| Board meetings in 2024 | 6 | All directors ≥75% attendance |
| Compensation Committee meetings in 2024 | 3 | Makler (Chair), Blasnik |
| Audit Committee meetings in 2024 | 8 | All independent; Williamson (Chair) |
Summary: Committee Assignments and Independence
| Committee | Role | Independence | Notes |
|---|---|---|---|
| Compensation | Chair | Non‑independent | Controlled company exemption; no external consultant |
| Audit | — | — | Makler not a member; Audit fully independent |
Say‑on‑Pay & Shareholder Feedback
| Year | Say‑on‑Pay Approval | Notes |
|---|---|---|
| 2024 | ~98.45% of votes cast | Committee maintained program parameters following strong support |
Director Compensation Mix (2024)
| Cash Retainer | Committee Fee (Comp Chair) | Annual RSU Grant | Total |
|---|---|---|---|
| $0 | $0 | $0 | $0 |
| Basis | Petrus-affiliated directors waived cash and equity comp for FY2024–FY2025 | Annual RSU policy of $125,000 would apply absent waiver | Reported “—” for Makler in director compensation table |
Committee Policy and Change‑in‑Control Terms (Directors)
| Policy | Key Term |
|---|---|
| Outside Director Compensation Policy | Committee fees; annual RSUs; minimum 25,000‑share ownership guideline |
| Director equity upon change‑in‑control | Full vest; performance awards deemed at 100% target unless otherwise provided |
Additional Governance Context
- Officer exculpation amendment (DGCL §102(b)(7) update): Board proposes extending exculpation to certain officers; rationale includes parity with directors and mitigating nuisance litigation; subject to stockholder approval .