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Jason Makler

Chair of the Board of Directors at CricutCricut
Board

About Jason Makler

Jason Makler (age 51) is Chair of the Board at Cricut, Inc. (CRCT) and serves as Chair of the Compensation Committee; he has been a director since March 2021 and served on the board of managers of Cricut Holdings since September 2011 . He is a Corporate Analyst at Petrus Asset Management Company (division of Petrus Trust Company, LTA), CRCT’s majority beneficial owner; he holds a B.B.A. in Accounting from the University of Texas at Austin and an M.B.A. from Yale University . CRCT is a Nasdaq “controlled company” and Makler is not independent under Nasdaq rules, reflecting his Petrus affiliation .

Past Roles

OrganizationRoleTenureCommittees/Impact
Cricut, Inc.Chair of Board; DirectorChair since Mar 2021; Director since Mar 2021Leads Board; Chairs Compensation Committee
Cricut Holdings, LLCBoard of ManagersSince Sep 2011Pre-IPO governance continuity
Petrus Asset Management CompanyCorporate AnalystSince Mar 2002Represents largest beneficial owner; finance expertise

External Roles

OrganizationRoleTenureNotes
Petrus Asset Management Company (division of Petrus Trust Company, LTA)Corporate AnalystSince Mar 2002Affiliation with controlling shareholder

Board Governance

  • Board structure: roles of Chair and CEO are separated; Board cites Makler’s “deep knowledge” and governance experience as rationale for him as Chair .
  • Independence: Four of eight current directors are independent (Blackwell, Reiff, Williamson, Zak); Makler is not independent .
  • Controlled company exemptions: CRCT does not have a majority independent board and does not have an entirely independent compensation committee or nominating function .
  • Committees:
    • Compensation Committee: Jason Makler (Chair), Steven Blasnik; 3 meetings in 2024 .
    • Audit Committee: All independent; chaired by Billie Williamson; 8 meetings in 2024; reviews related party transactions .
  • Attendance: In 2024, the Board held 6 meetings; each director attended at least 75% of Board and relevant committee meetings .
  • Executive sessions: Non-employee directors meet in executive session periodically; independent directors also meet separately when applicable .

Fixed Compensation

ComponentPolicy Amount2024 Actual for MaklerNotes
Board cash retainerNot specified in proxy$0Petrus-affiliated non-employee directors waived all cash/equity comp for FY2024–FY2025
Compensation Committee chair fee$20,000 per year$0Waived due to Petrus affiliation
Audit Committee member fee$20,000 (member); $50,000 (chair)N/AMakler is not on Audit Committee
Annual director RSU grant$125,000 grant date fair value$0Waived due to Petrus affiliation
Initial RSU grant for new directors$450,000 grant date fair valueN/AApplies when first becoming non-employee director; not applicable to Makler in 2024
2024 total director compensation$0As reported (all Petrus-affiliated directors waived); Makler: “—” across columns

Performance Compensation

ItemTermsApplicability to Makler
Director equity vestingAnnual RSUs vest quarterly over 4 quarters; initial RSUs vest 1/5 annually over 5 years Waived (no grants taken in 2024–2025)
Change-in-control (directors)Non-employee director equity fully vests; performance goals deemed achieved at 100% unless award agreement provides otherwise Not applicable absent awards

CRCT’s Compensation Committee explicitly does not use an external compensation consultant and emphasizes customized, business-metric-driven compensation design; the committee comprises Petrus-affiliated directors (Makler, Blasnik) .

Other Directorships & Interlocks

PersonExternal Public Company BoardsCommittee RolesNotes
Jason MaklerNone disclosedPetrus corporate analyst; CRCT Chair & Comp Chair
Network contextOther CRCT directors tied to Petrus (Blasnik, Freeman), indicating controlling shareholder influence
  • Interlocks: Compensation Committee consists solely of Petrus-affiliated directors; CRCT elected controlled-company exemptions (non-independent comp committee and nominating function) .
  • Compensation committee interlocks: No CRCT executive serves on outside boards with CRCT executives, per Item 407 disclosure .

Expertise & Qualifications

  • Finance and ownership perspective: Long-tenured Petrus investment professional; representative of largest beneficial owner .
  • Education: B.B.A. in Accounting (UT Austin); M.B.A. (Yale) .
  • Board leadership: Serves as Chair since IPO; cited for strong leadership and governance experience .

Equity Ownership

HolderClass A SharesClass B Shares% Total Voting PowerNotes
Jason & Alisa Makler Living Trust19,9991,716,7151.01%Direct trust holdings; Class B converts 1:1 into Class A
Director ownership guidelineMinimum 25,000 shares (incl. unvested RSUs)Makler exceeds guideline via holdings; compliance required by second anniversary
  • Pledging/hedging: Insider Trading Policy prohibits hedging and derivative transactions for directors; explicit pledging prohibition is stated for executive officers; the policy applies to directors generally for hedging restrictions .

Governance Assessment

  • Positives

    • Strong ownership alignment: Significant beneficial ownership; meets/exceeds director stock ownership guideline; waived director compensation (cash and equity) in 2024–2025 reduces cash conflict risk .
    • Board/committee engagement: Board met 6 times; Compensation Committee met 3 times; Audit Committee met 8 times; all directors ≥75% attendance .
    • Independent Audit Committee oversight of related-party transactions; presence of multiple audit committee financial experts .
    • Shareholder support: 2024 say‑on‑pay approval ~98.45%, indicating broad investor endorsement of compensation approach .
  • RED FLAGS

    • Controlled company governance: Board does not have majority independent directors; Compensation Committee not fully independent; nominations not overseen by an independent committee .
    • Compensation oversight concentration: Comp Committee comprised entirely of Petrus-affiliated directors; no outside compensation consultant, increasing potential for perceived conflicts in executive pay design .
    • Chair is not independent: While CRCT separates Chair and CEO roles, the Chair (Makler) is non‑independent and represents the controlling shareholder; guidelines contemplate a Lead Independent Director but none is named in the proxy .
  • Related-party context

    • Special and recurring dividends approved in 2023–2025; RSU dividend equivalents issued per plan; Audit Committee reviews related-party transactions . As a controlled company, dividend policy naturally benefits the controlling holder alongside other stockholders .

Director Attendance and Committee Detail

ItemValueNotes
Board meetings in 20246All directors ≥75% attendance
Compensation Committee meetings in 20243Makler (Chair), Blasnik
Audit Committee meetings in 20248All independent; Williamson (Chair)

Summary: Committee Assignments and Independence

CommitteeRoleIndependenceNotes
CompensationChairNon‑independentControlled company exemption; no external consultant
AuditMakler not a member; Audit fully independent

Say‑on‑Pay & Shareholder Feedback

YearSay‑on‑Pay ApprovalNotes
2024~98.45% of votes castCommittee maintained program parameters following strong support

Director Compensation Mix (2024)

Cash RetainerCommittee Fee (Comp Chair)Annual RSU GrantTotal
$0$0$0$0
BasisPetrus-affiliated directors waived cash and equity comp for FY2024–FY2025 Annual RSU policy of $125,000 would apply absent waiver Reported “—” for Makler in director compensation table

Committee Policy and Change‑in‑Control Terms (Directors)

PolicyKey Term
Outside Director Compensation PolicyCommittee fees; annual RSUs; minimum 25,000‑share ownership guideline
Director equity upon change‑in‑controlFull vest; performance awards deemed at 100% target unless otherwise provided

Additional Governance Context

  • Officer exculpation amendment (DGCL §102(b)(7) update): Board proposes extending exculpation to certain officers; rationale includes parity with directors and mitigating nuisance litigation; subject to stockholder approval .