Angus Kelleher-Ferguson

Asiya Merchant

Eric Sheridan

Maya Neuman

Michael Cadiz

Erik Woodring

- Cricut's platform business is highly profitable, representing **70% of total company gross profits** and **47% of sales**, with paid subscribers increasing **7% year-over-year** to **over 3 million**.  **[1828962_2137492_1]** 
- The company launched new **Cricut Explore® 4 and Cricut Maker® 4** machines in February, which cut up to **two times faster**.  **[1828962_2137492_4]**  Marketing investments increased by **$20 million** last year and continue at an elevated rate in 2025, showing improved sell-out data year-over-year.  **[1828962_2137492_2]** 
- Cricut returned capital to shareholders, paying a **$0.75 special dividend** and a **$0.10 recurring dividend** in July.  **[1828962_2137492_6]**  The board also approved a **third $50 million stock buyback** in May.  **[1828962_2137492_6]**  The company has **no long-term debt**.  **[1828962_2137492_6]** 
- While paid subscribers are growing year-over-year, the company anticipates sequential softness in Q2 and Q3 due to seasonality.  **[1828962_2137492_3]**  Improving user engagement is a top priority, as trailing 3-month year-over-year engagement was **down 2%**.  **[1828962_2137492_3]**

Cricut Discusses Platform Growth, New Products, and Capital Allocation at Goldman Sachs Conference

- Cricut's platform business is a key profit driver, representing **70% of total company gross profits**, with paid subscribers increasing **7% year-over-year to over 3 million** as of the last reported quarter.  **[1828962_2137540_1]** 
- The company launched new products, **Explore 4 and Maker 4**, earlier in **2025**, which offer significant improvements such as **2x faster cutting**.  **[1828962_2137540_4]** 
- Cricut demonstrated a strong commitment to shareholder returns, having paid a **$0.75 special dividend** and a **$0.10 recurring dividend in July**, and the board approved a **third $50 million stock buyback** in May.  **[1828962_2137540_6]** 
- While international revenue grew **8%** for the quarter, physical product sales experienced declines in certain markets, notably Australia, which has been under pressure for two years.  **[1828962_2137540_5]**

Cricut (CRCT)