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Digital Brands Group, Inc. (DBGI)·Q3 2024 Earnings Summary

Executive Summary

  • Q3 revenue declined to $2.44M (–25% YoY; –28% QoQ) as DBGI dropped its largest low-margin wholesale account and limited digital ad spend; gross margin held ~flat sequentially at 46.0% (vs. 45.9% in Q2) but down YoY from 52.3% .
  • Net loss improved to $(3.54)M vs $(5.44)M YoY; diluted EPS was $(1.63) vs $(14.55) YoY, aided by cost reductions (G&A down to $2.43M, –$1.31M YoY; >$0.5M sequential decline) despite lower sales .
  • Management pivoted from balance-sheet cleanup to growth starting October: partnered with VaynerCommerce (early lift: +34% daily digital revenue, +7% AOV in late Oct/early Nov), plans to add email/SMS, influencers, capsule drops, and new channels (Amazon, TikTok in Q1) .
  • 2025 earnings setup: interest expense amortization ends, cutting quarterly interest to ~$105K and adding ~+$3.1M to net earnings; total >$4.5M earnings uplift as amortized non-cash items conclude, plus Sundry pricing action adding >$0.5M to annual gross margin dollars .
  • Consensus estimates: S&P Global (Capital IQ) quarterly EPS/revenue consensus was unavailable at the time of request; no formal guidance ranges were issued. Key stock catalysts: evidence of sustained DTC growth from the VaynerCommerce stack, Amazon/TikTok launches, and margin/interest expense inflection into 2025 .

What Went Well and What Went Wrong

What Went Well

  • Cost discipline and mix quality: G&A fell to $2.43M (–$1.31M YoY; >$0.5M QoQ reduction), with management asserting further benefit from outsourcing marketing to VaynerCommerce; S&M ratio improved YoY to 26.9% (35.3% LY) .
  • Strategic growth pivot underway: “Starting in October… we transitioned… to focusing on increasing top line growth,” with VaynerCommerce already improving daily digital revenue (+34%) and AOV (+7%), and additional initiatives (email/SMS, influencer, monthly capsules) now launching .
  • 2025 earnings tailwinds: Interest expense to ~$105K/quarter starting Q1 and ~+$3.1M annual net earnings benefit; aggregate >$4.5M uplift as amortized non-cash expenses conclude; Sundry wholesale price increase expected to add >$0.5M to gross margin annually .

What Went Wrong

  • Top-line pressure: Revenue fell to $2.44M (–$0.96M YoY; –$0.96M QoQ) driven by dropping the largest wholesale account (single-digit gross margin) and limited ad spend suppressing e-commerce .
  • Gross margin compression YoY: 46.0% vs 52.3% LY due to fixed cost burden (warehouse, labor, pattern/sewing/design) and lower digital revenue mix; gross profit dollars decreased to $1.12M (vs $1.70M LY) .
  • Intangible impairment: Q3 recognized a $0.6M impairment of intangible assets, adding to operating expense burden in the quarter .

Financial Results

P&L Snapshot (YoY and Sequential)

MetricQ3 2023Q2 2024Q3 2024
Revenue ($)$3,257,332 $3,396,069 $2,440,801
Gross Margin %52.3% 45.9% 46.0%
Gross Profit ($)$1,703,288 $1,558,677 $1,121,587
G&A Expense ($)$3,735,527 $2,946,688 $2,429,040
Sales & Marketing ($)$1,151,377 $615,190 $655,833
Sales & Marketing as % of Revenue35.3% 18.1% 26.9%
Operating Income (Loss) ($)$(3,422,162) $(2,302,235) $(2,744,165)
Interest Expense ($)$(1,956,080) $(1,239,624) $(742,557)
Net Income (Loss) ($)$(5,435,994) $(3,510,481) $(3,541,237)
Diluted EPS ($)$(14.55) $(2.08) $(1.63)

Notes:

  • Revenue decline primarily from dropping an unprofitable wholesale account and constrained digital ad spend .
  • Gross margin down YoY on fixed-cost burden and mix; sequentially flat due to similar mix dynamics .

KPIs and Operating Items

KPI/ItemQ2 2024Q3 2024Notes
Digital ROAS (management commentary)2.6x–2.9x (during ramp back on) Not disclosed (Vayner lift metrics cited below)ROAS metric emphasized in Q2 as growth lever
VaynerCommerce early impactN/A+34% daily digital revenue; +7% AOV (10/22–11/7 vs 9/22–10/21) Early post-quarter proof point of growth pivot
G&A non-cash inclusion$1.8M non-cash in Q2 G&A $1.6M non-cash in Q3 G&A D&A/goodwill amortization effects
Intangible impairment$0.6M Q3 item
Interest expense (quarterly)$(1.24)M $(0.74)M Management expects ~$0.105M/quarter in 2025

Segment/Brand Breakdown

  • Not disclosed in financial statements; management commentary highlighted dropping a large, low-margin wholesale account and pricing action at Sundry .

Guidance Changes

DBGI did not issue formal numerical guidance ranges. Management provided directional/outlook items:

Metric/ItemPeriodPrevious GuidanceCurrent Guidance/OutlookChange
Quarterly interest expense run-rateStarting Q1 2025N/A~$105K/quarter; ~+$3.1M 2025 net earnings benefit from amortization roll-off Lowered vs current run-rate; positive earnings impact
Aggregate earnings uplift from amortized non-cash items concludingFY2025 vs 2024N/A>+$4.5M uplift as amortized non-cash expenses conclude by end-2024 (includes items such as Stateside goodwill and interest amortization) New
Sundry wholesale pricing actionFY2025 annualizedN/A>+$0.5M annual gross margin dollar uplift New
DTC marketing stack via VaynerCommerceQ4 2024 onwardN/AEmail/SMS, influencers, monthly limited-edition capsules; broaden channels (Amazon, TikTok in Q1) New growth initiatives
Sales and marketing operating modelQ4 2024 onwardInternal teamOutsourced to VaynerCommerce; expect marketing costs to decline as spend reallocated to performance channels Model shift

Footnote: Management referenced a >$4.5M 2025 earnings uplift from amortized non-cash items concluding, alongside a specific ~+$3.1M net benefit from interest expense amortization ending; language suggests the $3.1M is a component of the broader earnings uplift rather than incremental to it .

Earnings Call Themes & Trends

TopicPrevious Mentions (Q1 2024)Previous Mentions (Q2 2024)Current Period (Q3 2024)Trend
Balance sheet cleanup/debtFocus on leverage; auditors/Nasdaq compliance discussion; expectation for lower interest expense trajectory Paid off >$5M debt/AP; private-market strategic review context Retired $1.3M remaining convertible notes; no convertible debt outstanding Improved; overhang removed
Macro and demandWholesale shipment delays impacted Q1 timing Cautious spend amid soft consumer; managing ROAS Soft macro and election overhang cited; pivot to growth after October Stabilizing per management post-election
DTC/digital marketingHighlighted operating leverage; store opening; channel mix philosophy ROAS 2.6x–2.9x; intent to re-accelerate DTC Vayner partnership; +34% daily revenue, +7% AOV; adding email/SMS, influencers, capsules Turning up; proof points emerging
Channels: Amazon/TikTokPlan to launch in Q1 New initiatives
Pricing/mix (Sundry)New design/price sharpening; easy comps ahead Strong wholesale sell-through; new licensing; “Build Your Own Bundle” concept Wholesale price increase at Sundry; >$0.5M gross margin uplift; dropped negative-margin account Favorable mix quality
Strategic alternatives/Nasdaq shellBoard exploring options given valuation dislocation Ongoing; shell value discussed Not emphasized in Q3 prepared remarks; focus shifted to growthDe-emphasized on call
Non-cash amortization and interestExpect benefits starting Q4/Q1; GAAP vs cash dynamics Reiterated non-cash nature; >50% of $1.8M G&A non-cash 2025: interest ~$105K/quarter; ~+$3.1M benefit; >$4.5M total uplift as amortized items conclude Positive 2025 setup

Management Commentary

  • “Starting in October this year, we transitioned from cleaning up the balance sheet to focusing on increasing top line growth.”
  • “This partnership has already led to a 34% increase in daily digital revenues and a 7% increase in average order volume…” (VaynerCommerce) .
  • “Gross profit margins were 46.0%… [decline] is the fixed costs associated with gross margins including warehouse rent and labor expenses, pattern makers and sewers… and lower digital revenue…” .
  • “Starting in Q1 next year, interest expenses will decline to $105,000 a quarter… [benefit] approximately $3.1 million to our net earnings in fiscal 2025.” .
  • “We took a meaningful wholesale price increase at Sundry… that alone should add more than $500,000 a year to gross margins.” .

Q&A Highlights

  • Capital structure cleanup: Management confirmed the payoff of $1.3M convertible notes; no remaining convertible debt; only longer-term “patient” debt remains .
  • Marketing operating model: VaynerCommerce relationship is performance-incentivized with a large, dedicated team; initial ad spend modest (~$1,500/day) while A/B testing and content pipeline ramps .
  • Wholesale account exit: The largest wholesale customer carried ~7% gross margin and was net cash negative; exiting reduces revenue but improves profitability and operating margin trajectory .
  • Wholesale pipeline: Discussions with additional major retailers for Sundry and Stateside; management cited better margin/brand quality from prospective majors .

Estimates Context

  • Wall Street consensus (S&P Global) for Q3 2024 EPS and revenue was unavailable at time of request due to access limitations; as a result, we cannot present a vs-consensus comparison. Investors should assume model updates will focus on: (1) a reduced 2025 interest expense run-rate (~$105K/quarter), (2) gross margin dollars from Sundry pricing, and (3) DTC growth trajectory via VaynerCommerce and new channels .
  • No formal quantitative guidance ranges were issued in the press release or call .

Key Takeaways for Investors

  • Mix quality over volume: Dropping a cash-negative wholesale account and holding GM ~flat sequentially supports a higher-quality revenue base despite near-term sales pressure .
  • Operating leverage credible: G&A and S&M discipline, plus outsourcing marketing, should improve flow-through as digital ramps .
  • Near-term DTC catalysts: VaynerCommerce impact already visible; layering email/SMS, influencers, and monthly capsules, with Amazon/TikTok in Q1, create multiple shots on goal for revenue acceleration .
  • 2025 earnings inflection: Interest expense roll-off (~+$3.1M) and end of amortized non-cash items (>+$4.5M total uplift) set a materially lower expense base before growth benefits .
  • Watch gross margin and ROAS: Sustained improvement in digital mix and conversion should lift GM% and revenue efficiency; track S&M% and gross profit dollars as leading indicators .
  • Wholesale opportunity with better partners: Management indicates majors with superior margins are in discussions; monitor order flow and sell-through .
  • Risk: Macro softness and execution risk in scaling new channels and content; Q3 included a $0.6M intangible impairment and non-cash G&A still meaningful near term .

Additional Relevant Releases (Q3 context)

  • Marketing partnership with VaynerCommerce (10/21 start; performance data through 11/7): +34% daily digital revenue, +7% AOV; email/SMS to be added .
  • Paid off $1.3M remaining convertible notes (11/7): removes convertible overhang .
  • AVO DTC brand launch (9/4): value-premium positioning with monthly drops; leverages existing fabrics/supply chain .