- Digital Brands Group (DBGI) has launched a strategic initiative to aggressively expand its presence in the Name, Image, and Likeness (NIL) college apparel sector, a market estimated at **$36.4 billion in 2024** and projected to grow to **$49.0 billion by 2030**.  **[1668010_fcdf4c6135e24a37b263b7eb487d36dc_0]** 
- The company's entry point is an exclusive **three-year private label manufacturing agreement** with **Yea Alabama**, the official NIL program of the University of Alabama, for designing, manufacturing, and distributing collegiate apparel.  **[1668010_fcdf4c6135e24a37b263b7eb487d36dc_0]** 
- DBGI plans to expand this strategy with additional universities, mirroring the Yea Alabama structure by offering private label manufacturing, equity alignment, support for female student-athletes, and leveraging consumer data for agile collections.  **[1668010_fcdf4c6135e24a37b263b7eb487d36dc_0]**

Digital Brands Group Outlines Expansion into NIL College Apparel Market

- Digital Brands Group (DBGI) is launching a strategic initiative to expand its presence in the Name, Image, and Likeness (NIL) college apparel sector, a market estimated at **$36.4 billion in 2024** and projected to increase to **$49.0 billion by 2030**.  **[1668010_ffa85cdf00a94059946defcded4e2e6a_0]** 
- The company's entry into this market is spearheaded by an **exclusive three-year private label manufacturing agreement** with Yea Alabama, the official NIL program of the University of Alabama.  **[1668010_ffa85cdf00a94059946defcded4e2e6a_0]** 
- DBGI plans to expand this model to additional universities, offering private label manufacturing, **equity alignment** where universities become equity partners, and a commitment that **20% of every purchase will support female student-athletes**.  **[1668010_ffa85cdf00a94059946defcded4e2e6a_0]**