Mark Maughan
DOMOAbout Mark Maughan
Chief Operating Officer of Domo since March 14, 2025; previously Chief Analytics Officer (2021–2025) and SVP, Customer Success (2023–2025). Age 45; B.A. in Public Relations from the University of Utah; joined Domo in 2015 after serving as VP of Lien Resolution at Garretson Resolution Group . Company performance context: in FY2025, revenue was $317.0M (-1% YoY), subscription revenue $286.0M (flat), billings $310.2M (-3%), adjusted free cash flow $(12.9)M, and non-GAAP operating margin 0% . The company’s “value of $100 investment” (TSR proxy) stood at 34.97 in FY2025 vs 44.88 in FY2024; net loss was $(81.9)M in FY2025 .
Past Roles
| Organization | Role | Years | Strategic Impact |
|---|---|---|---|
| Domo | Chief Operating Officer | Appointed Mar 14, 2025 | Executive operations leadership across go-to-market and execution |
| Domo | SVP, Customer Success; Chief Analytics Officer | 2023–2025 (SVP CS); 2021–2025 (CAO) | Led customer success and analytics functions |
| Domo | VP, Business Operations & Analytics; Senior Director/Director Analytics; Senior Manager | 2015–2021 | Built analytics/business ops capabilities |
External Roles
| Organization | Role | Years |
|---|---|---|
| Garretson Resolution Group, Inc. | Vice President, Lien Resolution | Prior to joining Domo in 2015 (years not disclosed) |
Fixed Compensation
| Year/Action | Base Salary ($) | Target Bonus % | Notes |
|---|---|---|---|
| Appointment as COO (effective Mar 14, 2025) | 345,000 | — | “Entitled to receive a cash bonus in an amount to be determined by the compensation committee” (discretionary); standard indemnification |
Performance Compensation
Note: Mark was not a named executive officer in FY2025; the following shows the company’s FY2025 NEO bonus framework, which signals incentive design used at the top team level.
| FY2025 Metric (NEO Plan) | Weight | Threshold | Target | Max | Actual | Payout vs Target | Settlement |
|---|---|---|---|---|---|---|---|
| ARR ($M) | 25% | 147.5 | 295.0 | 320.0 | 281.6 | See overall payout | |
| Billings ($M) | 50% | 205.0 | 310.0 | 335.0 | 310.2 | ||
| Adjusted Free Cash Flow ($M) | 25% | (1.0) | 4.0 | 10.0 | (12.9) | ||
| Overall Bonus Outcome (NEOs) | — | — | — | — | — | 72% of target; paid in fully‑vested RSUs | RSUs at closing price on Apr 10, 2025 |
Equity Ownership & Alignment
| Component | Amount | Notes |
|---|---|---|
| Total beneficial ownership (Class B shares) | 106,415 | Less than 1% of outstanding; see breakdown below |
| Direct holdings (Class B) | 84,300 | Directly held |
| RSUs vesting within 60 days (from May 1, 2025) | 19,781 | Included in beneficial ownership under SEC rules |
| Options exercisable within 60 days (from May 1, 2025) | 2,334 | Included per SEC 60‑day rule |
| Shares pledged as collateral | None disclosed for Maughan | Company policy prohibits pledging by executive officers; waivers only for CEO James and director Daniel |
| Hedging | Prohibited | Company insider trading policy bans hedging |
| Ownership guidelines | Not disclosed for executives | Director ownership guidelines exist; executive guidelines not disclosed |
Vesting mechanics (company standard for RSUs): 1/4 vests on first company vest date on/after 1‑year anniversary; remaining 3/4 vests in equal quarterly installments thereafter; company vest dates are Mar 20, Jun 20, Sep 20, Dec 20 .
Insider selling pressure indicators:
- No director or officer adopted or terminated a Rule 10b5‑1 or non‑Rule 10b5‑1 plan in the most recent reported quarter (Q2 FY2026) .
Employment Terms
| Term | Detail |
|---|---|
| Employment type | At‑will; executive employment letters generally have no specific term |
| Severance/Change‑in‑Control | “May be determined at a later date” for Maughan; not disclosed as of appointment 8‑K |
| Indemnification | Standard form indemnification agreement approved by the Board |
| Clawback | Compensation Recovery Policy adopted Nov 28, 2023; applies to executive officers; enables recovery of incentive‑based compensation upon an accounting restatement (no-fault standard) |
| Anti‑hedging/pledging | Hedging prohibited; pledging prohibited for directors/executive officers (waivers granted only to CEO James and director Daniel) |
Additional Company Performance Context (during early COO tenure)
- Q2 FY2026 call: management reported beating guidance on billings and revenue, first positive non‑GAAP EPS, positive adjusted free cash flow, and 108% NRR for customers originating on consumption contracts; operating margin reached a record 7.7% .
- Strategy emphasized partner‑centric GTM and shift to a consumption model (now >75% of ARR), with deepened CDW/hyperscaler integrations .
- Public profile: as COO, Maughan highlighted the “Domo for Good” program’s impact in a November 2025 press release .
Compensation Committee & Governance Signals
- Say‑on‑pay approval: 95.9% support at the 2024 annual meeting (for FY2024 executive comp) .
- Independent advisor (Compensia) used; pay‑for‑performance framework with variable pay emphasis and RSUs for long‑term alignment .
- Company is a “controlled company” under Nasdaq rules due to CEO’s voting control; certain governance exemptions may be relied upon .
Investment Implications
- Alignment: Maughan’s direct ownership is modest (<1% of Class B), with additional near‑term RSU/option exposure; anti‑hedging and anti‑pledging policies support alignment, and no new 10b5‑1 activity reduces near‑term selling signals .
- Incentive quality: Company‑level incentives focus on ARR, billings, and free cash flow, balancing growth and cash discipline; FY2025 NEO payout was 72% of target and settled in equity, reinforcing equity‑linked pay, though Maughan‑specific bonus terms were not disclosed at appointment .
- Retention/COC risk: No disclosed individual severance/change‑in‑control protections for Maughan as of his appointment; terms “may be determined later,” which can introduce retention risk in strategic or M&A scenarios relative to peers with defined protections .
- Execution: FY2025 results were soft (revenue -1%, billings -3%, negative adjusted FCF), but Q2 FY2026 momentum (billings/revenue beats, positive FCF, consumption shift) suggests improving operating trajectory during Maughan’s early COO tenure; sustaining partner‑driven consumption growth remains the key execution lever .
Citations:
- Executive background and appointment: **[1505952_0001505952-25-000013_domo8k-20250314.htm:1]** **[1505952_0001505952-25-000062_domo-20250513.htm:25]**
- FY2025 performance: **[1505952_0001505952-25-000062_domo-20250513.htm:26]**
- Pay vs performance/TSR proxy/net loss: **[1505952_0001505952-25-000062_domo-20250513.htm:56]**
- NEO bonus framework and payout: **[1505952_0001505952-25-000062_domo-20250513.htm:38]** **[1505952_0001505952-25-000062_domo-20250513.htm:39]**
- Beneficial ownership (breakdown/percent): **[1505952_0001505952-25-000062_domo-20250513.htm:61]** **[1505952_0001505952-25-000062_domo-20250513.htm:63]**
- RSU vesting mechanics: **[1505952_0001505952-25-000062_domo-20250513.htm:52]**
- Insider trading policy/hedging/pledging: **[1505952_0001505952-25-000062_domo-20250513.htm:47]**
- CEO pledge risk disclosure: **[1505952_0001505952-25-000075_domo10q-20250731.htm:101]**
- No 10b5‑1 plan adoptions last quarter: **[1505952_0001505952-25-000075_domo10q-20250731.htm:109]**
- Say‑on‑pay 2024: **[1505952_0001505952-25-000062_domo-20250513.htm:30]**
- Controlled company: **[1505952_0001505952-25-000062_domo-20250513.htm:14]**
- Q2 FY2026 operating updates: **[1505952_2114897_1]** **[1505952_2114897_4]** **[1505952_2114897_5]**
- Press release quote (Domo for Good): **[1505952_171d433e050f40cd9b78188d33367bea_0]**