Domino’s Pizza - Earnings Call - Q3 2017
October 12, 2017
Transcript
Speaker 0
Good morning. My name is Adam, and I'll be your conference operator today. At this time, I'd like to welcome everyone to the Third Quarter twenty seventeen Earnings Call. Thank you. Tim McIntyre, you may begin your conference.
Speaker 1
Thank you, Adam, and hello, everyone. Thank you for joining us on the call today about our very busy third quarter twenty seventeen. As you know, this call is primarily for our investor audience, so I kindly ask that all members of the media and others be in a listen only mode. In the unlikely event that any forward looking statements are made, I refer you to the Safe Harbor statement you can find in this morning's release. As always, we will start with prepared comments from Domino's Chief Financial Officer, Jeff Lawrence and from Chief Executive Officer, Patrick Doyle, followed by analyst questions.
With that, I'd like to turn the call over to our CFO, Jeff Lawrence.
Speaker 2
Thank you, Tim, and good
Speaker 3
morning, everyone. In the third quarter, our positive global brand momentum continued as we once again delivered solid results for our shareholders. We continue to lead the broader restaurant industry with twenty six consecutive quarters of positive U. S. Comparable sales and ninety five consecutive quarters of positive international comps.
We also continue to increase our store count at a healthy pace, which we believe is more evidence that our brand is strong and growing. Our as adjusted diluted EPS, which excludes the impact of our recapitalization completed during the quarter, was $1.27 which is an increase of 32.3% over the prior year quarter. This increase primarily resulted from strong operational results as well as a lower effective tax rate. With that, let's take a closer look at the financial results for Q3. Global Retail sales, which are the total retail sales at franchise and company owned stores worldwide, grew 14.5% in the quarter.
When excluding the impact of foreign currency, Global Retail sales grew by 14.2%. The drivers of this retail sales growth included strong domestic same store sales, which grew by 8.4% in the quarter. Our U. S. Franchise business and our company owned stores were both up 8.4%.
These comp increases were driven primarily by order count or traffic growth as consumers continue to respond positively to the overall brand experience we offer them. Our Piece of the Pie loyalty program continues to contribute significantly to our traffic gains. To a lesser extent, ticket also increased during the quarter. The hurricanes in Texas and Florida negatively impacted our Q3 company owned store comp by approximately one percentage point and negatively impacted our Q3 U. S.
Franchise comp by less than zero five point. As a reminder, we operate company owned stores in both the Houston and Miami markets. We also have franchise operations throughout the impacted areas. As of today, operations have resumed and significantly all of our stores, both corporate and franchise. More importantly, none of our team members or the team members of our independent franchisees were injured in the storms.
On the unit count front, we are pleased to report that we opened 53 net domestic stores in the third quarter, consisting of 55 store openings and two closures. Our International division had a solid quarter as same store sales grew 5.1%, lapping a prior year increase of 6.6%. Our International division also added 164 net new stores during Q3 comprised of 176 store openings and 12 closures. As a reminder, we converted approximately 100 stores in Q3 twenty sixteen, which significantly impacts the year over year comparison. On a total company basis, we opened two seventeen net new stores in the third quarter and eleven eighty two net new stores over the trailing twelve months, by far the best in the pizza category.
Turning to revenues. Total revenues were up 13.6% from the prior year quarter. This increase was primarily a result of increased global comps and store count growth, which also drove higher supply chain volumes. Currency exchange rate did not materially impact international royalty revenues versus the prior year quarter. For the full fiscal year, we now estimate that the impact of foreign currency on royalty revenues could be flat to negative $3,000,000 year over year versus our prior 2017 guidance of negative 8,000,000 to $12,000,000 As you know, there are many uncontrollable factors that drive the underlying exchange rates, which does make this a harder part of our business to predict.
Moving on to operating margin. As a percentage of revenues, consolidated operating margin for the quarter increased to 30.8% from 30.7% in the prior year quarter, driven by our global franchise business. The operating margin in our company owned stores decreased to 23.1% from 23.5%, driven primarily by increased labor rates. Lower transaction related expenses as a percent of sales benefited the operating margin and partially offset this decrease as did continued strong sales growth. Supply Chain operating margin decreased to 10.9% from 11.1%, driven primarily by increased labor and delivery costs.
Lower food costs as a percent of sales benefited the operating margin and partially offset this decrease. Market Basket pricing to stores increased approximately 2% this quarter. We currently estimate that the domestic stores Market Basket cost will be up approximately 2% for the full year 2017 from 2016 levels. Before we leave operating margin, I'd also like to note that franchisees in The U. S.
Continue to share in our success with record profit sharing check that they have earned alongside of us with great execution and performance. As I've mentioned before, we expect to make additional investments in supply chain in the near to medium term to keep up with our rapid growth. Let's now shift to G and A. General and administrative expense increased by $8,400,000 in the third quarter versus the prior year quarter, driven primarily by our planned investments in technological initiatives, including investments in e commerce, our point of sale system and the teams that support them. Please note that these investments are partially offset by fees that we received from our franchisees, which are recorded as franchise revenues.
Additionally, G and A increased due to higher advertising expenses at our company owned stores, which increased as a result of our positive sales growth and continued investments in other strategic areas. These increases in G and A were partially offset by lower performance based compensation. Based on our strong performance and our outlook for the rest of the year, we now estimate that our G and A will be in the range of $3.50 to $355,000,000 for the full fiscal year 2017. Keep in mind, too, that our G and A expense for the year can vary up or down by, among other things, our performance versus our plan as that affects variable performance based compensation expense. As I just mentioned, we charge a transaction fee to stores to recoup a portion of our IT investments, which support our digital ordering platform and related innovations.
This arrangement with our U. S. Franchisees has been an important and meaningful one. Fundamentally, it has allowed us to create a best in class technology experience for our consumers and produce best in industry economics for our independent franchise businesses. Our franchisees understand and support us by continuing to partner with us in these investments, and the returns have been outstanding for all parties involved.
Quite simply, we have built the best technological platform in our industry together. With that in mind, we will be increasing this per order technology fee from $0.21 to $0.25 effective on 01/01/2018. We will continue to invest aggressively in the technological arena and hope to deliver great consumer experiences, great franchise economics and strong returns for our shareholders. Moving down the income statement. Interest expense increased $8,000,000 in the third quarter, driven by $5,800,000 related to our recapitalization, which has been adjusted out as an item affecting comparability.
We also had a higher net debt balance during the period. Our weighted average borrowing rate in the third quarter decreased to 4.1%. Our reported effective tax rate was 33.3 for the quarter. There was a $3,500,000 decrease in our third quarter twenty seventeen provision for income taxes as a result of excess tax benefits on equity based compensation. This resulted in a 4.2 percentage point decrease in our effective tax rate.
We expect that we will continue to see volatility in our effective tax rate. When you add it all up, our third quarter net income was up $9,100,000 or 19.3% over the prior year quarter. Our third quarter diluted EPS as reported was $1.18 versus $0.96 last year, which was a 22.9% increase. Our third quarter diluted EPS as adjusted for the 2017 recapitalization transaction was $1.27 versus $0.96 last year, which was a 32.3% increase. Here is how the increase in diluted EPS as adjusted breaks down.
Our lower effective tax rate positively impacted us by $08 including a $07 positive impact related to excess tax benefits on equity based compensation. Lower diluted point share counts, primarily as a result of share repurchases,
Speaker 0
benefited us by
Speaker 3
$4 Higher net interest expense resulting from a higher net debt balance during the period negatively impacted us by $02 And most importantly, our improved operating results benefited us by $0.21 Now turning to our use of cash. During the third quarter, we received and retired approximately 4,600,000.0 shares in connection with our previously announced $1,000,000,000 accelerated share repurchase program. The ASR program was completed yesterday, and final settlement will be on Friday. At final settlement, we will receive and retire an additional 659,807 shares. In total, we will receive 5,200,000.0 shares, which will result in an average price paid of approximately $192 per share.
We now have two fifty million dollars remaining on our $1,250,000,000 Board authorized share repurchase program. We also used cash to repay $910,000,000 of our twenty twelve notes in connection with our recapitalization. And we returned $22,400,000 to our shareholders in the form of a $0.46 per share quarterly dividend. All in all, our strong momentum continued, and we are very pleased with our results this quarter. And with that, I will turn it over to Patrick.
Speaker 2
Thanks, Jeff, and good morning, everyone. While our fundamentals have taken over a decade to truly develop and solidify our strategy and approach related to the business remains quite simple, and my third quarter commentary will follow suit. The quarter can be best described as us continuing to execute our established approach and simply do what we do best, remaining steady on our long term strategy and proven foundation, aligning with the domestic and international franchise base that continues to prove it is second to none and refusing to compromise when investing in our innovative forward thinking brand, which we believe has led to us selling more pizza in The U. S. And around the world during the third quarter than any other pizza brand.
No catalyst or unique shift in approach is part of our continued strong global performance. Instead, we continue to heavily lean on the foundation built over time. Fundamentals that our company and franchisee leadership have all come to fully trust. The ability to rely on this has certainly taken time. A great deal of homework goes into our occasionally difficult, but always calculated decisions.
But this long term legwork and the many moves and risks that followed have positioned us for the fundamental strength that remains at the forefront of another outstanding quarter. Our strategy remains simple, single-minded focus on continually improving every aspect of the experience for our customers and funding those investments by skipping the flavor of the month activity so common in our industry. Our U. S. Results in the face of our second highest quarterly comp lap in the past seven years were tremendous.
In addition to very strong sales, store growth continued to progress in the right direction as our focus on unit level economics and franchisee profitability continues to support this strong alignment and provide the key factor to maintain domestic store growth momentum. We were also excited to announce the expansion of our Piece of the Pie rewards program to customers who order through any method, now including phone and in store in addition to digital. The loyalty program has continued to provide a meaningful impact on sales, and we will continue, as with this most recent expansion, to assess and evolve the program to keep it top of mind. To help this, later in the quarter, we will launch a new national TV campaign around Piece of the Pie as we continue to grow awareness around this simple and focused program. As we've noted, it continues to benefit top line business performance and most importantly, our loyal and frequent customers.
For all of these reasons, I'm particularly proud of our twenty sixth consecutive quarter of positive same store sales and the continued execution and energy of our domestic franchisees, managers and operators. Their unwillingness to show complacency or rest on past success motivates me and my leadership team each and every day. It is a unique and special collection of business owners that we are privileged to call teammates. There's no better example of this than the response of many of our affected franchisees from the recent hurricanes and natural disasters. And I wanted to take a moment to say a big thank you to so many within our system for taking action and supporting your neighborhoods.
Domino's continued its historical tradition of so often being the first to reopen to provide food and support for those who need it most, a practice we as a company and a collection of local entrepreneurs ingrained within their communities have taken much pride in for over half a century. In Texas, store general managers had to evacuate their own homes, yet still worked hard to make and donate pizzas for first responders as soon as they could. Along with other stores throughout the South, our Texas locations also raised over $120,000 for the Salvation Army and Red Cross in a single day. Within our international group, I want to acknowledge franchisee John Caputo, who managed to open a store in St. Maarten and feed people when literally no one else could.
John bartered for generator fuel and salvaged food from the neighboring grocery store to cook and feed people who hadn't had food or fresh water in days. I thank John, whom along with many others who made similar efforts showed during an incredibly difficult time for his business and community what Domino's is all about during times of need. The unfortunate events have continued with the recent earthquakes in Mexico and the hurricane in Puerto Rico and the fires in California. We continue to hear the amazing tales of heroics and support involving people reaching out to one another in the neighborhoods we serve. Our master franchisee in Mexico, Alseia, activated a fundraising campaign to help those affected and committed to turning locations into collection centers and going forward help rebuild affected areas as soon as they are able.
And following the tragedy in Las Vegas last week, we fed first responders, local fire and police and those waiting in line to donate blood. Our operators don't do this for publicity or notoriety, but because it's just what we do. I personally just want to thank so many in our system for everything you've done during these difficult times. It is truly inspiring to me and our entire team in Ann Arbor. To wrap up, there's really not much more I could say about our U.
S. Results other than I am extremely pleased and proud of the hustle and focus of so many that are making it all happen. Moving on to International. I'd like for you to think about how old you were 95 ago. Even though you're all very good at math, I'll help you out a bit.
It was nearly twenty four years ago. That is now how long it's been since our last quarter of same store sales that weren't positive, which is pretty amazing. Our third quarter results were back well within the long term guidance we've provided and certainly back in line with what we've all come to expect from this terrific model. Improved results in The U. K, terrific results in Canada, Turkey and The Netherlands are highlights.
And store growth continued to be very strong, keeping in mind the impact of last year's conversions that Jeff touched on and some strategic calculated decisions related to store growth by our franchisee in India. The dialogue with all markets continues and my confidence in the best international model in QSR has only strengthened from this interaction as this segment continues to perform at very high levels with the third quarter no exception. And on that thought, it was another forward thinking innovative quarter on the global technology front. We now have over 70% of international stores on Pulse as our point of sale system continues to get closer to being a truly worldwide platform, which will benefit our entire global system greatly. We've surpassed 1,000 stores in our global online ordering program, and we continue to work with markets, both big and small, on the opportunities adopting our platform could present in the future.
In The U. S, there were two major announcements. They're very exciting. First, the ability on Amazon Alexa, which is becoming our most popular anywhere ordering platform, to now order from scratch without the need of a preset profile or saved easy order. This is a tremendous development demonstrating next phase flexibility within these platforms and giving customers more customization and choice during the ordering process on these pioneering, not to mention very cool ordering platforms, all still unmatched within our category.
And second, partnering with Ford on the first ever meaningful test of self driving vehicle delivery. The attention and interest from media customers, industry experts and investors on this was tremendous. And we're very excited to be the first to explore and likely first to report our findings as this very exciting partnership and very intriguing study takes shape in the near future. We will continue to invest to grow our digital lead. We are just as committed to keeping our lead as we were to achieving it and this philosophy will very much continue to drive our approach to all things technology.
In closing, I couldn't be more pleased with the third quarter. We continued to do what we do and our performance was truly a result of staying committed to our sound strategy and relying on the best people in the industry to carry the business forward and help turn in yet another outstanding quarter of results across the board. Thanks, and we'll now open it up for questions. Your first question comes from the line of Gregory Francfort with Bank of America. Please go ahead.
Speaker 4
Hey guys, I had two questions. The first one was just I think the last time you had a fee increase you helped size up the magnitude of that impact. And I know that's on a gross basis and not net of the investments. But any help on sort of what the magnitude on that change the $04 change is to your revenue?
Speaker 3
Yes, Greg. Great question. We're not actually going be giving guidance on the actual dollar amount, but you'll start to see a flow through in the first quarter of twenty eighteen.
Speaker 4
Got it. And then maybe just on the franchise revenue over franchise sales. I think the domestic business basically had a slowdown in terms of that line. And I know there's some lumpiness, but the international business had a pickup. Mean, what drove the lumpiness?
And I guess some of it on the international side just a big franchisee sign up on the Pulse business? Or is it maybe more of an ongoing step up?
Speaker 3
Yes. I mean, the dynamics you have on The U. S. Side for franchise kind of effective percentages are more around store opening incentives that we provide in certain circumstances that sometimes can bring that down from the general 5.5% contractual rate that is paid. On the international side, you do have fees coming in on the technology, on our Golo platform, which is in now more than 30 markets around the world that can help it.
The thing that kind of hurts that a little bit in the last year or so has been all the conversions that we've done. So a little bit of puts and takes there, but that's going to bounce around a little bit as that math plays out.
Speaker 4
Is the conversion drag done? Are we done with that?
Speaker 3
No. The conversion incentives that we give so that they have the capital to reinvest in the brand and put up the leaseholds and the signs and such can generally last a couple of years or so and it starts to ramp back up to the normal rate. So that will have a little bit more time to get back to where we need it to be.
Speaker 5
Awesome. Thank you, guys.
Speaker 3
My pleasure.
Speaker 0
And your next question comes from the line of Brian Bittner from Oppenheimer. Brian, your line is open.
Speaker 6
Thanks. Good morning, guys. Hey, Patrick, the strong same store sales results obviously speak for themselves. But I just want to ask your perspective on the competitive front as you look forward. As you manage this business, what really has your attention the most?
Is it pizza people with the several players within the pizza space trying to improve on the leverage that they already have? Or is it the countless players outside the pizza space trying to get into delivery?
Speaker 2
Yes, Brian, I mean, the real answer is that we're watching all of those things and we'll continue to watch all of those things. We don't generally react to them. And as you've heard me say in the past, kind of specific pricing initiatives or promotions from competition just don't have that much relative effect on our results. And a lot of that just has to do with the level of fragmentation in the pizza category, which remains far more fragmented than other restaurant categories. And so a specific customer or somebody new coming in is going to have less effect just simply because there's still so much more share that can be taken.
So we watch all of those things, but ultimately the decisions on how we run our business are going to be made off of the data that we're collecting on our own customers, research that we're doing. And that's really going to drive our actions. We certainly are watching everything else as changes are made, but decisions are being made based on our own customers and what we think is going to give them a better experience.
Speaker 6
Okay. And that just kind of segues into the next question where you talked about the same store sales strength being mostly tied to the loyalty. And I'm just wondering how you understand that, how you know that. Does that mean that all the increased frequency is simply coming from loyalty customers? Is that kind of what you mean by that?
And what percent of your base is loyalty at this point?
Speaker 2
Yes. So first of all, we didn't say that most of it came from loyalty. We said that it was significant. And so I want to clarify that first. It certainly has been an important part of our results over the course of the last couple of years since we launched loyalty.
Beyond that, we are not yet giving kind of specifics around our loyalty program metrics on the loyalty. But in terms of how do we know the effect that it's having, we have pretty extraordinary data based on our model and use that actively to kind of model out our business. And we understand pretty clearly what is driving our business and how each components of the things that we're doing are kind of feeding into that. So we know pretty precisely what's driving our business. We are not going to share that because we don't want to help our competition make better decisions around their business.
But clearly loyalty has been helping. It's been significant. But I didn't say that it is most of what's been driving the results.
Speaker 6
No, totally. Thanks for the clarification. Thanks, Patrick. Thanks, guys.
Speaker 2
Thanks, Brian.
Speaker 0
And your next question comes from the line of Peter Saleh from BTIG. Peter, your line is open.
Speaker 7
Great. Thanks for taking the question. Just wanted to ask about the G and A guidance. If I heard you right, I think it's going up about 5,000,000 to $10,000,000 for this year. Just wondering what's changed versus earlier this year on your G and A?
Is this a pull forward from next year? Or is this just straight up an increase for this year?
Speaker 3
Yes. Peter, this is Jeff. It's really just the continuation of the investments that are planned plus the additional expense that you get when, quite frankly, you grow sales as fast as we do. We have things that are variable in G and A that correlate directly to sales growth. So as we continue quarter after quarter to put up the kind of results we're seeing, at some point, we're compelled to kind of update that guidance.
We believe the $350,000,000 to $355,000,000 number is the right number with kind of three months to go. And that's why we're raising it at this point.
Speaker 7
Okay. And then just on the tech fee increase, the $04 increase, did the franchisees have to vote on this at all? Or was there any pushback on this increase? Or was there, generally speaking, a lot of buy in on this increase?
Speaker 2
No, they don't have to vote on it. But we are continuing to produce the results that we are because we've got great relationships with our franchisees and a lot of trust between us. And they are very excited about the investments that we've been making in technology and understand that if we're going to continue to grow our lead or at least maintain our lead in technology, we're going to need to continue to invest there. And so they're very supportive of this increase. I think it's been about three years since we have changed the fee.
We still are the best deal in the industry and they recognize that as well. But we've got a great partnership with them. And so a specific vote wasn't required, but we're very cautious. And we worry as much about their financial results and their ROI as we do about anything else. And so we recognize and are going to be very careful about how we take increases over time.
Speaker 7
All right. Thank you very much. That's all I got.
Speaker 0
Your next question comes from the line of Will Slabaugh from Stephens.
Speaker 1
Will, your
Speaker 0
line is open.
Speaker 5
Yes. Thanks guys. In the past, you've talked about growth rates in delivery versus carryout and just given the investments especially that you're making now and have been making to your physical assets domestically.
Speaker 2
So I'm curious if you just speak to kind
Speaker 5
of how those two businesses are doing. And then also what that mix of growth might look like internationally where it makes sense?
Speaker 2
Yes. It's continuing to grow nicely on both fronts in the domestic side. Over time, we've gotten a little more growth out of carryout than out of delivery, but we're getting traction on both fronts domestically. And I think the same is really true overall in international, that's going to vary a little bit market to market. But we're seeing strength on both.
Speaker 5
Got it. And one quick follow-up, I could, on Jeff, I believe a comment you made about lower performance based comp. I was just curious with the results that you put up, why that may be the case?
Speaker 3
Yes, Will. Just we have pretty aggressive internal goals here. We don't we're not resting on our past success. So when we get together with our Board and they put our internal goals together, they're pretty aggressive. And despite the fact that we had what we believe to be just a blowout great quarter, it was just a little bit lower than it was as far as outperformance versus prior year when you look at Q3 over Q3.
And so when you add that up, it's a little bit less.
Speaker 2
Understood. Thank you.
Speaker 0
And your next question comes from the line of Sarah Senatore from Bernstein. Sarah, your line is open.
Speaker 8
Thank you. I had a sort of a multi part question. The first one is just on your current advertising, the blood, sweat and teardowns. Just trying to understand who that is talking to. Is it customers to talk about your assets?
Are you speaking to franchisees who or potential franchisees? And I guess just generally what's the message there? If it is for customers, is it about carryout? And then I an idea of a question about the competitive environment,
Speaker 7
please.
Speaker 2
Sarah, yes, it is absolutely the customers and it's about carryout. And the environment in our stores is better now. All of the people in those ads are franchisees and our system. They're all good friends. And they're proud of their stores and the way they've rebuilt them and they're excited to show them off to customers.
Speaker 8
Great. Thank you. And then the second question is just you mentioned that you don't react to competitor actions, but it looks like maybe there's been some more price point competition about specific price points like $7.99 So I guess, I'm curious, are you seeing more price point competition? And if and even if you're not, when you think about how your customers choose Domino's, obviously, is a huge advantage, but 40% of your sales aren't digital. So maybe just talk a little bit about the factors that go into that in light of what may be resurgent price competition?
Speaker 2
Well, consistency matters on pricing to our customers. And we've had basically the same national offer for seven, eight years, nine years now. And so people know the value that they're going to be able to get from Domino's and that has continued. And I guess what I would repeat is that short term moves in pricing from competitors generally don't have that much effect because the category is so fragmented. And our largest competitor in The U.
S. In total is all of the locals and mom and pops and regional chains. And so kind of their pricing in the aggregate doesn't move that much because it's a lot of individual decisions. So really this goes back to what I said in my script about we don't kind of follow flavor of the month. We don't use pricing and new products each month and all those sorts of things to kind of attract attention.
We use our resources to invest in what we think is going to generate a better experience for our customers today than it did a year ago. And so that's the answer is we stay very focused on what we're doing and the consistency that people get from us is ultimately what drives the results.
Speaker 8
Thank you. I appreciate the answer.
Speaker 0
And your next question comes from the line of Karen Holthouse from Goldman Sachs. Karen, your line is open.
Speaker 9
Hey, thanks for taking the question. In commentary on the comp drivers, this is I think the first time in a while that you've mentioned ticket versus really emphasizing traffic as the driver. Just curious what's driving that? Is that lapping maybe some of the headwind from loyalty? Are you doing better on suggestive selling on sort of digital orders?
I know you've talked about rolling out some more customization and personalization there. Just any help you can offer?
Speaker 2
Yes. I mean, it still was overwhelmingly order count growth in the quarter. There was a little bit of ticket. Some of that as I think we've talked about before, understanding ticket in our business is there are a lot of things that are going into the math equation. So it's the split between carryout and delivery.
It's the split between digital and phone orders and walk in orders. There are just a lot of different things that factor into that. One thing that probably did play into that a little bit is a year ago, we started running or now a little over a year ago, we started running the full week carryout special. And so as we kind of start coming off of or start lapping that, the fact that that was a little bit more aggressive price point in that particular area a year ago and now because it's consistent, other things that may be playing into the ticket overall start having that effect. But there's nothing dramatic going on from a pricing standpoint.
We're very, very consistent as we've talked about it from pricing. It's really more just about kind of the component parts, what's growing a little bit more than other areas.
Speaker 9
Thank you.
Speaker 2
Thanks, Karen.
Speaker 0
And your next question comes from the line of Jason West from Credit Suisse. Jason, your line is open.
Speaker 5
Yes, thanks. Just a couple of questions. One, on the franchisee margins, obviously, it's been tough out there from a labor standpoint. We've got a bit higher fee now. Is there any sense of how long you can stay on this $5.99 value promotion?
Or is there maybe some thought that you'd have to move off of that at some point?
Speaker 2
We're not going to kind of give forward looking guidance on pricing. We certainly aren't going to give our competition kind of a heads up on that. I guess I would just repeat that the consistency of what we do is pretty powerful. And you did say in the digital increase you've had, we haven't had a digital increase yet. And our digital orders are more profitable on average than our non digital orders.
And the $04 increase would have a nominal effect on that. They will still be more profitable for our franchisees than non digital. So overall, we're still pretty darn bullish on franchise profitability.
Speaker 5
Okay. Thank you. And then on the international side, the unit openings there came in a little bit below, I think some estimates and I know you guys don't guide quarterly, but you mentioned India making a strategic change perhaps. Can you talk a bit about going forward, is it getting a bit more difficult internationally to maintain such high levels of unit growth? There any sense of maybe things are flattening out at this sort of pace of unit growth?
Or how we should be thinking about that? Or if there was a timing issue maybe in the quarter? Thanks.
Speaker 2
Yes. Well, the timing issue in the quarter is simply some of the conversions that we've had out there. And there were there was a lot of growth coming out of the conversions, and we've kind of we're kind of rolling off of that now. Those were going to be lumpy, it's certainly not something that you can expect on a regular basis from us. The 6% to 8% guidance on net unit growth remains the same for us.
And so that is ultimately where we think we are going to be most of the time. India is still growing store counts. And the business in India is doing well. And you saw their latest results. They had a nice step up in their comps.
We are really the dominant player in India. And but what I would say is new CEO came in and we agree with the decision that they took the foot off the gas just a little bit. With the demonetization from a year ago and I guess we're just coming up on a year now and then the imposition of the GST not long after that. His view and totally agree and that the owner's view was, you know what, let's slow down the pace of growth a little bit while we kind of adjust around the new realities of the marketplace. But the business in India continues to do very, very well.
We're getting comp growth. We're getting store growth. The store growth is just at a little bit more measured pace than it was in the past. And that's the real primary difference in kind of the organic growth, but all of which is within the context of continuing to believe that our long term guidance around six to 8% is correct.
Speaker 5
Great. Thank you.
Speaker 0
And your next question comes from the line of Matt McKinley from Evercore ISI. Matt, your line is open.
Speaker 10
Good morning. On the international comp, know there's a lot of markets that factor into that, so it might not be easy generalize the drivers. But last quarter, you talked about improving value in some markets and also discussed store splitting as being a drag on the comp. How much of that sequential step up do you feel were improvements in those issues that you brought up with value and store splitting relative to one off impacts or headwinds, calendar shifts, technology issues and things like that in the quarter that may have depressed that international comp?
Speaker 2
Yes. So the any effect from splits continues to be very, very consistent. And I think kind of the balance of growth of that 6% to 8% growth in net store units and how much of that is coming from splits versus greenfield has stayed relatively constant. I think we got ourselves into better shape in The UK. That was certainly a big focus last quarter from people.
And my statement at the time was it's fixable, and it was fixable. And they had a very good quarter. They released a couple of days ago and have renewed momentum in that business. And The U. K.
Is 20% -ish of our retail sales in our international business. So they matter a lot in our overall comp. And so the acceleration that they had in the third quarter certainly is a big part of the overall move in our third quarter.
Speaker 10
Okay. And then on the delivery versus carryout as it relates to the technology fee, how big is the differential in digital ordering between a carryout and a delivery customer? I was wondering that in terms of if the economics of the transaction are a little worse for you as the franchisor if you don't get the technology fee given that probably more of those carryout orders are done verbally rather than done digitally. So was that perhaps a was the mix a driver of the decision to increase that technology fee? Or do you feel that the features have just improved to the extent where you needed to charge more?
Speaker 2
No. Actually no on both of those. We're not charging more because the features have improved. We increased it because we want to invest in making it better going forward. And a higher percentage of our delivery orders are placed digitally than our carryout orders, but that's not really factoring into how we're thinking about that fee.
Speaker 5
Okay. Thank you.
Speaker 0
And your next question comes from the line of Alton Stump from Longbow Research. Alton, your line is open.
Speaker 11
Thanks. Good morning and congrats on what was all around great quarter guys.
Speaker 2
Thanks, Dalton.
Speaker 11
Just a couple of quick questions. On U. S, first off, of course, you mentioned loyalty being a bigger driver this quarter. Could you talk about maybe some of the things you're doing from an advertising or marketing standpoint to drive that higher impact from loyalty that you saw in 3Q?
Speaker 2
So yes, we didn't say that it was bigger in the third quarter than in previous quarters. We just said that it continues to be a significant part of our comp growth. And what we did just say in my script is that we are going to be advertising it again this quarter. Otherwise, a lot of the support for it is coming from digital advertising. And I'm not going to go into the specifics of how much of what we're doing digitally is playing into it.
But the biggest thing that we've done in terms of the loyalty program is changing it so that you could earn anywhere, so that people can earn points if they're ordering over the phone or if they're ordering if they walk into the store, though that's relatively uncommon. They will still have to redeem digitally at the end of the process, but they're going to be able to earn points by any order that they take. So otherwise, I don't know that there's significant shift in how we are promoting in the third quarter, but you are going to see it on television in the fourth quarter.
Speaker 11
Great. Thanks, Patrick. And then just a quick housekeeping item. As far as the hurricane impact, thanks for breaking out what that was in 3Q. Is there any impact from that that could bleed into fourth quarter?
Or is it all of that pretty much taken care of by the end of fiscal 3Q?
Speaker 3
Alton, this is Jeff. We expect it to be immaterial for Q4.
Speaker 11
Okay, great. And then one just last one, just on the international side of things, of course, quite a strong recovery sequentially into your SACs versus 2Q. Could you just maybe give us some more color on took a new case sort of what drove that recovery versus 2Q?
Speaker 2
Yes. It really was more about getting the value equation right. And it just had gotten a little bit out of line. It was very fixable and they fixed it. And we got some momentum again.
And it's not deep discounting at all. But it was just getting that equation a little bit better as I think they had missed it a bit during the second quarter.
Speaker 11
Got it. Makes sense. Thank you.
Speaker 0
And your next question comes from the line of Jeffrey Bernstein from Barclays. Jeffrey, your line is open.
Speaker 12
Great. Thank you very much. Two questions. Just one following up on the discussion of delivery across the industry. Just wondering as you examine your own results, do you see a range of comps across The U.
S? Is it divergent range? I know last quarter you talked about you're really just not seeing it whether you look at major metro markets or kind of small suburban markets in terms of trying to get a read for whether delivery of competitors is having an impact on you or maybe you have an international market or two where you think that they're further along in terms of competitive delivery set that you use as a proxy. I'm just wondering if you have any read or believe that that's getting any traction or whether you're just not seeing it at all?
Speaker 2
Yes. So it's certainly if there's going be an impact, it's going to be in the major metro areas more than the smaller markets. And it's going to be tough as we understand the economics of some of these providers. Their economics are certainly better in big cities than they are in smaller towns. So to the extent to which there's an effect, you're certainly going to see it more in the major metros than somewhere else.
We continue to track it very closely. If there is an effect from it, it's in the one point range. There's not certainly a big effect. But if there is, it is certainly going to be more in the major markets than in smaller markets. But it is still a limited effect.
Speaker 12
Got it. And are there certain international markets that you talked to just for kind of intelligence in terms of, hey, we saw that a few years before you and this is the progression of it? Or is it there really no specific market that uses a proxy?
Speaker 2
Yes. The market where it is most developed is China. And we're doing great in China. And there was certainly a lot of discussion after the second quarter as to whether or not this was really about aggregators in The U. K.
And I think you saw that third quarter was pretty darn good in The U. So I guess what I would say is we continue to monitor it very closely. There is not a significant effect. If there is, it's as I said, it's pretty limited. And in terms of the markets where it's more developed, our results in China are strong and our results in The U.
K. Are strong.
Speaker 12
Got it. And then just Patrick in your prepared remarks, you mentioned briefly just the self driving cars and your early testing whatnot. But if you were to use your crystal ball, I mean, maybe just share any early learnings or how far off in the future are we talking? It would just seem like it would be a huge labor savings from a franchisees perspective. But I'm just wondering maybe this piece of this we just don't fully understand, but any early learnings or timeframe when you think that might actually take place would be great.
Speaker 2
Yes. Well, the good news is that all we have to understand here at Domino's is how the customer is going to interact with that and make sure that we are ready for it when it comes. The Ford and other people working on this and the government says regulations develop, they're going to be the ones who are going to be really determining when it rolls out at scale. Ford has talked about 2021 model year that they're going to be delivering a significant number of these vehicles. I think you're going to see adoption starting to really impact things somewhere between three years and ten years.
And it's going to take time and there are a lot of parties that are involved in that that are going to have a lot more control than this Ann Arbor based pizza company. Our job is to make sure that we understand how we're going to be able to adapt it to the customer and how it's going to play into our business and how we can make sure that we're going to be ahead of the curve on this. And I guess the analogy I would make on this is voice. And when we rolled out voice on our apps, so natural voice ordering on our apps, now probably four years ago, something in that range. We talked about the fact that we thought this was important and it was going to be an increasingly large part of our business going forward and how people were going to interact with technology.
And we were out doing that ahead of everybody else. And the first people taking commercial orders with Natural Voice. And you've seen now how that's played out. And our very developed abilities in that area have given us competitive advantage as Natural Voice is becoming more and more a part of how people interact with technology. So what I would say is three or four years ago, as I was talking about Natural Voice, it was not clear exactly when that was going to start being widespread, but we were pretty confident that it would.
We are equally confident that self driving vehicles are going to have a material impact on transportation. And we've got to understand how we're going to play in that space. And it's why we're investing some resources against that and starting to understand how it's going to affect our customers, how their behavior would need to change, etcetera. So the exact timing is going to be harder to predict and definitely not something that I control nor probably anything that any government agencies will even be asking me about. But we are pretty confident it's going to come and we've got to understand it and understand how we're going to leverage it for competitive advantage when it does roll out.
Speaker 12
Sure, fun to think about. Thanks very much.
Speaker 13
And your next question comes from Jon Ivankoe with JPMorgan. Please go ahead.
Speaker 14
Hi. Thank you. Hopefully, not re asking the same question, so I'll try to ask it in a different way. The increase in the digital ordering fee from $0.17 to $0.21 to $0.25 are pretty small increases over a period of time. I mean, it's averaging just over $01 a year basically.
So just put that into context as why the increase is so small, I guess, in two different things. One, as you benchmark third party delivery orders or just third party orders that are offered to competition, probably local competition. What is Domino's basically as a percentage of the average ticket relative to what your competitive peers are from what you can see in the independent markets? Then secondly, can you comment about your relatively small $04 increase about what we hear is one of your competitors that's actually doubling the digital fee increase to its franchisees?
Speaker 2
Yes. So thanks, John. And the answer is, as a percentage of our ticket, we're kind of in the range of one point. And I guess a bit over one point at $0.25 but it is still in that range of 1%. If you look at Grubhub, which is today the largest kind of straight order aggregator in The U.
S, I think they have said that their average is about 15% right now. And so our approach to this is if you give our franchisees a 14% cost advantage, we're going to win on value. And we want to give them the best deal. We want to have the best technology. Top line growth in our business is going to be the best way to generate value for our shareholders over time.
And we are very aligned with our franchisees about the approach that we're taking to the business and how we're going to create value for them and for our shareholders. And so doing this with moderate incremental increases allows our franchisees to maintain a real value advantage over people who are paying dramatically more. And we think that's important. And our approach to this is, I think, borne out in far better growth than pretty much everybody. And so that's kind of the thinking that's going into it.
Sure, we could always take it up more and have a quick bump out of that, but that's not our goal with technology. This is something that we are doing with our franchisees to create competitive advantage in the marketplace, and they are sharing in the cost of developing that.
Speaker 14
And I guess your perspective is as we think about longer term in the model, even the next five years is just to expect these levels of very moderate increases, so no step functions up, but just the overall theme is maintaining low cost operator advantage and winning through the top line. Is that fair to characterize?
Speaker 2
I'm not going to get into projecting pricing going forward. But certainly, we feel very good about our strategy and kind of how we're approaching this. And this is an area where our scale allows us to spread our investments over a very big store base. It is an area where we can kind of leverage big investments that are being made centrally across a very large group of stores domestically and around the world. And that's an advantage that we're bringing to the marketplace for people who are part of the Domino's system.
And so we feel really good about it.
Speaker 14
Very clear. Thank you.
Speaker 13
Your next question comes from John Glass with Morgan Stanley. Please go ahead.
Speaker 15
Thanks very much. 95 quarters ago, I was 116 old. So you can do that math.
Speaker 2
We have a win both ways.
Speaker 15
There you go. Two questions. First question is just Uber Eats and McDonald's did actually run you a fairly significant promotion during the quarter. Did you feel that at all? Was there any evidence that, that impacted your business?
Speaker 2
I guess what I'd say is I'd repeat what I said before. If there is an effect and I'd say if there was an effect, you're looking at it being relatively modest.
Speaker 15
That's helpful. And then just on this technology fee increase, Jeff, maybe
Speaker 2
you can just size this for us just so
Speaker 15
we get the right numbers in the increases at U. S. Or there's some international markets? And it sounds like you're going to be spending against it incrementally. So is it a net wash when you look at your business from a P and L?
Or are you just recapturing some costs that you had already accumulated over time?
Speaker 3
So as far as your model, we're not going to give the actual dollar amount. What I can tell you is it will be all the stores in The U. S. Times their digital orders times zero four more for the year. So you can kind of coalesce around that and try to get to a dollar amount, but we're not going to give guidance specifically around that.
As far as the increment and don't forget, we endeavor to increase the digital mix as well over time, right? So that's it's incremental there, too. But again, as Patrick said, this is done we have our innovative our innovation technology plan. We have the teams in place to deliver that value. That's the barge moving down the river over time, every couple of two, three years, at least in the past, we've raised the fee, again, to try to keep it very competitive and the best value in the industry, which we believe we have.
And so they're not directly tied to each other, kind of lockstep. And I won't comment as to whether it's a net zero or not.
Speaker 15
Okay. Thank you.
Speaker 13
Your next question comes from Alex Seigel with Jefferies. Please go ahead.
Speaker 16
Thank you. Could you talk about the domestic in store execution and your satisfaction with your operators' ability to handle the big increase in volume going through your domestic stores? I mean, been a number of years now of big growth. Have you come across any challenges keeping up with the production demands in terms of equipment, labor and such?
Speaker 2
Yes. Overall, they're doing a terrific job. And so today, our service levels to our customers are better than they have ever been. I would also give a shout out to our supply chain folks who have also needed to keep up with the volume growth, and that's why we've talked about kind of increased investments coming there and are needed. But overall, our stores are doing a really nice job of not only keeping up with it, but continuing to improve the service.
And I would add, it is part of why you're seeing more stores being built. That's the other way of increasing capacity. And what you're seeing over time, if you look back at our sales growth three or four years ago, it was fundamentally 100% same store sales growth and effectively flat store counts. You're now seeing far more balance in how we're growing our business overall. So you're seeing now on a trailing twelve month basis something in the range of 4% growth coming from store count growth.
And so I think it's important as you look at the business and kind of analyze how you're doing or how we're doing that you're looking at overall retail sales growth along with kind of the straight up same store sales growth. Because clearly, one of the ways that our franchisees are maintaining or even improving service levels to our customers is by building more stores to handle that volume. So overall, they're doing a terrific job. And one of the net effects of that is kind of continued growth in stores in The U. S.
And around the world.
Speaker 16
Great. Thank you.
Speaker 13
Your next question comes from Stephen Anderson with Maxim Group. Please go ahead.
Speaker 6
Yes. Good morning. And I wanted to ask about the increased guidance on SG and to the $350,000,000 to three fifty five million dollars range. Is that inclusive of any potential share share based compensation? Or is that on a separate line?
Speaker 3
Stephen, this is Jeff. The updated guidance on G and A we gave is the GAAP number. It's the gross general and administrative expense number. We're raising it to $350,000,000 to $355,000,000 for the full fiscal year. We've got a couple of months two, three months to go here.
And that would include all of the gross G and A costs, including corporate store advertising, performance based compensation. It includes all of that. So and continued investments, obviously, most importantly, in technology and analytics to really help drive the business. So it's an all in number.
Speaker 6
All right.
Speaker 13
Thank you.
Speaker 0
You're welcome.
Speaker 2
There
Speaker 13
are no further questions at this time. I now turn the call back over to the presenters.
Speaker 2
Thank you, everyone. We look forward to seeing many of you at our twenty eighteen Investor Day in early January and discussing our fourth quarter and year end 2017 results on Tuesday, February 20. Thank you all.
Speaker 13
This concludes today's conference call. You may now disconnect.