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Vivian Yang

Director at Viant Technology
Board

About Vivian W. Yang

Independent director since December 2021; age 57 as of April 23, 2025. Former chief legal officer at The Trade Desk (2016–2020), with earlier senior legal/business roles at RealD, CityGrid (IAC), Time Warner, eCompanies and Sony Pictures. J.D., Georgetown University Law Center; B.S. in Accounting, Penn State; former CPA (KPMG). Currently chairs the Compensation Committee and the Nominating & Corporate Governance Committee; also serves on the Audit Committee .

Past Roles

OrganizationRoleTenureCommittees/Impact
The Trade Desk (Nasdaq: TTD)Chief Legal OfficerAug 2016 – Jul 2020Led legal/compliance for ad-tech platform; sector expertise relevant to DSP’s markets
RealD (formerly NYSE: RLD)Chief Administrative Officer & General CounselApr 2014 – Aug 2016Public company legal/admin leadership
CityGrid Media (IAC)SVP & General CounselMar 2009 – Mar 2014Digital advertising network experience
Time WarnerSVP, Business Affairs, Finance & Admin, Global Media GroupApr 2001 – Feb 2007Media operations/finance exposure
Latham & WatkinsAttorney (career start)BigLaw training
KPMGCPA (prior to legal career)Accounting/controls grounding

External Roles

OrganizationRoleTenureCommittees/Impact
No current public company directorships disclosed for Ms. Yang

Board Governance

  • Board classification/tenure: Class III director; term through 2027 annual meeting (re-elected in 2024) . Independent under Nasdaq rules; DSP is a “controlled company” using exemptions for committee composition (does not affect Audit Committee independence) .
  • Committee assignments: Audit Committee member (Max Valdes is Chair); Compensation Committee Chair; Nominating & Corporate Governance Committee Chair .
  • Attendance: In the last fiscal year, each director attended at least 75% of board and committee meetings; Board met 6x; Audit 4x; Compensation 4x; Nominating & Gov 4x .
  • Executive sessions and leadership: Independent directors hold executive sessions; Lead Independent Director is Max Valdes, who presides; CEO is also Chair; lead director role defined (agenda/info approval; liaison; shareholder availability) .
  • Audit Committee composition changes:
    • Pre-June 5, 2024: Valdes (Chair), Yang, Elizabeth Williams .
    • June 5, 2024: Williams resigned; company disclosed Nasdaq cure period to add a third independent member by June 5, 2025 .
    • May 12, 2025: Board appointed Brett Wilson as independent director and Audit Committee member, addressing cure .

Fixed Compensation (Director)

MetricFY 2023FY 2024
Cash Fees – Vivian W. Yang$72,019 $85,000
Equity – RSU Grant Date Fair Value$150,000 $170,000
Total Director Compensation$222,019 $255,000

Non-Employee Director Compensation Policy (as amended Mar 20, 2024): annual cash retainer $50,000; chair retainers—Audit $20,000, Compensation $15,000, Nominating & Governance $10,000; member retainers—Audit $10,000, Compensation $7,500, Nominating & Governance $5,000; annual RSU grant $170,000 vesting by next annual meeting/one year; initial RSU grant $340,000 for new directors; pro‑rated initial RSU of $170,000 when joining off-cycle. Change in control accelerates vesting . Ms. Yang’s $85,000 cash in 2024 aligns with $50,000 base + $15,000 (Comp Chair) + $10,000 (N&G Chair) + $10,000 (Audit member) .

Performance Compensation (Director)

  • Directors receive time-based RSUs; no performance share units, options, or formulaic metrics apply to director compensation. Annual RSUs vest on service (earlier of next annual meeting or one-year anniversary). No director-specific performance metrics disclosed .

Other Directorships & Interlocks

CategoryDetail
Current public company boardsNone disclosed for Ms. Yang
Prior public boardsNot disclosed beyond employment history
Committee roles at other companiesNot disclosed
Interlocks/conflictsDSP Compensation Committee includes COO Chris Vanderhook (non-independent) under controlled company exemption; Ms. Yang is Chair alongside independent director Valdes . Independent compensation consultant Alpine Rewards engaged; committee concluded no consultant conflicts of interest .

Expertise & Qualifications

  • Legal, regulatory, and corporate governance expertise across ad-tech and media; former CPA brings financial literacy to Audit Committee .
  • Sector expertise in advertising technology (The Trade Desk, CityGrid) and media operations (Time Warner, RealD) .

Equity Ownership

Ownership Metric (as of Apr 11, 2025 unless noted)Amount
Total Class A Shares Beneficially Owned81,531 (63,172 shares + 18,359 RSUs vesting within 60 days)
% of Class A Outstanding<1%
RSUs Outstanding at 12/31/202418,359 RSUs
Hedging/short sales policyCompany prohibits short-term trading, short sales, public options trades, and hedging transactions in company stock

Note: No explicit pledging policy is disclosed in the 2025 proxy; anti-hedging and short-sale prohibitions are clear .

Governance Assessment

  • Strengths

    • Independent status; deep ad-tech/legal background; chairs two key committees (Compensation; Nominating & Governance) and serves on Audit, indicating high engagement and broad oversight .
    • Attendance at/above the 75% threshold; board holds executive sessions led by an empowered lead independent director .
    • Compensation Committee uses an independent consultant (Alpine Rewards); no consultant conflicts reported .
  • Watch items / RED FLAGS

    • Controlled company governance: Compensation and Nominating committees include non-independent executives (e.g., COO on Compensation), which can affect perceived independence despite exemptions; Ms. Yang’s chair roles are important mitigants .
    • Audit Committee compliance: post-resignation in June 2024, committee operated with two members under Nasdaq cure; new independent director Brett Wilson added May 2025—investors may monitor continuity of financial oversight .
    • Related-party transactions with controlling holders (e.g., aircraft lease with Capital V at $14,500 per flight hour; $1.9m paid Jan 1, 2023–Mar 31, 2025), TRA obligations, and officer share repurchases for tax events—these require vigilant Audit/Comp Committee oversight .

Shareholder Support Signals

Meeting/ProposalVotes ForWithheld/AgainstBroker Non-VotesOutcome
2024 Annual Meeting – Elect Vivian Yang (Class III)50,392,653 2,222,578 5,368,874 Elected
2025 Annual Meeting – Elect Max Valdes (context: board stability)52,543,634 2,063,463 5,153,290 Elected

No say‑on‑pay proposal disclosed on 2024 or 2025 ballots (EGC scaled disclosures) .

Related-Party & Conflict Checks (Board-Level Exposure)

  • Aircraft Lease with Capital V (entity controlled by founders/executives): $14,500 per flight hour; auto-renews annually; company bears direct use costs; $1.9m paid from Jan 1, 2023 to Mar 31, 2025 .
  • Tax Receivable Agreement (TRA): Company pays 85% of net cash tax savings to certain continuing members (including controllers); early termination/change-in-control could trigger substantial payments; $33k paid in Q1’25 for FY’23 obligations .
  • Share repurchases from officers for taxes/personal planning (e.g., RSU withholding and option exercises) in 2024–2025—disclosed and approved per related-person policy .

These are governed by Related Person Transaction Policies overseen by the Audit Committee .

Compensation Committee Analysis

  • Composition: Chair Vivian Yang (independent); members Max Valdes (independent) and COO Chris Vanderhook (non-independent under controlled company exemption) .
  • Consultant: Alpine Rewards engaged for benchmarking, peer development, metrics input; committee concluded no consultant conflicts; Alpine provided no other services .
  • Scope: Reviews director pay; executive goals/awards; plan design and risk; recommends CEO comp/equity when committee composition requires board approval .

Director Compensation Structure Details

ComponentStructureNotes
Annual Cash Retainer$50,000For non-employee directors
Committee Chair RetainersAudit $20,000; Compensation $15,000; N&G $10,000Ms. Yang receives Comp + N&G chair retainers
Committee Member RetainersAudit $10,000; Compensation $7,500; N&G $5,000Ms. Yang receives Audit member retainer
Annual EquityRSUs $170,000 FVVests in full at next annual meeting/1 year; CIC acceleration
Initial EquityRSUs $340,000 FVThree-year ratable vesting; pro‑rated $170,000 if off-cycle

Year-over-year changes: annual RSU grant increased from $150,000 (2023) to $170,000 (2024); cash retainer/committee fees as above (policy amended March 20, 2024) .

Independence, Attendance & Engagement Summary

  • Independent director; chairs two key committees; attends ≥75% of meetings; participates in executive sessions framework with a defined lead independent director role .

Notes for Traders/PMs

  • Ms. Yang’s governance roles (Compensation and N&G Chair; Audit member) position her at the center of oversight for pay, board composition/succession, and financial reporting. The controlled company structure and related-party arrangements heighten the importance of her independent oversight. Audit Committee compliance gap (mid‑2024) was cured with the May 2025 addition of an independent director, reducing near-term governance risk .