Viant Technology Inc. is an advertising technology company that operates a cloud-based demand side platform (DSP). The company specializes in the programmatic purchase of advertising, allowing marketers and their agencies to plan, buy, and measure digital advertising across various channels. Viant Technology Inc. generates revenue through platform fees and service fees, offering a mix of pricing and service options to its clients.
-
Demand Side Platform (DSP) - Enables programmatic purchase of advertising across channels such as connected TV, streaming audio, digital out-of-home, mobile, and desktop.
- Omnichannel Advertising - Allows planning, buying, and measuring digital advertising across multiple channels including in-game advertising and digital billboards.
- Self-Service and Transparency - Provides transparency and control over advertising campaigns with tools for creating customized audience segments.
- Advanced Tools and Reporting - Offers forecasting, reporting, and built-in automation for insights into inventory and campaign performance.
- Artificial Intelligence (AI) Integration - Includes ViantAI, an AI product suite for automating and optimizing programmatic advertising.
-
Revenue Generation - Structured through platform fees and service fees based on agreements with marketers and their agencies.
- Percentage of Spend Pricing Option - Charges a platform fee as a percentage of spend for self-service customers.
- Fixed Cost Per Mille (CPM) Pricing Option - Charges a platform fee for every 1,000 impressions an ad receives.
- Additional Service Options - Includes data management, media execution, and advanced reporting with fees structured as a percentage of spend, a flat monthly fee, or a fixed CPM.
You might also like
| Name | Position | External Roles | Short Bio | |
|---|---|---|---|---|
Chris Vanderhook ExecutiveBoard | Chief Operating Officer and Director | COO and board member at DSP since October 2020, with a background as co-founder of the company in 1999 and co-founder of XUMO in 2011. | ||
Larry Madden ExecutiveBoard | Chief Financial Officer | Board Member at Outdoorsy, Inc. | Larry Madden has been the Chief Financial Officer at Viant Technology Inc. (DSP) since October 2020 and served as CFO of Viant Technology LLC since September 2012. He also serves on the Audit Committee at DSP and has been a board member of Outdoorsy, Inc. since August 2021. | |
Tim Vanderhook ExecutiveBoard | Chief Executive Officer and Chairman | Tim Vanderhook has served as the Chief Executive Officer and Chairman of DSP since March 3, 2025. He co-founded the company and has spearheaded its growth into an AI-powered programmatic advertising leader. | View Report → | |
Max Valdes Board | Director | Board of Directors and Audit Committee member of First American Trust Company; Board of Trustees and Finance Committee member of Chapman University | Max Valdes has served as Director and Lead Independent Director at DSP since February 2021 and is the Chair of the Audit Committee. Previously, he served as CFO and Executive Vice President of First American Financial Corporation from August 2010 to March 2013. | |
Vivian Yang Board | Director on the Board | Vivian W. Yang has served as a Director on DSP’s board since December 2021 and chairs the Nominating and Corporate Governance Committee and the Compensation Committee. She has an extensive background in legal and governance roles, including serving as Chief Legal Officer at The Trade Desk, Inc. and holding senior roles at RealD Inc. and CityGrid Media. |
- Given that AI bidding delivers up to 46% media cost savings while overall revenue only grew 18% YoY, how do you plan to protect your revenue base from being cannibalized by these savings, and what measures ensure that increased client savings directly translate into higher ad spend rather than reduced pricing?
- With a $250,000,000 incremental ad spend pipeline set to begin in 2026, what specific strategies are you implementing to shorten onboarding periods and secure these opportunities against established competitors, and how do you plan to maintain robust growth in contribution ex TAC?
- As you aim to expand Viant AI from mid-market to major US advertisers and millions of small businesses, how will you balance the different switching cost dynamics between these segments, and what impact do you expect on margin performance if enterprise clients drive most of the uptake?
- In view of the temporary headwinds from macroeconomic factors and the loss of a sizable advertiser leading to a 600 basis points impact on Q3 contribution ex TAC growth, what steps are you taking to stabilize your revenue and mitigate similar risks in future quarters?
- With increasing competition from platforms like Amazon, Trade Desk, and other walled gardens, how will Viant differentiate its technology—especially Viant AI—from these incumbents, and what contingency plans do you have if your current competitive advantages in cost savings and transparency erode over time?
Research analysts who have asked questions during Viant Technology earnings calls.
Matthew Condon
Not Specified in Transcript
4 questions for DSP
Jason Kreyer
Craig-Hallum Capital Group LLC
3 questions for DSP
Laura Martin
Needham & Company, LLC
3 questions for DSP
Maria Ripps
Morgan Stanley
3 questions for DSP
Barton Crockett
Rosenblatt Securities
2 questions for DSP
Christopher Kuntarich
UBS
2 questions for DSP
Nathaniel Schindler
Scotiabank
2 questions for DSP
Andrew Marok
Raymond James Financial
1 question for DSP
Cal Bartyzal
Craig-Hallum Capital Group LLC
1 question for DSP
Chris Kuntarich
UBS Group
1 question for DSP
Mauricio Munoz
Raymond James & Associates
1 question for DSP
Mauricio Munoz Roldan
Raymond James
1 question for DSP
Competitors mentioned in the company's latest 10K filing.
| Company | Description |
|---|---|
Yahoo DSP | This company is identified as a large, privately-held competitor in the advertising technology industry, which is highly competitive and fragmented. |
This company is mentioned as a public company exclusively serving the advertising technology industry and is noted for its competitive presence in the market. | |
This company is described as a division of a large, well-established public company that competes in the advertising technology industry. It is also noted as an advertising inventory supplier, which adds complexity to the competitive landscape. | |
This company is highlighted as a division of a large, well-established public company competing in the advertising technology industry. |
| Customer | Relationship | Segment | Details |
|---|---|---|---|
Individual Customer (2024 A/R) | Major single customer | All | 13.9% of consolidated accounts receivable as of December 31, 2024 |
Individual Customer (2023 A/R & Revenue) | Major single customer | All | 17.9% of consolidated accounts receivable as of December 31, 2023; 14.1% of total revenues for 2023 |
Advertising Agency Holding Company (2022) | Major single advertising agency entity | All | 13.5% of total revenues for 2022 |
Notable M&A activity and strategic investments in the past 3 years.
| Company | Year | Details |
|---|---|---|
Lockr | 2025 | Lockr is a data collaboration platform specializing in first-party data activation; its acquisition by Viant, completed in February 2025, is strategically aimed at advancing addressability in the open internet and enhancing Viant's identity and addressability solutions, while also integrating Lockr’s platform for seamless first-party data activation and boosting its CTV targeting capabilities. |
IRIS.TV, Inc. | 2024 | IRIS.TV, Inc. is a global content data platform for CTV that delivers its proprietary IRIS_ID and integrates with over 1,400 content management systems; its acquisition on November 6, 2024, is intended to enhance Viant’s CTV targeting and measurement capabilities and bolster its AI and data solutions while allowing IRIS.TV to continue operating independently. |
No recent press releases or 8-K filings found for DSP.