AMAZON COM (AMZN) Company Report

Austria’s B2C ecommerce market reached €10.6 billion in online retail sales in 2024, posting a 9.5% CAGR from 2020–2024 and is forecast to grow to US$19.22 billion by 2025 at a 6.6% annual rate.
Amazon (via its German operations) ranks as the highest-traffic online retailer in Austria, alongside Zalando, Universal.at and Eduscho, while Temu and Shein are gaining traction among younger consumers.
Cross-border platforms account for over 50% of Austrian online spend, with the top retail segments in 2024 being clothing (€2.4 billion), consumer electronics (€1.3 billion) and furniture (€0.9 billion).
Amazon has bolstered its local infrastructure, operating four logistics hubs and an R&D office in Austria to support expanding demand.

1 day ago

Press Release

Amazon cuts about 16,000 corporate jobs

AMZN

Layoffs

New Projects/Investments

Amazon will cut about 16,000 corporate roles worldwide in its second major round since October, totaling 30,000 recent cuts and impacting 10% of its office workforce.
The layoffs span corporate divisions including AWS, retail, Prime Video and People Experience & Technology, while leaving fulfillment and warehouse jobs intact.
Affected U.S. employees receive 90 days to apply for internal roles, plus severance, health benefits and outplacement support if they do not secure new positions.
The company will close 72 Amazon Fresh and Amazon Go stores, reallocating capital toward AI and data center investments and refocusing grocery efforts on expanding Whole Foods.

2 days ago

Morningstar

Amazon to close 72 Fresh and Go stores

AMZN

New Projects/Investments

Demand Weakening

Amazon will shutter 72 Amazon-branded grocery locations (57 Fresh, 15 Go) nationwide, with most stores closing on Feb. 1, 2026.
This move ends Amazon’s six-year experiment in physical grocery retail as it shifts investment toward online grocery delivery and faster same-day services.
Some former Fresh and Go sites will be converted into Whole Foods Market locations, supporting plans to open over 100 new Whole Foods stores and capitalizing on 40% sales growth and 550+ locations since acquisition.

3 days ago

Bloomberg

Jeffs’ Brands subsidiary KeepZone AI secures first anti-drone system order

AMZN

New Projects/Investments

KeepZone AI, the homeland security subsidiary of Jeffs’ Brands, received its first purchase order for a net-launching counter-unmanned aerial system solution from a Mexican aerospace systems integrator.
The system features a multi-layered soft- and hard-kill net-launching platform designed for urban security, border protection, and critical infrastructure defense.
The sale was facilitated through KeepZone’s exclusive reseller agreement with a leading aerospace defense technology developer.
This milestone follows KeepZone’s entry into global distribution agreements across Mexico, Canada, Germany, the UAE, Spain, Italy, and Israel, underpinning Jeffs’ Brands’ expansion in the homeland security market.

4 days ago

Press Release

Amazon plans 14,000 layoffs starting Jan. 27

AMZN

Layoffs

New Projects/Investments

Amazon is preparing a second wave of corporate layoffs of 14,000 jobs beginning Jan. 27, raising total planned white-collar cuts to 30,000 roles.
The reductions will span AWS, retail, Prime Video and People Experience & Technology/HR teams globally, including India.
Leadership frames the move as streamlining excess management layers accumulated during rapid growth rather than financial distress, though Amazon has linked past efficiencies to AI investments.
If completed, cuts equal nearly 10% of its ~350,000 corporate workforce and under 2% of its ~1.56–1.58 million global employees, marking the largest layoff cycle in company history.
Amazon is simultaneously committing about $20 billion to AI infrastructure, including a $10 billion North Carolina campus and $10 billion in data-center investments across several states.

8 days ago

Bloomberg

Amazon plans Orland Park megastore

AMZN

New Projects/Investments

Amazon to build its largest-ever retail store: a 230,000-sq-ft megastore on a 35-acre site in Orland Park, slated to open next year pending permits.
The hybrid facility will allocate half the space to groceries, general merchandise and prepared foods (Amazon Grocery line) and half as a fulfillment center with separate pickup and delivery entrances.
Orland Park trustees approved the project by a 6-to-1 vote; construction awaits demolition permits and is expected to boost local sales-tax revenue.
The initiative marks a renewed push into large-format physical retail, positioning Amazon against big-box rivals like Costco, Walmart and Target.

Jan 21, 2026, 11:33 PM

Barron's

Amazon says tariffs driving consumer price increases

AMZN

Demand Weakening

Tariff costs are largely being passed to U.S. consumers, leading to visible price hikes on certain items and could weigh on demand into 2026.
Retail operates on a mid-single digit margin, so with costs up by roughly 10%, there’s little room to absorb tariffs, forcing prices higher rather than margins.
Reciprocal tariffs of ≈10% on China, 20% on Vietnam and 25% on India prompted early inventory pre-buying and now contribute to ongoing price pressure.
Amazon urged its 2 million+ third-party merchants to pull forward shipments and pre-buy inventory; sellers are adopting varied pricing strategies to manage tariff impacts.
Following the comments, Amazon shares fell about 2.7% in early trading.

Jan 20, 2026, 3:05 PM

CNBC

Amazon-backed Viking Revolution launches in 900 Walmart locations

AMZN

Product Launch

New Projects/Investments

Revenue Acceleration/Inflection

Viking Revolution posted $50 million in sales in 2025, marking its ninth consecutive year of year-over-year growth as an e-commerce brand.
As of January 20, 2026, its core grooming products—including Beard Oil, Beard Balm, Beard Wash, Beard Conditioner, Sea Salt Hairspray, Shave Cream, and Solid Cologne—are now stocked in 900 Walmart stores nationwide.
The Walmart rollout follows a successful 2025 launch at Sprouts and underscores the brand’s shift from digital-only to an omnichannel model, building on strong performance on Amazon and TikTok Shop.
Products feature newly designed, retail-optimized packaging to enhance shelf presence and highlight key benefits in a high-traffic store environment.

Jan 20, 2026, 2:02 PM

Press Release

Amazon secures two-year Arizona copper deal for AI data centers

AMZN

New Projects/Investments

AWS signed a two-year agreement with Rio Tinto to purchase copper from the Nuton bioleaching program at the Johnson Camp mine in Arizona for U.S. AI data centers.
Nuton’s modular process yields 99.99% pure copper cathode at the mine gate, bypassing traditional concentrators and smelters.
AWS will provide cloud-based simulation and analytics to optimize heap-leach performance and predictive copper-recovery models.
The partnership shortens the mine-to-market chain amid a 40% surge in copper prices over the past year driven by AI infrastructure demand.

Jan 15, 2026, 11:12 AM

Morningstar

Amazon Web Services becomes first customer for low-carbon Nuton copper

AMZN

New Projects/Investments

Amazon Web Services to become first customer of Nuton copper under a two-year collaboration following Nuton’s industrial-scale bioleaching debut at Johnson Camp in Arizona.
Nuton’s bioleaching process yields 99.99% pure copper cathode at the mine gate, eliminating traditional concentrators and smelters to streamline the mine-to-market supply chain.
A third-party life-cycle assessment confirms a full-scope carbon footprint of 2.82 kg CO₂e/kg Cu and water intensity of 71 L/kg Cu at Johnson Camp, versus global averages of 1.5–8.0 kg CO₂e/kg and ~130 L/kg Cu.
The project aims to produce roughly 30,000 tonnes of refined copper over four years, with AWS supplying cloud-based data and analytics to optimize Nuton’s operations.