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Luis von Ahn

Luis von Ahn

Chief Executive Officer at DuolingoDuolingo
CEO
Executive
Board

About Luis von Ahn

Luis von Ahn, Ph.D., is Duolingo’s co-founder, Chief Executive Officer, and Chairman of the Board; he has served in these roles since August 2011 and is 46 years old . He holds a B.S. in Mathematics from Duke University and a Ph.D. in Computer Science from Carnegie Mellon University . Prior roles include CEO of reCAPTCHA, Inc. (2007–2009) until its acquisition by Google in 2009, and service on Root, Inc.’s board (Oct 2020–Oct 2022) . Duolingo’s pay-versus-performance disclosure shows strong shareholder value creation in 2023–2024 alongside improved profitability and rising bookings, indicating alignment between equity outcomes and long-term performance .

Key performance indicators

Metric2021202220232024
Total Stockholder Return ($100 initial investment)$76.33 $51.17 $163.19 $233.24
Net Income (Loss) ($USD Thousands)$(60,135) $(59,574) $16,067 $88,280
Bookings ($USD Thousands)$294,427 $428,647 $622,181 $870,601

Past Roles

OrganizationRoleYearsStrategic Impact
reCAPTCHA, Inc.Chief Executive Officer2007–2009Led fraud detection technology company through acquisition by Google in 2009, demonstrating product-market execution and successful exit .

External Roles

OrganizationRoleYearsStrategic Impact
Root, Inc. (NASDAQ: ROOT)DirectorOct 2020–Oct 2022Oversight at an insurtech public company; added external board perspective in consumer-tech and risk management .

Fixed Compensation

YearSalary ($)Bonus ($)All Other Compensation ($)Total ($)
2022750,000 15,250 765,250
2023750,000 16,500 766,500
2024750,000 17,250 767,250
  • Duolingo’s program for NEOs includes only salary and equity; the company does not provide variable cash incentives, and CEO cash compensation has remained flat since 2021, consistent with a long-term equity emphasis .

Performance Compensation

Duolingo granted one-time, 10-year performance-based PSU awards to its founders at IPO (July 27, 2021). Luis’s award comprises 1,200,000 PSUs that vest upon both service (25% annually from IPO) and achieving stock price hurdles based on 60-day trailing VWAP multiples of the $102 IPO price, with a one-year post-vesting holding requirement and settlement thereafter .

TrancheStock Price HurdlePSUs (Luis)Performance AchievedSettlement/Status
1$127.50 60,000 Achieved 2021 Released Aug 14, 2023
2$153.00 60,000 Achieved 2021 Released Aug 14, 2023
3$178.50 60,000 Achieved Nov 22, 2023 Released Nov 22, 2024
4$204.00 120,000 Achieved Dec 26, 2023 Released Dec 26, 2024
5$255.00 120,000 Achieved Oct 18, 2024 One-year holding; to be settled Oct 2025
6$306.00 120,000 Achieved Nov 26, 2024 One-year holding; to be settled Nov 2025
  • 2024 vestings: 240,000 PSUs vested (Oct 18 and Nov 26, 2024) creating deferred settlement balances subject to one-year holding; value realized upon vesting in 2024 was $76,758,000, with an aggregate vested-but-unsettled balance of $77,815,200 at year-end .
  • PSU clawback: In cases of cause/fraud/material misconduct, vested-but-unsettled PSUs may be clawed back at Board discretion .

Equity Ownership & Alignment

  • Beneficial ownership and voting control
    • Dual-class structure: Class A = 1 vote/share; Class B = 20 votes/share; Class B convertible into Class A .
    • Luis von Ahn beneficially owns 3,382,421 shares of Class B common stock; this represents 38.7% of shares outstanding and 52.7% voting power, with de minimis Class A ownership .
SecurityQuantityOwnership/Control
Class B common shares3,382,421 38.7% ownership; 52.7% voting power
Class A common sharesLess than 1% 1 vote/share
  • Outstanding awards as of Dec 31, 2024 | Award Type | Quantity | Exercise/Strike ($) | Expiration | Status/Value | |------------|----------|---------------------|------------|--------------| | Stock Options | 32,000 | 7.48 | 2/14/2029 | Exercisable | | Stock Options | 51,000 | 14.42 | 12/12/2029 | Exercisable | | Stock Options | 175,000 | 38.08 | 12/2/2030 | Exercisable | | PSUs (unearned at 12/31/24) | 660,000 | N/A | N/A | Market value $213,991,800 (using $324.23 close 12/31/24) |

  • 2024 insider equity activity | 2024 Activity | Shares | Value ($) | |---------------|--------|-----------| | Options exercised | 267,000 | $78,797,315 | | PSUs vested (Oct/Nov 2024) | 240,000 | $76,758,000 | | Vested-but-unsettled PSU balance (12/31/24) | — | $77,815,200 |

  • Hedging and pledging: Hedging is prohibited; pledging requires Board approval, and none of the NEOs has pledged company securities .

Employment Terms

ScenarioCEO BenefitsEquity Treatment
Termination without cause / resignation for good reason (no CIC)Lump sum equal to 1x annual base salary; 12 months company-paid or reimbursed healthcare Time-based RSUs unaffected unless separately triggered
Termination without cause / resignation for good reason within 3 months before or 12 months after a CICLump sum equal to 1.5x base salary; pro-rated annual bonus at target; up to 18 months healthcare; accelerated vesting of all outstanding equity awards subject to time-based vesting Double-trigger acceleration for time-based awards; founder PSUs have tailored CIC treatment
PSU CIC treatmentNo acceleration solely due to CIC; service condition deemed satisfied; performance measured by transaction price; linear interpolation between hurdles; unmet hurdles forfeited Settlement per award terms; one-year holding applies to post-vesting shares
  • RSU change-in-control acceleration for NEOs: RSUs fully accelerate upon qualifying termination in the 3 months pre-/12 months post-CIC; CEO subject to the same RSU acceleration logic for time-based awards .
  • Compensation recovery policy: The company discloses a compensation recovery policy and includes clawback language for founder PSUs in cases of fraud/material misconduct .

Board Governance

  • Roles and tenure: Luis is CEO, President, Co-Founder, and Chairman; a Class III director whose term expires at the 2027 annual meeting .

  • Committees and independence:

    • Compensation Committee: Mario Schlosser (Chair), Sara Clemens, John Lilly, Bonnie Ross; all independent per Nasdaq standards .
    • Audit Committee: Gillian Munson (Chair), Amy Bohutinsky, Jim Shelton, Sara Clemens .
    • Nominating & Corporate Governance: Amy Bohutinsky (Chair), Bing Gordon, Jim Shelton .
    • Mergers & Acquisitions: Sara Clemens, John Lilly, Bonnie Ross, Mario Schlosser .
  • Executive sessions: Independent directors meet in private sessions at least twice annually; meeting attendance in 2024 was ≥75% for all incumbent directors across Board and committee meetings .

  • Director compensation (non-employee policy):

    • Cash retainers: Board $35,000; Chair premiums and committee retainers as below .
    • Annual equity grants: $180,000 in RSUs; initial grants: $360,000 in RSUs; vesting schedules per program . | Position | 2024 Annual Cash Retainer ($) | |----------|-------------------------------| | Board Member | 35,000 | | Non-Executive Chair (additional) | 25,000 | | Audit Chair | 20,000 | | Compensation Chair | 15,000 | | Nominating Chair | 8,000 | | Audit Member | 10,000 | | Compensation Member | 7,500 | | Nominating Member | 4,000 | | M&A Committee Member | 4,000 |
  • Say-on-pay: Annual advisory votes are held; Board recommends “FOR” and considers shareholder feedback in future decisions .

Dual-role implications (CEO + Chairman)

  • Luis’s dual role concentrates strategic control; mitigants include fully independent Compensation Committee, routine executive sessions of independent directors, and active committee oversight across audit, nominating, and M&A . The corporate governance guidelines emphasize independence, executive sessions, director responsibilities, and succession planning .

Investment Implications

  • Alignment and control: Luis’s 3.38M Class B shares confer 52.7% voting power and 38.7% ownership, strongly aligning him with long-term value creation while establishing effective control over strategic outcomes . The founder PSU program ties incremental equity realizations to sustained stock price hurdles, providing clear performance linkage .
  • Near-term selling pressure: 240,000 PSUs vested in Oct/Nov 2024 are scheduled to settle after the one-year holding period in Oct/Nov 2025; together with 2024 option exercises, this creates potential supply overhang if shares are sold, a relevant trading consideration for liquidity and technicals .
  • Pay-for-performance posture: CEO cash pay is minimal and unchanged since 2021, with realized equity outcomes driven by stock performance; company prohibits hedging and pledging (absent Board approval), reducing misalignment and governance risk .
  • Retention and severance economics: The PSU structure includes service-based vesting with long-dated hurdles and one-year holding requirements, supporting retention. Severance is moderate outside CIC (1x salary and 12 months healthcare) and higher within CIC (1.5x salary, target bonus, 18 months healthcare, and accelerated time-based vesting), with tailored PSU treatment; investors should factor CIC terms into scenario analyses for control transactions .
  • Governance quality: Independent committees, executive sessions, and formal governance guidelines indicate attention to oversight, though the CEO/Chair dual role warrants continued monitoring of board independence and shareholder engagement, including annual say-on-pay outcomes .