
Luis von Ahn
About Luis von Ahn
Luis von Ahn, Ph.D., is Duolingo’s co-founder, Chief Executive Officer, and Chairman of the Board; he has served in these roles since August 2011 and is 46 years old . He holds a B.S. in Mathematics from Duke University and a Ph.D. in Computer Science from Carnegie Mellon University . Prior roles include CEO of reCAPTCHA, Inc. (2007–2009) until its acquisition by Google in 2009, and service on Root, Inc.’s board (Oct 2020–Oct 2022) . Duolingo’s pay-versus-performance disclosure shows strong shareholder value creation in 2023–2024 alongside improved profitability and rising bookings, indicating alignment between equity outcomes and long-term performance .
Key performance indicators
| Metric | 2021 | 2022 | 2023 | 2024 |
|---|---|---|---|---|
| Total Stockholder Return ($100 initial investment) | $76.33 | $51.17 | $163.19 | $233.24 |
| Net Income (Loss) ($USD Thousands) | $(60,135) | $(59,574) | $16,067 | $88,280 |
| Bookings ($USD Thousands) | $294,427 | $428,647 | $622,181 | $870,601 |
Past Roles
| Organization | Role | Years | Strategic Impact |
|---|---|---|---|
| reCAPTCHA, Inc. | Chief Executive Officer | 2007–2009 | Led fraud detection technology company through acquisition by Google in 2009, demonstrating product-market execution and successful exit . |
External Roles
| Organization | Role | Years | Strategic Impact |
|---|---|---|---|
| Root, Inc. (NASDAQ: ROOT) | Director | Oct 2020–Oct 2022 | Oversight at an insurtech public company; added external board perspective in consumer-tech and risk management . |
Fixed Compensation
| Year | Salary ($) | Bonus ($) | All Other Compensation ($) | Total ($) |
|---|---|---|---|---|
| 2022 | 750,000 | — | 15,250 | 765,250 |
| 2023 | 750,000 | — | 16,500 | 766,500 |
| 2024 | 750,000 | — | 17,250 | 767,250 |
- Duolingo’s program for NEOs includes only salary and equity; the company does not provide variable cash incentives, and CEO cash compensation has remained flat since 2021, consistent with a long-term equity emphasis .
Performance Compensation
Duolingo granted one-time, 10-year performance-based PSU awards to its founders at IPO (July 27, 2021). Luis’s award comprises 1,200,000 PSUs that vest upon both service (25% annually from IPO) and achieving stock price hurdles based on 60-day trailing VWAP multiples of the $102 IPO price, with a one-year post-vesting holding requirement and settlement thereafter .
| Tranche | Stock Price Hurdle | PSUs (Luis) | Performance Achieved | Settlement/Status |
|---|---|---|---|---|
| 1 | $127.50 | 60,000 | Achieved 2021 | Released Aug 14, 2023 |
| 2 | $153.00 | 60,000 | Achieved 2021 | Released Aug 14, 2023 |
| 3 | $178.50 | 60,000 | Achieved Nov 22, 2023 | Released Nov 22, 2024 |
| 4 | $204.00 | 120,000 | Achieved Dec 26, 2023 | Released Dec 26, 2024 |
| 5 | $255.00 | 120,000 | Achieved Oct 18, 2024 | One-year holding; to be settled Oct 2025 |
| 6 | $306.00 | 120,000 | Achieved Nov 26, 2024 | One-year holding; to be settled Nov 2025 |
- 2024 vestings: 240,000 PSUs vested (Oct 18 and Nov 26, 2024) creating deferred settlement balances subject to one-year holding; value realized upon vesting in 2024 was $76,758,000, with an aggregate vested-but-unsettled balance of $77,815,200 at year-end .
- PSU clawback: In cases of cause/fraud/material misconduct, vested-but-unsettled PSUs may be clawed back at Board discretion .
Equity Ownership & Alignment
- Beneficial ownership and voting control
- Dual-class structure: Class A = 1 vote/share; Class B = 20 votes/share; Class B convertible into Class A .
- Luis von Ahn beneficially owns 3,382,421 shares of Class B common stock; this represents 38.7% of shares outstanding and 52.7% voting power, with de minimis Class A ownership .
| Security | Quantity | Ownership/Control |
|---|---|---|
| Class B common shares | 3,382,421 | 38.7% ownership; 52.7% voting power |
| Class A common shares | Less than 1% | 1 vote/share |
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Outstanding awards as of Dec 31, 2024 | Award Type | Quantity | Exercise/Strike ($) | Expiration | Status/Value | |------------|----------|---------------------|------------|--------------| | Stock Options | 32,000 | 7.48 | 2/14/2029 | Exercisable | | Stock Options | 51,000 | 14.42 | 12/12/2029 | Exercisable | | Stock Options | 175,000 | 38.08 | 12/2/2030 | Exercisable | | PSUs (unearned at 12/31/24) | 660,000 | N/A | N/A | Market value $213,991,800 (using $324.23 close 12/31/24) |
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2024 insider equity activity | 2024 Activity | Shares | Value ($) | |---------------|--------|-----------| | Options exercised | 267,000 | $78,797,315 | | PSUs vested (Oct/Nov 2024) | 240,000 | $76,758,000 | | Vested-but-unsettled PSU balance (12/31/24) | — | $77,815,200 |
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Hedging and pledging: Hedging is prohibited; pledging requires Board approval, and none of the NEOs has pledged company securities .
Employment Terms
| Scenario | CEO Benefits | Equity Treatment |
|---|---|---|
| Termination without cause / resignation for good reason (no CIC) | Lump sum equal to 1x annual base salary; 12 months company-paid or reimbursed healthcare | Time-based RSUs unaffected unless separately triggered |
| Termination without cause / resignation for good reason within 3 months before or 12 months after a CIC | Lump sum equal to 1.5x base salary; pro-rated annual bonus at target; up to 18 months healthcare; accelerated vesting of all outstanding equity awards subject to time-based vesting | Double-trigger acceleration for time-based awards; founder PSUs have tailored CIC treatment |
| PSU CIC treatment | No acceleration solely due to CIC; service condition deemed satisfied; performance measured by transaction price; linear interpolation between hurdles; unmet hurdles forfeited | Settlement per award terms; one-year holding applies to post-vesting shares |
- RSU change-in-control acceleration for NEOs: RSUs fully accelerate upon qualifying termination in the 3 months pre-/12 months post-CIC; CEO subject to the same RSU acceleration logic for time-based awards .
- Compensation recovery policy: The company discloses a compensation recovery policy and includes clawback language for founder PSUs in cases of fraud/material misconduct .
Board Governance
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Roles and tenure: Luis is CEO, President, Co-Founder, and Chairman; a Class III director whose term expires at the 2027 annual meeting .
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Committees and independence:
- Compensation Committee: Mario Schlosser (Chair), Sara Clemens, John Lilly, Bonnie Ross; all independent per Nasdaq standards .
- Audit Committee: Gillian Munson (Chair), Amy Bohutinsky, Jim Shelton, Sara Clemens .
- Nominating & Corporate Governance: Amy Bohutinsky (Chair), Bing Gordon, Jim Shelton .
- Mergers & Acquisitions: Sara Clemens, John Lilly, Bonnie Ross, Mario Schlosser .
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Executive sessions: Independent directors meet in private sessions at least twice annually; meeting attendance in 2024 was ≥75% for all incumbent directors across Board and committee meetings .
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Director compensation (non-employee policy):
- Cash retainers: Board $35,000; Chair premiums and committee retainers as below .
- Annual equity grants: $180,000 in RSUs; initial grants: $360,000 in RSUs; vesting schedules per program . | Position | 2024 Annual Cash Retainer ($) | |----------|-------------------------------| | Board Member | 35,000 | | Non-Executive Chair (additional) | 25,000 | | Audit Chair | 20,000 | | Compensation Chair | 15,000 | | Nominating Chair | 8,000 | | Audit Member | 10,000 | | Compensation Member | 7,500 | | Nominating Member | 4,000 | | M&A Committee Member | 4,000 |
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Say-on-pay: Annual advisory votes are held; Board recommends “FOR” and considers shareholder feedback in future decisions .
Dual-role implications (CEO + Chairman)
- Luis’s dual role concentrates strategic control; mitigants include fully independent Compensation Committee, routine executive sessions of independent directors, and active committee oversight across audit, nominating, and M&A . The corporate governance guidelines emphasize independence, executive sessions, director responsibilities, and succession planning .
Investment Implications
- Alignment and control: Luis’s 3.38M Class B shares confer 52.7% voting power and 38.7% ownership, strongly aligning him with long-term value creation while establishing effective control over strategic outcomes . The founder PSU program ties incremental equity realizations to sustained stock price hurdles, providing clear performance linkage .
- Near-term selling pressure: 240,000 PSUs vested in Oct/Nov 2024 are scheduled to settle after the one-year holding period in Oct/Nov 2025; together with 2024 option exercises, this creates potential supply overhang if shares are sold, a relevant trading consideration for liquidity and technicals .
- Pay-for-performance posture: CEO cash pay is minimal and unchanged since 2021, with realized equity outcomes driven by stock performance; company prohibits hedging and pledging (absent Board approval), reducing misalignment and governance risk .
- Retention and severance economics: The PSU structure includes service-based vesting with long-dated hurdles and one-year holding requirements, supporting retention. Severance is moderate outside CIC (1x salary and 12 months healthcare) and higher within CIC (1.5x salary, target bonus, 18 months healthcare, and accelerated time-based vesting), with tailored PSU treatment; investors should factor CIC terms into scenario analyses for control transactions .
- Governance quality: Independent committees, executive sessions, and formal governance guidelines indicate attention to oversight, though the CEO/Chair dual role warrants continued monitoring of board independence and shareholder engagement, including annual say-on-pay outcomes .