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    Duolingo Inc (DUOL)

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    Duolingo, Inc. is a leading mobile learning platform primarily focused on language education. The company offers a popular language-learning app that provides courses in over 40 languages, making it the top-grossing education app in app stores. Duolingo operates on a freemium model, offering free access to its app with premium features available through subscriptions.

    1. Time-Based Subscriptions - Offers monthly, six-month, or year-long subscriptions with options for single or family plans, providing premium features such as an ad-free experience and additional learning tools.
    2. In-App Advertising - Generates revenue from third-party advertisements placed within the app, monetizing free users.
    3. Duolingo English Test (DET) - Provides an English proficiency test, generating revenue from test fees.
    4. In-App Purchases - Allows users to purchase consumable virtual goods within the app to enhance their learning experience.
    NamePositionStart DateShort Bio
    Luis von AhnCEO, Co-Founder, ChairmanAugust 2011Luis von Ahn, Ph.D., co-founded Duolingo in August 2011 and serves as CEO and Chairman. Previously, he was CEO of reCAPTCHA, Inc., acquired by Google in 2009. He holds a Ph.D. in Computer Science from Carnegie Mellon.
    Severin HackerCTO, Co-Founder, DirectorAugust 2011Severin Hacker, Ph.D., co-founded Duolingo in August 2011 and serves as CTO and Director. He holds a Ph.D. in Computer Science from Carnegie Mellon University and a B.S. from ETH Zurich.
    Matthew SkaruppaCFOFebruary 2020Matthew Skaruppa has been CFO since February 2020. He previously worked at Goldman Sachs, KKR Capstone, and Bain & Company. He holds a B.S. in Chemical Engineering from Northwestern and an M.B.A. from Stanford.
    Natalie GlanceChief Engineering OfficerNovember 2022Natalie Glance, Ph.D., became Chief Engineering Officer in November 2022. She joined Duolingo in 2015 and previously worked at Google. She holds a Ph.D. in Physics from Stanford University.
    Robert MeeseChief Business OfficerMarch 2021Robert Meese has been Chief Business Officer since March 2021. He joined Duolingo in 2016 and previously held roles at Google, including Director of Games Business Development for Google Play.
    Stephen ChenGeneral CounselMarch 2020Stephen Chen has been General Counsel since March 2020. He previously worked at Proofpoint, Marin Software, VMware, and Yahoo!. He holds a B.A. in History and a J.D. from Harvard University.
    Bonnie RossIndependent Board MemberDecember 5, 2024Bonnie Ross joined the Board on December 5, 2024. She has 30 years of gaming industry experience, including as Corporate VP at Microsoft. She co-founded Women in Gaming and was inducted into the AIAS Hall of Fame.
    1. With U.S. market growth being only roughly average compared to other countries, are you concerned about potential saturation in your most mature market, and what specific strategies are you implementing to drive further growth in the U.S.?

    2. Given that Max adoption has not yet materially impacted ARPU and its scale remains uncertain, how confident are you that Max will drive sustainable ARPU growth going forward, and what are the key factors that will influence this?

    3. As you expand into international markets by adding marketing managers in countries like France, Korea, Italy, and Turkey, how do you plan to address the challenges of localization to replicate the success you've seen in Japan, and what metrics will you use to measure success in these new markets? ,

    4. With retention rates for Max subscribers not yet stable and the possibility that they may differ from Super subscribers, what strategies are you implementing to ensure high retention across all subscription tiers, and how might varying retention rates impact your long-term revenue projections?

    5. Considering that your marketing strategy relies heavily on organic social media and you've mentioned minimal impact from performance marketing, how will you adapt if organic growth slows or if social media platforms change their algorithms, and are there plans to increase paid marketing to sustain user acquisition?