Q2 2024 Summary
Published Jan 4, 2025, 1:15 AM UTCInitial Price$131.02June 30, 2023
Final Price$120.40September 30, 2023
Price Change$-10.62
% Change-8.11%
- Successful launch of EA SPORTS FC 24: EA has successfully rebranded and launched EA SPORTS FC 24, bringing in double-digit growth in new players and positive feedback from the community. This reimagined franchise is expected to deliver low single-digit growth year-over-year, despite lapping record FIFA results that included World Cup events. EA is confident that FC will continue to expand as a platform, serving fans across multiple platforms and modalities, and driving consistent engagement and spending throughout the year.
- Expansion and growth of the Madden NFL franchise: EA's Madden NFL 24 has seen almost 10% more players and over 10% growth in weekly average users year-over-year. EA is working closely with the NFL and NFL Players Association to fulfill the needs of a growing global fan community for American football, leveraging their long-term partnerships to expand the franchise's audience scale and drive long-term growth.
- Positive momentum in Apex Legends: Apex Legends Season 18 has resonated with players, delivering positive results through more dynamic content and new chase mechanics. The game continues to have a deeply committed and engaged community, and EA expects continued innovation to drive growth for the franchise over the long term.
- EA is experiencing softness in certain markets, particularly Europe, which could impact their financial performance.
- EA SPORTS FC is expected to achieve only low single-digit growth for the full year, facing tough comparisons due to last year's exceptional performance boosted by the World Cup.
- The anticipated benefits from the transition to EA SPORTS FC, including new revenue opportunities from partnerships and sponsorships, may take time to materialize, potentially delaying expected gains.