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David Graff

Director at Fluent
Board

About David A. Graff

David A. Graff (age 57) is an independent director of Fluent, Inc. and has served on the Board since 2022. He is a Venture Partner at Corner Capital Management (since March 2025), and previously served as Vice President, Global Policy and Standards at Google, Inc. from December 2014 to March 2025; he holds a B.A. in American Civilization from Brown University and a J.D. from Georgetown University Law Center . He also served on the Board of Advisors to CapitalG, Google’s independent growth fund (2022–March 2025), and is a member of the Georgetown Law Center Board of Visitors (since June 2022) .

Past Roles

OrganizationRoleTenureCommittees/Impact
Google, Inc.Vice President, Global Policy & StandardsDec 2014 – Mar 2025Led policy/standards for global platform operations .
Red Spark, Inc.General CounselNov 2012 – Nov 2014Legal leadership for diversified marketing/software platform .
Online IntelligenceChief Executive Officer2011 – 2012CEO of technology start-up .
Epic Media, Inc.Chief Legal OfficerSep 2007 – Nov 2012Legal leadership for performance-based ad network .
Edison Schools, Inc.Chief Legal OfficerDec 1998 – Jun 2007Legal leadership for private equity-backed education company .
Trilogy FilmsCo-founderNot specifiedAward‑winning independent film/TV production company .

External Roles

OrganizationRoleTenureCommittees/Impact
Corner Capital ManagementVenture PartnerMar 2025 – PresentTechnology-focused private equity investing .
CapitalG (Alphabet/Google growth fund)Board of Advisors – Member2022 – Mar 2025Growth investing advisory (ended Mar 2025) .
Georgetown University Law CenterBoard of Visitors – MemberJun 2022 – PresentAcademic governance and advisory .

Board Governance

  • Committee assignments: Audit Committee member; Audit Committee met 5 times in 2024 and took action by written consent twice; the Committee oversees auditor retention, audit scope, accounting policies, and related‑party transaction approval; the Chair is Barbara Shattuck Kohn (audit committee financial expert) and members include Donald Mathis and David Graff .
  • Independence: The Board determined Graff is “independent” under Nasdaq listing standards; each Audit Committee member meets Rule 10A‑3 independence criteria .
  • Attendance: The Board held 11 meetings in 2024; all incumbent directors attended at least 75% of aggregate Board and committee meetings during their service .
  • Board leadership: Lead Independent Director role exists (Donald Mathis; later appointed Chairman June 9, 2024), reinforcing separation of management and Board oversight .
  • Ad‑hoc oversight: Board maintains a Risk and Compliance Committee to oversee specified risk/compliance issues .

2025 Annual Meeting – Director Election Votes

DirectorForAgainstAbstainBroker Non‑Vote
David A. Graff6,056,020 111,450 909 3,559,872

Fixed Compensation (Non‑Employee Director – 2024)

ComponentAmountDetails
Cash fees$40,000 Quarterly retainer $10,000; no chair fees for Graff .
Equity – RSU grant (2024)$75,000 grant date fair value 21,429 RSUs granted on June 5, 2024; vest in three equal annual installments beginning June 1, 2025 .

RSU Holdings and Vesting Schedule (as of Dec 31, 2024)

RSU CategoryUnitsVesting Dates
Total RSUs held37,582 See components below
Component A3,333 Vested Oct 1, 2023
Component B12,820 Two annual installments: Jun 7, 2025 and Jun 7, 2026
Component C21,429 Three annual installments: Jun 1, 2025; Jun 1, 2026; Jun 1, 2027

Performance Compensation

MetricDirector Compensation Tie‑InNotes
Revenue growthNone disclosedDirector RSUs are time‑based vesting; no performance metrics tied to director grants .
EBITDA/EBIT marginNone disclosedNo performance‑condition RSUs for directors under stated practices .
TSR percentileNone disclosedNot applied to non‑employee director grants .
ESG goalsNone disclosedNot applied to non‑employee director grants .
Clawback provisionsExecutive‑focusedCompany adopted a Clawback Policy effective Oct 2, 2023 for “Covered Executives” (not directors); Compensation Committee administers policy .

Other Directorships & Interlocks

CompanyPublic Company RoleTenureInterlock/Conflict Notes
None disclosedNo other public company directorships disclosed for Graff in proxy biography .

Expertise & Qualifications

  • Skills matrix indicates Graff brings expertise in digital marketing/advertising, e‑commerce/gaming, senior management, legal/regulatory/compliance, corporate governance, technology, artificial intelligence, and cybersecurity .
  • Board believes Graff’s legal, policy, content and industry experience provides valuable insight across legal, regulatory, public relations and commercial challenges .

Equity Ownership

ItemAmountNotes
Beneficial ownership (common shares)26,631 “Less than 1%” of shares outstanding (20,643,660) .
Unvested RSUs excluded from beneficial count24,029 Excluded due to vesting/60‑day rule .
RSUs outstanding (as of 12/31/2024)37,582 Components and vesting detailed above .
Hedging/pledgingProhibited by policy; none pledged as of 12/31/2024 Insider Trading Policy bans hedging, short sales, margin purchases and pledging; none pledged by directors/officers .

Insider Trades & Section 16 Compliance

YearFiling Compliance Note
2024David Graff failed to report one transaction on time on a Form 4 (company disclosure) .

Governance Assessment

  • Board effectiveness: Graff’s independent status and Audit Committee membership position him in core financial oversight, including auditor interactions and related‑party review; the Audit Committee issued its report recommending inclusion of 2024 audited financials in 10‑K .
  • Investor confidence signals: Strong support in 2025 director election (≈98.2% of votes cast “For” among voted non‑broker shares) suggests market acceptance of his governance profile .
  • Alignment: Director pay uses a cash retainer plus annual time‑based RSUs ($75,000 fair value) aligning compensation with shareholder value appreciation while limiting risk from derivative strategies via anti‑hedging/pledging prohibitions .
  • Conflicts/related parties: Audit Committee states no current related‑party transactions requiring approval; none proposed; mitigates conflict risk .
  • Attendance/engagement: Board met 11 times in 2024; all incumbents attended at least 75% of meetings and committees, meeting minimum engagement expectations .

RED FLAGS
• One late Form 4 filing in 2024 (administrative compliance issue; limited severity) .
• Director equity is entirely time‑based; absence of performance‑conditioned equity for directors may reduce pay‑for‑performance linkage, though common in small‑cap practice .

Positive Signals
• Independence and Audit Committee service (Rule 10A‑3 compliant) .
• Strong shareholder support in director election .
• Anti‑hedging/pledging policy and no pledging as of year‑end 2024 .
• No related‑party transactions reported .