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George Colony

George Colony

Chief Executive Officer at FORRESTER RESEARCH
CEO
Executive
Board

About George Colony

Founder, Chairman, and CEO of Forrester Research since 1983; President since 2001 and previously 1983–2000; age 71; more than 40 years at the helm. George F. Colony beneficially owns ~7,380,411 shares (38.9% of outstanding), providing strong alignment with shareholders; Forrester reported 2024 revenues of $432.5 million, down 10% year over year, and met final revenue, adjusted operating margin, and adjusted EPS guidance. Company performance metrics show net income of -$5.7 million in 2024, CV bookings growth of -5.3% YoY, and cumulative TSR value of an initial $100 investment at $38 in 2024 (vs $64 in 2023, $86 in 2022, $141 in 2021, $100 in 2020). The Board states most directors are independent except Mr. Colony; Board governance features a Lead Independent Director role to mitigate combined CEO/Chair power.

Past Roles

OrganizationRoleYearsStrategic Impact
Forrester Research, Inc.Founder, Chairman, CEO1983–present Established and led research/advisory model; long-tenured CEO with significant ownership aligning incentives
Forrester Research, Inc.President2001–present; 1983–2000 Operational leadership across product, strategy, and execution

External Roles

OrganizationRoleYearsStrategic Impact
None disclosed in nominee biography (no other public boards listed)

Fixed Compensation

Metric202220232024
Salary ($)597,896 207,993 51
Bonus ($)182,250 (discretionary)
Stock Awards ($)
Option Awards ($)
Non-Equity Incentive Plan ($)371,250
All Other Compensation ($)23,484 36,928 32,992
Total ($)992,630 244,921 215,293

Notes:

  • 2024 base salary was set at $1.00 annualized; Committee continued reduced salary as part of cost actions.
  • 2024 cash bonus program suspended; a discretionary bonus was later approved.

Performance Compensation

ProgramMetric(s)WeightingTargetActual/PayoutVesting/Timing
Executive Cash Incentive Plan (2022)CV bookings and modified operating income (company-wide funding metrics) Not disclosedNot disclosedPaid $371,250 to CEO under plan Annual, paid in arrears
Executive Cash Incentive Plan (2024)Suspended for year (no metrics set) Discretionary cash bonuses awarded in Feb 2025; CEO received $182,250 (27% of target award basis) Paid following Committee decision
Equity Incentives (CEO)RSUs/Options/PSUsNone granted in 2023–2024 due to significant ownership stake

Program design features: executive bonuses are capped at 1.56x target to limit risk-taking, and a minimum threshold is required for plan funding; long-term awards for executives (not CEO) typically include time-based RSUs and, in some years, stock options and PSUs; PSUs introduced in 2023 measure 2025 CV and Adjusted EBITDA margin with 22.5%–150% payout scale, but no PSUs were granted in 2024.

Equity Ownership & Alignment

HolderShares% OutstandingNotes
George F. Colony7,380,411 38.9% Includes 6,319,678 held directly; spouse holds 1,580; multiple Grantor Retained Annuity Trusts (GRATs) hold additional shares (No. 44: 43,218; No. 45: 15,935; No. 46: 250,000; No. 47: 250,000; No. 48: 500,000); Colony is trustee with sole dispositive power and shared voting with other trustees.
Alignment PolicyDetails
Stock retention guidelinesDirectors must hold ≥2x total annual director compensation; executive officers must hold ≥1x on-target earnings; 5-year compliance window; restrictions on selling until guideline met; RSUs/options unvested/unexercised do not count; targets reset using 200-day moving average as of Apr 1, 2024.
Insider trading/hedgingInsider Trading Policy in place; company currently does not have a policy regarding hedging.
ClawbackMandatory recovery of erroneously awarded incentive compensation for covered officers upon restatement; 3-year lookback for awards received on/after Oct 2, 2023.

Insider transactions: 2024 Forms 4 disclose exempt transfers to multiple Colony GRATs (estate planning), including filings on 03/12/2024 and 06/13/2024; a Form 4 is also present with period of report 2024-05-29. These do not involve RSU/option vesting pressure for the CEO (no outstanding awards).

Employment Terms

TermEconomics / Key Provisions
Non-competeRegistration rights and non-competition agreement (from IPO): if employment terminates, 1-year non-compete; Colony has demand and piggyback registration rights (min $5M FMV; up to two demands); Company pays registration costs.
Severance (no CIC)CEO: 18 months salary continuation; 1.5x lesser of target vs average actual bonus over prior 2 years; 18 months company-paid medical/dental; up to 6 months outplacement (extendable to 12 months at Company discretion).
Severance (double-trigger CIC)CEO: lump-sum 2x annual base salary; 2x higher of target annual incentive or average actual over prior 2 years; 24 months company-paid medical/dental; 12 months outplacement; accelerated vesting/cash-out of all unvested equity (PSUs at target).
4999 excise taxNo gross-up; cut-back to avoid excise tax unless full payout yields higher after-tax net.
Illustrative CEO Payouts as of 12/31/2024Amount ($)
Termination upon CIC (double trigger)Salary 1,200,000; Incentive 1,842,750; Medical/Dental 31,535; Outplacement 20,000; Total 3,094,285.
Termination not for cause (no CIC)Salary 900,000; Incentive 278,438; Medical/Dental 23,651; Outplacement 10,000; Total 1,212,088.

Board Governance

  • Role: Chairman and CEO; Board concluded all directors other than Mr. Colony are independent; Board size/view deemed not to warrant split roles; Colony’s ~39% stake cited to support agenda-setting role. Lead Independent Director role established in 2017 (Robert M. Galford; retiring at 2025 meeting), providing counterbalance.
  • Committees: Audit (Romine—Chair; Bradford; Friscia; Munchbach) and Compensation & Nominating (Galford—Chair; Bennett; Boyce; Wassenaar) composed solely of independent directors; CEO not a member.
  • Meetings/attendance: Board met six times in 2024; each director attended ≥75% of Board and applicable committee meetings; CEO presided and attended the annual meeting.
  • Director pay: Colony receives no additional compensation for Board service; non-employee director retainers and RSU grants disclosed separately.

Performance & Track Record

Metric20202021202220232024
Company TSR ($ value of $100 initial investment)100 141 86 64 38
Net Income ($ millions)10.0 24.8 21.8 3.1 -5.7
CV Bookings YoY Growth (%)-3.5% 16.0% 0.8% -7.7% -5.3%

Additional 2024 context: Revenues fell 10.0% to $432.5 million; despite this, the company met final revenue, adjusted operating margin, and adjusted EPS guidance. Five-year cumulative TSR is below S&P Small Cap 600 Information Technology.

Say-On-Pay & Shareholder Feedback

  • 2024 say-on-pay approval: 99% support; Committee noted feedback and adjusted programs, including suspending bonus plan in 2024 and awarding modest discretionary bonuses in 2025.

Compensation Structure Analysis

  • Equity grants: None to CEO in 2023–2024 due to 39% ownership; reduces dilution and options-repricing risk.
  • Cash incentives: Plan suspended in 2024; discretionary payout of 27% of target was made, indicating reliance on Committee judgment amid transition to Forrester Decisions and macro headwinds; executive bonuses capped at 1.56x.
  • Peer benchmarking/consultants: Committee primarily referenced Radford Global Compensation Database (companies $200M–$1B revenue), did not engage an independent consultant in 2024.
  • Clawback and ownership policies: Mandatory clawback adopted; robust stock retention guidelines with sale restrictions until thresholds met.
  • Hedging policy: Company currently has no hedging policy—an alignment gap to monitor.

Risk Indicators & Red Flags

  • Combined CEO/Chair and non-independent status; mitigated by Lead Independent Director and independent committees.
  • No hedging policy disclosed; potential misalignment risk if hedging were used (no evidence of hedging disclosed).
  • Estate planning via multiple GRATs and registration rights enabling sales; monitor potential periodic transfers/sales for liquidity/estate obligations.
  • Severance/change-in-control economics for CEO are sizable (up to ~$3.09M at 12/31/2024), though no excise tax gross-ups; double-trigger applies.
  • Section 16 compliance reported timely for 2024.

Investment Implications

  • High alignment: Colony’s ~39% ownership strongly aligns incentives and reduces reliance on equity grants; near-zero salary underscores long-term orientation. Monitor estate-planning transfers and any registrations that could introduce selling pressure.
  • Governance trade-offs: Combined CEO/Chair with strong lead independent oversight and fully independent committees; absence of a hedging policy is a governance gap. Pay decisions showed discipline (2024 bonus suspension), but discretionary payouts suggest ongoing Committee judgment amid transition.
  • Performance watch: TSR and CV bookings have been under pressure; 2024 revenue decline and negative net income warrant focus on turnaround execution under Colony’s leadership. Equity-heavy incentives for NEOs are indexed to stock price and 2025 CV/Adjusted EBITDA PSU targets; CEO’s severance/CIC terms are material but standard for scale.