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Joseph Peterson

Chief Commercial Officer at FIRST MERCHANTSFIRST MERCHANTS
Executive

About Joseph Peterson

Joseph C. Peterson, 49, is Executive Vice President and Chief Commercial Officer of First Merchants Corporation (FRME), with prior leadership across structured finance and debt capital markets; earlier roles include PNC Bank (SVP, 2007–2014) and GE Capital (VP, 2000–2007) . FRME’s 2024 performance context: net income $201.4 million, diluted EPS $3.41, and TSR value of $113.97 on a $100 initial investment versus peer TSR $130.40 . As an NEO in 2024, his incentives were tied primarily to operating EPS plus commercial line metrics, aligning cash pay with shareholder outcomes .

Past Roles

OrganizationRoleYearsStrategic Impact
First Merchants CorporationEVP & Chief Commercial OfficerCurrentNot disclosed
First Merchants CorporationSVP & President, Structured FinanceAug 2018–Mar 2024Not disclosed
First Merchants CorporationSVP & Director, Debt Capital Markets & Structured FinanceFeb 2016–Aug 2018Not disclosed
First Merchants CorporationSVP & Director, Debt Capital MarketsApr 2014–Feb 2016Not disclosed
PNC BankSenior Vice President2007–2014Not disclosed
GE CapitalVice President2000–2007Not disclosed

External Roles

No public company directorships or external roles disclosed in FRME’s proxy filing for Peterson .

Fixed Compensation

Metric2024
Base Salary$445,000
Target Bonus % of Salary (SMICP)50%
Target Bonus $ (Plan-based awards table)$217,469
Actual SMICP Payout (Cash)$170,666
All Other Compensation (401k match, reinvested dividends)$37,022 (401k match $15,525; reinvested dividends $21,497)

Performance Compensation

ComponentMetricWeightingTargetActualPayout FactorPayout $Vesting
SMICP (Cash)Operating EPS (diluted GAAP)70%$3.87/share $3.41/share Overall: 79% of target $170,666 N/A
SMICP (Cash)Commercial LOB Net Contribution15%Not disclosedAchieved per plan Included in overall 79% Included above N/A
SMICP (Cash)Commercial LOB Total Operating Revenue15%Not disclosedAchieved per plan Included in overall 79% Included above N/A
LTEIP (Equity)RSUs (Restricted Stock)N/AGrant: 8,000 sh @ $36.14Granted 8/8/2024 N/AGrant-date fair value $289,120 Vests 8/8/2027; double-trigger vesting on CoC with qualifying termination

Notes:

  • SMICP design caps payouts and uses tiered thresholds; clawback applies to executives for materially inaccurate financials .
  • FRME uses restricted stock rather than options; RSUs have three-year standard vesting and one-year minimum .

Equity Ownership & Alignment

ItemDetail
Beneficial Ownership (as of 3/20/2025 record date)31,584 shares (includes 19,271 restricted shares)
Ownership as % of Shares Outstanding~0.054% (31,584 ÷ 58,534,988 shares)
Unvested RSUs (by tranche)2,202 vest 8/3/2025; 5,741 vest 2/8/2026; 3,185 vest 8/2/2026; 8,142 vest 8/8/2027
Market Value of Unvested RSUs (12/31/2024)$768,720 (19,271 × $39.89)
Shares vested during 20241,114 shares; value realized $39,792 (8/10/2024)
Options outstandingNone
Hedging/Pledging PolicyHedging and pledging prohibited for executives
Stock Ownership GuidelinesCEO 6× salary; other NEOs 3×; Section 16 executives 2×; expected to satisfy within five years of 10/31/2024

Employment Terms

ProvisionDetail
Employment AgreementNone; at-will under Indiana law
Change-of-Control (CoC) TypeDouble-trigger (termination or constructive termination within 24 months post-CoC)
CoC Cash Multiple2.00× (salary + largest SMICP cash incentive in prior two years) for Peterson
Equity Treatment on CoCRSUs generally require qualifying termination for accelerated vesting (double-trigger)
Severance (non-CoC)Not disclosed
ClawbackAdopted to comply with Exchange Act §10D/Nasdaq; recovery for materially inaccurate financials
Non-compete/Non-solicitNot disclosed

Performance & Track Record

Indicator2024
Company Net Income$201.4 million
Diluted EPS$3.41
TSR (Value of $100 initial investment)$113.97 vs Peer TSR $130.40

Compensation Committee & Peer Benchmarking

  • Compensation Committee: Independent directors; chaired by Jean L. Wojtowicz (2024–2025), met three times in 2024; oversees human capital, incentives, and risk .
  • Consultant: Aon; reviewed executive compensation and provided recommendations; assessed as independent with fees <1% of Aon revenue .
  • Peer Group (2024): 20 regional banks (e.g., Old National, WesBanco, United Community Banks) selected by asset size and metrics .

Say-on-Pay & Shareholder Feedback

  • 2024 Say-on-Pay approval: 92.65% for NEO compensation .
  • Board and management engaged shareholders holding >25% of shares post-2024 meeting .

Compensation Structure Analysis

  • Mix: Cash (salary + SMICP) and equity (RSUs), with three-year vesting and clawback — reduces excessive risk-taking .
  • Shift to RSUs: Company discontinued options since 2013; RSUs favored for alignment and simplicity .
  • Ownership Alignment: New guideline of 3× salary for NEOs; hedging/pledging prohibited; long holding expectations .
  • Discretion: Committee can adjust SMICP metrics for extraordinary items per plan, but 2024 payouts followed plan schedules; Peterson’s weighting tailored to commercial performance .

Related Party Transactions and Red Flags

  • Hedging/Pledging: Prohibited for executives — reduces misalignment risk .
  • Tax Gross-ups: None in executive programs .
  • Repricing of Options: No stock options outstanding for Peterson; Company hasn’t granted options since 2013 .
  • Section 16 Reporting: No delinquency disclosures specific to Peterson noted; general Section 16(a) disclosures present in proxy TOC .

Investment Implications

  • Pay-for-performance alignment: Cash incentive relies heavily on operating EPS with line-of-business metrics; Peterson’s 2024 payout was 79% of target, indicating discipline when EPS underperformed target ($3.41 vs $3.87) .
  • Supply overhang and vesting calendar: Unvested RSUs total 19,271 shares with staggered vesting through 2027, creating periodic potential selling pressure absent ownership guideline accumulation or tax-withholding net share retention .
  • Retention and CoC economics: Double-trigger CoC and a 2.0× multiple for Peterson balance retention without excessive parachute risk; equity acceleration requires qualifying termination, limiting windfall scenarios .
  • Ownership alignment: Small personal stake (~0.054% of shares) but reinforced by 3× salary ownership guidelines and anti-hedging/pledging policies, supporting alignment over time .
  • Governance support: Strong Say-on-Pay (92.65%) and independent committee oversight with consultant input reduce compensation-related headline risk .