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Olu Beck

Director at FreshpetFreshpet
Board

About Olu Beck

Olu Fajemirokun‑Beck (age 58) has served as an independent director of Freshpet since October 2019. She is a member of the Operations and Food Safety & Quality Assurance (FSQA) Committee. Her background spans CEO roles (Wholesome Sweeteners), senior marketing leadership at Johnson & Johnson, and 20 years in finance and sales at Mars, including CFO of Ben’s Original (formerly Uncle Ben’s). She currently serves on the boards of Denny’s Corporation, Saputo Inc., and Tropicana Brand Group, and previously chaired the Audit Committee at Hostess Brands until its sale in November 2023 . Freshpet’s Board identifies all directors other than the CEO as independent; the Board met five times in 2024, and each director attended at least 75% of Board and committee meetings and attended the 2024 annual meeting .

Past Roles

OrganizationRoleTenureCommittees/Impact
The Beck Group NJFounder & CEOJan 2013–presentBoutique strategic and management consulting firm
Wholesome Sweeteners, Inc.CEO & Director2016–2018Led a natural/organic CPG maker
Johnson & JohnsonHead of Global & U.S. Marketing (Shopper) & Health & Wellness2010–2012Senior marketing leadership
Mars Inc. (Ben’s Original)Various senior roles incl. CFO of Ben’s Original1989–2009Finance and sales leadership; CFO experience

External Roles

CompanyListingRoleCommittees/Notes
Denny’s CorporationNasdaq: DENNDirectorNot disclosed in FRPT proxy
Saputo Inc.TSX: SAPDirectorNot disclosed in FRPT proxy
Tropicana Brand GroupPrivateDirectorNot disclosed in FRPT proxy
Hostess Brands, Inc. (prior)Nasdaq: TWNK (until sale)Director; Audit Committee ChairBoard service ended with J.M. Smucker acquisition (Nov 2023)

Board Governance

  • Committee assignments: Operations & FSQA Committee member; the committee oversees manufacturing, supply chain execution, FSQA, operational capex, and consults on risk with the Audit Committee .
  • Independence: All directors other than the CEO are independent; committees comprise solely independent directors .
  • Attendance: Board met 5 times in 2024; Operations & FSQA met 4 times; each director attended ≥75% of applicable meetings; all members attended the 2024 annual meeting .
  • Leadership structure: Independent, non‑executive Chair (Walter N. George III); CEO and Chair roles are split .
  • Overboarding policy: Prior notice required before joining another public company board; Board may require resignation if service would interfere; no explicit numeric limit .
  • Conflict of Interest Policy (Feb 22, 2024) with oversight by Nominating & Governance Committee; all potential conflicts must be disclosed .

Fixed Compensation

Component2024 AmountNotes
Annual cash retainer$70,000Standard for non‑employee directors; $140,000 for Board Chair
Committee membership stipend$7,500For Operations & FSQA Committee member (annualized)
Committee chair fee$0Not a chair
Total cash fees (2024)$77,500As reported for Olu Beck
Equity (RSUs) grant‑date FV$119,946Annual RSUs; vest on first anniversary
RSUs granted (shares)1,0952024 director stock award shares

Program summary:

  • Non‑employee directors receive RSUs valued at $120,000 (Board Chair $190,000), vesting on the first anniversary; number of RSUs is based on grant date closing price .
  • Stipends: Committee Chairs ($15,000 annually) and members ($7,500 annually) .

Performance Compensation

Directors do not receive performance‑based equity; annual grants are time‑vesting RSUs (no revenue, EBITDA, TSR, or ESG performance conditions) .

Metric CategoryApplicable to Directors?Details
Revenue growthNoN/A
Adjusted EBITDA or marginNoN/A
TSR (absolute/relative)NoN/A
ESG/Responsible Business goalsNoN/A
VestingYes (time‑based)RSUs vest after one year

Note: Freshpet’s clawback policy applies to “Covered Officers” under SEC/Nasdaq rules; directors are not covered by this executive policy . The Insider Trading Policy prohibits hedging and pledging transactions for all covered persons (including directors) .

Other Directorships & Interlocks

  • External boards: Denny’s, Saputo, Tropicana Brand Group (food/restaurant/CPG adjacency). No related‑party transactions requiring reporting were disclosed by Freshpet .
  • Overboarding oversight mitigant: Prior notice and Board review for additional public boards; potential resignation requirement to avoid overextension .

Expertise & Qualifications

  • Top skills highlighted by Freshpet: Fresh Food Retail & Pet Industries, Finance, Human Capital Management; extensive experience scaling high‑growth consumer businesses and executing transformational strategies (organic and M&A) .

Equity Ownership

HolderShares Beneficially Owned (Apr 23, 2025)% of OutstandingNotes
Olu Beck7,805<1%Beneficial ownership per Security Ownership table; includes shares and any equity vesting within 60 days
Director stock ownership guideline3x cash retainerN/ANon‑employee directors expected to hold stock valued at least 3× retainer; assessed annually
Hedging/PledgingProhibitedN/AInsider Trading Policy bans hedging/pledging; reinforces alignment

Governance Assessment

  • Strengths: Independent status; material consumer/CPG finance and operations expertise; oversight role on Operations & FSQA in a manufacturing‑intensive business; strong director equity alignment via annual RSUs and ownership guidelines .
  • Potential conflicts/overboarding: Multiple external boards in adjacent sectors; mitigated by Freshpet’s governance requiring prior notice and potential resignation if service interferes with duties; no related‑party transactions disclosed involving Ms. Beck .
  • Attendance and engagement: Board and committee attendance standards met (≥75%); Board and Ops/FSQA meeting cadence indicates active oversight in 2024 .
  • Signals/Red Flags:
    • Administrative late Form 4 filings for March 15, 2024 grants (including Ms. Beck) noted by the company; characterized as oversight and not indicative of misconduct .
    • Executive leadership turnover (CFO resignation Oct 2025) is a general company risk signal; not specific to Beck but relevant to Board oversight of finance—Board appointed an interim CFO with internal tenure .
  • Shareholder confidence: 2025 annual meeting saw all director nominees elected; say‑on‑pay passed; advisory vote endorsed annual frequency—supports governance credibility of Board composition including Beck .

Additional Reference Data

Item2025 Annual Meeting VotesImplication
Election of Directors (Olu Beck FOR votes)42,270,835Strong support for continued service
Say‑on‑Pay (FOR)41,297,647Endorsement of compensation practices
Say‑on‑Pay Frequency (“1 year”)41,958,530Annual oversight of compensation

Committee and Meeting Detail

Committee2024 MeetingsComposition
Operations & FSQA4Chair: David Biegger; Members: Olu Beck, Joe Scalzo, Craig Steeneck (all independent)
Audit5Chair: Craig Steeneck; Members: David Biegger, Timothy McLevish; Steeneck “financial expert”
Nominating & Governance4Chair: Leta Priest; Members: Jacki Kelley, Lauri Kien Kotcher
Compensation & HCM9Chair: Daryl Brewster; Members: Leta Priest, David West

Director Compensation (Context/Trend)

YearCash Fees (Beck)Stock Awards (FV)Shares GrantedTotal
2024$77,500$119,9461,095$197,446
2023$61,875$119,9762,113$181,851

Program changes: Board retainer increased from $60,000 (2023) to $70,000 (2024); equity grants remained time‑based RSUs and similar grant‑date value; committee membership stipends continued .

Insider Trades and Filings

Date/ItemDetailNote
Mar 15, 2024Director equity grants (restricted shares)Company disclosed late Form 4 filings for several directors including Ms. Beck due to administrative oversight

Related Party & Conflicts

  • Freshpet disclosed “no related person transactions” requiring reporting in the latest proxy .
  • Conflict of Interest Policy (Feb 22, 2024) mandates immediate disclosure of actual/potential conflicts to Nominating & Governance Committee; Board determines remedies .