Jenna Sinnett
About Jenna Sinnett
Jenna Sinnett, 46, has served as FitLife Brands’ Chief Operating Officer since October 2015, after earlier roles in supply chain and operations; she holds B.S. and M.S. degrees in Exercise Science from the University of Nebraska Omaha . During her COO tenure, company performance strengthened: revenues grew from $28.8M in FY 2022 to $64.5M in FY 2024, EBITDA rose from $6.0M to $13.5M*, and net income increased from $4.4M to $9.0M; TSR (value of $100 investment) progressed from $100 (2022) to $119 (2023) to $204 (2024) .
| Metric | FY 2022 | FY 2023 | FY 2024 |
|---|---|---|---|
| Revenue ($USD) | $28,803,000 | $52,700,000 | $64,468,999 |
| EBITDA ($USD) | $6,024,000* | $9,594,000* | $13,482,000* |
| Net Income ($USD) | $4,429,000 | $5,296,000 | $8,984,000 |
| TSR – Value of $100 Investment | $100 | $119 | $204 |
Values retrieved from S&P Global for EBITDA.*
Past Roles
| Organization | Role | Years | Strategic Impact |
|---|---|---|---|
| NDS Nutrition (subsidiary) | Director of Product Development | 2008–2011 | Product development leadership |
| FitLife Brands | Vice President, Supply Chain | 2012 | Procurement, inventory, logistics, vendor relations |
| FitLife Brands | Executive Vice President, Operations | 2013–Oct 2015 | Enterprise operations leadership |
| FitLife Brands | Chief Operating Officer | Oct 2015–Present | End-to-end operations, regulatory, product management |
External Roles
No external public company directorships or outside roles for Sinnett are disclosed in the company’s proxy filings .
Fixed Compensation
| Year | Base Salary ($USD) | Actual Bonus Paid ($USD) |
|---|---|---|
| 2021 | $176,539 | $10,000 |
| 2022 | $183,695 | $15,000 |
- Base salary progression approved by the Board: increased to $180,000 effective Aug 31, 2021 and to $192,000 effective Aug 28, 2022 .
- Employment status: At-will; Sinnett serves without a formal employment agreement .
Performance Compensation
| Year | Incentive Type | Metric | Target | Actual | Payout ($USD) | Vesting |
|---|---|---|---|---|---|---|
| 2021 | Annual Cash Bonus | Not disclosed | Not disclosed | Not disclosed | $10,000 | Cash |
| 2022 | Annual Cash Bonus | Not disclosed | Not disclosed | Not disclosed | $15,000 | Cash |
- Program context: Company narrative indicates consideration of net income in executive compensation (2024–2025 filings) though 2023 filing noted it had not historically used net income; targets/weights for Sinnett are not disclosed .
Equity Ownership & Alignment
| Metric | 2023 | 2024 | 2025 |
|---|---|---|---|
| Shares owned (direct + options) | 5,600 | 5,600 | 13,200 (11,200 owned; 2,000 options) |
| Shares outstanding | 4,446,161 | 4,598,241 | 9,391,072 |
| Ownership as % of SO | ~0.13% (5,600/4,446,161) | ~0.12% (5,600/4,598,241) | ~0.14% (13,200/9,391,072) |
Breakdown (2025):
- Directly owned shares: 11,200
- Options exercisable: 2,000 at $16.60; exercisable within 60 days of June 20, 2025
- Unexercisable/Unvested equity: Not disclosed for Sinnett
- Pledging/Hedging: No pledging disclosures; company maintains an Insider Trading and Unauthorized Disclosure Policy on file
Section 16 compliance: Management reports all required beneficial ownership filings were timely for FY 2024 and FY 2023 .
Employment Terms
- Appointment/tenure: COO since October 2015; senior operations roles since 2008
- Contract term: At-will; no formal employment agreement; salary adjustments approved by Board
- Severance and change-of-control: Not disclosed for Sinnett
- Non-compete/non-solicit: Not disclosed for Sinnett (Patrick Ryan’s prior agreement included such terms, but not applicable to Sinnett)
- Clawbacks/gross-ups: Not disclosed; company has Code of Business Conduct and Ethics filed
- Insider Trading Policy: Adopted, filed as exhibit to 2024 Form 10-K
Performance & Track Record
- Company execution under COO tenure: Revenue and net income growth across FY 2022–FY 2024; EBITDA expansion*; TSR improved to $204 for FY 2024 .
- Control environment history: Company restated earlier financials (2019–2021) and disclosed material weaknesses in controls during those restated periods; Weaver dismissed in 2022; Weinberg retained as auditor .
Governance Context (Compensation Oversight)
- Compensation Committee: Independent; chaired by Grant Dawson; members include independent directors in relevant years .
Investment Implications
- Alignment: Sinnett’s direct equity stake is modest (~0.14% in 2025), with limited options (2,000 at $16.60), suggesting lower immediate insider selling pressure but also limited direct alignment versus CEO’s substantial ownership .
- Pay-for-performance visibility: Bonuses are disclosed (2021–2022) but specific metrics/targets are not, limiting pay-for-performance analysis granularity; company indicates net income is considered in recent filings .
- Retention risk: At-will status with no severance/change-of-control protections could cut both ways—flexibility for the company and potential mobility for the executive; long tenure since 2015 indicates institutional knowledge and operational continuity .
- Execution: Strong operational outcomes (revenue, EBITDA*, net income, TSR) over 2022–2024 support confidence; prior restatement history and disclosed material weaknesses in older periods are a governance watchpoint for controls vigilance going forward .
Values retrieved from S&P Global for EBITDA.*