Julie Haddon
About Julie Haddon
Independent director since March 2022; age 57. Currently serves on Fubo’s Audit and Compensation Committees. Background spans senior marketing leadership across sports and media, including the National Women’s Soccer League (NWSL) as Chief Marketing Officer (since August 2022) and Chief Marketing & Commercial Officer (since October 2023); prior roles at NFL (SVP Global Brand & Consumer Marketing, 2016–2021), DreamWorks Animation, Blue Sky Studios, eBay, and Zynga. B.A. from Indiana University .
Past Roles
| Organization | Role | Tenure | Committees/Impact |
|---|---|---|---|
| National Women’s Soccer League | Chief Marketing Officer | Since Aug 2022 | Oversaw league marketing; foundational commercial role |
| National Women’s Soccer League | Chief Marketing & Commercial Officer | Since Oct 2023 | Oversees commercial, broadcast, marketing divisions |
| National Football League (NFL) | SVP Global Brand & Consumer Marketing | 2016–2021 | Led consumer marketing across NFL properties |
| DreamWorks Animation | Senior marketing leadership | Not disclosed | Team won first-ever Academy Award for Animated Feature (Shrek) |
| Blue Sky Studios | Led Marketing | Not disclosed | Studio marketing leadership |
| eBay | Led Global Social Media; built Social Media Business Unit | Not disclosed | Built and scaled social media operations |
| Zynga | Oversaw Social Media | Not disclosed | Social engagement leadership |
External Roles
| Organization | Role | Status | Notes |
|---|---|---|---|
| TOCA Football | Director | Current | Soccer-focused technology, training & entertainment |
| Bettor Capital | Senior Advisor | Current | Venture fund focused on sports betting/gaming innovation |
| NuArca Labs | Board Advisor | Current | Sports, athlete & ticketing NFT platform |
| Chicago Red Stars (NWSL team) | Former Owner | Former | Historical ownership, no current role disclosed |
Board Governance
- Committee assignments: Audit Committee member; Compensation Committee member .
- Committee chairs: Audit Committee chaired by Laura Onopchenko; Compensation Committee chaired by Neil Glat; Nominating & Corporate Governance chaired by Daniel Leff .
- Independence: Board determined Haddon is independent under NYSE rules; all three key committees are 100% independent .
- Attendance: Board met 19 times in 2024; each director attended at least 75% of board and committee meetings; all directors attended the 2024 annual meeting .
- Committee activity: Audit Committee met 4 times in 2024 ; Compensation Committee met 7 times in 2024 .
- Executive sessions: Independent directors meet periodically; Audit Chair presides during independent director sessions .
Fixed Compensation
| Component | Amount | Notes |
|---|---|---|
| Fees Earned or Paid in Cash (2024) | $78,952 | Actual cash received for 2024 service |
| Non-employee director base cash retainer | $50,000 | Effective Aug 7, 2023 adjustment |
| Audit Committee member retainer | $12,500 | Effective Aug 7, 2023 |
| Compensation Committee member retainer | $9,500 | Effective Aug 7, 2023 |
| Chairman of the Board (including Executive Chairman) retainer | $50,000 | Not applicable to Haddon |
Performance Compensation
| Equity Award Policy | Grant Value | Vesting | Change-in-Control Treatment |
|---|---|---|---|
| Initial award (option or RSUs) | $330,000 | Options: 36 equal monthly tranches; RSUs: 3 annual installments | Accelerates and vests in full upon change in control, subject to service through change-in-control date |
| Annual award (option or RSUs) | $228,000 | Vests in full on earlier of first anniversary or day before next annual meeting, subject to service | Accelerates and vests in full upon change in control, subject to service |
No director performance metrics (e.g., revenue/EBITDA/TSR) are tied to director equity awards; awards are time-based RSUs (or options if determined by Board), with service-based vesting and change-in-control acceleration .
Other Directorships & Interlocks
- Current external board: TOCA Football (private soccer/tech/training/entertainment) .
- Advisory roles: Bettor Capital (sports betting VC), NuArca Labs (sports/ticketing NFT) .
- Related party transactions: Company’s policy requires Audit Committee review; Company states no director/named executive had direct or indirect material interest in such relationships during 2024 through the proxy date .
- Independence maintained for Compensation Committee (heightened NYSE independence standards affirmed for Haddon) .
Expertise & Qualifications
- Deep sports/media domain expertise; senior leadership across NFL and NWSL .
- Marketing, brand, social media, and commercialization credentials; built eBay’s Social Media Business Unit .
- Recognized creative track record (DreamWorks/Shrek team recognition) .
- Financial literacy for Audit Committee service; Board determined Audit Committee members meet NYSE financial literacy requirements (committee-level determination) .
Equity Ownership
| Metric | Value | Notes |
|---|---|---|
| Beneficial ownership (shares) | 348,507 | As of April 22, 2025 |
| % of shares outstanding | <1% | Based on 341,539,797 shares outstanding |
| Unvested RSUs outstanding (12/31/2024) | 192,256 | Director table shows unvested RSUs |
| Options outstanding (12/31/2024) | None | No options held |
| Anti-hedging/pledging policy | Hedging/pledging prohibited | Insider Trading & Anti-Hedging Policy |
Governance Assessment
- Board effectiveness and independence: Haddon is an independent director; committees she serves on are fully independent; active committee engagement (Audit met 4x, Compensation 7x in 2024) supports oversight quality .
- Attendance and engagement: Minimum 75% attendance for all directors; full attendance at 2024 annual meeting indicates engagement .
- Compensation alignment: 2024 director pay for Haddon was $290,406 total, split between cash ($78,952) and equity ($211,454 grant-date fair value), consistent with policy emphasizing equity ownership for alignment .
- Compensation governance: Compensation Committee uses independent consultant (Aon); committee independence affirmed; no consultant conflicts identified .
- Change-in-control provisions: Director RSUs/option awards accelerate and vest in full upon change in control (service-based) .
- RED FLAG: Single-trigger acceleration for director equity (full vesting on change in control) is more shareholder-unfriendly than double-trigger constructs commonly used for executives; note the company highlights double-trigger vesting in executive compensation practices, creating a potential misalignment between executive and director change-in-control treatment .
- Conflicts/related parties: Despite Haddon’s external roles in sports/media/betting ecosystems, the company reports no material related person transactions involving directors during 2024 through the proxy date; robust related-party policy overseen by Audit Committee .
- Risk controls: Anti-hedging/pledging policy in place; no stock option repricing under the plan; governance highlights include independent committees and executive sessions, supporting investor confidence .
Director Compensation (Summary – 2024)
| Item | Amount |
|---|---|
| Cash Fees (2024) | $78,952 |
| Stock Awards (2024 grant-date fair value) | $211,454 |
| Total (2024) | $290,406 |
| RSUs Outstanding (12/31/2024) | 192,256 |
| Options Outstanding (12/31/2024) | — |
Committee Map (Current)
| Committee | Role | Chair | 2024 Meetings |
|---|---|---|---|
| Audit | Member | Laura Onopchenko | 4 |
| Compensation | Member | Neil Glat | 7 |
| Nominating & Corporate Governance | — | Daniel Leff | Not disclosed |
Notes on Independence and Attendance
- Independence affirmed for Haddon; Compensation Committee members meet heightened NYSE independence standards and are non-employee directors under Rule 16b-3 .
- Each director attended at least 75% of board and relevant committee meetings in 2024; Board held 19 meetings .
Potential Signals for Investors
- Alignment: Significant equity component for directors, with ongoing annual RSUs and meaningful unvested RSUs held by Haddon, aligning with shareholder interests .
- Change-in-control acceleration: Full vesting at change in control for director awards may be perceived as a governance risk versus more stringent double-trigger standards; investors should monitor future policy updates, especially given pending strategic transactions in the streaming ecosystem .
- Committee workload: Participation in both Audit and Compensation indicates broad exposure to financial controls, risk oversight, and pay practices, supportive of board effectiveness .
- Related-party oversight: Strong policy framework with Audit Committee review; company reported no director-related material transactions for 2024 through the proxy date .
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