Fiverr - Earnings Call - Q1 2025
May 7, 2025
Transcript
Operator (participant)
Good day, and thank you for standing by. Welcome to the Fiverr Q1 2025 earnings conference call. At this time, all participants are in a listen-only mode. After the speaker's presentation, there will be a question-and-answer session. To ask a question during the session, you will need to press star one and one on your telephone. You will then hear an automated message advising your hand is raised. To withdraw your question, you can press star one one again. Please be advised today's conference is being recorded. I'd now like to hand the conference over to your first speaker today, Jinjin Qian. Please go ahead.
Jinjin Qian (EVP of Strategic Finance and Investor Relations)
Thank you, Operator, and good morning, everyone. Thank you for joining us for Fiverr's earnings conference call for the first quarter that ended March 31, 2025. Joining me on the call today are Micha Kaufman, Founder and CEO, and Ofer Katz, President and CFO. Before we start, I'd like to remind you that during this call, we may make forward-looking statements and that these statements are based on our current expectations and assumptions as of today, and Fiverr assumes no obligation to update or revise them. A discussion of some of the important risk factors that could cause actual results to differ materially from any forward-looking statements can be found under the risk factor section in Fiverr's most recent Form 20-F and other filings with the SEC.
During this call, we'll be referring to some key performance metrics and non-GAAP financial measures, including adjusted EBITDA, adjusted EBITDA margin, and free cash flow. Further explanation and a reconciliation of each of the non-GAAP financial measures to the most directly comparable GAAP measures is provided in the earnings release we issued today in our shareholder letter, each of which is available on our website at investors.fiverr.com. I will now turn the call over to Micha.
Micha Kaufman (Founder and CEO)
Thank you, Jinjin, and good morning, everyone, and thank you for joining us. I'm pleased to kick off 2025 with a strong first quarter, exceeding expectations in both revenue and adjusted EBITDA. This performance reflects the strong execution across marketplace and services segments. I'm proud of how our team has been laser-focused on delivering impactful products at a high velocity and driving progress towards our strategic priorities. We made good wins with Fiverr Pro this quarter, and early signs of Fiverr Go show strong engagement and meaningful conversion improvement. I'll talk about both in more detail shortly. The past few months have been quite dynamic on the macro front. In the world where we operate, however, the overall demand for freelancing has been stable.
Our business has no direct exposure to tariffs, and we believe that Fiverr's compelling value proposition, offering a competitive edge, speed, agility, and cost-effectiveness, may become even more attractive as businesses navigate an evolving economic climate. Our updated guidance reflects our confidence in the business for the remainder of the year. The three strategic priorities we set for this year are strengthening the marketplace by going up market, expanding value-added services as a key growth catalyst, and investing in AI to drive long-term upside in the business. We talked a lot in the past quarters about leaning into value-added services to drive growth in the current environment, and you can clearly see that through the services revenue disclosure we started providing last quarter.
Today, I want to talk more about the other two efforts, going up market and AI, and how we've made exciting progress in those areas that allowed us to drive incremental volume on our marketplace. Since launching Fiverr Pro as a business solution suite two years ago, we have continued to invest in rounding up the product offerings. Today, with Fiverr Pro, clients can access a premium marketplace with high-quality vetted supply, submit a job request via Dynamic Matching, and get a shortlist of recommended sellers, utilize product management to get end-to-end support for large projects, and contact a customer success manager to discuss needs directly. All of this in addition to the broader marketplace we operate. This array of products not only provides a tailored experience for customers based on their needs and preferences, but it's also highly effective from a business perspective.
It allows us to efficiently drive buyer conversion via the shortest path and cross-pollinate customer leads between the products so that we can win customers from the most efficient channel and maximize conversion across the platform. Thanks to our efficient enterprise go-to-market strategy, in Q1, we managed to close a few large deals in the range of hundreds of thousands of dollars without the need for a typical sales organization with complicated sales processes and long sales cycles. One of the deals was with a large book publishing company, which utilizes Fiverr's freelancers for book editing and proofreading services across English, German, French, and Spanish. After finding success on the marketplace with $15,000 spending, the client scaled quickly to sign a $200,000 engagement through Fiverr Pro to help them with hundreds of children's books.
They also decided to leverage the project management services to help orchestrate all freelance operations on their behalf. Another example is a leading online education company in the U.S. that transitioned its YouTube video production to Fiverr. Following a successful proof-of-concept project supported by our customer success team, they recognized the superior value and efficiency of our platform. Fiverr's capacity to deliver high-quality outcomes at scale with rapid turnaround is instrumental in scaling their YouTube channel, offering a clear advantage over their previous reliance on traditional digital agency. These successes are a testament to the power and scalability of the Fiverr platform for enterprise clients. On Fiverr Go, following the landmark launch event in February, we've consistently seen strong engagement among both sellers and buyers. Over 6,000 top-quality sellers on Fiverr have activated Fiverr Go, and over 200,000 buyers have interacted with the product.
While still early, initial signals around conversion have been highly encouraging. For sellers who activated Personal Assistant, we saw a one-hour conversion uplift of 56% and a 14-day conversion uplift of 10% compared to their historical average. This means that because Personal Assistant is always on and can respond to buyers immediately with the ability to reference seller experience, suggest pricing, and ultimately close deals, it allows sellers to convert meaningfully better and faster. We are also thrilled to see buyers actively engaging with the playground to explore and understand the unique offerings of each seller. The power of Fiverr Go lies in its personalized and humanized model, drawing exclusively from each seller's portfolio and history on our platform. This ensures that the generated visuals authentically showcase their style and quality, enabling buyers to make informed decisions with increased confidence.
This also led to amplifying visibility for our most exceptional high-caliber sellers. While still early, these promising signals reinforce our confidence in GenAI's transformative potential to elevate the marketplace experience, fundamentally redefining how buyers and sellers connect and collaborate. Moving forward, we will continue expanding both category coverage and seller access. We will also strategically integrate the Fiverr Go experience further into our marketplace, broadening its influence early in the buyer journey. We are incredibly excited about the momentum we've built in Q1 and the trajectory it sets for the rest of the year. Our strategic focus on going up market, expanding value-added services, and leveraging the power of AI positions us for continued success. The innovations we are bringing to the market are not just incremental changes. They are fundamental shifts on how work is done, and we are leading that change.
We look forward to sharing the continued progress with you in the coming quarters. With that, I'll turn the call over to Ofer.
Ofer Katz (President and CFO)
Thank you, Micha, and good morning, everyone. We delivered an outstanding first quarter with strong execution across the board. Revenue for the first quarter was $107.2 million, up 15% year-over-year, representing an acceleration from 30% year-over-year growth in Q4. Adjusted EBITDA for Q1 was $19.4 million, representing an adjusted EBITDA margin of 18%, an improvement of 100 basis points from a year earlier. We continue to generate strong cash flow, with free cash flow totaling $27.4 million, up 31.6% year-over-year. We maintain a disciplined approach to capital allocation, including the use of cash to return capital to our shareholders. This quarter, our board authorized an additional $100 million for our stock repurchase program, underscoring our strong confidence in the long-term opportunities of our business and our unwavering commitment to delivering shareholders' value. Q1 saw solid performance across both marketplace and service segments.
Marketplace revenue reached $77.7 million, driven by 3.5 million active buyers, $309 of spend per buyer, and 27.7% of marketplace take rate. This growth was driven by ongoing strength of Fiverr Pro, resulting in a robust increase to spend per buyer and further enhanced by multiple large transactions discussed earlier. Historically, Q1 tends to be a seasonally strong period for marketing investment. This quarter, the step up from Q4 is slightly larger than what we have seen the case for the last two years. We saw opportunities to lean in more on marketing investment in the beginning of the year while maintaining a TROI of approximately five months. This underscores our nimble and data-driven go-to-market strategy as one of our competitive strengths that allows us to capitalize on opportunities when they present themselves, especially in a highly dynamic macro environment.
That said, I don't think we have seen a real inflection in the freelancing demand environment in our space. From a forward-looking perspective, we haven't changed our view on a macro assumption going into our guidance. Services revenue was $29.5 million, representing year-over-year growth of 94%, driven by continued strength in Fiverr Ads, Seller Plus, and AutoDS. Services revenue represents 27.5% of our total revenue in Q1, and we expect it to reach over 30% for the full year 2025. As Micha mentioned, we have seen strong seller engagement for Fiverr Go in the last two months. In addition to the conversion uplift, we expect to see some incremental uplift for Seller Plus subscriptions for the second half of the year as most sellers leverage Fiverr Go through the bundled subscription offering with Seller Plus Premium. Now, on to guidance.
Given the strong performance of Q1, we are raising the low end for both revenue and adjusted EBITDA of the full year 2025 guidance. We now expect full year 2025 revenue to be in the range of $425 million-$438 million, representing year-over-year growth of 9%-12%. Adjusted EBITDA is expected to be in the range of $84 million-$90 million, representing an adjusted EBITDA margin of 20% at the midpoint. For the second quarter of 2025, revenue is expected to be $105 million-$109 million, representing year-over-year growth of 11%-15%. Adjusted EBITDA is expected to be $20 million-$22 million, representing an adjusted EBITDA margin of 20% at the midpoint. We expect to generate marketing leverage throughout the year, and our R&D expense will grow more modestly for the remainder of the year compared with Q1.
We continue to manage the business with the highest level of discipline and efficiency. We are well on track toward our long-term target to reach 25% adjusted EBITDA target in 2027 and deliver 14% CAGR to free cash generation for the three years ending in 2027. To close, I'm very happy with the strong start in 2025. I believe Fiverr is not only well-positioned for today, but is building a robust foundation for long-term sustainable growth and market leadership for years to come. With that, we'll now turn the call over to the operators for questions.
Operator (participant)
Thank you. To ask a question, you will need to press star one and one on your telephone and wait for your name to be announced. To withdraw your question, please press star one one again. Please stand by while we compile the Q&A roster. Thank you. We'll now take our first question. This is from the line of Ron Josey from Citi. Please go ahead.
Ron Josey (Managing Director and Senior Internet Analyst)
Great. Thanks for taking the question. You know, Micha, Ofer, I wanted to ask too, please, one on Fiverr Go and one on just the broader demand environment. On Fiverr Go, we're only a few months in. Great results thus far. We're hearing better conversion rates, newer, larger contracts, and just sort of better overall results. Talk just a little bit more about the progress here, how you see Fiverr Go, you know, how you see Fiverr Go going throughout the rest of the year in terms of rollout. I think you talked about broader categories, greater adoption, things along those lines as we're seeing just better overall results early on. Just on the macro front, Micha Kaufman, you talked about, I think, a stable demand environment overall, and marketplace revenues came in better than our projections here.
Would love your insights on drivers on what's going on out there. Thank you.
Micha Kaufman (Founder and CEO)
Thank you, Ron. Good morning. I'll start with the question about Fiverr Go. Essentially, as we designed Fiverr Go, in our mind, this was a satisfaction, confidence, and conversion machine. Essentially, what it does, it provides a much better, much higher confidence experience for our customers, but it also lowers the operational effort done by the talent, freeing more of their time to do actual talent work. We've done exactly that. What we've done in the past two months since launch is actually check product-market fit. I'm happy to report that we have it. We're super happy with the results so far. The impact on conversion is meaningful, and the level of quality that we've seen is a testament by the fact that buyers love the product. They love the assistant. They love to play with the models.
It gives them more confidence to make a decision. It's there. And sellers love it because it's a conversion machine, and it lowers their effort to convert. This is done, and we're happy. Now we're getting into the scale of this. This is the scale phase. Much like in the case of Fiverr Ads, I told you that the key to succeeding at scale is maintaining quality. What you expected from us as we expanded Fiverr Ads should be the same expectation that you should have with Go, meaning that we're going to expand this across many more categories, many more segments of sellers, but ensuring that as we do this and the quality maintains so that the confidence that our community has in this technology will continue to be very, very high.
My expectation is that at the end game of it, this is going to be a tool that everybody is going to use because it's just killing it, and we're super happy with this. The second question was on the macro front, and you know, I think that what we've said is really that the freelancing demand is stable. It's not going up. It's not going down. We're seeing a pretty steady state at this point. I think that what we've seen in the elevated results in Q1 is we saw some pockets of opportunities where it allowed us to drive incremental upside. I mean, specifically, we've done this on the business front with the business solutions and our ability to actually, I mean, seasonally, Q1 is a good quarter. This Q1 was even better. It was better.
The opportunity was actually larger than the opportunity in the past two Q1s, meaning that this year we had better opportunity than we had in the past two years, and we leveraged it. I think that this is the beauty about the Fiverr machine. We can be super opportunistic and seize every opportunity in real time, which is exactly what happened this time. You know, we've been discussing at length during the past many quarters the investment that we've done in the business solution side, and this is paying off. It's paying off, and it's starting to shape up as really a playbook that allows us not to just identify the right customers and provide them with the right service, but also engage with these customers to make sure that we actually manage to extract their full wallet potential as they grow their business with us.
Ron Josey (Managing Director and Senior Internet Analyst)
Thank you, Micha.
Micha Kaufman (Founder and CEO)
Thank you, Ron.
Operator (participant)
Thank you. Next question comes from the line of Bernie McTernan from Needham & Company. Please go ahead. This is the line of Bernie McTernan from Needham & Company. Your line is open. Please ask your question.
Micha Kaufman (Founder and CEO)
I think we may have lost him from maybe jumping to mute.
Operator (participant)
The line is on mute.
Stefanos Crist (Internet Equity Research Associate)
Hi. Can you hear me?
Operator (participant)
We can now. Thank you.
Stefanos Crist (Internet Equity Research Associate)
Hi. This is Stefanos Crist calling in for Bernie. Thanks for taking our questions. Just wanted to touch on Fiverr Go. You talked about seller satisfaction. Could you maybe just talk about some of the dynamics for buyers so far? Thank you.
Micha Kaufman (Founder and CEO)
Hi. Good morning, Stefanos. Sure. So, essentially, as I was referring to satisfaction, I was referring to both buyers and sellers. The key to launching this was first having the sellers embrace this new solution so that buyers can enjoy the solution. As I've said, the initial results of the embrace are very high and to our satisfaction. What we've seen is that buyers love to use it. They love to use it for a few reasons. One, it's always on. Whenever they have a question, whenever they want to consult on something, whenever they want help, you know, experimenting, viewing portfolio, figuring out the availability of the seller, and if their project is suitable for that seller, they get an instant result. It's not an average chatbot.
We've invested a tremendous amount of effort in building the tech that would humanize these agents and actually give them the voice of the actual seller, the voice and the style, but also the entire world of creation and the conversational world of the seller, which means that unlike in many other places where typically customers do not like chatbots, in this case, even though we are saying that this is the AI assistant of the seller, some customers do not even realize that they are talking to a machine. So much so that they carry complete conversations, and they are super happy with it. They get instant results, which translate into much, much higher and much more rapid conversion. Obviously, sellers love this, and they can continue tweaking their agents.
These agents, over time, are not going to be just providing the personal assistant services, but they're going to be your business partner, providing sellers and buyers or taking care of sellers and buyers' needs as much as they can do it, improving the seller's performance and improving the buyer immediacy and satisfaction.
Stefanos Crist (Internet Equity Research Associate)
That's great. Thank you.
Micha Kaufman (Founder and CEO)
Thank you.
Operator (participant)
Thank you. Next question is from Jason Helfstein from Oppenheimer. Please go ahead.
Jason Helfstein (Managing Director and Senior Analyst)
Thanks. Hi, everybody. Two questions. One, how should we think about service as revenue growth going forward? Obviously, you know, big growth there. Is this kind of year-to-year rate of growth sustainable, or should we kind of start to think about the business more on a quarter-to-quarter sequential basis? Like, you hit some kind of run rate level. Micha, you sound a lot more positive overall than probably the last few quarters in our view. Maybe where is that enthusiasm coming from? Maybe Go and AI, are you actually seeing kind of better business dynamics on the SMB? It does not seem like it. Maybe it is on, you know, kind of some of the more enterprise tools, but just maybe some color. Thank you.
Micha Kaufman (Founder and CEO)
Hey, good morning, Jason.
Ofer Katz (President and CFO)
Hey, Jason. This is Ofer. On the first part of the question, definitely, services revenue are sustainable, and we anticipate them to grow over the next few quarters and take a bigger portion in terms of percentage of the overall pie. I think I mentioned on the prepared remarks that we'll reach 30% of the total revenue driven by the services by the end of the year. This goes to the fundamental value that we provide throughout the services. There is a pipeline of additional tier that we plan to add to Seller Plus. Promoted Gigs is still expanding. On the dropshipping, the business goes well and expanding into a bigger audience and more tools. Overall, I think that on the service revenue, we are confident that we can drive this business forward.
Micha Kaufman (Founder and CEO)
Yeah. On the second part of your question, I'm happy I sound more optimistic, even though I felt very optimistic in previous quarters as well. I think this draws from the fact that we're making great progress. The investment that we've done in upmarket, which, as I've said, we've been talking about this at length for many quarters, is shaping up to see great results. I love it. The second is Go. You know, what we've done with Go, we've been experimenting with AI, you know, for a couple of years. I think this time we nailed it. We found something that brings a lot of benefit for our entire community, not just one side of the two-sided marketplace.
I think, you know, gives us the conviction that this strategy is actually paying off, and we're seeing on the large customer side as well the impact, and we've laid some of that in our letter to shareholder.
Operator (participant)
Thank you. We'll now take our next question. This is from Eric Sheridan from Goldman Sachs. Please go ahead.
Eric Sheridan (Managing Director and Senior Research Analyst)
Thank you so much for taking the question. Maybe one big picture and then one on the margin. Bigger picture, you mentioned in the prepared remarks that given some of the macroeconomic volatility, you might see receptivity to more freelance work across the broader economy. I wanted to know if you could sort of flesh that out a little bit in terms of the way you think about enterprises potentially moving around more towards being sort of adopting the freelance economy and how those conversations might evolve in such an end-to-end environment that was more volatile. On the margin side, you know, well noted on the comments about marketing and R&D as we progress through this year.
When we look out to the second half of this year with Fiverr Go having launched, are those sort of good run rates to think about marketing ROI and marketing leverage or R&D as a source of either leverage or deleverage for more of the medium to long term for the business? Thank you so much.
Ofer Katz (President and CFO)
I'll take the first part on moving forward, adopting freelancing. What we are seeing is a big transaction coming from enterprise seeking for freelancers to complement both an internal but also new project where they lack expertise or need to augment the existing internal team by means of expertise or skills or temporary assignments. It usually comes with a critical business need. I think that as volatility in the market goes across the new technology that comes by and goes across the need to hire skills that do not exist, sometimes goes across efficiency, challenge that organization experience. I think that this is where freelancing can take a bigger part and play a more critical role in the employment cycle.
Micha Kaufman (Founder and CEO)
Yeah. Maybe worth mentioning that, you know, the fact that we've been focusing for many quarters on high-value buyers really allowed us to zoom into a sector that reduces the exposure to macro. We haven't seen, as we said, we haven't seen any change. Macro is pretty flat from our perspective, at least. The fact that we're entertaining higher-value buyers, those who have larger wallets and their projects are more mission-critical, allows us to continue, even though macro is not improving, to continue improving the fundamentals of the business itself.
Ofer Katz (President and CFO)
On the second side, the second part of the question, Eric, on the margin side. There is definitely more room, and we are committed to the long-term EBITDA target. There is more room both in marketing and R&D to expand EBITDA over the next few quarters. I think that the more we rely on existing customers and retention improves as cohorts are becoming more relying on high-value buyers and a bigger organization, we should expect marketing to become more and more efficient, and that's what we've been doing over the last few years. I think that as the business scales, I think that R&D percentage of total is slightly declining. Again, those are trends that are not new.
One who tracks back historical figures for the last few years, you'll see how this is happening pretty consistently over time, and this is what we expect to happen in the next few quarters.
Eric Sheridan (Managing Director and Senior Research Analyst)
Great. Thank you.
Micha Kaufman (Founder and CEO)
Thank you.
Operator (participant)
Thank you. We'll take the next question. This is from Josh Chan from UBS. Please go ahead.
Josh Chan (Executive Director and Equity Research Analyst)
Hi, good afternoon, Micha. Ofer, thanks for taking my questions. Just two quick ones. I guess on the six-figure deals that you had signed during the quarter, is there a trend to notice in terms of why the customers first tried Fiverr? You know, was there an issue with their existing method of delivery? How did they first encounter Fiverr, etc.? Second question, on the AutoDS side, have you seen any impact from tariffs that were kind of implemented earlier in Q2? Wondering if there's been any impact in that business. Thank you.
Ofer Katz (President and CFO)
Thank you for the question. I think the common denominator for the first question is the fact that these customers or type of clients are landing at Fiverr on a pretty occasional basis. They arrive at Fiverr to seek for freelancing services. The only thing that has changed is the fact that we managed to find them and communicate with them and unlock the need for high touch on a real-time basis. I think what we've been able to do is to create engagement or relationships that allow them and us to extend the trust. With a high touch, a high touch account manager that follows and assists the customer, they're able to spend much more on the marketplace. I think that's the one thing that we have changed. We talked about it over the time.
I think we've been asked many times, are we having, are we planning to build a sales force? We said, no, we don't need to. We just need to implement a proper funnel that can attach to the appropriate customer when they land into Fiverr. That's the only thing we have been changing, and it's happening, it's growing, and we plan to extend it.
Micha Kaufman (Founder and CEO)
Yeah. I think, you know, the fact that customers are actually starting at the scale that allows them to build confidence is actually great. That is why we moved from a marketplace strategy to a platform strategy that is much more than just a marketplace. Sometimes the marketplace allows us to build the confidence and the relationship so that we can actually dive into much larger. That is the playbook. It works great, and it actually allows us to engage with customers much easier than, you know, doing traditional sales.
Ofer Katz (President and CFO)
The second part of the question on AutoDS, the simple answer is no.
Micha Kaufman (Founder and CEO)
Yeah. I mean.
Josh Chan (Executive Director and Equity Research Analyst)
Great.
Micha Kaufman (Founder and CEO)
Yeah. I mean, look, you know, you need to remember that AutoDS is a software subscription business, right? So their revenue is more tied to seats and subscriptions rather than volume, which could mitigate volatility. That is the longer answer than just no.
Josh Chan (Executive Director and Equity Research Analyst)
Yeah. That makes a lot of sense. Yeah. Thank you so much for the cover.
Micha Kaufman (Founder and CEO)
Thank you.
Operator (participant)
Thank you. As a reminder, if you would like to ask a question, please press star one and one on your keypad and wait for your name to be announced. That's star one, one to ask a question. Your next question today is from Andrew Boone from Citizens. Please go ahead. Your line is open. The phone on mute.
Andrew Boone (Equity Research Analyst)
Hi. Can you guys hear me?
Operator (participant)
We can now. Thank you.
Andrew Boone (Equity Research Analyst)
Okay. Sorry.
If I think about reinvestment rates for freelancers back to the platform and services revenue reaching 30% plus, on my simple math, it seems that freelancers are reinvesting back at kind of a 20% rate after kind of the marketplace take rate. Is there a level that you guys think about in terms of the sustainability of that, or when freelancers start to push back in terms of how much they want to reinvest into Fiverr? How do we think about kind of the ROI from the freelancer perspective of kind of these new tools and what's required in terms of additional kind of payments there? If I think about active buyer trends and the smaller portion of the platform, that certainly is a drag in terms of overall GMV. Can you speak to just the stabilization of that?
Is it starting to asymptote in terms of the point that we should expect larger customers to be able to overcome that in the back half of the year? Or how do we think about the smaller portion of that and the drag on overall results? Thanks so much.
Micha Kaufman (Founder and CEO)
Hey, Andrew. Thanks for the question. Look, first of all, I should say or state what's obvious to us. There is no pushback. The reason is that when you think about the value-added services or what's compounded within the service revenue, it's very simple. You shouldn't just look at the cost. You should look at what the benefit is. Basically, these are tools where there is ROI positive for everyone. It generates more money than it costs, which is why there is no reason to feel a pushback on it. You know, it's a great investment. This is why we've been prudent in how we've developed these tools and how we expanded these tools to make sure that as these tools work on a larger scale, they continue to be accretive and create ROI positive. That's a very, very simple answer to that point.
Ofer Katz (President and CFO)
I think on the second part of the question on the active buyer, we are definitely pushing up markets. Acquiring bigger customers with a higher lifetime value is coming on account of acquiring many small customers with a low, very low lifetime value. I think economically it makes sense, and that's why we are doing that. We do not plan to change this type of operation. We are doing that for, I think, the last two, three years. Economically, it makes sense. I think, you know, bigger customers not only have better lifetime value, they also have higher sustainability during this period, but for a longer span over the years. I think this is why it makes sense, and this is why we're doing that.
As long as macroeconomy does not change and allows us to expand our investment in marketing into different tiers, you should not expect change in the balance between spend-per-buyer and active buyer. We are going to invest into spend-per-buyer, and it is going to grow, while active buyer is going to decline. I think that once maybe interest will go down or maybe optimistic of S&P is going to change momentum, that this is the point of time where I would expect that spend-per-buyer is going to grow, but active buyer is not going to decline at the same rate. That is kind of the time frame that I would expect to change this dynamic.
Andrew Boone (Equity Research Analyst)
Thank you.
Operator (participant)
Thank you. We have one more question. The last question today is from Marvin Fong from BTIG. Please go ahead.
Marvin Fong (Director and E-commerce Analyst)
Great. Thanks for taking my question. On the sales and marketing opportunity that you saw in the first quarter, I would just love to understand that a little bit better. I mean, was that primarily, you know, lower CPCs? You know, was that broad-based across, you know, the entire business, or was it focused on specific verticals? Apologies if you've mentioned this, but has that opportunity continued into the second quarter, or has that sort of disappeared? Second question, just on the Fiverr Pro contracts, it's great to see those developing. I understand that that's typically a monthly subscription product. To engage in these sort of longer-term contracts, you know, what's sort of the incentivization for the customer? Are you guys providing even more service, or are there different unit economics? Any insight there would be great. Thank you.
Micha Kaufman (Founder and CEO)
Hey, Marvin. Thanks. The questions.
On the sales and marketing, you know, when we see opportunities, we seize them. We look for opportunities on a geo basis, on a channel basis, on a category basis. In Q1, we've seen some of these opportunities, obviously for obvious reasons. I'm not going to be too specific on this. When we see those opportunities, we seize them. That's, again, that's the beauty of the machine, of being able to run thousands of different campaigns on different channels, on different mediums, for different audiences in different geos, so that when we see that opportunity, we seize that. This strategy will continue throughout the year, including Q2. It was always our opportunity. I think it was good that we were able to capture this during Q1, which, from a seasonal standpoint, is always a good time of the year to do this.
Ofer Katz (President and CFO)
On the second part, our approach to the Pro product and service is slightly different. There is no subscription, but you need to spend enough money on the platform in order to be eligible to use the product and to receive the service. There are certain elements that we provide on Pro that incentivize the buyer to join the program. I think the first and the most important one is that there is a queued group of sellers, Pro sellers, where a buyer that expects to enjoy a different experience of communicating, of search, and engaging different level or tier of sellers usually appreciates. The second is that there are certain products, and I will name one, but there are other, like hourly order or hourly engagements that are available only for Pro users.
It goes to retention program like reward program, where certain Pro buyers that spend above a minimal amount receive some reward. Lastly, it goes to account management and high touch services that include sourcing another type of assistance that certain customers need in order to allow them at the end to engage further, to retain, and spend more money on the platform. All of those incentivize buyers to engage, to sign up to the program and retain over a long period, and eventually spend more money on Fiverr.
Marvin Fong (Director and E-commerce Analyst)
Got it. That's great. Thank you both.
Micha Kaufman (Founder and CEO)
Thank you.
Operator (participant)
Thank you. There are no further questions, so I will now hand the conference back to Micha for closing.
Micha Kaufman (Founder and CEO)
Thank you, Sarah, for moderating the call. Thank you, everyone, for joining us this morning. We look forward to seeing you in the upcoming conferences. Have a great day.
Operator (participant)
Thank you. This concludes today's conference call. Thank you for participating, and you may now disconnect.