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Shelley Washburn

Senior Vice President and Chief Marketing Officer at GROUP 1 AUTOMOTIVEGROUP 1 AUTOMOTIVE
Executive

About Shelley Washburn

Shelley Washburn (age 57) is Senior Vice President and Chief Marketing Officer at Group 1 Automotive (GPI), appointed to the SVP CMO role in September 2024 after serving as Vice President, Marketing and Chief Marketing Officer since January 2024. She brings 30+ years of automotive marketing and retail experience, including roles at Ford Motor Company, Gulf States Toyota, MSX International, and leadership of automotive digital marketing firms; she is a graduate of the University of Texas and the NADA Dealer Candidate Academy . Company performance during her initial tenure included 2024 record revenues of $19.9B (+11.5% YoY), gross profit of $3.2B, and parts & service gross profit of $1.4B, while adjusted diluted EPS declined 11.4% and net income declined 17.4% with margins normalizing; these metrics underpin the pay-for-performance framework used for executive incentives .

Past Roles

OrganizationRoleYearsStrategic Impact
Group 1 AutomotiveSVP & Chief Marketing OfficerSep 2024–presentOversees marketing, digital engagement, customer lifecycle, and brand/retail marketing to support growth and retention .
Group 1 AutomotiveVP Marketing & CMOJan 2024–Sep 2024Led corporate marketing; foundational period prior to elevation to SVP .
Gulf States MarketingPresidentLed an automotive digital marketing firm leveraging technology to engage and retain customers .
Force MarketingStrategic AdvisorAdvised an automotive digital marketing firm focused on tech-enabled customer engagement .
Ford Motor CompanyVarious positionsOEM-side marketing/distribution experience; informs retail and partner strategies .
Gulf States ToyotaVarious positionsRegional distributor experience; deep dealer/OEM interface knowledge .
MSX InternationalVarious positionsAutomotive services/operations roles; execution and process expertise .
Auto DealershipsRetail roles3 yearsHands-on retail operations experience across dealership functions .

External Roles

OrganizationRoleYearsNotes
Texas Department of Motor VehiclesBoard Member (appointed by Gov. Greg Abbott)Policymaking body for dealers, consumer automotive safety, and transportation infrastructure .
Child AdvocatesExecutive Board MemberPhilanthropy and community leadership .
United Way Women’s InitiativeVolunteerCommunity engagement and leadership development .
RecognitionsOutstanding LeaderRecognized by Houston Business Journal and National Women’s Council .

Fixed Compensation

ComponentDetails2024/Policy
Base SalaryNot disclosed for Ms. Washburn
Vehicle AllowanceSenior Vice Presidents receive $15,000/year and use of one vehicle $15,000
Executive PhysicalComprehensive annual executive physical capped at $1,250 $1,250
401(k)Eligible under company plan; match in cash; NEO disclosure onlyPlan structure
Employee Stock Purchase PlanUp to $25,000/year at 15% discount (max 3,000 shares/quarter) Policy

Performance Compensation

Executive incentives at GPI are governed by a company-wide framework overseen by the Compensation & Human Resources Committee (CHR), with annual incentives and performance shares keyed to financial metrics that drive shareholder value.

  • Annual Incentive Plan (AIP) metrics and results for 2024 (used for NEOs): | Metric | Weight | Threshold (USD mm) | Target (USD mm) | Maximum (USD mm) | Actual (USD mm) | |---|---:|---:|---:|---:|---:| | Adjusted Net Income from Continuing Operations | 80% | $446 | $557 | $613 | $548 (adjusted for CDK incident) | | Parts and Service Gross Profit | 20% | $1,157 | $1,285 | $1,478 | $1,368 |

  • Performance Share Awards (2024 grants; three-year service-based vesting with two-year performance measurement): | Metric | Weight | Threshold | Target | Maximum | |---|---:|---|---|---| | ROIC (quarterly average over performance period) | 50% | 10.5–11.99% (50% payout) | 12.0–12.99% (100% payout) | 13.0–14.5% (200% payout) | | Relative TSR vs. Lithia, AutoNation, Sonic, Penske, Asbury | 50% | 25% below median TSR (50% payout) | Equal to median (100% payout) | ≥50% above median (200% payout; capped at 100% if rTSR negative) |

  • 2025 changes: Performance share metrics updated to adjusted EPS and rTSR (each 50%) to better align with management influence and peer practices .

  • Clawback: NYSE-compliant incentive recoupment policy applies to incentive-based compensation upon restatement .

  • Hedging/Pledging prohibition: No short sales, hedging, or pledging by officers/directors .

Note: Individual AIP target/mix for Ms. Washburn is not disclosed; NEO target ranges and formulas are presented as reference for the company’s executive design .

Equity Ownership & Alignment

ItemDetails
Beneficial Ownership787 restricted shares outstanding for Ms. Washburn (voting but not dispositive power)
Ownership % of Outstanding~0.006% (787 ÷ 13,041,128 outstanding) calculated from reported totals
Stock Ownership GuidelinesSenior Vice Presidents must hold 3× base salary in GPI shares/equivalents; compliance required within 5 years of appointment
Compliance Status“Each of our directors and officers has met, or is expected to meet within the applicable timeframe” the ownership requirements
Vesting SchedulesRestricted stock grants (starting 2023) vest 33% on 1st and 2nd anniversaries, 34% on 3rd anniversary
OptionsGPI does not currently grant stock options; no formal option grant practice
Pledging/HedgingProhibited for directors and officers

Employment Terms

  • Contract disclosure: No individual employment or severance agreement for Ms. Washburn is disclosed in the proxy; NEO-specific agreements are described for the CEO and CFO .
  • Change-of-control design: Company policy emphasizes double-trigger protections for certain senior corporate officers, with accelerated vesting/payment only upon qualifying termination in connection with a corporate change; no excise tax gross-ups .
  • Deferred Compensation Plan: Executives may elect to defer compensation under the plan subject to annual limits; plan credits accrue at a declared rate (8.5% in 2024) with distributions in cash post-termination; the plan is a retention tool used broadly across leadership .

Performance & Track Record

Metric/Highlight2024
Revenue$19.9B, +11.5% YoY (record)
Gross Profit$3.2B, +7.3% YoY
Parts & Service Gross Profit$1.4B, +12.6% YoY (record), with same-store revenue +4.6% and tech headcount +6%
Diluted EPS (continuing ops)$36.72, −14.1% YoY; adjusted diluted EPS $39.21, −11.4% YoY
Net Income (continuing ops)$497.0M, −17.4% YoY; adjusted net income $530.6M, −14.9% YoY

These outcomes informed AIP and PSU calculations and reflect margin normalization alongside volume growth and portfolio optimization .

Governance, Peer Group, Say-on-Pay

  • Compensation Peer Group (unchanged in 2024): Asbury Automotive, AutoNation, CarMax, Lithia Motors, Penske Automotive, Sonic Automotive, Advance Auto Parts, AutoZone, Genuine Parts, LKQ, O’Reilly Automotive, Rush Enterprises .
  • Say-on-Pay: ~98% approval at 2024 Annual Meeting; CHR Committee made no significant structural changes post-vote .
  • Committee oversight: CHR Committee sets metrics, designs incentives, and oversees succession planning and human capital .

Investment Implications

  • Alignment: Strong linkage of executive pay to tangible financial outcomes (Adjusted Net Income, Parts & Service GP) and long-term value metrics (ROIC/rTSR → adjusted EPS/rTSR), which ties marketing strategy to measurable revenue and profitability goals; clawback and share ownership requirements reinforce long-term orientation .
  • Retention and selling pressure: As a newly promoted SVP, ownership guideline of 3× salary and 3-year ratable vesting on restricted stock create ongoing accumulation and predictable vest events; hedging/pledging bans reduce misalignment risk, but vest dates may create standard liquidity windows typical for executives .
  • Risk signals: No options and no excise tax gross-ups lower governance red flags; double-trigger CIC design and robust clawback mitigate adverse incentive behavior; no disclosed related-party transactions or pledging for Washburn .
  • Execution focus: 2024 parts & service growth, digital penetration in scheduling (40%), and tech headcount increases suggest marketing/customer experience initiatives are operationally tied to service revenue expansion—an area with structurally higher margins and recurring engagement, enhancing LTV/retention potential .