Robyn Jones
Goosehead InsuranceAbout Robyn Jones
Robyn Jones is Goosehead’s co-founder and has served as Vice Chairman and director since March 2018; she retired from day-to-day management in 2020 after leading facilities, recruiting, and the Women’s Initiative Network. She is 62, holds a Doctor of Humane Letters from Montana State University for her support of the university’s healthcare initiatives, and was selected to the Board due to her founding role and the Jones family’s position as the largest shareholder .
Past Roles
| Organization | Role | Tenure | Responsibilities / Impact |
|---|---|---|---|
| Goosehead Insurance, Inc. | Co-founder; Vice Chairman; Director | Director since 2018; retired from management in 2020 | Managed physical facilities; led recruiting; headed Women’s Initiative Network; recognized with Doctor of Humane Letters for healthcare support via Montana State University |
External Roles
| Organization | Role | Tenure | Committees / Impact |
|---|---|---|---|
| Montana State University | Doctor of Humane Letters (honorary) | Not disclosed | Recognition for support addressing Montana’s healthcare challenges |
Board Governance
- Board classification: 7 directors across three staggered classes; directors removable only for cause by 75% supermajority of voting power .
- Independence: Board determined four of seven directors are independent (Lane, Reid, McConnon, Cruzado); Robyn Jones is not among the independent directors .
- Lead Independent Director: Peter Lane, responsible for executive sessions and agenda input .
- Committees: All three standing committees are fully independent. Robyn Jones is a Class II director and is not listed as a member of the Audit, Compensation, or Nominating & Governance Committees .
- Attendance: In 2024 the Board met 6 times; each director attended at least 75% of Board/committee meetings, and six of seven directors attended 100% .
- Stock ownership guidelines (directors): Non‑employee directors must achieve Class A stock ownership equal to $105,000 within five years from 12/12/2024 (or five years from becoming a director) .
- Control features: So long as Pre‑IPO LLC Members (including the Jones family) hold at least 10% of outstanding common stock, they may designate a majority of Company nominees (unused to date) .
Fixed Compensation
| Component | Amount / Policy | Notes |
|---|---|---|
| Annual cash retainer | None disclosed; non-employee directors are compensated with stock options only | Equity grants under Omnibus Incentive Plan |
| Committee chair/member fees | Not disclosed | No cash compensation disclosed for directors |
| Meeting fees | Not disclosed | No meeting fees disclosed |
| Expense reimbursement | Eligible | Reasonable travel and out-of-pocket reimbursement |
Performance Compensation
| Component | Grant Year | Grant Details | Vesting | 2024 Fair Value ($) |
|---|---|---|---|---|
| Stock options (director annual grant) | 2024 | 10,000 options granted to Robyn Jones | 12 equal quarterly installments over 3 years, subject to service | 276,700 |
| Options Outstanding (as of 12/31/2024) | Breakdown |
|---|---|
| 54,000 | 2021: 19,000; 2022: 10,000; 2023: 15,000; 2024: 10,000 |
No director-specific performance metrics (e.g., revenue/EBITDA/TSR targets) are disclosed for director awards; director compensation is solely time-based stock options intended to align with long-term shareholder value .
Other Directorships & Interlocks
| Category | Details |
|---|---|
| Current public company boards | None disclosed for Robyn Jones |
| Voting agreements / group | Jones family trusts and related persons act via Voting Agreements; as of 8/15/2025, the group collectively controlled ~32.1% of combined voting power of the issuer’s common stock |
Expertise & Qualifications
- Co-founder with deep organizational and cultural leadership; led facilities, recruiting, and Women’s Initiative Network .
- Selected to Board due to founding role and largest shareholder status of the Jones family .
Equity Ownership
| Holder | Beneficial Shares | % of Class A | Notes |
|---|---|---|---|
| Robyn Jones | 248,882 | 0.7% | Includes 44,968 Class A shares issuable upon options that have vested or will vest within 60 days; shared voting/dispositive power over these shares |
| Jones family group | — | 32.1% (combined voting power) | Group beneficial ownership via Voting Agreements; aggregates Class A and Class B voting |
| Ownership Policy | Key Terms |
|---|---|
| Director stock ownership guidelines | $105,000 in Class A stock within 5 years from 12/12/2024 (new directors: 5 years from start date) |
| Anti‑hedging / anti‑pledging | Hedging and pledging of Company stock prohibited for directors |
Governance Assessment
- Strengths:
- Founding insight and cultural leadership; long-tenured Board service since 2018 .
- Board maintains lead independent director and fully independent Audit, Compensation, and Nominating & Governance Committees, with clear charters and oversight roles (including cybersecurity oversight) .
- Director stock ownership guidelines adopted to align director wealth with long-term shareholder outcomes .
- Strong attendance across Board and committees in 2024 (each director ≥75%; six of seven at 100%) .
- Risks / Red Flags:
- Independence: Robyn Jones is not classified as an independent director; she is Vice Chairman and part of the Jones family control group, which collectively holds ~32.1% combined voting power, potentially concentrating influence .
- Entrenchment features: Removal of directors requires 75% supermajority; Pre‑IPO LLC Members retain rights to designate a majority of Board nominees when holding ≥10% (unused to date), which may affect board refreshment dynamics .
- Related‑party exposure: In Q3 2025, Company agreed to reimburse N5B Capital (family investment office for Mark and Robyn Jones) for expenses associated with Mr. Jones’s executive assistant; estimated annual impact < $140k (management concluded immaterial), but nonetheless a related‑party arrangement investors should monitor .
- Shareholder sentiment signal: 2024 say‑on‑pay support was 61.24%, prompting compensation program changes; while directed at NEO pay, it indicates investor scrutiny of governance and pay alignment .