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Jeffrey R. Gignac

Executive Vice President and Chief Financial Officer at GRAY MEDIAGRAY MEDIA
Executive

About Jeffrey R. Gignac

Jeffrey R. Gignac is Executive Vice President and Chief Financial Officer of Gray Television (GTN). He joined as EVP, Finance on April 1, 2024 and became CFO on July 1, 2024; age 49 and an executive officer since 2024 . He previously served nearly 20 years at Wells Fargo Securities, most recently as Managing Director and Head of Media & Telecom Investment Banking, and earlier at Ernst & Young Corporate Finance and Arthur Andersen; he holds a B.A. in Accounting from Michigan State University and is a licensed CPA in Georgia . Company incentive design ties pay to quantitative metrics—Revenue (two definitions) and Broadcast Cash Flow—and qualitative operational goals; 2024 annual incentive paid 120% of target across NEOs based on these measures .

Past Roles

OrganizationRoleYearsStrategic Impact
Wells Fargo SecuritiesManaging Director; Head of Media & Telecom Investment Banking2014–2024 (MD); 2022–2024 (Head)Led Gray’s debt financings for Raycom and Meredith transactions and AR securitization; raised capital on advantageous terms .
Wells Fargo SecuritiesLeveraged Finance (TMT)2004–2022Led financing across telecom, media, tech sectors .
Ernst & Young Corporate FinanceVice President (Restructuring, M&A, capital raising)2002–2004Financial advisory experience in complex transactions .
Arthur AndersenSenior AccountantPre‑2002Technical accounting/audit experience .

External Roles

Institution/BodyRoleYearsStrategic Impact
State of GeorgiaLicensed CPATechnical accounting credential supporting CFO responsibilities .

Fixed Compensation

Component2024 Value ($)Notes
Base Salary Rate850,000 Approved for April 2024 hire; not increased for 2025 .
Salary Paid (Prorated)637,500 Prorated from April 1, 2024 start .
Sign‑On Bonus250,000 50% at start; 50% at 6‑month anniversary .
All Other Compensation31,970 Includes $2,500 housing and $800 phone allowances .

Performance Compensation

Annual Incentive Program (2024)

MetricWeightTarget ($000s)Final ($000s)% of Target Perf.Payout %
Revenues (net of political + acquired stations)15%3,335,5873,141,95394%85%
Revenues (political + acquired stations)15%524,086497,25595%87%
Broadcast Cash Flow30%892,067752,26784%61%
Qualitative Metrics40%Scored Above TargetScored Above Target190%
Total Payout (vs. target)120%

Additional details:

  • Target annual cash incentive opportunity: 100% of base salary; for Mr. Gignac, payout was based on full annual base salary without proration .
  • 2024 Non‑equity incentive paid: $1,021,271 .

2024 Long‑Term Equity Awards (LTI)

Grant DateInstrumentShares/UnitsGrant Date Fair Value ($)Vesting
4/1/2024Performance‑Based Restricted Stock (Target)114,811717,569 Earnout 0–200% at end of 3‑year period based on average percent of target payout under annual incentive program (2024–2026) .
4/1/2024Time‑Based Restricted Stock354,9392,218,369 Vests in substantially equal increments over 3 years (see schedule below) .
4/1/2024Make‑Whole Restricted StockIncluded in RS grant abovePart of $1.5M make‑whole + $750k cash installments to replace forfeited Wells Fargo equity; RS vests 50%/25%/25% at 1/2/3‑year anniversaries .

Program features and governance:

  • NEO LTI target set at 225% of base salary for 2024; prorated for Mr. Gignac based on April 1 start .
  • Double‑trigger change‑in‑control vesting; clawback policies per NYSE and company framework .

Equity Ownership & Alignment

Beneficial Ownership (as of March 7, 2025)

SecurityShares Beneficially Owned% of ClassNotes
Common Stock (GTN)682,947 <1% Includes 664,712 restricted shares (voting, not dispositive) .
Shares Outstanding (GTN Common)92,287,559 Reference for percent calculations.
Shares Outstanding (Class A)9,586,408 Mr. Gignac not listed with Class A holdings.
  • Approximate ownership percent of common: 0.74% (682,947 / 92,287,559) .
  • Restricted vs. other: 664,712 restricted shares; remainder ≈ 18,235 non‑restricted (derived from table values) .

Outstanding Unvested Awards and Market Values (12/31/2024)

CategoryShares/UnitsMarket Value ($)Reference Price
Time‑Based Restricted Stock (Unvested)354,9391,118,058 Common stock close $3.15 on 12/31/2024 .
Performance‑Based Restricted Stock (Target Unearned)114,811361,655 Common stock close $3.15 on 12/31/2024 .
Stock OptionsNo options outstanding for Mr. Gignac .

Vesting Schedule (Time‑Based RS)

Vest DateShares
Feb 28, 202538,270
Apr 1, 2025120,064
Feb 28, 202638,270
Apr 1, 202660,032
Feb 28, 202738,271
Apr 1, 202760,032

Performance‑based RS: 114,811 target eligible to vest on Feb 28, 2027 based on achievement of applicable performance metrics .

Ownership Guidelines, Hedging/Pledging

  • Stock ownership guidelines: 3× base salary for NEOs; executives have five years to comply; Mr. Gignac has until April 2029 .
  • Anti‑hedging policy prohibits derivative or hedging transactions; pledged or margin shares do not count toward ownership guideline compliance .
  • No specific disclosure of shares pledged by Mr. Gignac; pledged shares, if any, would be excluded from guideline calculations .

Employment Terms

ItemTerms
Appointment & TenureEVP, Finance (Apr 1, 2024) and EVP, CFO (Jul 1, 2024) .
Compensation ProgramsTarget annual cash incentive 100% of base salary; LTI target 225% of base salary (prorated from start) with 50% time‑based RS and 50% performance‑based RS .
Sign‑On/Make‑Whole$250,000 sign‑on cash (split start and 6 months); $750,000 cash make‑whole paid in three annual installments; $1,500,000 RS make‑whole vesting 50%/25%/25% over first three anniversaries .
Change‑in‑Control SeveranceDouble‑trigger protection; severance multiple 2.0× (base salary + target annual incentive); immediate vesting of equity (performance awards vest at target); COBRA premium reimbursement for years equal to severance multiple; no excise tax gross‑ups; release and compliance with non‑solicitation, non‑competition, confidentiality covenants required .
Potential Payments (as of 12/31/2024)Involuntary Termination: $26,575; Voluntary Termination: $26,575; Death: $3,506,288; Disability: $5,208,206; Change of Control (followed by involuntary termination): $5,756,288 .

Compensation Structure Analysis

  • Mix and at‑risk pay: 2024 total compensation $4,876,679 comprised of salary $637,500, sign‑on $250,000, stock awards $2,935,938, non‑equity incentive $1,021,271, and other $31,970; majority is performance‑linked and equity‑based (“at‑risk”) consistent with Company framework .
  • Annual incentive metrics incorporate quantitative (60%) and qualitative (40%) performance; 2024 payout at 120% reflects above‑target qualitative achievement despite macro headwinds .
  • LTI awards include meaningful performance‑vesting; no option repricing without shareholder approval under the Amended 2022 Plan .

Investment Implications

  • Alignment and incentives: Strong linkage of annual and long‑term incentives to revenue and Broadcast Cash Flow with performance‑based equity (target 114,811 shares) improving pay‑for‑performance alignment; ownership guidelines (3× salary) and significant unvested equity support retention through 2027 .
  • Retention risk: Make‑whole cash/installments and RS scheduled over three years plus LTI vesting cadence reduce near‑term flight risk; CIC terms (2× salary+bonus; accelerated vesting) are moderate vs. peers and do not include excise tax gross‑ups .
  • Trading signals: Multiple vesting dates in 2025–2027 could create periodic selling/tax‑withholding pressure around vest windows; monitor Form 4 activity near Feb 28 and Apr 1 each year for potential supply effects .
  • Execution track record: Prior role leading Gray’s major financings (Raycom, Meredith, AR securitization) positions him to advance deleveraging and balance‑sheet management—key 2024 achievements include $520M debt retired and extended maturities to 2027 .