Hasbro - Q4 2022
February 16, 2023
Transcript
Operator (participant)
Good morning, and welcome to the Hasbro fourth quarter and full year 2022 earnings conference call. At this time, all parties will be in a listen-only mode. A question and answer session will follow the formal presentation. If anyone should require operator assistance during the conference, please press star zero on your telephone keypad. As a reminder, today's conference is being recorded. If you have any objections, you may disconnect at this time. At this time, I'd like to turn the call over to Ms. Debbie Hancock, Senior Vice President, Investor Relations. Please go ahead.
Debbie Hancock (SVP of Investor Relations)
Thank you. Good morning, everyone. Joining me today are Chris Cocks, Hasbro's Chief Executive Officer, and Deb Thomas, Hasbro's Chief Financial Officer. Today, we will begin with Chris and Deb providing commentary on the company's performance. We will take your questions. Our earnings release and presentation slides for today's call are posted on our investor website. The press release and presentation include information regarding non-GAAP adjustments and non-GAAP financial measures. Our call today will discuss certain adjusted measures which exclude these non-GAAP adjustments. A reconciliation of GAAP to non-GAAP measures is included in the press release and presentation. Please note that whenever we discuss earnings per share or EPS, we are referring to earnings per diluted share.
Before we begin, I would like to remind you that during this call and the question and answer session that follows, members of Hasbro management may make forward-looking statements concerning management's expectations, goals, objectives, and similar matters. There are many factors that could cause actual results or events to differ materially from the anticipated results or other expectations expressed in these forward-looking statements. These factors include those set forth in our annual report on Form 10-K, our most recent 10-Q, in today's press release, and in our other public disclosures. Today's guidance assumes we retain the non-core entertainment, film, and TV business, notwithstanding the current marketing process. While there is no guarantee of such an outcome, if this process results in a sale, we will update our guidance.
We undertake no obligation to update any forward-looking statements made today to reflect events or circumstances occurring after the date of this call. I would now like to introduce Chris Cocks. Chris?
Chris Cocks (CEO)
Thank you, Debbie. Good morning. In October, we laid out our new strategic plan for Hasbro, Blueprint 2.0, built on fewer, bigger, more profitable brands, a sharpened focus on the categories where Hasbro can be best in class, an operational excellence program to speed our agility and improve our cost competitiveness, and growth initiatives in digital games, Hasbro content, direct-to-consumer, and licensing. While Q4 proved to be a disappointment, particularly in our traditional toys and games segment, we made progress under the hood that meaningfully improved our bottom line and sets us up for margin expansion in 2023, despite what we anticipate will be a continued challenging consumer environment. Our transformation efforts are positioning Hasbro for success. In 2022, we identified $50 million in run rate cost savings that improved our Q4 earnings by over $20 million.
In 2023, we anticipate our operational transformation will generate $150 million in run rate savings, money we are using to both reinvest in the business and improve our profit profile. We are also undertaking a significant organizational redesign that streamlines decision-making, puts the consumer at the center of everything we do, and aligns the company behind core competencies in games and toys. Within our growth initiatives, our direct business comprised of Magic Arena, D&D Beyond, Hasbro Pulse, and Magic Secret Lair was up 15% in 2022. Hasbro Pulse was our fastest-growing channel, increasing 70% on robust fan demand across premier industry entertainment properties. D&D Beyond delivered user growth in excess of 20% since we acquired the service in May of 2022, and as forecasted, was EPS accretive in Q4.
Wizards of the Coast and digital gaming grew 5% in constant currency, outperforming a games market that by most measurements was flat to down, with Magic Tabletop leading the growth. We celebrated our first billion-dollar brand in Magic: The Gathering, a huge milestone, not just for Hasbro, but for the thousands of hobby shops, our most important and fastest-growing channel for the brand, and millions of fans who make both Magic and D&D more than just games, but vibrant global communities. Our growth in Wizards was not without challenges. We navigated significant supply chain disruptions that, while resolved for 2023, compressed our set release schedules in 2022, particularly in Q4. We were too aggressive in some of our pricing assumptions, notably our 30th anniversary edition of Magic, and pulled back on available supply, impacting Q4 results.
Lastly, on D&D, we misfired on updating our Open Game License, a key vehicle for creators to share or commercialize their D&D-inspired content. Our best practice is to work collaboratively with our community, gather feedback, and build experiences that inspire players and creators alike. It's how we make our games among the best in the industry. We have since course-corrected and are delivering a strong outcome for the community and game. Our licensing business was up 5% for the year. Over the past several months, we've announced multiple strategic licensing partnerships, and we're excited to have top partners taking on iconic brands like Fur Real Friends ,Littlest Pet Shop, and Easy-Bake Oven, to name just a few. Our teams are focused on growing market share in the categories where we can lead.
We had success in preschool with Peppa Pig, creativity with Play-Doh, and action with strong growth in Hasbro's products from partner to brands Marvel, which had a record year, and Star Wars. Our focus on content is centering around Hasbro IP for the long term. Our sales process for the majority of eOne Film and TV is well underway, with strong interest in these valuable assets. We expect to have an update in the second quarter. Our content pipeline for Hasbro IP is set for growth in 2023, with the upcoming release of the feature films Dungeons & Dragons: Honor Among Thieves and Transformers: Rise of the Beasts, and a host of new and continuing preschool and kids shows from Transformers: EarthSpark to the new seasons of My Little Pony and Peppa Pig, to the new Kiya & the Kimoja Heroes on Disney Junior and Disney+.
Looking ahead, we are excited about the recently announced D&D live action series, and for next year, the animated Transformers feature film with our partners at Paramount. For 2023, we expect the toy and game market to continue the trends of Q4 into the first two-three quarters of the year, given the lingering effects of consumer inflation. We also see approximately $300 million of revenue headwinds from foreign exchange and exiting low-profit brands, licenses, and businesses as part of the fewer, bigger, better pillar of our strategy. We anticipate revenue for the company to be down low single digits for the year, with consumer products down mid-single digits, Wizards of the Coast and digital games up mid-single digits, and entertainment up low single digits.
The progress we are making in our cost savings, operational excellence, and focusing on key brands initiatives is expected to drive continued operating margin expansion of 50 to 70 basis points. We made progress on both our owned and retailed inventory in the fourth quarter, but have more work to do. The teams are focused on clearing inventory in addition to supporting our innovation. This will impact our growth rates and profits, most notably during the first two quarters of the year, which Deb will provide detailed comments on. We ended the year with $513 million in cash. As we sell through inventory and drive profit expansion, our cash flow is projected to grow during the year. As we announced earlier this week, we are maintaining our current category-leading dividend. We continue to prioritize investing to grow, delevering the balance sheets, and returning cash to shareholders.
Given a challenging market context, our focus this year will be on increasing our Operating Profit margins and growing share in our focus categories. Outdoor, we are taking targeted pricing actions on Nerf to compete at every price point, expanding the market with the introduction of Nerf Junior to kids 5 to 7, and winning share in the fast-growing gel segment with all-new innovations starting at a segment low of $19.99. Action, we have one of our strongest content lineups in a decade, including six blockbuster films, a host of new streaming series, and some of the strongest new product innovation for Transformers in years, set against the launch of the Rise of the Beasts feature film in June. Preschool, we are excited by the continued global appeal of Peppa Pig and our new line based on the upcoming hit series, Young Jedi Adventures from Lucasfilm.
In creativity, Play-Doh is growing share, and we are adding new compounds like Nickelodeon Slime and bringing best-selling innovation like our Play-Doh Ice Cream Truck into the new year. In games, we are adding all new innovation, like the casual AR game Twister Air, building on the best-selling Clue Escape Room series, extending our audiences in Magic with our newest Universes Beyond set based on J.R.R. Tolkien's Lord of the Rings series, Tales of Middle-earth, growing our distribution for Magic Arena with our upcoming launch on Steam, and reaching all new global audience scale for D&D with our new blockbuster movie, Dungeons & Dragons: Honor Among Thieves, and AAA video game, Baldur's Gate III, from our partners at Larian later this year. Over the next 12 months, we will share more about some of the innovation we have coming to market in 2024 and beyond.
To give you a sense of a few, in creativity, we see an amazing opportunity to grow that market and maintain audiences as they age up with new, innovative, character-centric, and story-based play. In video games, we are excited to reveal an all-new sci-fi IP from Archetype Studios in Austin that we believe will be one of Hasbro's biggest in over 20 years. Selfie Series, our new custom action figure line, gives a glimpse of the possible and Hasbro's early leadership investment in high-fidelity, custom 3D printing, which has the long-term potential to introduce the concept of mass customization for toys and collectibles.
In traditional role-play, we see exciting possibilities in all-new virtual tabletops that unlock new consumer value choices, bring imaginations to life, taps into the scale effects of user-generated content, and create seamless remote and in-play play possibilities across phones, PCs, and tablets with AAA graphics and intuitive controls. Last but not least, we have some fun new twists on old favorites that will delight new generations of fans and introduce amazing new low price points supported by magical play innovation. As we think beyond 2023, our focus remains on growing more of our franchise brands to $1 billion businesses, extending our blueprints through partnerships, content, and new digital experiences, and driving significant bottom line and margin growth through a more focused, agile, and leaner organization.
In the near term, we will execute our focus category and inventory reduction plans to grow share, transform our organization and cost structure to drive innovation and improve margins, and continue to invest in new categories, competencies, and partnerships to set up Hasbro for robust long-term growth as we celebrate our 100th anniversary in 2023. I'll now turn the call over to Deb Thomas, Hasbro's Chief Financial Officer. Deb?
Deborah Thomas (CFO)
Thanks, Chris. Good morning, everyone. Over the course of 2022, we made meaningful progress to strengthen Hasbro by completing our strategy review, unveiling and beginning to implement Blueprint 2.0, and undertaking a significant transformation project to streamline our organization and priorities. While the end of 2022 did not meet our expectations, our focus on controlling what we can and making decisions to strengthen Hasbro for the future improved Operating Profit margins in a challenging environment. Let me start with the balance sheet and our focus on disciplined cash management. Lower sales resulted in higher inventories than planned. At year-end, we had reduced our on-hand inventory levels by $168 million from third quarter, but they were up $125 million from last year or 23%.
This is driven by last year's revenue timing with early retailer purchases and our softer-than-planned Q4 sales. The timing of Magic releases in early 2023 and the increase in paper stock on hand also contributed to the growth. At retail, inventories were up low single digits across our top global markets and Q4 POS trends indicate turns have slowed and weeks on hand increased. As a result, we estimate approximately $135 million of this is excess toy and game inventory at retail. Given our higher level of opening retail inventory as well as that from others in the industry, we expect a negative impact on first half retail orders.
When we combine this with the fact that 60% of our approximately $300 million in revenue headwinds are in the first half of this year and the early timing of retail orders and shipments last year arising from supply chain challenges, we anticipate our first half revenue could be down approximately 20% compared to the first half of 2022, with Q1 revenue down approximately 25%. Operating cash flow was $373 million. We're forecasting 2023 operating cash flow in the historical $600 million-$700 million range. We continue to believe we'll reach a $1 billion plus in operating cash flow level, but this is now most likely 2025 and beyond. We have sufficient cash to operate our business, meet our CapEx needs, including investing for growth and funding our dividends.
We continue to target debt to EBITDA of 2-2.5 times. For 2023, we expect to make progress against this target. Pending the outcome of the sale of non-core Film and TV assets, we plan to prioritize the sale proceeds towards paying down debt. We remain committed to maintaining our investment-grade rating. At the same time, we're intensely focused on our cost savings goals and improving margins. Last year, we increased adjusted operating profit margins by 30 basis points, and we believe we have the potential to add an additional 50-70 basis points this year. We achieved approximately $50 million in run rate cost savings and actualized $20 million in 2022, this is partially offset in year-end results due to the volume decline in consumer products.
We remain on track for $150 million in annualized run rate cost savings for year-end 2023. This progress keeps us on the path to reach our targeted 20% Operating Profit margin in 2027, if not sooner, while also growing our existing business earnings and earnings per share over the period. As Chris mentioned earlier, the process for selling our non-core entertainment business remains on track. We plan to update our guidance for our continuing business following the close of the transaction. With a portion of our cost savings, we're continuing to invest in our core initiatives: innovation, digital, direct, and insights. We're focusing on higher-margin brands, moving out of low-return businesses and simplifying our organization. We're in the middle of this transition. As a result, recorded charges last year for transformation activities, including severance and non-cash asset impairments.
In the fourth quarter, this included an impairment for Power Rangers. The impairment was triggered by our focused strategic approach to prioritize other brands and film development in the near term. Although an impairment charge was incurred, the brand continues to generate value and remains an important part of our brand portfolio. Power Rangers revenue grew last year. It's celebrating its thirtieth anniversary this year with a new scripted special on Netflix, the third season of Dino Fury, and continued development on young adult scripted series with writer showrunner Jenny Klein and Jonathan Entwistle. Looking at our adjusted results for full year 2022, revenue, profit, and earnings were impacted by lower than expected fourth quarter sales. Foreign exchange had a negative $166 million impact on full year revenue.
Cost of sales was up 240 basis points due to higher product costs, inventory obsolescence, sales allowances, and closeouts in our toy and game products. We benefited from higher product prices early in the year and lower freight expense as we moved through 2022. We anticipate improvement in cost of sales to revenue share driven by our ongoing transformation efforts. Program amortization dollars declined on lower entertainment deliveries in the year. Royalty expense declined on lower partner brand and entertainment revenues. At year-end 2022, we exited several third-party licenses which will lower partner brand revenue and our royalty obligation this year, while benefiting operating margin.
We spent less on advertising last year, aligned with our focus on fewer brands and lower film advertising in our entertainment segment as we comped the My Little Pony movie in 2021 and supported fewer film releases in 2022. The team plans to increase advertising support of our key brands and categories in 2023, increasing the overall spend but with a much more targeted approach. SD&A declined in $ in line with revenue, primarily due to lower bonus and equity compensation expense given the outcome of the year and lower depreciation related to 2021 video game launches. We also saw lower freight distribution expense as planned, had higher warehousing costs associated with increased levels of inventory.
In 2023, while we're achieving cost savings in this line item, given the timing to achieve the run rate on those savings, this line is forecasted to increase with more normalized compensation expense as planned. We expect this to impact 2023 by approximately $80 million, with approximately $65 million impacting SD&A and the remainder in product development. For the current year, our outlook translates to an adjusted Operating Profit margin improvement of 50 to 70 basis points. Our adjusted underlying tax rate for 2022, excluding discrete items, was 21.8%, in line with our projected rate for the year. In 2023, we expect our underlying adjusted rate to be between 20% to 21%. Looking at our segments, Wizards of the Coast and Digital Gaming revenues increased 5% in constant currency.
Tabletop revenues were up 12% behind strong Magic: The Gathering releases. Digital declined 23%, which is expected given the comparison with the 2021 launches of the premium game Dark Alliance and Magic: The Gathering Arena Mobile. In 2023, digital revenue is forecast to increase with the launch of Baldur's Gate 3 from Larian, with some revenue expected in the third quarter and increasing in the fourth quarter. Magic, D&D, and digital remain investment priorities for Hasbro. Adjusted operating profit was $538.3 million, down 2%, driven primarily by higher product costs, increased royalties due to Magic Universes Beyond, and increased product development, partially offset by decreases in advertising, promotional and depreciation expense versus 2021 gaming launches, as well as lower incentive compensation. As forecasted, adjusted operating profit margin decreased and was 40.6%.
For the full year 2023, we expect mid-single-digit revenue growth in the segment. As we continue to invest for future growth and expand our Universes Beyond product, we expect adjusted operating profit margin in the high 30% range. Consumer Product segment revenue decreased 7%, excluding a negative $117 million impact of foreign exchange, 92.3 of which was in Europe. The segment's decline was led by lower revenues in North America and Europe, partially offset by growth in licensing and Latin America. Lower revenue, higher sales allowances, closeouts, and warehousing contributed to a decline in adjusted operating profit margin to 7.6%, which was partially offset by savings realized from our operational excellence program within cost of sales and distribution expense, as well as lower airfreight, royalties, advertising, and incentive compensation.
For the full year 2023, consumer products revenue is expected to decline mid-single digits from full year 2022, with adjusted operating profit margin improvement of 150-200 basis points from the adjusted OPU margin in 2022. The teams are executing against a robust entertainment slate and strong innovation. We're facing significant headwinds from exiting certain third-party licenses, transitioning several Hasbro brands from an in-house to licensed model, reducing weeks in inventory at retail, rightsizing certain markets, and continued FX headwinds. As noted earlier, a significant portion of these headwinds are in the first half. Entertainment segment revenue decreased 15% in constant currency. When adjusting for music, the segment declined 12%. Revenue was impacted by the timing of deliveries to partners on the TV side of the business and fewer film releases this year versus last.
The TV business grew, building on several successful scripted series, including The Rookie, Yellowjackets, and Cruel Summer, with several new shows like The Rookie: Feds and The Recruit. Family Brands revenue decreased, given My Little Pony: A New Generation was delivered to Netflix in 2021 without a comparable release in 2022, combined with decreases in digital revenue and lower content deliveries. The decrease in music and other primarily relates to the sale of the music business in the third quarter of 2021. For 2023, this revenue should be close to zero as we have exited these businesses. Total entertainment segment adjusted operating profit decreased 19%. Lower revenues impacted profit and were partially offset by lower loyalty, advertising, promotion, and compensation expense.
For the full year 2023, we expect entertainment revenue to increase mid-single digits. Adjusted operating profit margin is expected to increase slightly from 8.6% in 2022. As Chris mentioned, Dungeons & Dragons: Honor Among Thieves premieres in March. We co-funded this film with Paramount and will participate in the box office and associated entertainment revenues. Based on our share of box office, we expect entertainment revenue to begin being recognized in late Q3 or Q4 of this year. We expect the majority of the related cash receipts to occur in 2024. As we look ahead, the sales process for select film and TV entertainment assets is ongoing. The outcome will inform our long-term financials. We continue to anticipate growing revenue at a mid-single-digit CAGR and improving operating margins to a 20% and potentially greater level through 2027.
I couldn't be prouder of the work and dedication our teams have put into the business this past year and the past several years. It's been dynamic, but they never shy away from the challenge. While the year didn't end as we had planned, the Blueprint 2.0 strategy is in place, our teams are aligned behind it, and we're well along the path in executing that plan. Before I close, since we last spoke in October, I announced my plans to retire from Hasbro. I remain committed to this company and team and will stay until my successor is in place and there's an orderly transition. During my time at Hasbro, we've accomplished more than I could have imagined, and I know this company has even more amazing accomplishments ahead of it. Thank you for your partnership and support of Hasbro all these years.
It was a hard decision, but I am confident that Hasbro is in good hands. We are now happy to take your questions.
Operator (participant)
Thank you. We will now be conducting a question-and-answer session. If you would like to ask a question, please press star one on your telephone keypad. A confirmation tone will indicate your line is in the question queue. You may press star two to remove your question from the queue. For participants using speaker equipment, it may be necessary to pick up your handset before pressing the star keys. We ask that you please limit yourself to one question and one follow-up question. One moment, please, while we poll for your questions. Our first questions come from the line of Arpine Kocharyan with UBS. Please proceed with your questions.
Arpine Kocharyan (Analyst)
Thanks for taking my question. Good morning. Down 20% in the first half means that back half needs to be up mid-single digits for the year, for the second half. I guess what visibility you have on that 5%-6% growth in the second half? Does that include any assumption for a recession or not particularly sort of steady-state macro picture? Then I have a quick follow-up.
Chris Cocks (CEO)
No worries. Arpine, good morning. Nice to talk to you again. Yeah. You know, when we look at the first half, we look at a couple different factors. The first is, you know, we saw a difficult Q4 in the consumer discretionary sector as a whole and in toys and games in particular. We would anticipate that that's gonna continue in Q1 and Q2, and potentially roll into at least part of Q3 as well before starting to normalize in Q4 back to a more traditional growth level. That's one set of headwinds that we factored in. The other one that we're looking at is 2021 had historically an unusual sales pattern with it. Retailers were buying much earlier in the year.
We were playing catch up from 2020, particularly in Q1, in terms of filling orders, we don't see that happening this time. You know, actually, we see retail inventory not unhealthy, but still having a little bit of an overhang given given the slowing consumer demand that we saw in Q4. We see kind of demand starting to normalize. I think something like we were 57% of our sales were for second half last year, this year we probably see that in the 60%-65% range, which is more historically normal for 2019 and before. That has something at play. You know, we just look at our overall release calendar across Wizards of the Coast, across our entertainment segment, and across consumer products.
You know, we have a pretty exciting Q3 in terms of new products across all of them, and a lot of entertainment that's gonna be coming out in Q2 and having a nice kinda halo effect into Q3 and Q4. That's kind of what informed our overall our overall quarterly mix and half mix, and some of the assumptions we made in it. Deb, do you have anything to add?
Deborah Thomas (CFO)
Yeah, no, I would just agree, Chris. I think we see 2022 was a bit of an anomaly in that the order pattern early in the year, we do expect to get back to those historical shipment patterns. We think retailers will, you know, closer to the holiday season, that's typical, we also, you know, see that in our business. With all the entertainment, we're really excited.
Chris Cocks (CEO)
Great. Arpine, you had a follow-up.
Arpine Kocharyan (Analyst)
Yes. Thank you. This is super helpful and perhaps partially answers my second question, but I'm still gonna ask this because I've been getting a lot of feedback from investors as well on this sort of math. I'm calculating around 5 percentage points of revenue headwind from just giving up the Disney Princess Frozen license for the consumer product business, plus you have about three to four points of inventory overhang, and you're guiding that segment, consumer product business, to be down mid-single digit. Could you just walk us through what is growing to offset that four points of overhang? I think you had a good rundown on some of the Transformers stuff, obviously D&D. Also, while we are at it, could you give a sense where the D&D merchandise is going to be reported? Is this gonna be in consumer...
Is there anything in consumer product or all of that is gonna be within the Wizards segment? Thank you.
Chris Cocks (CEO)
Yeah. I think as we've reported in the past, the average that we experienced over the last several years on Disney Princess was about $250 million of revenue, with the peak in around 2019 with the last Frozen movie. Last year, we were well off that peak as we were starting to exit that business, and it transitioned to another company. That would be how I would think about in modeling that. Yes, you know, we see about $135 million of inventory overhang at retail. You know, we have, you know, a little bit less than that in terms of inventory that we're holding onto as well.
We think that will take the full year to kind of move through, but I think we'll move through a good hunk of that and our fair share in the first two quarters of the year. When we look at kind of what the growth vectors are, you know, we have a strategy where we wanna grow in 5 focus categories, and we have a plan for each of those categories. In, you know, in outdoor action, which is helmed by Nerf, we have an exciting lineup of new gel blasters that go after older consumers. We launched that in fall of last year, and the Mythic was our number one item, and I think one of the number 1 items in the category after that launch. We're gonna be building out that category.
On the opposite side of the market, for kids five to seven, we have an all-new lineup of Nerf junior products that expands the markets down to lower age ranges with great ergonomics and I think really strong consumer insights associated with that. We're also doing some fairly aggressive pricing actions to make sure that we have compelling products at every winning price point, from $10 to $20 to $30 on up. On action, we have a very robust entertainment slate between 6 blockbuster films and a host of new streaming series and kids animation supporting it. I, you know, it's fair to say, you could quote me, that I think we have a stacked lineup. That's gonna help us in Q2.
It's not gonna fully offset some of the headwinds that we see in Q2, but it's gonna help, and I think that's gonna have dividends in Q3 and Q4. In creativity, you know, Play-Doh was one of our top-performing growth brands last year. It grew share inside of the creativity space. We have new compounds. I think we have some best sellers that we're gonna be annualizing this year and expanding distribution on. We feel pretty good about where Play-Doh is gonna go. On preschool, Peppa Pig continues to be one of the top entertainment brands for little kids of any stripe, and we continue to feel good about that product line. You know, our partnership with Disney has never been stronger.
Spidey and His Amazing Friends was one of the top new properties in preschool, and we feel really bullish on Star Wars: Young Jedi Adventures. We think that's gonna be an amazing show and a super compelling product line that will come out later this year. You know, games, when you look at our games portfolio, we feel pretty good about the innovation we have there. You know, we just came back from Nuremberg Toy Fair, got great feedback on Twister Air, really strong feedback on Clue and kind of the balance of the line. We're feeling good about the innovation there. Certainly Wizards of the Coast continues to crank out really strong products. You know, Phyrexia, our latest Phyrexia set is doing quite well out of the gates early on in Q1.
Dominaria Remastered was our January set release, and, you know, that sold very, very well, so we feel good about the fundamentals of Magic. D&D continues to grow at pace, and we have a fantastic entertainment lineup there and really starting to build out the four-quadrant nature of our products across that lineup. You know, we have several new products that, you know, we've talked about in certain toy fairs and with retailers that we haven't yet had a chance to announce yet, but I think people will be pretty pleased with those. The retailer reaction that we're getting, I think indicates some incremental growth vectors that we'll talk about more later this year. Deb, anything to add?
Deborah Thomas (CFO)
I would just comment on the D&D, we will see some revenue coming through our consumer products division as well as Wizards of the Coast. As I commented earlier, from an entertainment standpoint, based on when the movie is released and our share of the box office, we expect to see that later in the year, maybe some in the third quarter, probably more in the fourth quarter, and the cash that's associated with that will come really in 2024 in a meaningful way. We're very excited about that release. You know, Arpine, that's the first thing you're gonna see traveling through the blueprint.
While it's a great brand, and we're very excited, and, you know, we're looking forward to bringing more fans into this brand, who can really enjoy it for years to come, 'cause it is a great brand that can be enjoyed by people of all ages.
Arpine Kocharyan (Analyst)
Thank you so much. This is very helpful. Thank you both.
Chris Cocks (CEO)
Thanks, Arpine.
Operator (participant)
Thank you. Our next question is coming from the line of Eric Handler with Roth MKM. Please proceed with your questions.
Eric Handler (Managing Director and Senior Research Analyst)
Good morning. Thanks for the question. First, with regards to Wizards of the Coast, do you expect Magic to grow in 2022? As we think about the cadence, I imagine it'll look a little bit different than consumer products. I would think your toughest comp for Magic is in the fourth quarter, your easiest comp is in the third quarter. Not sure how to think about the first half of the year.
Chris Cocks (CEO)
Sure. Hey, hey, Eric. Yeah, I think the question was, will it grow in 2023? It grew pretty well in 2022. Yes, we expect Magic to grow. I think the growth will be a bit moderated versus what we saw in prior years. You know, we're taking some of the feedback to heart. You know, we had some supply chain issues last year, which forced us to compress our release schedules, particularly in October of this year, due to a couple releases slipping from April and August into an October, along with our regularly scheduled releases. We're gonna be spacing those out in a more even basis. We think we've got a handle on all the supply chain issues that we had with paper stock and local paper production.
You know, that will change the nature of what our revenue distribution is by quarter. You know, in general, I think we expect Magic and Wizards to have a good Q1. Q2 is actually our toughest comp of the year, and we think that'll actually be down, just given the nature of moving some releases around. Q3 should be a very strong quarter, and actually we think Q4 will be a pretty solid quarter as well, when you look across the Wizards business.
Eric Handler (Managing Director and Senior Research Analyst)
Great. Just as a follow-up to that, when you look at Magic and, you know, the vectors for growth, you have a very full release slate. You've pulled a lot of levers there. Is the growth for Magic now pretty much just predicated on expanding the player base? What do you do to keep that player base growing?
Chris Cocks (CEO)
Well, Magic is arguably one of our most innovative product and design teams. I would never discount their ability to figure out new ways to engage players and delight our fans. They've had a pretty good track record. We've grown that brand for 13 out of the last 14 years. I think the one year it was down, it was down maybe 2% or 3%. That was actually my 1st year on the business. We turned that around pretty significantly, I think, over the last five years. You know, as we think about growing Magic, we always think about, okay, how can we engage our existing players more? How can we find new fans? How can we attract lapsed fans?
You know, I think that's gonna be the magic formula for this year as well. You know, I think we have some exciting new initiatives. I think the one I'm most looking forward to, and I think we've seen some early success, is Universes Beyond. You know, our Warhammer set that we released in October of last year, we couldn't keep in stock. You know, that's on its third reprint. It's doing very well. I think our hobby shops and our retail partners are thrilled by it. You know, as big of a IP as Warhammer is, you know, we're gonna be going out with the OG of fantasy with Lord of the Rings come this June. We think that's a big fan base.
It's a very ripe adjacency for Magic: The Gathering, and we think it's a great opportunity for Lord of the Rings to introduce them to our fan base and help kinda grow their business, and an awesome opportunity to introduce Lord of the Rings fans who love fantasy into a deep strategic game like Magic. I think that'll be both an opportunity to attract new fans and also add some collector surprises as well for our existing fans.
Deborah Thomas (CFO)
Thank you so much.
Chris Cocks (CEO)
Thanks, Eric.
Operator (participant)
Thank you. Our next question is coming from the line of Megan Alexander with JPMorgan. Please proceed with your question.
Megan Alexander (Analyst)
Hi. Thanks very much for taking my question. Maybe to just ask Arpena's question in a little bit of a different way. You know, is the $300 million that you cited in brand exits and market exits, is that all in consumer products? If so, you know, the excess inventory and that $300 million would represent, you know, a 12-point headwind, which would suggest you expect core growth, you know, maybe in that high single-digit range in the context of the overall consumer products guide. You know, first, is that right? If so, can you maybe tell us, you know, how that compares to what those brands, the core brands did in 2022, and, you know, what drives your expectation for such strong share gains relative to your expectation for the industry to be, you know, flat to down?
Chris Cocks (CEO)
Sure. Hey. Hey, Megan. Good talking with you. If you, in our investor's deck, we have a waterfall which walks through our expectations of those $300 million of headwinds in the, on the slide that says 2023 outlook, just in case you wanna take a look at it after the call. We do see that $300 million headwind spread across our business, but it is concentrated in consumer products. You know, we're exiting several rather significant licenses this year, like Disney Princess and Sesame Street, and Trolls. Those were pretty low-margin businesses for us. Frankly, they were negative margin businesses for us, in aggregate, but it does have a top-line effect.
We've transitioned several of our in-house brands like Easy-Bake Oven, Littlest Pet Shop, into an out-licensing model. You know, we think that will be accretive on a bottom-line basis, but it will impact our top line because some of those brands drive meaningful revenue, and we likely have a few more planned that we have yet to announce. FX is certainly a continued headwind that we're anticipating, certainly in the first half of the year, more notably than the second half as we comp FX. That'll affect all of our businesses. You know, CP tends to be our most internationally exposed. We exited a couple entertainment businesses last year. One that's called Secret Location had, you know, meaningful top line, not so meaningful bottom line.
That was a location-based business a couple digital businesses and also some theatrical distribution that will impact entertainment. Of course, Russia. We exited Russia in March of last year that comp will be most difficult in Q1. When we add all that together, it adds up to about $300 million of total revenue headwinds. We see about 60% of that hitting in the first half of the year and the balance in the second half.
When we look at kind of like our release calendar for entertainment, for Wizards, and for our consumer products business, we look at kind of the retail promotions we have lined up, the feedback we're getting, and, you know, the volumetric testing that we're doing on the items 'cause we've expanded that, you know, basically threefold this year versus what we did for 2022. You know, we feel like the second half of the year when you combine that with what we anticipate will be improving macroeconomic conditions should yield the growth that we have projected.
Megan Alexander (Analyst)
Okay. Thank you. Maybe a follow-up for Deb. You know, when you look at the expected margin improvement, you know, can you just talk through some of the puts and takes? It seems like from what you said, you know, you should have SG&A deleverage, advertising deleverage, the improvements coming mostly from cost of sales and royalties. Can you maybe give any more color on the phasing or timing of that improvement considering, you know, the retail overhang and your owned inventory being a bit higher?
Deborah Thomas (CFO)
Right. Of course. You actually have hit it. I mean, we're spending more in advertising, we're making it much more focused. Again, if you look at Blueprint 2.0 and our focus on the consumer, you'll see more of that spent clearly against the consumer as we go forward. In 2022, we had a significant amount of sales allowances, we talked about that in our prepared remarks, we had a significant amount of closeouts. We do have some additional inventory we'll be looking at closing out over the course of this year. That's built into our assumptions. You know, we have that every year.
Our inventory build, if we look at it, a big piece of it was preparing for the early releases of Magic: The Gathering and making sure we have paper on stock to print because that was in shortage, short supply last year. As we look at that, the closeouts that are in our own inventory, we see selling those out at the right time for both us and for retailers to maximize the profit on that. You see the impact on our gross margin won't be as significant as it was in 2022, and all of the sales allowances. I mean, it was important for us to reduce our inventory on hand at retail from where it sat at the third quarter, and we did have a lot of sales allowances in 2022 associated with that.
When you look at the reduction in sales allowances, you look at maximizing our closeouts go forward and honestly, our cost savings, and we have a slide on this as well in our presentation. I think it's on page 24. We continue to expect a very large percentage of our cost savings initiatives as part of our operational excellence program come out of our cost of sales line. It's that's the piece that. I'm sorry, I apologize if we're getting some feedback. It seems to be me that's not, you know, that gets the fuzzy sound, but that's okay. You know, as we look at that, we do see a significant portion of our cost savings coming out of our cost of sales line.
We expect cost of sales to be much more normalized as a % of revenue in 2023 than we did in 2022 because of all those actions we took to make sure that we are being better positioned for 2023 as well as retail.
Megan Alexander (Analyst)
Just to put a fine point on that, it doesn't sound like the profit improvement is as heavily weighted to the second half as the revenue is. Is that fair?
Deborah Thomas (CFO)
I think the challenge, we expect to get the profit improvement throughout the year. I will say based on some of the actions we've taken in connection with our operational excellence program, you will see more of the savings in the back half of the year, and that was really the comment we were trying to make on SG&A and admin. We'll see that impact in product development and in SG&A. However, we do have some headwinds in those lines too. Overall, the first half of the year is a smaller part of the year for us, so the impacts are a bit greater when you look at the overall revenue.
Megan Alexander (Analyst)
Okay. Thank you.
Chris Cocks (CEO)
Thanks, Megan.
Operator (participant)
Thank you. Our next question has come from the line of Gerrick Johnson with BMO Capital Markets. Please proceed with your questions.
Gerrick Johnson (Analyst)
Great. Good morning. Thank you. I wanted to pick apart the $300 million revenue headwind just a little bit more, in particular, the brands that you're out-licensing to other toy partners. What portion of that $300 million is that? I thought you said on your analyst day that it would be about $250 million-$300 million or somewhere in that range, or $200 million-$250 million maybe. What will it be this year of that $300 million?
Deborah Thomas (CFO)
Of the $300 million this year, it would be slightly, it would be a little bit less than a third. Think about the timing of it. We said over time, we expect that revenue to be about $250 million. You're 100% right. If I look at that impact from 2021, it would be about $100 million. This year, it would be, from 2022, it would be less than that. The reason why is we're providing an orderly transition to a licensed model. That's what's helping our operating profit as well. We are losing revenue on that.
We still will have some in 2022, but you'll see us transition out of that over time, and it will be a lower revenue number, but a more profitable revenue number for us.
Chris Cocks (CEO)
For instance, FurReal will be a handoff throughout the year.
Deborah Thomas (CFO)
Right.
Gerrick Johnson (Analyst)
Sorry, what was that, Chris?
Chris Cocks (CEO)
That, for instance, FurReal Friends would be a handoff that would happen throughout the year. A couple of the ones that we haven't announced what yet would be a handoff throughout the year with the full transition by 2024.
Gerrick Johnson (Analyst)
Right. Right. It's gonna take them a little while. I got it. My second question would be on the inventory number, the $676 million of inventory. Also your channel inventory. Why couldn't you be more aggressive in liquidating your owned inventory? Why couldn't you be more aggressive in in-store promotions to get rid of the inventory at retail? It just didn't seem like you were very aggressive in in-store promotions.
Chris Cocks (CEO)
Well, we can. I think it's just a choice of how do we maximize the asset and maximize the returns for it. Our view is by being a bit more parsimonious about how we dole it out quarter-over-quarter, we'll be able to maximize the margin return that we have on the inventory.
Gerrick Johnson (Analyst)
Okay. Okay. Thank you.
Chris Cocks (CEO)
No worries. Thanks, Gerrick.
Operator (participant)
Thank you. Our next question has come from the line of Jaime Katz with Morningstar. Please proceed with your questions.
Jaime Katz (Senior Equity Analyst)
Hi. Good morning. I have 2 clarifications, actually. I think during the prepared comments, you guys had noted that Q4 POS turns had slowed. I don't know if you delineated whether that meant they went negative or if they were still positive at retail. Would you be able to clarify that?
Chris Cocks (CEO)
Yeah. Our POS was down in toys and games last year, by, you know, the mid-teens kind of mark, overall, which was slower than what we saw for the balance of the year. That's kinda where that comment was generated. Wizards of the Coast saw strong turns, but that's not captured in our POS tracking, at least the public POS tracking. Our direct business and our licensors saw healthy gains as well.
Jaime Katz (Senior Equity Analyst)
Okay. I think there was a comment that EBIT could be higher than 20%, and I wanna make sure that's not contingent on the sale or divestiture of that entertainment business, that that comment was made sort of as the business is as is. Theoretically, if you guys did divest that entertainment business, that that cost structure or profit structure would actually have more upside opportunity if I'm thinking about that right?
Chris Cocks (CEO)
Yeah. I think all of our forward guidance is on an as is basis, where, you know, it's assumed that entertainment stays with us. Now, you know, obviously we're in a sales process, and that's pretty far advanced, so we feel like by midyear we'll be able to have a significant update on where we see that going. The comment that Deb made was, we're still targeting 2027 for a 20% operating profit margin. You know, we might be able to beat that by a couple quarters. Right now we're maintaining 2027 as a target. You know, assuming a sale happens of the majority of the non-core TV and film assets, I think we could accelerate that target quite significantly.
Jaime Katz (Senior Equity Analyst)
Thank you.
Chris Cocks (CEO)
Thanks.
Operator (participant)
Thank you. Our next question has come from the line of Linda Bolton-Weiser with D.A. Davidson. Please proceed with your questions.
Linda Bolton-Weiser (Managing Director and Senior Research Analyst)
Hi, thank you. I got on a little bit late, so sorry if, like, I missed this, but I think the thing that was surprising the most about the fourth quarter results, you know, we all understand what was going on with toys, but the miss on the entertainment revenue, to me, that's something that was projectable because you have deliveries, et cetera. Can you. Sorry if, again, if I missed it, but what are the key reasons that you had trouble projecting what the revenue would be for entertainment in the fourth quarter?
Chris Cocks (CEO)
No problem. Hi, Linda. Thanks for joining the call. For entertainment, it really just had to do with timing of deliveries that our partners, our network partners wanted. You know, to a certain degree, we're a vendor working on their behalf, and they have a fair degree of flexibility about when they'll accept deliveries on products. You know, we had assumptions that we would be able to achieve by end of December some of these deliveries, and some of them got moved out not just by a couple weeks, but by several quarters, you know, as they're managing their own P&Ls. That's what really drove the material difference.
Linda Bolton-Weiser (Managing Director and Senior Research Analyst)
Okay. Thank you. Then, just, you know, there's just so many things going on here in 2023, but if you had to just boil it down to maybe the one or two key things that you have to execute in order to drive the top line, and then the same question on the margin performance. Like, what would be the key thing in your mind out of all these different things you need to do that are the most critical to succeed at?
Chris Cocks (CEO)
Well, I think on the top line, you know, when you're looking at a market that's flat to potentially down for a year, it's a share gain. We need to execute against our five focus categories and deliver the right pricing, the right promotion at retail, and make sure we get our product in there and well assorted. You know, we missed our marks on that in 2022 in too many areas. We grew in two, we grew in creativity and preschool, we need to grow more fulsomely across all of them.
You know, when we look at our product roadmap, when we look at the quantitative testing we've been doing, and we look at the promotions we have in place, both pricing as well as well as what we're doing just to drive kind of availability of product, we feel better positioned for that for 2023. I think the second thing we have to do, to drive the top line is responsibly manage down our inventory. You know, we'll be doing a good hunk of that in Q1 and Q2, but I think that also gets back to your bottom-line question, which is, hey, we need to do that responsibly and not just make a fire sale.
'Cause, you know, that's not gonna help our bottom line and ultimately not help our capacity to be able to fund our growth initiatives. The last thing I think you really need to look at for bottom line, last two things, internally, this wouldn't be as available to you, but it's a big area of focus for us, is making sure we have really robust demand planning and supply chain management in place. I feel really good about the team that we're building around that, but that's gonna be something that we need to improve our marks on. You know, driving our savings goals. We have a $150 million gross savings goal for this year.
We'll be reporting on that every quarter in terms of progress, and that's gonna be a meaningful bucket of money that will drive both bottom line performance and help to fund increases in our advertising and promotion budget and our ability to be price competitive.
Linda Bolton-Weiser (Managing Director and Senior Research Analyst)
Thank you. That's very helpful.
Chris Cocks (CEO)
All right. Thanks, Linda.
Operator (participant)
Thank you. Our next questions come from the line of Jason Haas with Bank of America. Please proceed with your questions.
Jason Haas (Analyst)
Good morning, and thanks for taking my questions. I had one follow-up on, I think the question was asked earlier on the cadence of Wizards of the Coast segment revenue. I think you said, or I think the guidance is for a mid-single digit revenue. It sounds like last year, there were some releases that got pushed to the second half of the year. I was just curious, is the expectation that Wizards will again have sort of a back half weighted year, or is that mid-single digits sort of a fair run rate to use in each of the quarters? Just trying to get a sense of the cadence there. Thanks.
Chris Cocks (CEO)
Yeah. Jason, hey. I understand, congratulations are in order. You're a new father.
Jason Haas (Analyst)
Oh, thank you.
Chris Cocks (CEO)
Now you're not only an analyst, but you're actually a customer, so that's gonna be great. On Wizards of the Coast and Magic in particular, I, you know, as I talked in Eric's question, I think you should expect an up Q1, a down Q2, a significant up Q3, and then a fair up in Q4. That's just based on release timing. You know, last year we had an April release that had to push by about six months into October, and we had an August release that had to push about two months into October. We don't feel like we're gonna have that issue again. We feel like we're pretty well ahead of our supply chain issues, and the capacity of our vendors is pretty good.
That's generally how I think about it. You know, Wizards doesn't have the seasonality of the overall consumer products business. It's more release driven. You know, that's how I would look at it. Magic is gonna be a pretty big component of their revenue for this year.
Debbie Hancock (SVP of Investor Relations)
That's great.
Chris Cocks (CEO)
The other thing I'd note. The only other thing I'd note is there is quite a big D&D component that will happen in Q3 and Q4 with the release of Baldur's Gate 3. Even though that's a licensed product, you know, it's a pretty, we have fair-sized expectations about what that product's gonna do. It was one of the most successful early access products in history on Steam. You know, that will have meaningful revenue impact starting in Q3 and even more so in Q4 for D&D.
Debbie Hancock (SVP of Investor Relations)
Thank you. That's helpful. Then you mentioned I think you described it as a misfiring on some of the proposed changes to the OGL. Was there any sort of financial impact to that in the first quarter? I think that, I guess, the controversy is kind of behind us at this point, but just curious if there's anything to look out for in 1Q.
Chris Cocks (CEO)
Yeah. I mean, we had some subscription cancellations, but they were comparatively minor in the totality of both the D&D P&L and the Wizards P&L. You know, of course, we take anything like that seriously, and we're in contact with the people who canceled. You know, in general, what we're finding is a lot of them are very open to restarting their subscriptions. D&D Beyond is a great platform. It's a really good value. It's something that's been a good growth factor for us. You know, we feel, you know, about eight months into owning the asset, it's been a really good purchase for us. It was EPS accretive within 6 months of joining the company, and we had over 20% user growth through the end of 2022.
The revenue growth was roughly commensurate with the user growth as well. you know, I think D&D should be on pace for a healthy 2023 with everything we have going on.
Debbie Hancock (SVP of Investor Relations)
Great. Thank you.
Operator (participant)
Thank you. Our next question has come from the line of Matthew DeYoe with Jefferies. Please proceed with your questions.
Matthew DeYoe (VP)
Hi, everybody. Thank you so much for taking my question. The only question that I have left would be around, you know, you talked about some of the impacts of D&D Beyond being, you know, fully in the model for 2023, as well as the impact in the back half from Baldur's Gate. Is there any initiatives to maybe jump-start revenue again within Magic: The Gathering, Arena on mobile and PC during 2023 or some of those initiatives, you know, further out, you know, in the out years?
Chris Cocks (CEO)
Matt, hey. Yeah, thanks for joining. I think the biggest thing on Arena is going to be the release on Steam, in I think we're targeting Q3. The reason for the timeline to get to Q3 is we're reinventing what the new player experience is as we start to expand that, so that it's an easier onboarding and a more fun way to learn how to play, you know, what is a super deep, but can be a difficult learning curve game. You know, we think Steam is gonna help open up the game to more users. Obviously we think there will be some decent revenue growth associated with that.
You know, over the midterm, we continue to evaluate consoles, particularly Xbox and PlayStation platforms, and think that'll be an interesting opportunity for us, but likely in 2024 and beyond. Then we continue to invest in figuring out new ways in which we can express Magic digitally. I mean, if you think about the success of Magic over the last five years, the success really has been driving like this, what we call a segmentation strategy, where we are offering bespoke products to new segments of consumers that we either were underserving before or not serving at all before. You know, there's formats like Commander, which is a four-player version of the game that's highly social.
I'm enthused, as I know Cynthia and the team is, of figuring out how we can get like a true multiplayer experience beyond two players for Magic digitally. I think we're still intrigued by digital collectibility. You know, I don't think you'll find us kinda going after the passing fad of the minute, but we do think digital collectibility is going to be a thing and it's going to stick. We continue to invest R&D about what the right approach is for that, whether doing it ourselves or doing it through a partner.
Matthew DeYoe (VP)
Awesome. Thank you so much.
Chris Cocks (CEO)
Hey, thanks.
Operator (participant)
Thank you. We have reached the end of our question and answer session. I would now like to hand the call back over to Debbie Hancock for any closing comments.
Debbie Hancock (SVP of Investor Relations)
Thank you. Thank you to everyone for joining the call today. The replay will be available on our website in approximately two hours, and management's prepared remarks will be posted on our website following this call. Thank you.
Operator (participant)
Thank you. That does conclude today's teleconference. We appreciate your participation. You may disconnect your lines at this time. Enjoy the rest of your day.