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    Christian P. Cocks

    Chief Executive Officer at Hasbro Inc
    Since February 25, 2022
    Age
    50 years
    Tenure
    Joined Hasbro as President of Wizards of the Coast in 2016 and advanced to Chief Executive Officer on February 25, 2022.

    Also at Hasbro Inc

    GG
    Gina Goetter
    Chief Financial Officer
    MA
    Matthew Austin
    Chief Revenue Officer
    NA
    Najuma Atkinson
    Chief People Officer

    About

    At 50 years old as of April 2024, this executive has built a robust career in both traditional and digital gaming, demonstrating strategic leadership over key industry brands.

    After a distinguished 14-year tenure at Microsoft where leadership roles spanned global OEM technical sales, product management, and marketing for marquee franchises like HALO and FABLE, he transitioned to Hasbro, taking charge of Wizards of the Coast in 2016.

    Under his stewardship, Wizards of the Coast doubled its global revenue in under five years and exceeded $1 billion in revenue in 2021, also pioneering the vision behind award-winning projects such as Baldur’s Gate 3, which was celebrated at the 10th Annual Game Awards.

    Appointed as Chief Executive Officer effective February 25, 2022, he now steers Hasbro’s transformational Blueprint 2.0 strategy and continues to drive growth while navigating challenging economic conditions.

    $HAS Performance Under Christian P. Cocks

    Past Roles

    OrganizationRoleDate RangeDetails
    Wizards of the Coast (Hasbro) President and Chief Operating Officer of Wizards of the Coast and Digital Gaming 2021 – CEO Appointment Held at Hasbro prior to becoming CEO
    Wizards of the Coast (Hasbro) President 2016 – 2021 Joined Hasbro from Microsoft
    Microsoft Vice President, OEM Technical Sales N/A Led a global sales and technical engagement team during a 14-year tenure
    Microsoft Product Management and Marketing Leadership (MSN & Xbox Games) N/A Contributed to hit franchises such as HALO and FABLE

    Fixed Compensation

    Data from  FY 2023
    Component NameAmountPayment ScheduleAdditional Details
    Base Salary$1,500,000 AnnualFixed base salary as per employment agreement.
    Relocation Payments$392,606 One-timeIncludes payments for relocation to New England, with a tax gross-up of $70,059 and personal travel expense of $104,875 .
    401(k) Matching Contributions$135,000 As determined by plan rulesCompany matching contributions under the 401(k) and Supplemental Plan.

    Performance Compensation

    Data from  FY 2023

    Annual Management Incentive Plan Bonus

    Performance MeasureWeighting Threshold Target Maximum Actual Weighted Payout
    Company Net Revenue40%$5,699,367K $5,003,326K N/A$5,003,326K 24%
    Company Operating Profit Margin40%16.3% 9.4% N/A9.4% 0%
    Company Strategic Scorecard20%See detailsSee detailsN/A200% 40%
    • Target Bonus Percentage: 150% of base salary, leading to a target bonus of $2,250,000 .
    • Grant Date: February 9, 2023.
    • Vesting Schedule: Bonus is paid in cash based on the performance metrics; no equity vesting is associated.
    • Payout Details: Calculated payout of $1,440,000 (64% of target) and a modified payout of $1,944,000 (86.4% of target) achieved after adjustments based on strategic and operational improvements.

    Long-Term Equity Incentive Program

    Incentive ComponentWeighting/CriteriaThreshold & Target DetailsAdditional Details
    EPS Metric100% weightThreshold: 80% (50% payout), Target: 100% (100% payout), Maximum: 125% (200% payout) Based solely on Cumulative Diluted EPS over the period 2023-2025.
    TSR ModifierModifier appliedBelow 25th percentile: -25%; Above 75th percentile: +25%; between these: no modification Adjusts the EPS outcome based on Relative Total Shareholder Return performance.
    • Grant Dates: February 9, 2023 and March 9, 2023.
    • Grant Date Fair Values: $2,250,000 for non-equity incentive plan awards and $5,250,014 for equity incentive plan awards.
    • Grant Date Stock Price: $55.78 for awards granted on February 24, 2023.
    • Vesting Schedule:
      • Restricted Share Units: Vest in equal annual installments over the first three anniversaries of the grant date.
      • Stock Options: Vest in three equal installments on the first three anniversaries of the grant date with a seven-year term.