Total Revenue

6.3% increase " "

The Q2 2025 total revenue of $3,137 million rose by 6.3% compared to Q2 2024’s $2,951 million. Although detailed Q2 drivers were not provided, this increase appears to reflect the same strategic factors observed in earlier periods—for example, in Q1 2024 the revenue boost was driven by a 12.4% increase in franchise and licensing fees (from $508 million to $571 million) " " , while Q1 2025 saw continued strength in franchise fees (a 9.5% rise to $625 million) and a notable uplift in cost reimbursement revenues. " " " These trends, supported by robust strategic partnerships and improved consumer demand, likely carried forward into Q2 2025.

System-wide RevPAR Growth

Q3 2025

roughly flat year-over-year " "

Flat to modestly down "

lowered

Adjusted EBITDA

Q3 2025

$940 million - $960 million "

$935 - $955 "

lowered

Diluted EPS (adj. for specials)

Q3 2025

$1.97 - $2.02 "

$1.98 - $2.04 "

raised

System-wide RevPAR Growth

FY 2025

0% - 2% " "

0% - 2% "

no change

Adjusted EBITDA

FY 2025

$3.65 - $3.71 billion "

$3.65 - $3.71 "

no change

Diluted EPS (adj. for specials)

FY 2025

$7.76 - $7.94 "

$7.83 - $8.00 "

raised

Capital Return to Shareholders

FY 2025

$3.3 billion "

Approximately $3.3 "

no change

Net Unit Growth

FY 2025

no prior guidance

6% - 7% "

no prior guidance

Development Pipeline

Q1 2025 noted a pipeline of over 503,000 rooms with continuous sequential growth " " ; Q4 2024 reported approximately 500,000 rooms with record unit growth " ; Q3 2024 was at about 492,000 rooms. " "

Q2 2025 reported more than 510,000 rooms in the pipeline with 16%-17% growth in construction starts and significant geographic expansion. " " " "

Continued robust growth with accelerated geographic expansion and stronger execution. " " " "

Conversion Momentum

Q1 2025 noted conversions accounting for roughly 40% of openings " " ; Q4 2024 had about 45% of unit growth via conversions " " ; Q3 2024 saw conversions contributing to over 30% of signings. "

Q2 2025 reported that conversions accounted for 33% of deals, up 50% year-over-year and targeting 40% for the full year. "

An increasing focus on conversion deals to drive organic growth. "

Brand Performance & Diversification

Across Q1 2025, Q3 2024, and Q4 2024, Hilton emphasized strong brand performance, international expansion, new brand debuts (e.g. Waldorf Astoria, Signia, Curio), and luxury/lifestyle growth. " " " "

Q2 2025 highlighted robust brand performance with record Hilton Honors membership growth, successful luxury portfolio milestones (e.g. reopening of Waldorf Astoria New York) and new brand initiatives. " " "

Stable strength with continued focus on luxury and diversified brand expansion. " " "

RevPAR Performance & Volatility

Q1 2025 saw system-wide RevPAR growth at 2.5% with regional ups and downs " " ; Q4 2024 reported a 3.5% increase driven by strong leisure, business, and group segments " " ; Q3 2024 experienced a 1.4% gain—below guidance due to calendar shifts and external factors. " "

Q2 2025 revealed a system-wide RevPAR decline of 50 basis points, with some regions underperforming and increased volatility acknowledged. " "

Mixed performance with persistent volatility and regional challenges despite underlying recovery signals. " "

Group Segment & Corporate Travel Demand

Q1 2025 showed Group RevPAR rising over 6% YoY with strong future group positions " " ; Q4 2024 reported Group RevPAR increasing 3% with extended booking windows " ; Q3 2024 saw group demand growing more than 5% and 10% for the full year. " "

Q2 2025 indicated Group RevPAR was roughly flat with Business Transient declining 2% amid softer corporate demand, though future group bookings for 2026 and 2027 remain positive. " " " "

Group remains a core strength while corporate travel shows emerging caution in the short term. " " "

China Market Dynamics

Q1 2025 noted a 3.1% decline in RevPAR; Q3 2024 reported a 9% year-over-year drop; Q4 2024 documented about a 5% decline with slightly improving trends. " " " "

Q2 2025 emphasized active development and expansion in China despite modest RevPAR declines due to austerity measures and broader economic adjustments. "

Ongoing expansion efforts continue despite temporary RevPAR headwinds, reflecting a mixed near-term outlook. "

Calendar Shifts & Timing Uncertainties

Q1 2025 discussed the impact of Easter shifts and flat short‐term bookings " " ; Q3 2024 highlighted unfavorable calendar shifts affecting RevPAR performance and adjustments for timing items " " ; Q4 2024 noted holiday timing effects driving occupancy trends. "

Q2 2025 described calendar shifts as contributing to a 50 bps drop in RevPAR and timing items affecting adjusted EBITDA, with expectations for continued near-term volatility. " " " "

A persistent new risk factor generating ongoing short-term uncertainty in revenue guidance. " "

Capital-Light Luxury Expansion & Strategic Acquisitions

Q1 2025 emphasized aggressive luxury and lifestyle portfolio growth and key luxury openings such as Waldorf Astoria properties " ; Q4 2024 detailed capital‐light strategies through SLH partnerships and selective acquisitions " " ; Q3 2024 noted tuck-in acquisitions like the Graduate brand adding immediate value. "

Q2 2025 celebrated its 1,000th luxury/lifestyle property, announced multiple new luxury openings, and underscored strategic partnerships to drive expansion. " " "

Accelerated focus on capital-light expansion and strategic acquisitions as high-impact growth drivers. " "

Non‑RevPAR Fee Revenue Growth

Q1 2025 noted timing‐related outperformance in non‑RevPAR fees including purchasing and credit card segments " " ; Q3 2024 highlighted strong performance in credit card and purchasing fees contributing to EBITDA beats. " "

Q2 2025 mentioned that the timing of non‑RevPAR fees, including termination fees and other ancillaries, aided the adjusted EBITDA beat, though detailed growth figures were not stressed. " "

An emerging revenue stream gaining importance based on timing advantages, though with less consistent emphasis. " "

Cost and Development Risks

Q1 2025 raised concerns about rising construction costs (3%-5%) and noted development uncertainties " ; Q4 2024 offered a detailed discussion on cost pressures (insurance, wages), tariff impacts, and higher construction costs " " " ; Q3 2024 had limited discussion on these risks. " "

Q2 2025 did not explicitly focus on cost risks, instead emphasizing a disciplined use of key money and robust conversion strategies even in challenging development environments. " " "

Previously significant concerns have become less emphasized as focus shifts to conversion and organic growth, though underlying risks remain. " "

Increased Debt Levels & Higher Borrowing Costs

Q4 2024 discussed undertaking $2 billion of financing at higher rates impacting EPS " ; other periods did not emphasize this issue [—].

Q2 2025 did not mention increased debt or borrowing costs.

A financial risk that was noted in Q4 2024 appears de‐emphasized in the current period. "

Emerging Booking Trends & Future Demand Signals

Q1 2025 highlighted strong long‑term group bookings, with Group RevPAR up over 6% and promising future demand " " ; Q4 2024 noted lengthening booking windows and robust demand in conventions and meetings " ; Q3 2024 reported solid group, business transient, and leisure signals with healthy pipeline growth. " "

Q2 2025 disclosed positive signals from group bookings (with future group positions in high single digits) alongside modest leisure and corporate transient caution, yet overall future demand remains optimistic. " " "

Advance bookings continue to indicate resilient long‑term demand despite short‑term fluctuations in transient segments. " "