James Farley Jr
About James Duncan Farley, Jr.
James Duncan Farley, Jr. is President and Chief Executive Officer of Ford Motor Company and has served on Harley-Davidson’s Board since 2021; he is age 62 and is deemed independent under NYSE rules . He holds a B.A. in economics from Georgetown University and an M.B.A. from UCLA Anderson School of Management . At Ford, he became CEO in October 2020 after roles including COO (2020), President of New Businesses, Technology & Strategy (2019–2020), EVP & President, Global Markets (2017–2019), and EVP & President, Europe/Middle East/Africa (2015–2017), among other senior posts . He also serves on Ford’s Board of Directors .
Past Roles
| Organization | Role | Tenure/Timing | Committees/Impact |
|---|---|---|---|
| Ford Motor Company | President & CEO | Oct 2020–present | Leads Ford’s transformation; public company leadership experience cited as valuable to HOG . |
| Ford Motor Company | Chief Operating Officer | 2020 | Oversaw global markets and automotive operations, strengthening operations . |
| Ford Motor Company | President, New Businesses, Technology & Strategy | 2019–2020 | Led strategic transformation leveraging connected vehicles and customer experience . |
| Ford Motor Company | EVP & President, Global Markets | 2017–2019 | Drove strategic transformation toward higher growth/margins . |
| Ford Motor Company | EVP & President, Europe, Middle East & Africa | 2015–2017 | Executive leadership across international operations . |
| Ford Motor Company | EVP, Global Marketing, Sales & Service; senior global leader for Lincoln | 2010–2014 (Lincoln senior leader 2012–2014) | Global brand, marketing and sales leadership . |
External Roles
| Organization | Role | Notes |
|---|---|---|
| Ford Motor Company (NYSE: F) | Director | Serves on Ford’s Board of Directors . |
| U.S.-China Business Council | Director | Represents Ford on the US-China Business Council Board . |
| Future of Mobility Commission | Co-Chair | Appointed co-chair . |
Board Governance
- Committee assignments: Audit and Finance Committee (member) and Nominating & Corporate Governance Committee (member) .
- Chair roles: None (A&F Chair is Troy Alstead; NCGC Chair is Allan Golston) .
- Audit Committee financial expert: The Board determined Messrs. Alstead, Farley, and Golston are audit committee financial experts under SEC rules .
- Independence: Board determined he is independent under NYSE rules; nine of ten nominees are independent .
- Attendance: All director nominees attended at least 75% of Board and committee meetings in 2024; the Board met six times, and executive sessions of independent directors occurred each regular quarterly meeting .
- Committee cadence: Audit & Finance Committee met 11 times in 2024; Nominating & Corporate Governance Committee met 4 times in 2024 .
Committee responsibilities (relevance to Farley’s oversight)
- Audit & Finance Committee: Oversight of financial reporting, internal controls, enterprise risk and cybersecurity, independent auditor, capital structure, liquidity/hedging; management reports quarterly on cybersecurity .
- Nominating & Corporate Governance Committee: Board composition, performance reviews, conflicts review, Code of Conduct oversight, Presiding Director appointments, and trading/hedging policies for directors .
Fixed Compensation (Non-Employee Director – 2024)
| Component | Amount/Detail |
|---|---|
| Annual retainer | $110,000 |
| Audit & Finance Committee member retainer | $5,000 |
| Fees earned (retainer + A&F membership) | $115,000 (reported as “Fees Earned or Paid in Cash”) |
| Portion of fees elected to receive in HOG stock | $57,500 (director share election) |
| Perquisites | Clothing allowance up to $1,500; standard employee product discount; potential temporary use of a motorcycle for business purposes |
| Annual compensation limit for non-employee directors | $1,000,000 aggregate cap |
Under the Director Stock Plan, non-employee directors may elect to receive 0%, 50%, or 100% of the annual retainer in shares; if no election is made, default is 50% in stock; deferral is also permitted; shares are transferred the first business day after the annual meeting .
Performance Compensation (Director Equity and Features)
| Element | 2024 Details |
|---|---|
| Annual director share units (DSUs) | Grant value $145,000; approximately 4,095 share units granted to each non-employee director in connection with the 2024 meeting; DSUs vest immediately on grant . |
| Options/Non-equity incentive plan | $0 options and $0 non-equity incentive plan compensation for directors in 2024 . |
| DSU purpose/structure | Aligns interests with shareholders; DSUs convert 1:1 into HOG shares at distribution; deferral elections permitted . |
Note: Director equity is time-based (no performance metrics); HOG’s director equity design emphasizes alignment and ownership, not performance formulae .
Other Directorships & Interlocks
| Company | Role | Potential Interlock/Conflict Notes |
|---|---|---|
| Ford Motor Company (NYSE: F) | President & CEO; Director | No related-party transactions with directors required disclosure in 2024; HOG’s Conflict of Interest Policy (updated March 2025) governs director conflicts; independence affirmed for Farley . |
- Conflict controls: CEO/Director conflicts escalate to the Chief Legal Officer and potentially to NCGC; waivers must be disclosed; NCGC members recuse where relevant .
- 2024 related-party check: HOG reported no transactions with directors requiring disclosure; the only disclosed review involved another director’s company (Waste Management) and was deemed immaterial under NYSE thresholds .
Expertise & Qualifications
- Executive leadership across automotive manufacturing and supply chain management, relevant to HOG’s production and logistics oversight .
- Strategic transformation experience focused on new products, brand strength, and profitable growth .
- Public company leadership/board experience providing insights into strategy and shareholder value creation .
Equity Ownership
| Item | Detail |
|---|---|
| Common shares beneficially owned | 22,629 shares; <1% of class |
| Options/RSUs (director) | None disclosed for Farley in the beneficial ownership table (director DSUs are outside the RSU column) . |
| 2024 DSU grant (separate from beneficial ownership) | ~$145,000 value; ~4,095 DSUs; immediately vested; payable in shares at distribution . |
| Stock ownership guidelines | Directors must hold 5× their annual retainer; five-year phase-in from later of election or May 20, 2021 . |
| Hedging/pledging policy | HOG prohibits hedging, pledging or short sales by insiders . |
| Section 16 filings | Company states directors and officers complied with Section 16(a) in 2024 . |
Governance Assessment
- Strengths: Independent director; dual committee service (Audit & Finance; Nominating & Corporate Governance); designated audit committee financial expert; broad manufacturing/operations and strategic leadership background; attendance at/above Board standard (≥75% threshold met for all nominees) .
- Alignment signals: Elected to take $57,500 of fees in HOG stock; annual DSU grant of $145,000; robust stock ownership guidelines (5× retainer) and prohibition on hedging/pledging .
- Risk/Red flags: None disclosed specific to Farley; HOG reports no director-related party transactions in 2024 and maintains an explicit conflict process; Board highlights that no director serves on an excessive number of boards; independence affirmed .
- Engagement & oversight: Executive sessions each regular quarterly meeting; A&F met 11× in 2024 with explicit enterprise risk and cybersecurity oversight; NCGC met 4× and oversees conflicts/trading policies for directors .
Appendix: Director Compensation Table Extract (2024)
| Name | Fees Earned or Paid in Cash ($) | Stock Awards ($) | Total ($) |
|---|---|---|---|
| James Duncan Farley, Jr. | 115,000 | 145,000 | 260,000 |
Portion of fees received in stock (director election): $57,500 . Annual director DSU grant policy/value and approx. units: $145,000; ~4,095 DSUs; immediate vesting . Annual director retainer $110,000; A&F member fee $5,000 . Annual non-employee director compensation cap $1,000,000 .