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James Farley Jr

Director at HARLEY-DAVIDSONHARLEY-DAVIDSON
Board

About James Duncan Farley, Jr.

James Duncan Farley, Jr. is President and Chief Executive Officer of Ford Motor Company and has served on Harley-Davidson’s Board since 2021; he is age 62 and is deemed independent under NYSE rules . He holds a B.A. in economics from Georgetown University and an M.B.A. from UCLA Anderson School of Management . At Ford, he became CEO in October 2020 after roles including COO (2020), President of New Businesses, Technology & Strategy (2019–2020), EVP & President, Global Markets (2017–2019), and EVP & President, Europe/Middle East/Africa (2015–2017), among other senior posts . He also serves on Ford’s Board of Directors .

Past Roles

OrganizationRoleTenure/TimingCommittees/Impact
Ford Motor CompanyPresident & CEOOct 2020–presentLeads Ford’s transformation; public company leadership experience cited as valuable to HOG .
Ford Motor CompanyChief Operating Officer2020Oversaw global markets and automotive operations, strengthening operations .
Ford Motor CompanyPresident, New Businesses, Technology & Strategy2019–2020Led strategic transformation leveraging connected vehicles and customer experience .
Ford Motor CompanyEVP & President, Global Markets2017–2019Drove strategic transformation toward higher growth/margins .
Ford Motor CompanyEVP & President, Europe, Middle East & Africa2015–2017Executive leadership across international operations .
Ford Motor CompanyEVP, Global Marketing, Sales & Service; senior global leader for Lincoln2010–2014 (Lincoln senior leader 2012–2014)Global brand, marketing and sales leadership .

External Roles

OrganizationRoleNotes
Ford Motor Company (NYSE: F)DirectorServes on Ford’s Board of Directors .
U.S.-China Business CouncilDirectorRepresents Ford on the US-China Business Council Board .
Future of Mobility CommissionCo-ChairAppointed co-chair .

Board Governance

  • Committee assignments: Audit and Finance Committee (member) and Nominating & Corporate Governance Committee (member) .
  • Chair roles: None (A&F Chair is Troy Alstead; NCGC Chair is Allan Golston) .
  • Audit Committee financial expert: The Board determined Messrs. Alstead, Farley, and Golston are audit committee financial experts under SEC rules .
  • Independence: Board determined he is independent under NYSE rules; nine of ten nominees are independent .
  • Attendance: All director nominees attended at least 75% of Board and committee meetings in 2024; the Board met six times, and executive sessions of independent directors occurred each regular quarterly meeting .
  • Committee cadence: Audit & Finance Committee met 11 times in 2024; Nominating & Corporate Governance Committee met 4 times in 2024 .

Committee responsibilities (relevance to Farley’s oversight)

  • Audit & Finance Committee: Oversight of financial reporting, internal controls, enterprise risk and cybersecurity, independent auditor, capital structure, liquidity/hedging; management reports quarterly on cybersecurity .
  • Nominating & Corporate Governance Committee: Board composition, performance reviews, conflicts review, Code of Conduct oversight, Presiding Director appointments, and trading/hedging policies for directors .

Fixed Compensation (Non-Employee Director – 2024)

ComponentAmount/Detail
Annual retainer$110,000
Audit & Finance Committee member retainer$5,000
Fees earned (retainer + A&F membership)$115,000 (reported as “Fees Earned or Paid in Cash”)
Portion of fees elected to receive in HOG stock$57,500 (director share election)
PerquisitesClothing allowance up to $1,500; standard employee product discount; potential temporary use of a motorcycle for business purposes
Annual compensation limit for non-employee directors$1,000,000 aggregate cap

Under the Director Stock Plan, non-employee directors may elect to receive 0%, 50%, or 100% of the annual retainer in shares; if no election is made, default is 50% in stock; deferral is also permitted; shares are transferred the first business day after the annual meeting .

Performance Compensation (Director Equity and Features)

Element2024 Details
Annual director share units (DSUs)Grant value $145,000; approximately 4,095 share units granted to each non-employee director in connection with the 2024 meeting; DSUs vest immediately on grant .
Options/Non-equity incentive plan$0 options and $0 non-equity incentive plan compensation for directors in 2024 .
DSU purpose/structureAligns interests with shareholders; DSUs convert 1:1 into HOG shares at distribution; deferral elections permitted .

Note: Director equity is time-based (no performance metrics); HOG’s director equity design emphasizes alignment and ownership, not performance formulae .

Other Directorships & Interlocks

CompanyRolePotential Interlock/Conflict Notes
Ford Motor Company (NYSE: F)President & CEO; DirectorNo related-party transactions with directors required disclosure in 2024; HOG’s Conflict of Interest Policy (updated March 2025) governs director conflicts; independence affirmed for Farley .
  • Conflict controls: CEO/Director conflicts escalate to the Chief Legal Officer and potentially to NCGC; waivers must be disclosed; NCGC members recuse where relevant .
  • 2024 related-party check: HOG reported no transactions with directors requiring disclosure; the only disclosed review involved another director’s company (Waste Management) and was deemed immaterial under NYSE thresholds .

Expertise & Qualifications

  • Executive leadership across automotive manufacturing and supply chain management, relevant to HOG’s production and logistics oversight .
  • Strategic transformation experience focused on new products, brand strength, and profitable growth .
  • Public company leadership/board experience providing insights into strategy and shareholder value creation .

Equity Ownership

ItemDetail
Common shares beneficially owned22,629 shares; <1% of class
Options/RSUs (director)None disclosed for Farley in the beneficial ownership table (director DSUs are outside the RSU column) .
2024 DSU grant (separate from beneficial ownership)~$145,000 value; ~4,095 DSUs; immediately vested; payable in shares at distribution .
Stock ownership guidelinesDirectors must hold 5× their annual retainer; five-year phase-in from later of election or May 20, 2021 .
Hedging/pledging policyHOG prohibits hedging, pledging or short sales by insiders .
Section 16 filingsCompany states directors and officers complied with Section 16(a) in 2024 .

Governance Assessment

  • Strengths: Independent director; dual committee service (Audit & Finance; Nominating & Corporate Governance); designated audit committee financial expert; broad manufacturing/operations and strategic leadership background; attendance at/above Board standard (≥75% threshold met for all nominees) .
  • Alignment signals: Elected to take $57,500 of fees in HOG stock; annual DSU grant of $145,000; robust stock ownership guidelines (5× retainer) and prohibition on hedging/pledging .
  • Risk/Red flags: None disclosed specific to Farley; HOG reports no director-related party transactions in 2024 and maintains an explicit conflict process; Board highlights that no director serves on an excessive number of boards; independence affirmed .
  • Engagement & oversight: Executive sessions each regular quarterly meeting; A&F met 11× in 2024 with explicit enterprise risk and cybersecurity oversight; NCGC met 4× and oversees conflicts/trading policies for directors .

Appendix: Director Compensation Table Extract (2024)

NameFees Earned or Paid in Cash ($)Stock Awards ($)Total ($)
James Duncan Farley, Jr.115,000 145,000 260,000

Portion of fees received in stock (director election): $57,500 . Annual director DSU grant policy/value and approx. units: $145,000; ~4,095 DSUs; immediate vesting . Annual director retainer $110,000; A&F member fee $5,000 . Annual non-employee director compensation cap $1,000,000 .